The report also found that 2012 will be the first year that non-messaging data revenues make up the majority of the overall global data revenue (53 percent). App analytics company Flurry reports that video and photo apps are setting new growth records. According to ABI Research’s Technology Barometer: 45 percent of smartphone users with a retailer-branded app visit the retailer’s store more often. Mobile data is growing, but voice & sms slowing (gigaom.com). Total global mobile revenues are forecast to hit $1.5 SOURCE: [link]. ” In the U.S., MORE >>

pamorama marketing, life, social media Home About Bookshelf Links Contact 20 Top Twitter Monitoring and Analytics Tools by Pam Dyer on April 26, 2010 Share Image via Wikipedia Social media is much more than a way to stay connected and to have fun: it’s a way to market yourself, your business, and your products and services. There are many powerful social media tracking and analytics tools available that can monitor your performance on social media sites like Twitter. Once a term is added, TwiBuzz will have its first TPM data point for that query within a few minutes. MORE >>

However, it turns out customers generate A LOT of data, and the data generated almost never ends up in one place. It seems that data silos are multiplying because many marketers don’t have a defined, actionable strategy for collecting and analyzing data, not only from emerging channels; i.e. web, mobile, and social, but even traditional channels like sales and market research. It is true that marketers are collecting and analyzing engagement, purchase and behavior data. It is time to put an end to the disparate data problem. Alex Alongi. MORE >>

We know that measurement is the the top goal inside of companies , and while I’ve published this data before, it’s important to recast it to show the important of measurement in an emerging technology set. Why are social analytics so important? You may recognize these five states from the research I’ve been doing over the past few years How to Organize for Social Media Measurement Read the report, print it out, and share with others. link] Research Report: A Framework for Social Analytics | Thought Experiments [.] data above). Wowza! MORE >>

This creation-vs-curation paradox inspired me to look for some answers in the data. The data behind this analysis comes from a sample of customers’ activity on Argyle Social, a social media marketing software provider. It’s clear from the data that companies in the Balanced category achieve the best results overall. social media measurement argyle social content creation content curation Guest Posts social analytics Social Media Marketing TiqIQ Tristan HandyIt’s just awkward. This act of finding good content and sharing it is known as content curation. of the time. MORE >>