Facebook for Marketing Research: Political Polls #auspol
FEBRUARY 19, 2013
read an article on Wendy Harmer’s Hoopla Polls Fake Story by @gabriellechan that got me thinking about Nielsen polls, sentiment analysis and focus groups. And how totally outdated, outmoded and antique they seem compared to Big Data of social media. Not maybe where it is today, but where it’s going… Polls suck Big Data rocks. Well actually, we can. Sort of.
New Research Shows How to Engage the Mommy Mind
Convince & Convert
MARCH 30, 2016
If brands could harness that data around moms, they’d be better equipped to market to them, learning what campaigns are causing negative sentiment and what potential initiatives they could take. In order to determine the topics moms discussed most on social, Insightpool’s data science team did a deep dive into the mom by creating filters around “children” and “kids”.
Harnessing the Power of Big Data for Public Relations
JANUARY 24, 2013
Public relations professionals must sift through the millions of status updates, photos, videos, check-ins and other digital breadcrumbs to uncover meaningful, valuable insights and then decipher the best ways to act upon that data. This year, PR professionals need to learn how to harness the power of big data to listen and engage, or face being left behind. So, what is big data ?
On Research, Measurement’s Oft-Forgotten Sibling
MARCH 22, 2011
However, prior to that we had a great chat with Steve King of Emergent Research , and I wanted to give you the much-delayed recap from that chat. And that is because far too many public relations practitioners still don’t understand the importance of research. After all, research is what “strategic communications are supposed to be based on, right? Right.
How to Uncover Meaningful Social Data
Convince & Convert
JULY 16, 2013
Call it the Analytics Effect: People get so hooked on cheap-and-abundant data from sources like Google Analytics that they ignore useful data from other sources. That post got me thinking: If we have research demonstrating that social media is helping people make purchasing decisions, why are we still having these furious debates over the ROI on social media?
Making Data Relevant: The New Metrics for Social Marketing
JANUARY 26, 2011
Invest in Data Measuring the impact of social media campaigns is systemically different from that of traditional marketing campaigns. While data is abundant, it is by nature unstructured. Getting a 20% sentiment mapping for individual comments is a very high number. aggregate sentiment, conversation heatmaps), Metrics to spot influencers in a community (e.g. link] [.]
Working with Social Media Data: Content
JUNE 8, 2012
Before you can analyze, you need data. In thinking of what you can do with social media data, I find it helpful to think about three buckets of social media data : content, activity, and people data. What is Content Data? When we talk about listening and how people express their opinions, we're talking about working with content data. So, much was borrowed.
Research-Driven Ideas for Social Data
JUNE 19, 2014
Attending the European Conference of Information Systems in Tel Aviv last week, I was happy to find that areas such as data visualization, predictive analytics, social CRM and ROI etc found their way into the conference. These areas have been somewhat excluded in the past by more traditional information systems research. Facebook data was collected from over 60k users and 1.5m
Why Investors Need to Use Social Media
Convince & Convert
AUGUST 31, 2015
However, with the rise of social media, there is now a quicker, more efficient way of gathering data to influence investors’ judgements. As a result, five million affluent investors (those with investible assets of over $100,000) in the US and Canada are now using social media to research financial decisions. Using Facebook to Gauge Public Sentiment. highlight to tweet).
Romi Mahajan leaves Microsoft to Join Metavana as CMO
Buzz Marketing for Technology
NOVEMBER 17, 2011
My new role as CMO of Metavana, a soon to be launched social-sentiment engine, has all the elements of my dream job – People, Impact, Autonomy and direct correlation to both the Consumer and Enterprise spaces. but I’m not sure I’ve ever heard of anyone applying Chaos Theory to social sentiment analysis! Is It Time To Reconsider Sentiment Scoring?
