Getting Big Data to Actually Work
Buzz Marketing for Technology
APRIL 15, 2016
Most marketers I talk with today say they are drowning in data. But in reality data they really want sits in disparate systems throughout the organization. Or if their company has invested big money in a traditional data warehouse, the results have fallen short of expectations. And only a small percentage reported effective data management practices.
Social Business + Big Data = Business intelligence
MAY 15, 2012
quintillion bytes of data. To put it into perspective, we have produced more than 90% of all online data that exists in the world today within these past two years. Combined, this online data equals Big Data. Being Being exceeding interested in the talk of Big Data, I’ve recently been inspired by the research and development of Big Data related software and applications.
New Research: Content Marketing vs Native Advertising
Small Business Mavericks
MAY 6, 2015
The Reach, Engagement, and ROI of Content Marketing vs Native Advertising is the subject of new research just given to us on Moz. Researchers took a data-driven approach, comparing the efficacy of native advertising to content marketing. A lot of data was gathered from over 30 different content marketing agencies and cost data from about 600 digital publishers. Studies like this new research give us a perspective on the changing reach, engagement, and ROI of what is currently in use. Content or Native?
10 Great Alternatives to the Google Keyword Research Tool
JANUARY 4, 2014
Keyword research is a fundamental part of content marketing. . Because many of the available keyword research tools are confusing and counterintuitive, the process can be challenging and time-consuming. The valuable insights offered by keyword research will inform your strategic process by identifying exactly what your customers want, need, and are concerned about. What to do?
Twitter Insiders: A Research Hub for Brands, Agencies
JUNE 8, 2016
Twitter Wednesday introduced Twitter Insiders, a single destination for brands and agencies to fill their research needs. Research manager Gemma Proctor said in a blog post that Twitter Insiders is a network of more than 12,000 users aged 16 and up from the U.S. When online, Twitter Insiders are always available–so they’re ideal for performing fast, continuous research.
What is Market Research?
OCTOBER 18, 2014
Market research supports marketing in creating a deeper understanding of the marketplace, competitive environment, organization’s image and competencies, and customer needs and wants. There are two main types of market research: quantitative and qualitative. Qualitative Market Research. The main types of qualitative research are focus groups (e.g. In-Depth Interviews.
The Best Tools for Keyword Research, Competitive Analysis and Trending Topics
OCTOBER 7, 2014
Editorial teams and content creators are always on the lookout for useful tools for keyword research and content planning. To help with that, I’ve put together a list of the best options for keyword research, competitive analysis and monitoring search and social trends. Keyword Research. 1. Bing Keyword Research. In addition SEMrush is a good keyword research tool.
Fast Track Your Market Research – 4 Trendy Tactics
SEPTEMBER 16, 2015
Categories: Market Research-Lite Tags: market research , market research techniques , real-time concept testing , voting platform Driving your business efforts down a data-backed track is your first-class ticket to success station. Glean insights into audience preferences and opinions by adopting these four trends in market research. Market Research-Lite market research market research techniques real-time concept testing voting platformRead more. ).
A Simple Workflow for Keyword Research for Content Planning
JULY 9, 2013
Most editorial teams employ basic keyword research tactics as part of their daily routine, such as using keyword tools to refine word choice or monitoring trending topics for real-time opportunities. But what about using search and social data to influence the editorial calendar over the longer term? Keyword Research for Content Planning. Step 1: Pick a topic. Helpful Tools.
Sometimes Data Is Just Data
JANUARY 15, 2015
So, how is all of that data working out for you? The first one, is how upset some people were with Facebook ''s ability to choose their best pictures of the year, how it went south and why it led many people to question a brand''s ability to use data to be a better marketer (you can read more about that here: Facebook Doesn''t Get Small Data Right (And You''re Worried About Big Data?). Which brands do you know that have used data to deliver the right message to the right people at the right time? Ultimately, that is the dream and true promise of data, right?
Social Data can Adds Years to a CMOs Tenure
Buzz Marketing for Technology
MAY 30, 2012
Research indicates that the number of months has risen slightly but by any measure, it’s still a short duration for any C-level role. Because until very recently, there was no way to get real-time feedback and deep data-driven insights before the marketing campaigns occur. In most of its forms, traditional marketing follows a linear, serial process. How important is real-time data?
New Research Shows How to Engage the Mommy Mind
Convince & Convert
MARCH 30, 2016
If brands could harness that data around moms, they’d be better equipped to market to them, learning what campaigns are causing negative sentiment and what potential initiatives they could take. In order to determine the topics moms discussed most on social, Insightpool’s data science team did a deep dive into the mom by creating filters around “children” and “kids”.
