Trending Sources

Facebook for Marketing Research: Political Polls #auspol

Laurel Papworth

read an article on Wendy Harmer’s Hoopla Polls Fake Story  by @gabriellechan that got me thinking about Nielsen polls, sentiment analysis and focus groups. And how totally outdated, outmoded and antique they seem compared to Big Data of social media. Not maybe where it is today, but where it’s going… Polls suck Big Data rocks. Well actually, we can. Sort of.

New Research Shows How to Engage the Mommy Mind

Convince & Convert

If brands could harness that data around moms, they’d be better equipped to market to them, learning what campaigns are causing negative sentiment and what potential initiatives they could take. In order to determine the topics moms discussed most on social, Insightpool’s data science team did a deep dive into the mom by creating filters around “children” and “kids”.

Harnessing the Power of Big Data for Public Relations

Waxing UnLyrical

Public relations professionals must sift through the millions of status updates, photos, videos, check-ins and other digital breadcrumbs to uncover meaningful, valuable insights and then decipher the best ways to act upon that data. This year, PR professionals need to learn how to harness the power of big data to listen and engage, or face being left behind. So, what is big data ?

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On Research, Measurement’s Oft-Forgotten Sibling

Waxing UnLyrical

However, prior to that we had a great chat with Steve King of Emergent Research , and I wanted to give you the much-delayed recap from that chat. And that is because far too many public relations practitioners still don’t understand the importance of research. After all, research is what “strategic communications&# are supposed to be based on, right? Right.

How to Uncover Meaningful Social Data

Convince & Convert

Call it the Analytics Effect: People get so hooked on cheap-and-abundant data from sources like Google Analytics that they ignore useful data from other sources. That post got me thinking: If we have research demonstrating that social media is helping people make purchasing decisions, why are we still having these furious debates over the ROI on social media?

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What's In That Sentiment Score?

Net-Savvy Executive

Sentiment is the stoplight chart of social media analysis. Still, sentiment analysis is the surest source of disagreement in social media analysis. started writing about it in 2007; five years later, you can still find companies working closely with university researchers to find better technologies for scoring text. Who or what scored the data? Why is that?

Four Metrics for Measuring Social ROI

Mindjumpers

Those interactions leave traces in the form of consumers’ data, often defined by marketers as “priceless” in terms of value. But is the quantity of data a strong enough KPI/metric to justify the time and resources companies dedicate to their social media efforts? Social media is all about interactions. Brand Awareness. Reach & Engagement. Crowdsourcing.

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Second Screen TV - Research

Diva Marketing Blog

The results, which they shared with the industry, TV Viewing and the “Second Screen” – What Audiences are Doing with Mobile, Tablet Devices,   is a report based on the CivicScience data collection and research platform. Joel conducted the analysis and partnered in formulating the research questions. Picture this. It''s a scene played-out in many homes for nearly 70 years.  .

Leveraging 4 Key Types of PR Data

Proactive Report

Data collection and evaluation are (or, at least, should be) integrated into the daily rituals of PR pros. To ease this gentle data giant, let’s start by breaking it down into smaller, more manageable pieces that can be leveraged distinctly at each step in the PR campaign process. Categorizing PR data will help you identify relevant insights lickity-split and in this field, who couldn’t use the extra time? Below are four of the main types of PR data you should start using right now. 1. Assessment Data: Used to determine the desired level of achievement.

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Making Data Relevant: The New Metrics for Social Marketing

mashable.com

Invest in Data Measuring the impact of social media campaigns is systemically different from that of traditional marketing campaigns. While data is abundant, it is by nature unstructured. Getting a 20% sentiment mapping for individual comments is a very high number. aggregate sentiment, conversation heatmaps), Metrics to spot influencers in a community (e.g. link] [.]

Working with Social Media Data: Content

Net-Savvy Executive

Before you can analyze, you need data. In thinking of what you can do with social media data, I find it helpful to think about three buckets of social media data : content, activity, and people data. What is Content Data? When we talk about listening and how people express their opinions, we're talking about working with content data. So, much was borrowed.