Monitoring vs Analytics [Infographic]
Buzz Marketing for Technology
FEBRUARY 9, 2011
In reality there must be hundreds of firms out there doing social media analysis in some form or another but I tried to hit the most popular ones with the single-minded goal of finding a firm that could deliver the most strategic value from the 2+ years of social media data that’s out there. You can also download the data and operate on it as well in CSV format files.
Leveraging 4 Key Types of PR Data
DECEMBER 21, 2015
Data collection and evaluation are (or, at least, should be) integrated into the daily rituals of PR pros. To ease this gentle data giant, let’s start by breaking it down into smaller, more manageable pieces that can be leveraged distinctly at each step in the PR campaign process. Categorizing PR data will help you identify relevant insights lickity-split and in this field, who couldn’t use the extra time? Below are four of the main types of PR data you should start using right now. 1. Assessment Data: Used to determine the desired level of achievement.
Advertising. Full Steam Ahead.
AUGUST 27, 2016
Still, the data does not lie. That is data. Upgrading its earlier forecast, London-based advertising researcher Warc says U.S. There may be a business sentiment that tough times are around the corner, so spending now and grabbing market share is the right strategy to ensure a tougher future. advertising research. "Advertising is dying. Advertising is dead. Advertising doesn't work.". common theme. common rant. It's fine to think that advertising doesn't work. It is true that not every piece of advertising is a piece of art (in fact, the opposite). The U.S.
39 More (of the) Best Social Media Guides, Tips and Insights of 2011
JANUARY 24, 2012
Gavin O’Malley reviews research from Forrester on the five stages of social media maturity that corporations typically pass through, starting with the dormant stage (“one in five companies still don’t use any social media. ” He then describes the usefulness of awareness, buzz, reach and sentiment as measures of social media value. B2B Social Media Guides.
[Interview] How Microsoft Uses Social Analytics, And How You Can Too
JULY 5, 2016
In 2016, mature social media teams can adopt a myriad of roles across marketing, communications, customer service, audience research, product development, and much more. At the core of this activity is using social media data intelligently to extract smart insights. Whereas some others are based more around sentiment, so we’ll analyse what’s driving likes and retweets.
Breaking the Silo: Why Every Department Can and Should Benefit from Social Intelligence
JANUARY 27, 2016
Social data is particularly susceptible to getting stuck in “siloes” due to common perception that social data is only of use to social media and marketing departments. Here are a few key points from the report: Social Data Isn’t Just for Social Media Teams. Having an open platforms means that teams can add in specific data streams as required.
Research Methods 'Beyond Google' :: Inside Higher Ed :: Higher Education's Source for News, Views and Jobs
Buzz Marketing for Technology
JUNE 27, 2008
Research Methods ‘Beyond Google’ When “Google” has become a synonym for “research,” how should faculty respond? The problem is near-universal for professors who discover, upon assigning research projects, that superficial searches on the Internet and facts gleaned from Wikipedia are the extent — or a significant portion — of far too many of their students’ investigations. Kathy Lee Berggren, a professor at Cornell University, teaches oral communication with a “heavy research component.” research etc.
How Social Media Gave True Blood a Transfusion
Buzz Marketing for Technology
JULY 27, 2011
Instead, deeper analysis of social data is needed to gain insights into which promotional elements are working and which topics are creating buzz among viewers, including featured characters, plotlines and featured actors. Our research provided insights into who is watching the show (moms!),
The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor
MARCH 30, 2016
Sentiment Analysis. Here’s the Wikipedia explanation of sentiment analysis: “ Sentiment analysis (also known as opinion mining) refers to the use of natural language processing, text analysis and computational linguistics to identify and extract subjective information in source materials.” Real-time data plus access to historic data. Sales Leads.
gazeMetrix: Monitor Your Visual Brand Mentions Based on Image Recognition
JANUARY 10, 2013
Monitoring brand mentions, share of voice, sentiment etc. The monitoring tool allows brand to tap into a world of formerly unseen social data thus providing brands with new and valuable insights. With all the various monitoring and social data aggregations tools combined, brands are increasingly able to collect true insights. Measure visual brand mentions. Gain deeper insights.
