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The State of Community Management 2014

SocialFish

From the Community Roundtable comes the awesomest comprehensive report on communities. Those objective markers – developed in conjunction with members of TheCR Network – enable community teams to validate their approach and develop roadmaps. The State of Community Management 2014 from The Community Roundtable. Report: State of Community Management.

How Purpose Will Power Future Online Communities

SocialFish

What if there was a way to create sustained engagement in communities and collaborative experiences that harnessed genuine motivation and strove for positive outcomes for participants? Through my work as a Fellow with Life Reimagined, I have (with my team of Fellows) developed an approach that taps into the power of purpose to drive community engagement. Purpose-Driven Communities.

Calling all online community managers!

SocialFish

Guest post by Ted McEnroe, The Community Roundtable. ———— A few months ago, I made a switch moving from the nonprofit sector to The Community Roundtable , a leading provider of community research and support for business, association and nonprofit communities. Nonprofit communities are great at creating advocates, but weak on ROI.

New Research Shows How to Engage the Mommy Mind

Convince & Convert

If brands could harness that data around moms, they’d be better equipped to market to them, learning what campaigns are causing negative sentiment and what potential initiatives they could take. In order to determine the topics moms discussed most on social, Insightpool’s data science team did a deep dive into the mom by creating filters around “children” and “kids”.

The Marketing of Marketing is not Telling Us The Whole Story About Member Research

SocialFish

Billions of dollars of marketing products are sold each year: CMS’s, marketing automation, advertising, customer data analysis and more. Big data, social media and video are all the rage but are not the necessarily silver bullet we claim them to be. And we focus far more on data and surveys than we do on qualitative market research. Data is only half the story.

Facebook for Marketing Research: Political Polls #auspol

Laurel Papworth

And how totally outdated, outmoded and antique they seem compared to Big Data of social media. Not maybe where it is today, but where it’s going… Polls suck Big Data rocks. Polls are about declared, conscious statements: Big Data is about undeclared analysis. Behavioural Statistics is THE job of the future and of Big Data. Well actually, we can. Sort of.

Are you a community manager?

SocialFish

Are you an association/nonprofit community manager (or association exec with community management newly thrust upon you?). Join us for an 8-week online certificate program , providing 15 hours of CAE credit , where you will: learn from experienced community managers about the fundamentals of community management strategy. WEEK 2: Launching your new community

How Social Media Has Become a Tool For Clinical Research

Techipedia: Tamar Weinberg

The exceptional growth and adaptation of social media networks represents an ideal opportunity to overcome one of the most challenging aspects of the clinical research industry. Getting patients to enroll in a clinical trial is one of the biggest challenges that clinical research coordinators face. Not being able to meet recruitment standards then creates a number of other problems such as: Drop in research team morale. Its online data-sharing platform has proven to be quite efficient at improving patient recruitment for pharmaceutical companies they have partnered with.

Open Research: A Framework for Social Analytics

www.web-strategist.com

We know that measurement is the the top goal inside of companies , and while I’ve published this data before, it’s important to recast it to show the important of measurement in an emerging technology set. link] Research Report: A Framework for Social Analytics | Thought Experiments [.] If you’d like to cite the graphics, please see this Flickr set. data above).

9 Data-Driven Copywriting Tips

Writtent Blog

If you’re not data-driven, you’re probably missing out on a wealth of information. We’ve scoured some of the most fascinating large-scale research projects, case studies, and other forms of intelligence.. Check out our article  Why Storytelling Matters: A Data-Driven Answer. The post 9 Data-Driven Copywriting Tips appeared first on Writtent Blog.

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Harnessing the Power of Big Data for Public Relations

Waxing UnLyrical

Public relations professionals must sift through the millions of status updates, photos, videos, check-ins and other digital breadcrumbs to uncover meaningful, valuable insights and then decipher the best ways to act upon that data. This year, PR professionals need to learn how to harness the power of big data to listen and engage, or face being left behind. So, what is big data ?

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How to Determine and Prioritize Social Media Marketing Goals and Objectives

Pam Moore

Know how to not only build community but build real relationships with human beings built on trust and authenticity. Achieving measurable social media ROI is very similar to teens and sex. Everyone is talking about it but very few are actually doing it! We work with brands of all sizes from startups to Fortune 10 brands. As marketers it’s in our DNA to move fast. We believe in risk.

