Hootsuite

SEPTEMBER 13, 2021

Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2021. Based on our research and experiments , the best times to post on TikTok for maximum engagement are: Tuesday: 7 AM. The post When Is the Best Time to Post on TikTok in 2021? Thursday: 10 AM.

Patterns 137

Patterns Analysis Analytics Overview 137

Pixlee

OCTOBER 27, 2021

Throughout 2021, influencers have shaped how people shop and how they use social media to make buying decisions. Research has found 87% of shoppers rely on social media to inform their purchases and 49% rely on influencers they find on social media for product recommendations. Companies see value in influencers, too.

Influencer 75

Influencer Marketing Discount Retail 75

Sprout Social

AUGUST 26, 2021

We’re excited to announce that Sprout Social was named a strong performer in The Forrester Wave™: Social Suites, Q3 2021 report. To do so, we have not only built an intuitive platform with critical data and insights, but we have also created a culture that invests in and deeply cares for our customers and employees. .

Research 110

Research Module Report Collaboration 110

Sprout Social

AUGUST 19, 2021

The Sprout Social Index 2021™, UK & Ireland report found 63% of consumers bought from social media in the past year. The best social commerce platforms to use in 2021. Posted by The Body Shop on Monday, August 2, 2021. Gather useful data on your customers’ social habits. Online shopping is going social.

Examples 133

Examples Tips Patterns Instagram 133

The Realtime Report

SEPTEMBER 21, 2021

Facebook has had its fair share of security mishaps over the years, and 2021 is no exception. According to the data analyzed by the Atlas VPN team, average monthly searches for the keyword ‘Facebook account hacked’ have grown by a whopping 93% since last year.

Facebook 169

Facebook Forums Data Research 169

Likeable

MARCH 31, 2021

However, only 8 percent of brands that leveraged a listening solution used it for competitive research and analysis. Keep reading to find out what social listening is, what you can do with it, and why it’s absolutely crucial to your brand in 2021. About half ( 51 percent ) of brands utilize social listening in any capacity.

Strategy 106

Strategy Brands Influencer Analysis 106

Convince & Convert

APRIL 25, 2024

Considering how skittish some marketers have been over the years on the subject of gated content, this is some real compelling data. But NetLine’s data isn’t alone. The great and powerful Andy Crestodina said as much in 2021. Buyer-level intent data is perhaps the best means to accomplishing this. Don't hate the gate.

B2B 95

B2B Report Case Study Content 95

Sprout Social

JUNE 23, 2021

In fact, recent research notes that a staggering 86% of customers say they’d stay loyal to a business that actively welcomes and educates them after a purchase. — Zendesk (@Zendesk) April 26, 2021. — Julien Paffumi (@jpaffumi) April 29, 2021. — Evernote (@evernote) April 22, 2021.

Strategy 126

Strategy Policies Resources Loyalty 126

Sprout Social

MAY 4, 2021

The best social commerce platforms to use in 2021. Gather useful data on your customers’ social habits. Savvy sellers can use this information to confirm existing voice of customer research against real examples. Sprout Profile Reports offer follower demographic data that can inform customer personas by platform.

Retail 139

Retail Instagram Buy Social Media 139

Sprout Social

DECEMBER 9, 2020

But agencies also learned plenty about themselves and their clients, and are taking those lessons with them into 2021. Here are six stats to help agencies improve their processes, keep clients happy and win more business in 2021. . Adaptability is the key to success. Solid results = happy clients. Social is more valuable than ever .

Proposal 103

Proposal Price Project Education 103

Pixlee

JULY 21, 2021

You’ll need to collect user data from web analytics, interviews, surveys, and user research to create your customer persona. You can also include data and stats from previous research in your content to make your points. . Research indicates that people prefer visual representations over numbers.

Engagement 98

Engagement UGC Content Insurance 98

Sprout Social

JUNE 22, 2021

Sprout data reveals 54% of marketers say video is the most valuable content for achieving their brand’s social goals, making YouTube a prime candidate for brands. — Sprout Social (@SproutSocial) June 8, 2021. — Pinterest Business (@pinterestbiz) May 20, 2021. — WhatsApp (@WhatsApp) January 19, 2021.

Platform 119

Platform Social Media Tumblr Reddit 119

The Realtime Report

APRIL 6, 2023

Recently, Kaspersky researchers shared with VPNOverview details of two separate campaigns — a scam designed to inject PCs with malware and a phishing ploy designed to steal banking information and other financial data. The researchers noted that malware could remain hidden on a device and go “undetected for years.”

