Unmetric

JUNE 11, 2019

But luckily there are several analytical tools to help marketers automate such mundane activities. And not just that, these analytical tools give key data insights on your social media performance to help you fine-tune your marketing strategy. SumAll , an analytics tracking tool, automates your social media and marketing needs.

Analytics 125

Analytics Tools Social Media Curation 125

Sprout Social

JANUARY 24, 2024

Achieve a 15% growth in online sales attributed to influencer collaborations in the upcoming quarter. They also enable you to effectively showcase the impact of influencer collaborations on the bottom line and secure buy-in for future campaigns. Generate 500 leads within the next month through influencer marketing campaigns.

Metrics 100

Metrics Influencer Marketing Survey 100

Convince & Convert

DECEMBER 15, 2023

Convince & Convert founder Jay Baer found in his most recent research, Time to Win , that 2/3 of customers say organizational speed is just as important as price. In 2024, it’s time to truly know your audience by tapping into data. Related episode: Why Collaboration Is Key to Zillow’s Social Success , Sam Gonzales, Zillow 3.

Brands 148

Brands Marketing Real Estate Collaboration 148

Sprout Social

MAY 5, 2021

In the context of marketing and sales enablement, this support comes in the form of marketing content, data and insights from customer interactions. Your marketing team is sitting on a potential goldmine of data when it comes to what customers want. The problem is that it’s easy for that ever-so-valuable data to get siloed.

Data 117

Data Marketing How To Collaboration 117

Sprout Social

SEPTEMBER 18, 2023

In this blog, we’ll cover: How to budget for your marketing needs Optimizing your marketing budget: Best practices Marketing budget breakdown Sample marketing budget How to budget for your marketing needs To set a marketing budget, you will need to look at past records, do thorough market research and analyze your team’s needs.

Marketing 132

Marketing How To Sample Samples 132

Sprout Social

FEBRUARY 19, 2024

The intuitive collaboration between artificial intelligence (AI) and human effort is driving innovation across a range of industries such as health sciences, supply chain management, manufacturing and research & development. Take for example, Sprout’s AI-driven Social Media Listening solution. What is intelligent automation (IA)?

Strategy 105

Strategy Sentiment Patterns Marketing 105

Sprout Social

MARCH 7, 2024

However, beyond research, there’s the crucial task of distilling those insights into actionable strategies that’ll give your business an advantage. This is where competitive analysis reports become critical, providing you a roadmap for translating raw data into strategic direction.

Analysis 94

Analysis Report Examples Tools 94

Keyhole.co

JANUARY 28, 2023

But before you do, you have to pinpoint the YouTube Analytics metrics that matter most to your business, and which YouTube analytics tools you can use to track them. And any strong video marketing strategy is backed by powerful YouTube analytics tools. Here’s why you should pay attention to your YouTube data.

YouTube 52

YouTube Analytics Metrics Price 52

Buffer Social

OCTOBER 23, 2023

I did the research, so you don’t have to find the top recommendations with varying levels of ease to apply to growing on YouTube Shorts. Here are some tactics to adopt to help optimize your YouTube Shorts for SEO: Conduct keyword research to identify relevant and frequently searched terms for your video or niche.

YouTube 113

YouTube Tips Collaboration Trends 113

Sprout Social

SEPTEMBER 13, 2022

Luckily, Sprout can help you manage your posts, analytics and more, all in one place. Sprout Social is an all-in-one social media management platform that helps you make data-driven decisions to improve your social media strategy. Planable is a collaboration tool for teams to plan and approve social media content. Sprout Social.

Tools 123

Tools Strategy Video Library 123

Adam Cohen

JULY 12, 2010

Here is a quick list of reasons to get Market Research engaged early in order to give social media (People fueled) initiatives the best chances of long term success. Either way, the market research team should be established pros at getting feedback from existing and target customers. The CMO will also want to know the data.

Research 265

Research Social Media Marketing Retail 265

Oktopost

DECEMBER 21, 2023

To maximize marketing impact on a limited budget, CMOs need to adopt a strategic approach that analyzes past results, identifies gaps, and enables data-driven decisions on where to allocate resources. Here are some places to start your research: Customer Surveys : Gather insights directly from your target audience through surveys.