Why Data Driven Content Fails Alone
AUGUST 24, 2015
Worse, the new account-based marketing trend — which is just hyper-targeted data-driven content marketing — focuses on precision provided by analytics, but not the technique used to create niche content. In many ways, trends like social media tools and data analysis provide new powers for marketing, much like an electric drill works better than a hand crank. Stories.
Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1
NOVEMBER 28, 2011
Get the details behind these stats and many, many more here in more than 40 of the best articles and blog posts about social media, search, budgeting and digital marketing research, facts and statistics of 2011 so far. Social Media Stats, Facts and Research Does Facebook Need To Build A Search Engine? Large Enterprise Social Media Research, Facts and Statistics Inc. Oh yeah.
6 Strategies for Increasing Fan Engagement on Facebook (Wildfire Research)
The Realtime Report
AUGUST 6, 2012
Brand advocates — people who share content that results in a new person engaging with a campaign – generate an average of 14 earned media impressions each, according to research released today by Wildfire, the social media marketing software company recently acquired by Google. On average, only 17% of fans share a brand’s campaign with friends and family.
How to Use Social Media for Marketing Research
MAY 8, 2013
While many businesses are taking part in social media marketing, many fail to see the market research potential that the platform offers as well. These tips and tricks offer simple, easy to implement ways to turn social media into a powerful marketing research tool. Forming your Marketing Research Plan. Before you can begin to sift through your various social media platforms for information, you must first form a research plan. Common research plan steps include: 1. Set Your Goals: One of the keys to successful marketing research is focus.
Best Social Media Stats, Facts and Marketing Research of 2010
JANUARY 17, 2011
For anyone in marketing or PR being asked to make “data-driven decisions “based on the numbers (and doesn’t that include pretty much everyone in marketing and PR these days?), the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. Social Media Facts and Stats. And much more.
The Marketing of Marketing is not Telling Us The Whole Story About Member Research
SEPTEMBER 28, 2015
Billions of dollars of marketing products are sold each year: CMS’s, marketing automation, advertising, customer data analysis and more. Big data, social media and video are all the rage but are not the necessarily silver bullet we claim them to be. And we focus far more on data and surveys than we do on qualitative market research. Data is only half the story.
What’s Next for Social Data Intelligence
Convince & Convert
APRIL 9, 2015
Today, it is more important than ever to harness the power of technological advancements in a way that empowers companies to easily create actionable intelligence from a large volume of complex social data. What Lies Behind the Concept of “Social Data Intelligence”. The sector is quickly becoming more sophisticated in the way it analyzes, collates, and presents data.
How Social Media Has Become a Tool For Clinical Research
Techipedia: Tamar Weinberg
APRIL 7, 2014
The exceptional growth and adaptation of social media networks represents an ideal opportunity to overcome one of the most challenging aspects of the clinical research industry. Getting patients to enroll in a clinical trial is one of the biggest challenges that clinical research coordinators face. Not being able to meet recruitment standards then creates a number of other problems such as: Drop in research team morale. Its online data-sharing platform has proven to be quite efficient at improving patient recruitment for pharmaceutical companies they have partnered with.
Social Media is Changing Leadership [DATA]
OCTOBER 24, 2012
We surveyed 505 individuals about social media and leadership, as part of ongoing research related to the concepts in our book Humanize: How People-centric Organizations Succeed in a Social World. Watch this space; we’ll be writing a lot more about the insights from this research. Debunking the Hype Featured Humanize Useful DataGET THE SURVEY RESULTS REPORT HERE.
How Data Is Used to Refine Marketing Messages
Convince & Convert
FEBRUARY 22, 2016
Instead, most of us are using data to inform our campaigns and listening to our consumers on a regular basis. company would focus on innovating one or two products and spend a lot of time researching those products. This is where marketing team members start to be viewed more like customer service experts and drivers of new research and development. Image via BigStockPhoto.com.
Facebook for Marketing Research: Political Polls #auspol
FEBRUARY 19, 2013
And how totally outdated, outmoded and antique they seem compared to Big Data of social media. Not maybe where it is today, but where it’s going… Polls suck Big Data rocks. Polls are about declared, conscious statements: Big Data is about undeclared analysis. Behavioural Statistics is THE job of the future and of Big Data. Well actually, we can. Sort of.
Why Your Marketing Needs Real-Time Data
Buzz Marketing for Technology
OCTOBER 5, 2011
presented at Advertising Week and that is the exact topic I wanted to drill into – How to be relevant by using real-time data about your audience! So to illustrate this, I decided to run a research experiment to show at IAB MIXX. This was research that was exclusive to IAB MIXX, but you can now see below. The idea focused on how I could show the IAB MIXX audience how to target marketers like themselves with real-time data. To do this, I asked our research analysts at Networked Insights to study what marketers talk about. IAB Mixx Research.