50 Top Tools for Social Media Monitoring, Analytics, and Management 2013
MAY 12, 2013
These 50 tools distill data in ways that are relevant to your social media marketing plan, enabling you to figure out how to succeed with your audience. It extracts sentiments, preferences, and intentions from those sources and displays the information in real time. Spots trends in media coverage, including sentiment, share of voice, and top regions. based on your queries.
7 Tactful Ways of Facing The Horrors of Digital Marketing
FEBRUARY 11, 2016
By applying “social listening,” the term used for activities that track online public conversations, you can see the people’s sentiment about your company, news updates concerning your company, and even identify key influencers in an instant. Horror #4: The Data Wipeout. Always have a backup storage for critical files, especially data. Guest post by Philip Masterson.
Social Business Intelligence: Wisdom from the Outside-In
Buzz Marketing for Technology
MAY 23, 2012
When interpreted via a sensible methodology, data becomes intelligence. In traditional research, companies elicit feedback through periodic surveys and then enhance their findings through focus groups. Million-dollar decisions should be based on real-time and authentic data, not “spaghetti on the wall.”. Classic Business Intelligence yields data from the inside out.
Don’t Make These 5 Fatal Social Media Marketing Mistakes in 2017
OCTOBER 24, 2016
Social Media Marketing Mistake #1: Insufficient or Inaccurate Audience Research. Conducting thorough audience research will ensure that all of your social media marketing efforts are as effective as possible. There are many tools and methods for conducting audience research. Research conducted by Chute and Digiday also found that visual content performs 4.4 matcha.
Facebook’s Grand Experiment #Fail or….?
JUNE 30, 2014
research paper released at the Proceedings of the National Academy of Sciences (PNAS) by Facebook’s data scientists tells us they have been manipulating user’s newsfeeds to see if negative or positive emotions are as contagious on social networks as they are in real life. This kind of “sentiment” analysis has never been terribly accurate. Their summary.
Think Globally, Act Locally: Introducing Advanced Geolocation
JULY 23, 2015
Now Talkwalker users can genuinely move from global to local insights in just a few clicks and get access to a whole new range of possibilities for extracting useful business insights from social data. Market Research: Fashion Trends From NYC to LA. Such data can help companies find high potential locations to open up new stores. Tastes vary, no doubt about it.
45 Marketing Tools to Consider for 2017
DECEMBER 21, 2016
Research shows that companies that use marketing automation to generate leads have a 53% higher conversion rate on average. Other useful features include sentiment monitoring and trending topics analytics, mobile app analytics, event tracking, and much more. Sentiment analysis is also available, so you can filter by positive, negative or neutral mentions. Marketing Automation.
Understanding the Nature of an Event Using Social Analytics
Techipedia: Tamar Weinberg
AUGUST 17, 2011
Not being a Netflix subscriber, I really don’t have a position on this, but I think Social Analytics can work with “Pulse” data according to Douglas Hubbard , who authored a book on the science of harnessing internet buzz to track threats and opportunities. This is a guest post from Marshall Sponder , author of the newly released Social Media Analytics. Stories about the rainfall.
Predicting the Future with Social Media
Blue Focus Marketing
JANUARY 11, 2012
Now, we have companies like Recorded Future analyzing semantics and sentiments to foretell the future. Now even small businesses can tap into the trove of rich data and forward-looking insights. With costs dropping and social data continuing to grow, small businesses can consider adding these analytics to their social media arsenal.
Twitter Search or Instagram Search: Which is Better for Business?
Diva Marketing Blog
AUGUST 22, 2016
He kindly offered to share his views and research on Diva Marketing. How blog post illustrates, you can search by various parameters: words, people, places, dates, and even sentiment. Truly, the list is as endless as your ability to come up with crafty ways to mine the treasure trove of data. Paul wondered if search on Twitter or Instagram could be a good business tool.