Marketing 62

Marketing Survey Skills How To 62

Sprout Social

FEBRUARY 12, 2024

Ogilvy research shows that 75% of B2B companies have already jumped on board, realizing its immense potential. But you don’t realize the benefits of influencer marketing by simply collaborating with someone with a high follower count. This is not surprising, given the amount of effort that goes into influencer collaborations.

Influencer 107

Influencer Marketing Collaboration ROI 107

Sprout Social

APRIL 25, 2024

These can range from everyday content creation, to long-term strategic planning and reporting, to frameworks for collaborating with other teams and partners. This customizable Google Sheets template is designed to help you break down your strategy to audiences beyond marketing with thoughtful hooks and benchmark data.

Template 80

Template Templates Social Media RFP 80

Audiense

JULY 5, 2016

In 2016, mature social media teams can adopt a myriad of roles across marketing, communications, customer service, audience research, product development, and much more. At the core of this activity is using social media data intelligently to extract smart insights. How has your social data been implemented elsewhere in Microsoft?

Microsoft 112

Microsoft Analytics Metrics Data 112

The Realtime Report

AUGUST 12, 2020

This way, automation helps businesses perform repetitive tasks while gathering large amounts of data to be used for future campaigns. Here are a few ways in which automation helps businesses in this regard: Gathering Data for Future Campaigns. Organization and Collaboration. Automation does that. Automatic Invoice.

Collaboration 168

Collaboration Software Energy Process 168

Sprout Social

JULY 14, 2023

Sales and marketing alignment, also called smarketing, refers sales and marketing team collaboration within a business to achieve common goals. Research by Freshworks showed 72% of leaders believe that by aligning their sales and marketing functions, they can boost brand performance.

Collaboration 78

Collaboration Marketing Team Hubspot 78

SocMed Sean

FEBRUARY 10, 2022

And 81% state they use the platform to research products and services. Consumer research on Instagram also translates heavily to sales, as 72% of users cite that they’ve purchased a product they’ve seen on Instagram. As audience and engagement grows, so does the data. Shared data with Facebook makes it a targeting powerhouse.

Instagram 162

Instagram Strategy Marketing Metrics 162

Hootsuite

JUNE 28, 2023

May the Force first-party data be with you. Dark social media, or dark traffic, isn’t easily tracked by traditional analytics tools. Dark social impacts your analytics Past studies estimated dark social was responsible for as much as 84% of all referral traffic. Your direct traffic in Google Analytics is a good estimate.

HootSuite 120

HootSuite URL Analytics Forums 120

Social Media Network Marketing

MARCH 11, 2024

Research popular hashtags relevant to your niche and use them strategically in your posts. StorytellingPower) Collaboration is Key - Partner Up for Growth: Team up with influencers or complementary brands to tap into new audiences and expand your reach. Share your brand story, values, and even a peek behind the curtain.

Engagement 56

Engagement Social Media Hashtag Authentication 56

Oktopost

JANUARY 11, 2024

Demand generation tools leverage automation technologies to help you understand your customers better and make data-driven decisions. There are many types of demand generation tools, including: Content marketing tools optimize SEO , analytics, and competitor analysis. What is a Demand Generation Tool?

Tools 62

Tools B2B Hubspot Analytics 62

Hootsuite

AUGUST 16, 2023

When you’re doing initial research into which tools to choose, make sure you try them out before you commit or schedule a demo to see how they work. Hashtag research? Collaboration features If you’re part of a team, you will need a tool that has collaboration features. Is it caption writing? Content ideas?

Social Media 88

Social Media Tools HootSuite Tweetdeck 88

Sprout Social

FEBRUARY 28, 2024

These leaders say they use social media data for: Customer service (62%) Brand awareness (60%) Market insights (53%) From sophisticated data analysis to advanced customer care capabilities, social teams and business leaders have come to rely on social media tools.

Social Media 103

Social Media Team Social Media Management Report 103

Sprout Social

NOVEMBER 2, 2023

When coupled with social media market research , they help brands: Provide an overview of the resources your customers use. Use prospecting tools, content management systems (CMS) and behavior analytics tools to gather data. Analytics tools for your website or app are your best bet for such data. What’s the trick?

Examples 104

Examples Template Templates How To 104

Keyhole.co

MARCH 9, 2023

To make your search for the right social listening tool easier, we’ve compiled a huge list of the best tools in the industry, including research on the pros and cons of each tool. Keyhole offers social media listening and analytics for Twitter, Instagram, Facebook, YouTube, and other online media sources all in one easy to use dashboard.