Banking 91

Banking Exercises Forums Software 91

Likeable

MARCH 16, 2021

And without up-to-date research on trends, audiences, and patterns, anticipating twists and turns can seem impossible. Here are 21 statistics that will help you succeed on social in 2021! As of January 2021, TikTok has 689 million global active users. . 54% of social browsers use social media to research products. .

Social Media 72

Social Media Marketing Patterns YouTube 72

Later

JANUARY 1, 2021

To find the best time to post on Instagram in 2021, we analyzed 12 million global Instagram posts from accounts with 100 followers to 1 million+ followers. If you want to skip the experiments and get right to the good data, an Instagram marketing platform like Later can do the work for you!

Instagram 99

Instagram Activities Feed Feedly 99

Sprout Social

MARCH 30, 2021

To tap into Facebook data, the network requires that you include specific pages, so the agency selected several fitness outlets like Women’s and Men’s Health and people like Mark Wahlberg, who is known for his intense workout routine. TDY (@965TDY) January 17, 2021. The contest was so successful that 96.5 See the full list of ??

Questions 124

Questions Data Focus Group Analysis 124

Sprout Social

OCTOBER 4, 2021

Social data has become a critical source of strategic insights for businesses of every size and industry. Whether you’re measuring brand health, benchmarking against competitors, or assessing market opportunities, social data provides real-time consumer insights that no other data source can provide. How to measure owned data.

Data 124

Data Metrics Sentiment Analytics 124

Webbiquity SMM

AUGUST 24, 2021

Those are just a few of the social network-specific findings from the recently-released Digital 2021 Global Overview Report , compiled by We Are Social and Hootsuite. This third and final post in the series presents 37 (actually 40, counting the three above) more intriguing and actionable stats and facts pulled from that research.

Social Networking 217

Social Networking HootSuite Advertising LinkedIn 217

Social Media Strategies Summit

SEPTEMBER 14, 2021

To understand the scale of this impact, check out research from Sprout Social into what makes a brand’s social accounts “best in class”: Image source: Sprout Social. Stephanie Hill , Social Media Lead for the National Institutes of Health’s All of Us Research Program. Image source: All of Us Research.

Brands 288

Brands Meme Research Social Media 288

The Realtime Report

FEBRUARY 21, 2017

Business Travelers Increasingly Vulnerable To Data Theft. trillion in 2019 to $6 trillion by 2021, one area of particular concern is information security while traveling on business. As a consequence, away from the office environment, there is greater data vulnerability. trillion in 2019 to $6 trillion by 2021.”

Travel 89

Travel Data Smart Phone Software 89

SocMed Sean

FEBRUARY 10, 2022

Last year, eMarketer predicted that Instagram would hit 1.074 billion users worldwide in 2021. Notably, TikTok surpassed Instagram in weekly usage among the adolescent demographic in 2021. And 81% state they use the platform to research products and services. As audience and engagement grows, so does the data.

Instagram 162

Instagram Strategy Marketing Metrics 162

Sprout Social

MAY 5, 2021

In the context of marketing and sales enablement, this support comes in the form of marketing content, data and insights from customer interactions. Your marketing team is sitting on a potential goldmine of data when it comes to what customers want. The problem is that it’s easy for that ever-so-valuable data to get siloed.

Data 117

Data Marketing How To Collaboration 117

Dave Fleet

JANUARY 26, 2021

This wound is mostly self-inflicted and the outcome of many compounding activities, but can be distilled to this: Marketers took advantage of the near-limitless data available as people spent more and more time online, but didn’t always stop to think about how people would feel about it. Data with empathy.

Privacy 195

Privacy Marketing Data Reputation 195

The Realtime Report

SEPTEMBER 8, 2021

Prior to 2021, only a small group of investors saw the potential for significant earnings in NFTs. Blockchain Centre analyzed the Google Trends platform data and found that global interest in NFTs jumped by 426% in August 2021. Interest In Non-Fungible Tokens (NFTS) Rockets By 426% In A Month. Interest In NFTS by Country.

Buy 91

Buy Google Trends List 91

Social Media Strategies Summit

OCTOBER 21, 2021

According to research from Brunswick Group , 63% agree they would prefer to work for a company where the CEO uses digital and social media. Between August 2019 and August 2020, the number of CEOs present on at least one platform rose from 54% to 62%, per research from Influential Executive. Aaron Levie (@levie) October 10, 2021.