2016 State of Community Management Survey – We need YOU

SocialFish

The Community Roundtable have launched their annual State of Community Management research survey. Now in its 7th year, this research has helped tens of thousands of community management professionals evaluate their approaches, educate stakeholders, secure budget and prioritize resources – and they make it freely available to you.  Open Community Featured

3 Ways Sports Marketers Need To Be Using Instagram Data

Audiense

Implementing insights gleaned from Instagram data can impact a sporting brand’s social activity on more than just instagram. The importance of extracting data will only increase as Instagram continues to experiment with providing audience analytics to marketers. What Are The Community Insights? Bonus Tip – Use Twitter Data To Inform Instagram Strategy. Meanwhile….

10 Reasons Market Research is Critical to Social Media

Adam Cohen

Here is a quick list of reasons to get Market Research engaged early in order to give social media (People fueled) initiatives the best chances of long term success. The more traditional/offline methods still apply, though – and chances are market research departments are already exploring alternatives to get those things accomplished more quickly, more effectively and cheaply. 

A Social Network For Genetics Research: Can It Help Isolate Parkinson’s Genes?

The Realtime Report

Can social networks help with medical research? It started in 2009, when 23andMe decided to do genetic research and invited anyone diagnosed with Parkinson’s to donate their DNA sample. The company recruited people using social media, and at Parkinson’s research conferences. ”  The goal is to reach 10,000 participants, a much broader pool for genetic research.

10 Problems Keeping Your Online Community from Being Great

SocialFish

The problem:  The initial inclination when building an online community is  volume. And then after you reach an acceptable, beefy threshold – that’s when you start to sculpt your community. solution:  Take the time to identify potential members that already exhibit a passion for the topic around which your community is built. Your community manager is an outsider.

How Socially Responsible Communications Maintain Your Community Cool

Waxing UnLyrical

Another great resource or ally can come from working with a trusted research firm that can help you “uncover the hidden patterns of understanding that undermine citizen action,” as the Topos Partnership has done for a variety of communities in at least seven different sectors. Responsibly-designed research. The changing narrative. apologies, Shonali!).

The New Competition: For-Profit Communities With Deep Pockets (Part 2)

SocialFish

Check out  Part 1 of this series for an introduction to the new, for-profit, online communities  like  Doximity  and  ResearchGate  that are changing the way their members work. These new communities focus first on providing indispensable tools to their members – tools that save time, money and, in the case of doctors, lives. Part 1 is here (and here on Avectra ). Member services.

9 Problems Keeping Your Online Community from Being Great

SocialFish

The problem:  The initial inclination when building an online community is  volume. And then after you reach an acceptable, beefy threshold – that’s when you start to sculpt your community. solution:  Take the time to identify potential members that already exhibit a passion for the topic around which your community is built. Your community manager is an outsider.

Interview with Community Manager: Ben Martin

Social Media Citizens

Ben Martin is Global Community Manager at AVG. Previously, Ben was a Communities Executive for an Online PR and Social agency called Content & Motion. Over the last six years he build his experience in managing online communities for large, multi-national brands across many different sectors. On-site communities (e.g. That’s not to say I don’t read the “thinkers”.

Actionable Social Analytics: From Social Media Metrics to Business Insights [White Paper]

Mindjumpers

Tweet Recently, Awareness released a new white paper on social analytics and suggestions on how marketers process and assimilate seemingly endless social data. It has been noticed that marketers are turning towards social analytics to make use of this ‘big data’ while also attempting to understand consumer attitudes and behaviors and to harness these insights for business.

Facebook Reach and Impressions Data within Unmetric

Unmetric

Social networks give you the data on Reach and Impressions for your own brand, but you never know how well your competitors are doing. Combine that with data on Promoted Post detection , you’ll be able to parse through any brand’s Facebook strategy. Unmetric’s newest feature gives you the data on the number of Impressions each Facebook Post has received.

Making Data Relevant: The New Metrics for Social Marketing

mashable.com

Invest in Data Measuring the impact of social media campaigns is systemically different from that of traditional marketing campaigns. While data is abundant, it is by nature unstructured. aggregate sentiment, conversation heatmaps), Metrics to spot influencers in a community (e.g. Making Data Relevant: The New Metrics for Social Marketing – Mashable [.] link] [.]

The 2013 State of Community Management Survey

SocialFish

Each year, The Community Roundtable , a peer network of social business professionals (I’m a member), does a really great report on the state of community management. What difference does community management make? What are the standard roles and responsibilities of community managers? How big should I expect my community program budget to be?