Tools 84

Tools Sentiment Hubspot Price 84

Keyhole.co

DECEMBER 13, 2023

According to a review , the tool confuses information about the brand and draws on data from other similar-sounding names. Our tool excels at tracking and gathering real-time social media data and using simple graphs and pie charts to depict the information. Overall, Mention can be a useful tool.

HootSuite 52

HootSuite Price Sentiment Social Media Management 52

Sprout Social

OCTOBER 24, 2022

Reporting and analytics. Communication and collaboration. Data analysis ? Research and a solid understanding of the brand are two critical competencies for good social media managers; if candidates haven’t taken the time to get to know your brand, it could signal a lack of due diligence. Organization and time management.

Social Media Management 89

Social Media Management Questions Social Media Skills 89

Convince & Convert

NOVEMBER 16, 2023

A recent Pew Research Center survey shows a split in opinion – 42% in favor, 38% against, and 20% undecided – making ‘X’s journey an interesting topic for analysis. Execution is Key In marketing, we often face sudden shifts like those with Threads, ChatGPT, and Google Analytics 4. We did too.

Twitter 78

Twitter Social Media Sentiment Reddit 78

Sprout Social

APRIL 12, 2022

Web analytics tools like Google Analytics and Twitter Analytics are common PR aids, along with SEO platforms like Moz and Ahrefs. Quickly collect and analyze audience data to inform communication strategyPR will continue to evolve over the next few years. How data and analytics impact public relations.

Statistics 108

Statistics Skills Analytics Press Release 108

Sprout Social

APRIL 17, 2023

Advanced analytics capabilities provide data that yields org-wide impact, from marketing to sales to HR. Social media ROI starts with strong visibility and collaboration between social teams and other departments. in savings. This is how brands expand the value of social beyond marketing and communications.

ROI 103

ROI Social Media Management Team Study 103

Sprout Social

DECEMBER 15, 2023

Set aside a block of time to research and plan your content ideas, a block of time to create your content and a block of time to schedule your content. Global data states that the best times to post on Facebook are: Mondays from 8 a.m. Use this data to inform and adapt your Facebook strategy. Tuesdays from 8 a.m.

Facebook 121

Facebook How To Publishing Analytics 121

Sprout Social

AUGUST 8, 2022

” The platform features many collaborative tools to empower teams to work together on designs. YouTube analytics and benchmarking Tools. While there are native YouTube tools for analytics, the tools below provide an extra layer of competitive analysis. Sustaining growth means understanding how your content is performing.

YouTube 107

YouTube Tools Analytics SEO 107

Sprout Social

AUGUST 17, 2022

With so many networks and interactions across social media, tracking your engagement data can be tricky. According to the Sprout Social Index™ , 60% of brands analyze their social data daily. That’s why brands use social media monitoring tools to supplement their native data.

Campaign 125

Campaign Social Media Tools Hubspot 125

Hootsuite

MAY 19, 2022

Social monitoring is when you use data related to your brand from social media to gain business insights. Platforms like Hootsuite offer powerful tools to analyze the data your social media presence generates. Making decisions based on data from your specific context will help you make posts that get more likes. and 12:00 p.m.

Tips 141

Tips HootSuite Facebook How To 141

Sprout Social

OCTOBER 19, 2023

The more data you can gather, too. Empower the rest of your organization with timely data The benefits of a strong reputation trickle down to the rest of your team (hint: not just marketing). All publicly available data is fair game. Let’s take a closer look at the benefits below.

Reputation 97

Reputation Sentiment Analysis Notification 97

Sprout Social

AUGUST 10, 2022

This data can be helpful when making important decisions for future campaigns. Use AI search, filters and engagement analytics to find the best influencers for your brand. Make data-driven decisions. Leverage in-depth analytics to track progress, analyze influencer success and improve future campaigns. Key features.

Influencer 113

Influencer Tools Marketing Software 113

Sprout Social

OCTOBER 25, 2022

Our research shows that the most effective purchase drivers on social media are recommendations from friends, comments and product reviews and familiarity with a brand. Data from brand surveys can be used to track brand perception over time, providing businesses with the insights needed to shape their company’s image in the right direction.

Strategy 131

Strategy Brands Hubspot Survey 131