Romi Mahajan leaves Microsoft to Join Metavana as CMO

Buzz Marketing for Technology

My new role as CMO of Metavana, a soon to be launched social-sentiment engine, has all the elements of my dream job – People, Impact, Autonomy and direct correlation to both the Consumer and Enterprise spaces. but I’m not sure I’ve ever heard of anyone applying Chaos Theory to social sentiment analysis! Is It Time To Reconsider Sentiment Scoring?

Why Investors Need to Use Social Media

Convince & Convert

However, with the rise of social media, there is now a quicker, more efficient way of gathering data to influence investors’ judgements.  As a result, five million affluent investors (those with investible assets of over $100,000) in the US and Canada are now using social media to research financial decisions. Using Facebook to Gauge Public Sentiment. highlight to tweet).

Research-Driven Ideas for Social Data

Mindjumpers

Attending the European Conference of Information Systems in Tel Aviv last week, I was happy to find that areas such as data visualization, predictive analytics, social CRM and ROI etc found their way into the conference. These areas have been somewhat excluded in the past by more traditional information systems research. Facebook data was collected from over 60k users and 1.5m

Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

In reality there must be hundreds of firms out there doing social media analysis in some form or another but I tried to hit the most popular ones with the single-minded goal of finding a firm that could deliver the most strategic value from the 2+ years of social media data that’s out there. You can also download the data and operate on it as well in CSV format files.

Research Methods 'Beyond Google' :: Inside Higher Ed :: Higher Education's Source for News, Views and Jobs

Buzz Marketing for Technology

Research Methods ‘Beyond Google’ When “Google” has become a synonym for “research,” how should faculty respond? The problem is near-universal for professors who discover, upon assigning research projects, that superficial searches on the Internet and facts gleaned from Wikipedia are the extent — or a significant portion — of far too many of their students’ investigations. Kathy Lee Berggren, a professor at Cornell University, teaches oral communication with a “heavy research component.” research etc.

gazeMetrix: Monitor Your Visual Brand Mentions Based on Image Recognition

Mindjumpers

Monitoring brand mentions, share of voice, sentiment etc. The monitoring tool allows brand to tap into a world of formerly unseen social data thus providing brands with new and valuable insights. With all the various monitoring and social data aggregations tools combined, brands are increasingly able to collect true insights. Measure visual brand mentions. Gain deeper insights.

Breaking the Silo: Why Every Department Can and Should Benefit from Social Intelligence

Talkwalker SM

Social data is particularly susceptible to getting stuck in “siloes” due to common perception that social data is only of use to social media and marketing departments. Here are a few key points from the report: Social Data Isn’t Just for Social Media Teams. Having an open platforms means that teams can add in specific data streams as required.

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39 More (of the) Best Social Media Guides, Tips and Insights of 2011

Webbiquity SMM

Gavin O’Malley reviews research from Forrester on the five stages of social media maturity that corporations typically pass through, starting with the dormant stage (“one in five companies still don’t use any social media. ” He then describes the usefulness of awareness, buzz, reach and sentiment as measures of social media value. B2B Social Media Guides.

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How Social Media Gave True Blood a Transfusion

Buzz Marketing for Technology

Instead, deeper analysis of social data is needed to gain insights into which promotional elements are working and which topics are creating buzz among viewers, including featured characters, plotlines and featured actors. Our research provided insights into who is watching the show (moms!),

The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

Sentiment Analysis. Here’s the Wikipedia explanation of sentiment analysis: “ Sentiment analysis (also known as opinion mining) refers to the use of natural language processing, text analysis and computational linguistics to identify and extract subjective information in source materials.” Real-time data plus access to historic data. Sales Leads.

7 Tactful Ways of Facing The Horrors of Digital Marketing

Webbiquity SMM

By applying “social listening,” the term used for activities that track online public conversations, you can see the people’s sentiment about your company, news updates concerning your company, and even identify key influencers in an instant. Horror #4: The Data Wipeout. Always have a backup storage for critical files, especially data. Guest post by Philip Masterson.