Social Media 212

Social Media Startup LinkedIn Telecommunications 212

Sprout Social

AUGUST 17, 2021

Do you have burning market research questions? You just need social listening data. . We were able to find a clear winner after using Sprout Social’s Advanced Listening to analyze 440 Tweets from June 27, 2021, to August 1, 2021. — Adweek (@Adweek) July 11, 2021. At least, that’s what our data suggests.

Questions 119

Questions Sentiment Meme Trends 119

Sprout Social

JUNE 15, 2021

In this year’s Sprout Social Index™ , we dive into the data and insights every social marketer needs to separate their brand from the competition and to lead their industry. But the data isn’t the only new thing in this year’s Index—we’ve also given our annual data report a brand new look for 2021.

Report 116

Report Trends Data Industry 116

The Realtime Report

NOVEMBER 9, 2020

In its new whitepaper, The 36 Transformative Technology Stats You Need to Know for 2021 , global tech market advisory firm, ABI Research has combined these two facts to identify and highlight the lesser-known stats that illuminate the direction in which digital transformation is truly heading. Image by Gerd Altmann from Pixabay. “We

Comparison 91

Comparison Research Mobile Compete 91

Later

JANUARY 1, 2021

To find the best time to post on Instagram in 2021, we analyzed 12 million global Instagram posts from accounts with 100 followers to 1 million+ followers. If you want to skip the experiments and get right to the good data, an Instagram marketing platform like Later can do the work for you!

Instagram 52

Instagram Activities Feed Feedly 52

Hootsuite

JULY 11, 2022

Depending on whether your brand serves cool teens or hip grandparents (or both: see stat #10) you’ll want to do some research on the app before investing your hard-earned dollars on a marketing campaign. Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022.

Marketing 103

Marketing Reddit Advertising Analysis 103

Social Media Strategies Summit

NOVEMBER 30, 2022

Research from Google and Talk Shoppe found that virtually all consumers agree that “good content” tells a story. Google Humanizes Search Data. Google’s solution was to launch its annual Year in Search roundup, which is kind of like Spotify Wrapped but for search data: Image source. hours on social media. Image source.

Campaign 304

Campaign Brands Influencer Collaboration 304

The Realtime Report

OCTOBER 22, 2021

Tom Sanchez , professor of urban affairs and planning, and Chris North , professor of computer science and associate director of the Sanghani Center for Artificial Intelligence and Data Analytics, have been awarded a planning grant from the National Science Foundation’s Smart and Connected Communities program.

Case Study 91

Case Study Transportation Project Proposal 91

Sprout Social

JANUARY 18, 2022

Once your Topic is set up, it will continue to collect social data as long as it’s active. . For a message to resonate with its intended audience, it has to be well-researched and tailored. Kevin, congrats again for being part of the #YouTubeBlack Voices Fund Class of 2021! Social listening for audience insights.

Skills 128

Skills Sentiment Team Press Release 128

Hootsuite

AUGUST 19, 2021

— WorkInSocialTheySaid (@WorkInSociaI) July 18, 2021. — Wendy's (@Wendys) February 23, 2021. How to become a freelance social media manager in 2021. Registering for a tax number (not all freelancers need one, so be sure to research what the criteria are for your situation). Copywriting. What’s poppin?

Social Media Management 136

Social Media Management Social Media How To Template 136

Sprout Social

JULY 22, 2021

Our Sprout Social Index™ 2021: UK & Ireland Edition report found 76% of consumers have used social media more in the past year, and 63% have bought from it. Before we get started, let’s get familiar with the groups surveyed for the Sprout Social Index™ 2021: UK & Ireland Edition , which we’ll reference throughout.

Social Media 140

Social Media Survey Influencer Buy 140

The Realtime Report

MAY 13, 2021

Data acquired and calculated by Finbold indicates that bitcoin’s estimated annual electricity consumption of 143 TWh as of May 5, 2021, is at least eight times higher than Facebook and Google’s combined consumption of 17 TWh. Bitcoin Mining Consumes. 8x More Electricity Than. Google and Facebook Combined.

Google 91

Google Energy Facebook Statistics 91

Sprout Social

JANUARY 12, 2022

rating or review is most valuable to someone researching a brand for the first time or buying a new product. In fact, recent research from R.R. Consumers overwhelmingly prefer to learn about and research products organically via conversations versus being bashed over the head with ads. sarahsuitmiss) October 27, 2021.

Conversation 137

Conversation Review Marketing How To 137