Big data: seeing the forest and the trees

Sherrilynne Starkie

You can see the forest and the trees in big data, according to Nora Young , the Canadian author and the host of CBC Radio One’s Spark, in her opening keynote at last week’s Fireworks Factory conference held on Galiano Island, British Columbia. Her topic was “Big data as a new information ecosystem.”. Harvard calls big data the sexiest job of the 21 st Century.

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Create a World-Class Online Community for Your Business

mashable.com

“We think that if you give [leaders in corporate social media use] a little more time, you won’t even have to do research,&# says Cecilia Edwards, Telligent’s senior director of strategy. Edwards and Telligent CTO Rob Howard are releasing a white paper today that delineates what these standard-setting communities of the future will look like. Have an account?

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Strategies For Interactive Marketing In A Recession by Josh Bernoff - Forrester Research

Buzz Marketing for Technology

Search our database of research documents. Research. Consumer Data. Business Data. Planned Research. Data-Driven Research. Free Research. Social applications in particular, such as communities and social networking sites, are cost-effective and have a measurable impact on prospects decisions in the consideration stage, which will be important to companies under recessionary pressures. Opt in to receive research updates via email. Purchase research and Webcasts securely online. Skip to global navigation. Skip to footer.

The New Competition: For-Profit Communities with Deep Pockets

SocialFish

pulled up an old file with random notes about online communities and started researching. Something big is happening in the world of professional communities – the world that associations are used to dominating – and I can’t ignore it. Unlike VIN, the communities I’m going to discuss here are free, bigger and well-funded. Meet the cast of new community players.

Dark Social – We Only See The Tip of The Social Media Iceberg

Mindjumpers

Among other things the research showed that 32 % of people who share content online would only share via Dark Social. The data generated from Dark Social is one of the more valuable sources of social insights because it has not been “filtered” for public reading and approval but is written with a genuine purpose. dominant but seldom discussed force in online sharing. Challenge.

Don’t Ignore Social Media’s Research Value

Convince & Convert

Equivalent Research Value. According to a Google source, the cost breakdown for market research is as follows (all figures shown are minimums): Eight person focus group = $6,000 ($750/participant). Let’s say a company decides to use Facebook as a market research tool. Because most Facebook interactions are abbreviated and cursory, let’s assume that this would be quantitative interview-level data gathering only, valued at $80 per person above. Co-written with Kyle Mensing , an economics grad with a creative bent who is trying to merge business and social.

Research-Driven Ideas for Social Data

Mindjumpers

Attending the European Conference of Information Systems in Tel Aviv last week, I was happy to find that areas such as data visualization, predictive analytics, social CRM and ROI etc found their way into the conference. These areas have been somewhat excluded in the past by more traditional information systems research. Facebook data was collected from over 60k users and 1.5m

What to Look For When Hiring a Community Manager

mashable.com

Commonly referred to as the “Community Manager,&# these brand ambassadors are a company’s direct link to its customers, owning the critical responsibility to grow, shape and respond to online conversations happening around that brand. Do You Need A Community Manager? Determining whether your brand needs a community manager comes down to efficiencies, trust and skill.

Geoff’s Market Research Bulletin – 1st Edition

Geoff Livingston

In an effort to better serve readers with value added content, every month “Geoff’s Market Research Bulletin” will be sent to interested readers. The Bulletin encapsulates all of the new interesting market research studies over the past month that seem worth sharing in one place. Geoff’s Market Research Bulletin, September, 2011. Image by Robert Scoble.

What Do We Need to Teach About Knowledge Work? | Computer Writing and Research Lab

Buzz Marketing for Technology

Computer Writing and Research Lab. That might involve learning popular time management techniques (Allen 2003) or participating in online communities that face similar problems (Spinuzzi 2003, Ch.6); they certainly will involve examining, evaluating, adapting, and adopting the local innovations that coworkers have developed. Main home page for Computer Writing and Research Lab.

Connect the Dots Between PR Metrics and Strategy

Spin Sucks

In communications, two of our biggest jobs are to 1) translate data and PR metrics into narratives; and 2) narratives into PR metrics. And it got me thinking about the two-way relationship between PR metrics  data and narrative. From Data to Narrative. As a result, we had our physician blogger expand on the research by providing  his own commentary on our blog.

Understanding the Mechanics of Measurement

Spin Sucks

Expectations are high and companies are figuring out how to deliver deeper insights from data. Forty percent of the respondents said that applying formal processes to gathering, handling and analyzing, and reporting data was a top challenge to measuring the business contribution of marketing. How often are they commenting on your blog posts or in your online community?