Think Globally, Act Locally: Introducing Advanced Geolocation

Talkwalker SM

Now Talkwalker users can genuinely move from global to local insights in just a few clicks and get access to a whole new range of possibilities for extracting useful business insights from social data. Market Research: Fashion Trends From NYC to LA. Such data can help companies find high potential locations to open up new stores. Tastes vary, no doubt about it.

50 Top Tools for Social Media Monitoring, Analytics, and Management 2013

Pamorama

These 50 tools distill data in ways that are relevant to your social media marketing plan, enabling you to figure out how to succeed with your audience. It extracts sentiments, preferences, and intentions from those sources and displays the information in real time. Spots trends in media coverage, including sentiment, share of voice, and top regions. based on your queries.

Social Business Intelligence: Wisdom from the Outside-In

Buzz Marketing for Technology

When interpreted via a sensible methodology, data becomes intelligence.  In traditional research, companies elicit feedback through periodic surveys and then enhance their findings through focus groups. Million-dollar decisions should be based on real-time and authentic data, not “spaghetti on the wall.”. Classic Business Intelligence yields data from the inside out.

Facebook’s Grand Experiment #Fail or….?

Janet Fouts

research paper released at the Proceedings of the National Academy of Sciences (PNAS) by Facebook’s data scientists tells us they have been manipulating user’s newsfeeds to see if negative or positive emotions are as contagious on social networks as they are in real life. This kind of “sentiment” analysis has never been terribly accurate. Their summary.

22 Expert Guides and Reviews of 200+ Social Media Tools

Webbiquity SMM

John Koetsier reports on research conducted with more than 1,100 social media managers to determine the most-used social media tools. The tool gathers data from a staggering 70+ million sources that include social networking platforms, forums, blogs and news sites”). Image credit: Buddy Media. No one has time to put every one of those tools through its paces. viralWoot

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Can Twitter Help your Online Customer Support and Research Goals

Devumi

Twitter is now being looked to more and more as a place where marketers build lasting relationships with customers, but will it help you with your overall online customer support and research goals? How Twitter can help your online customer support and research goals. Twitter is an absolute goldmine for marketers who want to get a handle on their customer’s general sentiment.

Understanding the Nature of an Event Using Social Analytics

Techipedia: Tamar Weinberg

Not being a Netflix subscriber, I really don’t have a position on this, but I think Social Analytics can work with “Pulse” data according to Douglas Hubbard , who authored a book on the science of harnessing internet buzz to track threats and opportunities. This is a guest post from Marshall Sponder , author of the newly released Social Media Analytics. Stories about the rainfall.

3 Creative Ways to Use Twitter Polls

Simply Measured

Instead of broadcasting your brand’s take on an event, use Twitter Polls and the event to collect data and sentiment from your audience. Conduct Market Research. All marketers know that Twitter is a great platform for audience engagement. However, one of Twitter’s most interactive features is also one of its most underused. Coming soon! We’re rolling out the ability for everyone to create polls on Twitter: https://t.co/pH5a8q9Ujz pH5a8q9Ujz pic.twitter.com/ijAKEMUdf1. Twitter (@twitter) October 21, 2015. How can you take advantage of Twitter Polls?

Predicting the Future with Social Media

Blue Focus Marketing

Now, we have companies like Recorded Future analyzing semantics and sentiments to foretell the future.  Now even small businesses can tap into the trove of rich data and forward-looking insights.  With costs dropping and social data continuing to grow, small businesses can consider adding these analytics to their social media arsenal.

Reuters, Rogers and social dashboards

Sherrilynne Starkie

It displays the news that is most popular in Reuters social network.  It also has a stock sentiment module, which features opinions from hundreds of thousands of sources captured and curated by WiseWindow , which uses statistical techniques and natural language processing to deliver predictive data in realtime. The Klout 50 ranks the most social CEOs in the USA by influence. 

