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A Tale of Two Communities Part II – Salesforce.com

SocialFish

This post is the second in a two-part series where guest blogger Garry Polmateer , former association executive currently working at NimbleUser helping organizations with Salesforce, looks at two online brands through the lens of the concepts in our book, Open Community. Open Community Means Collaborating with a Purpose.

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What the heck are social media consultants and what do they do all day?

Sherrilynne Starkie

Facebook, Pinterest and Instagram, for example, all have features that allow people to buy directly. Consultants support cultural change, recruitment & training and for internal communications initiatives. These are short documents, usually written in plain language and are based on existing codes of conduct. via GIPHY.

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UK fashion influencers redefining style

Sprout Social

Fashion influencers are indispensable partners for businesses because they influence purchase decisions, extend brand reach and connect with niche communities. For example, the 2023 Global Industry Report: QSR Index shows the UK is a global leader in influencing marketing for quick service restaurant brands. K TikTok: 43.8

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Increase YouTube engagement: 10 ways that actually work

Sprout Social

YouTube engagement refers to the level of activity associated with your channel and videos. This activity includes views, shares, “Likes,” comments and new subscribers. For example, increasing YouTube engagement starts by identifying trends such as the following: Which videos are retaining the most viewers? Video duration.

YouTube 101
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The Complete Guide to Facebook Groups: How to Create a Group, Build a Community and Increase Your Organic Reach

Buffer Social

Facebook has recently launched Groups for Pages, enabling the 70 million+ Pages on Facebook to create their own unique communities and feeds. Facebook Groups are the place to connect with other like-minded people and are becoming increasingly important for brands and businesses aiming to cultivate a community. Let’s get started!

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The Dos and Don’ts of Crisis Management on Social Media

Likeable

DO: Give clear community guidelines. It is important to give clear community guidelines on your social pages. As a public-facing entity, you also want to make sure you do your due diligence to protect your customers from hate, discrimination, illegal activity, etc. . DON’T: Let crises or abusive comments get out of your control.

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A marketer’s guide to natural language processing (NLP)

Sprout Social

Plus, see examples of how brands use NLP to optimize their social data to improve audience engagement and customer experience. Predictive text on your smartphone or email, text summaries from ChatGPT and smart assistants like Alexa are all examples of NLP-powered applications. The most common example of this application is chatbots.

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