New Data Demonstrates Teens are Not Abandoning Facebook
Convince & Convert
MARCH 19, 2014
Frustratingly, however, much of the speculation I’ve seen regarding this has been based either upon anecdotal evidence, or upon research that isn’t projectable to the population of teen Facebook users. According to our most recent public data release ( The Infinite Dial 2014 ), Facebook is currently used by nearly. Read the whole entry. » Social Media Research
Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2
FEBRUARY 7, 2012
We’re all hungry for data. Also noted: • One in four Americans watches a YouTube video every day. • 53% of employers now research candidates on social networks before hiring. • 71% of companies now have a presence on Facebook. Researchers To Marketers: Go Social, Mobile by MediaPost Online Media Daily. ” B2B Marketing Research and Statistics. hours to 6.3
Open Research: A Framework for Social Analytics
AUGUST 14, 2011
We know that measurement is the the top goal inside of companies , and while I’ve published this data before, it’s important to recast it to show the important of measurement in an emerging technology set. link] Research Report: A Framework for Social Analytics | Thought Experiments [.] If you’d like to cite the graphics, please see this Flickr set. data above).
The Ultimate Guide to Keyword Research
JUNE 20, 2011
This is known by many as Keyword Research. It is this keyword research that has allowed me to get 981,000 unique organic search visitors to a 3 month old website, grow blogs faster than I ever thought was possible and – more than anything – allowed me to be free from a boss and the 9-5 grind. I say this because I want you to understand how important keyword research actually is.
How to Use Facebook Questions as Research Tool
MAY 9, 2011
However, the new tool can also be very effective, when wanting to do some research among your fans. This research on Facebook can be used for demographic, psyshographic and market data as Facebook provides an inexhaustible universe of such information.Personally, I feel this is the most viable tool for small businesses that already have a social media presence.
New Research: Do Pictures of People Increase Facebook Engagement?
Convince & Convert
AUGUST 27, 2013
At Taggs, we decided to bring data to help settle the debate – Do people pictured in brand images help or hurt Facebook engagement? We dove a little deeper into the data and broke out our analysis by post likes, shares, and comments to shed more light on these results. The Research Methods Behind the Madness. New Research: Do Pictures of People Increase Facebook Engagement? Social Media Research content marketing facebook engagement facebook marketing social media case study social media research taggs Our Hypothesis. Take a close look.
9 Data-Driven Copywriting Tips
AUGUST 11, 2014
If you’re not data-driven, you’re probably missing out on a wealth of information. We’ve scoured some of the most fascinating large-scale research projects, case studies, and other forms of intelligence.. Check out our article Why Storytelling Matters: A Data-Driven Answer. The post 9 Data-Driven Copywriting Tips appeared first on Writtent Blog.
The Problem With Big Data (It's Not Me, It's You)
JULY 3, 2013
Big data. For the past little while, I have watched - in astonishment - the amount of times a senior marketing professional (both from the agency and brand side) have spouted off about the opportunity of big data in this brave new world. As they continue to speak, it becomes abundantly clearer that they probably don''t even know what big data is. By my estimation, the vast majority of people extolling the virtues of big data seem to think that it''s just like the data we have known to date. That''s not big data. that''s more data. big data.
The Best Research Tools for Finding Kick-Ass Content
MAY 18, 2016
Tools like Facebook Trending and Google Trends are a good start, but there is goldmine of content research available in lesser-known platforms that don’t have the same brand recognition. Before you go hunting for the latest trending topic, the first step should be to make sure you understand the metrics, processes and data that drive content marketing. Answer the Public.
Data on the Digital Divide
FEBRUARY 6, 2012
See more source data in the Digital Divide section of the Pew Internet Research site. Useful DataCame across this infographic via a Mashable post. I think it should have had more info about mobile web access, but interesting nonetheless.
Harnessing the Power of Big Data for Public Relations
JANUARY 24, 2013
Public relations professionals must sift through the millions of status updates, photos, videos, check-ins and other digital breadcrumbs to uncover meaningful, valuable insights and then decipher the best ways to act upon that data. This year, PR professionals need to learn how to harness the power of big data to listen and engage, or face being left behind. So, what is big data ?
The Superhuman Guide to Keyword Research & Competition Analysis
NOVEMBER 12, 2013
Vladimir had a number of questions pertaining to keyword research and competition analysis, so that’s what I’m going to talk about today. At first glance – without doing any competition research yet – I am going to guess that the search results for these aren’t too competitive. Just to be clear, this is not the niche we’re using for the case study.
Why Data May Be Steering You Into the Rocks
Convince & Convert
AUGUST 11, 2013
Yes, big data is all the rage and incredibly powerful. But… Data and insight are not the same things. Thirst for machined data can cause you to treat customer needs with LESS humanity and understanding, not more. Research told us this, and it was interesting information that we used when purchasing different forms of media to communicate to that segment of the population.