How to be Twitterific – 39 Expert Twitter Guides and Tips

Webbiquity SMM

Twitter Experiencing Massive Growth: New Research by Social Media Examiner. Suzanne Delzio passes along results from four recent research studies indicating a bright future for Twitter. How to Use Twitter Analytics to Find Important Data by Social Media Examiner. Tools for Downloading and Analyzing Twitter Data by Entepreneur. Image credit: Buffer. Dr. William J.

Journalist Social Media Usage Increases, Concerns About.

Adam Sherk

Conducted with Don Bates of George Washington University, the study measures the journalists’ use of and attitudes toward social media for researching and reporting stories. There is a lot more data in the Cision study , so I recommend downloading it to get the whole story. similar difference exists for microblogging sites like Twitter.

Six Links Worthy Of Your Attention #61

Twist Image

Advance of the Data Civilization: A Timeline - Stephen Wolfram Blog. "Data data data data data. We often look at data, web analytics and social media monitoring to figure out what people think of a brand. The tough part has been sentiment - truly knowing what the person thinks instead of just using technology to decipher words. pushing that further, the average person doesn't read all that many books (I've seen research that says 1 - 3 books per year). brand sentiment. " Stanford's design school is hot. iPad ?

[Cool Social Tools] Mattr Segments Your Social Audience To Identify Influencers

SocialFish

Save Time & Money on Insights: Uncover deep psychographic insights and qualitative social data in an instant for less cost than traditional market research and surveys. Improve Customer Loyalty, Experience & Retention: Follow influential content to quickly identify negative sentiment. What is Mattr? Cost-sensitive?) & even purchase intent. ———-.

Why Share of Voice is a Useless PR Metric

Dave Fleet

We measure because there is a decision we have to make and we are lacking the data needed to take action. So that set of data is lost to us from a SOV measure. And if SOV alone can’t guide a decision the way sentiment, or quality of coverage, or even volume of coverage can … then is it a metric we want to be using prominently? research effort in and of itself. More ink.

Strategic Marketing of Managing Expectations

Unspoken

Product Announcement and/or Launch - Now, the mysteries of a product’s specifications and major functions are revealed to the public; however, the interpretation of this data is done not by the consumers at large, but by a relatively small group of analysts, pundits and bloggers who are well aware of expectations created at pre-announcement stage. Should the speculations be ignored?

Using word clouds in communications analysis

Sherrilynne Starkie

According to Wikipedia a word cloud is a visual representation for text data, typically used  to visualize free form text.  For example, it takes a human to make the judgement about the overall sentiment of the data.  Related posts: Using social media for research: Social Capital 2012. It’s so very simple, yet so very useful. However, it has numerous limitations too.

Turning Marketing Measurement on its Head

Waxing UnLyrical

The campaign content and its distribution tends to be different, but the media-related research questions are similar.&#. “PR has been answering these questions using media research for a long time,&# but they are much newer to marketing. Share PR data and reports since, with good analysis, they can spark a lot of ideas for marketers. Pretty radical, eh?

The Future Of Digital 2013

Twist Image

This was the pure sentiment of my second book, CTRL ALT Delete , which came out this past summer (and, if you''re so inclined, I would love for you to pick up a copy of it today ). Then, yesterday, Business Insider released their research report, The Future Of Digital - 2013 , at the Ignition event that further validated the thinking in CTRL ALT Delete. sex with data. amazon.

How to Choose a Social Media Listening Platform for B2B Marketing

Buzz Marketing for Technology

On the other hand, if you seek alternatives to traditional market research, then you need a vendor that specializes in sentiment capture and community analysis. All listening platforms collect data from numerous online sources — news sites, blogs, and other Web sites. In the last post we covered how to create a Social Media Lead Flow. This one is the real kicker. Tweet This!

The Real Meaning of Digital

SocialFish

In the research for our next book, we’ve been asking Millennials a few questions. Their complaints that senior managers don’t take them or their expertise seriously, for example, represents a sentiment that has been repeated throughout the ages by pretty much every generation when they were that age. This generation, after all, are the “digital natives.”