Social Marketers, CMO’s Are Most Worried About These Things
AUGUST 24, 2016
How Your Social Data Can Benefit Every Department Download. Social is a great place to begin this research. For a holistic view, conduct this research on two levels: conversation around your brand specifically… This is a sample chart from Simply Measured’s Social Analytics solution. Do Some Competitive Research (On Social). How You Can Help. How You Can Help.
Reuters, Rogers and social dashboards
FEBRUARY 13, 2012
It displays the news that is most popular in Reuters social network. It also has a stock sentiment module, which features opinions from hundreds of thousands of sources captured and curated by WiseWindow , which uses statistical techniques and natural language processing to deliver predictive data in realtime. The Klout 50 ranks the most social CEOs in the USA by influence.
22 Expert Guides and Reviews of 200+ Social Media Tools
SEPTEMBER 22, 2015
John Koetsier reports on research conducted with more than 1,100 social media managers to determine the most-used social media tools. The tool gathers data from a staggering 70+ million sources that include social networking platforms, forums, blogs and news sites”). Image credit: Buddy Media. No one has time to put every one of those tools through its paces. viralWoot
3 Creative Ways to Use Twitter Polls
JUNE 17, 2016
Instead of broadcasting your brand’s take on an event, use Twitter Polls and the event to collect data and sentiment from your audience. Conduct Market Research. All marketers know that Twitter is a great platform for audience engagement. However, one of Twitter’s most interactive features is also one of its most underused. Coming soon! We’re rolling out the ability for everyone to create polls on Twitter: https://t.co/pH5a8q9Ujz pH5a8q9Ujz pic.twitter.com/ijAKEMUdf1. Twitter (@twitter) October 21, 2015. How can you take advantage of Twitter Polls?
[Cool Social Tools] Mattr Segments Your Social Audience To Identify Influencers
APRIL 20, 2015
Save Time & Money on Insights: Uncover deep psychographic insights and qualitative social data in an instant for less cost than traditional market research and surveys. Improve Customer Loyalty, Experience & Retention: Follow influential content to quickly identify negative sentiment. What is Mattr? Cost-sensitive?) & even purchase intent. ———-.
Why Share of Voice is a Useless PR Metric
MAY 24, 2011
We measure because there is a decision we have to make and we are lacking the data needed to take action. So that set of data is lost to us from a SOV measure. And if SOV alone can’t guide a decision the way sentiment, or quality of coverage, or even volume of coverage can … then is it a metric we want to be using prominently? research effort in and of itself. More ink.
Can Twitter Help your Online Customer Support and Research Goals
JULY 11, 2014
Twitter is now being looked to more and more as a place where marketers build lasting relationships with customers, but will it help you with your overall online customer support and research goals? How Twitter can help your online customer support and research goals. Twitter is an absolute goldmine for marketers who want to get a handle on their customer’s general sentiment.
Six Links Worthy Of Your Attention #61
AUGUST 20, 2011
Advance of the Data Civilization: A Timeline - Stephen Wolfram Blog. "Data data data data data. We often look at data, web analytics and social media monitoring to figure out what people think of a brand. The tough part has been sentiment - truly knowing what the person thinks instead of just using technology to decipher words. pushing that further, the average person doesn't read all that many books (I've seen research that says 1 - 3 books per year). brand sentiment. " Stanford's design school is hot. iPad ?
Turning Marketing Measurement on its Head
APRIL 5, 2011
The campaign content and its distribution tends to be different, but the media-related research questions are similar.. “PR has been answering these questions using media research for a long time, but they are much newer to marketing. Share PR data and reports since, with good analysis, they can spark a lot of ideas for marketers. Pretty radical, eh?
Using word clouds in communications analysis
AUGUST 13, 2012
According to Wikipedia a word cloud is a visual representation for text data, typically used to visualize free form text. For example, it takes a human to make the judgement about the overall sentiment of the data. Related posts: Using social media for research: Social Capital 2012. It’s so very simple, yet so very useful. However, it has numerous limitations too.