Sprout Social

SEPTEMBER 9, 2020

Social listening goes beyond monitoring and replying to incoming questions or comments about your brand. It’s about casting a wider net to find and analyze conversations for powerful, qualitative insights like competitive analysis , sentiment analysis and brand health. The Social Media Manager. The problem?

Organization 126

Organization Sentiment Social Media Management Analysis 126

Keyhole.co

MARCH 9, 2023

If you’re looking for a social media listening tool in particular—one that can track what people are saying about your brand—then you’ve come to the right place. Here’s a full roundup of the top social listening tools for marketers and agencies, updated for 2020: 1. Pro: Union Metrics has many easy-to-use analytics dashboards.

Tools 84

Tools Sentiment Hubspot Price 84

Hootsuite

JANUARY 24, 2022

One of social media’s greatest advantages for marketers is the ability to gather data in real-time. Social media data can help you gauge the initial success of a campaign within just a couple of hours of your launch. Social media data mining also gives you key insights into your audience.

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Data Social Media HootSuite Template 94

Keyhole.co

DECEMBER 13, 2023

According to a review , the tool confuses information about the brand and draws on data from other similar-sounding names. Our tool excels at tracking and gathering real-time social media data and using simple graphs and pie charts to depict the information. Overall, Mention can be a useful tool.

HootSuite 52

HootSuite Price Sentiment Social Media Management 52

Sprout Social

OCTOBER 19, 2023

This feedback can identify customer sentiment (positive or negative), trends and more. Although reputation management is synonymous with review sites (think: Yelp! This is where something like social media sentiment analysis can really save the day. The more data you can gather, too.

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Reputation Sentiment Analysis Notification 97

Sprout Social

MAY 15, 2023

That’s why you need social listening tools to analyze what people are saying on social media and extract valuable insights. Social media listening tools let you monitor and track social media conversations related to a specific brand or topic. Meanwhile, some may specialize in certain functions.

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Tools Tweetdeck Brands Sentiment 112

Sprout Social

DECEMBER 12, 2022

While the context is incredibly specific, the overall sentiment is not. And what is life if not social? Social media managers live and breathe social. Most of these questions stem from a disconnect between people who think social first and people who don’t. Remember, you’re the expert.

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Social Media Social Media Management Authentication Sentiment 98

Sprout Social

FEBRUARY 20, 2020

As more businesses realize the power and advantages that come from social listening, they’re beginning to incorporate it into their org-wide strategies. This is opening up a new world of possibilities for not only marketers but also for sales teams, product teams, research and development, and so much more. Product research.

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Strategy Sentiment Social Media Management Analysis 119

Sprout Social

JULY 23, 2020

As a young social media manager, getting into the habit of thinking through each pitfall and every improvement opportunity was critical in helping me grow my career. As a social media manager, you understand your audience better than anyone. “Think of the end at the beginning, always.”

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Social Media Brands Sentiment How To 145

Sprout Social

SEPTEMBER 18, 2023

In this blog, we’ll cover: How to budget for your marketing needs Optimizing your marketing budget: Best practices Marketing budget breakdown Sample marketing budget How to budget for your marketing needs To set a marketing budget, you will need to look at past records, do thorough market research and analyze your team’s needs.

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Marketing How To Sample Samples 132

Keyhole.co

FEBRUARY 3, 2024

Through this monitoring and research, health brands can better understand effectiveness and potential risks. So, let’s take the next section to analyze how to do a complete 360-degree measurement of your share of voice with quantitative and qualitative data. Not just that, Keyhole is a complete social media management tool.

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Social Media How To Metrics Sentiment 59

Hootsuite

SEPTEMBER 21, 2023

any social metric can turn into a “vanity” metric if you’re bragging about it without any context. Social media metrics are incredibly important for a social media manager and shouldn’t be ignored. Clear data. Examples include the number of followers, likes, or comments on social media posts.

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Metrics Examples Marketing HootSuite 107

Convince & Convert

NOVEMBER 16, 2023

This was mentioned during the Social Pros Unfiltered episode by Sunny Hunt, Strategist at Convince and Convert, and really got me thinking about its implications and lessons. Leveraging Data and Feedback In today’s social media world, immediate user feedback and data are invaluable. We did too.

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Twitter Social Media Sentiment Reddit 78

Hootsuite

MAY 21, 2020

Social media monitoring helps you track key social metrics like brand awareness and social share of voice. Once you start collecting this valuable data, you can use it to look for trends and insights. Social media monitoring is about gathering information—collecting all the data and details you can.

Social Media 145

Social Media Tools HootSuite Sentiment 145

Sprout Social

JANUARY 18, 2022

Once your Topic is set up, it will continue to collect social data as long as it’s active. . While there are a ton of creative ways to use social listening , there are two use cases that can help you refine your strategy: audience insights and brand sentiment. . Social listening for audience insights.

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Skills Sentiment Team Press Release 128

Sprout Social

NOVEMBER 3, 2022

Top-performing companies are already expanding their social strategy beyond marketing, with departments like customer service, corporate communications, investor relations, product, research and development and human resources joining in on social decisions. Defining the possibilities of social. Insightful.

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Marketing Team Social Media Skills 113

Social Media Strategies Summit

SEPTEMBER 14, 2023

To help you out when you’re lost in the creative desert, we gathered a panel of social media experts to discuss how to run effective brainstorming sessions for social media campaigns, create the mental space to induce creative thinking, and use KPIs and goals as a guide for what you want to achieve with your posts.

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Oktopost

DECEMBER 21, 2023

To maximize marketing impact on a limited budget, CMOs need to adopt a strategic approach that analyzes past results, identifies gaps, and enables data-driven decisions on where to allocate resources. Here are some places to start your research: Customer Surveys : Gather insights directly from your target audience through surveys.

Marketing 62

Marketing Survey Skills How To 62

Sprout Social

JANUARY 10, 2024

A complaint management system will quickly identify, categorize and organize complaints to solve customer problems fast, so your team can focus on executing a winning customer experience strategy. Leverage AI AI techniques like sentiment analysis give you a quick, data-informed pulse check on how your audience feels about your brand.

Reputation 106

Reputation System Brands Knowledge Base 106

Keyhole.co

MARCH 20, 2024

In fact, LinkedIn’s research found that audiences exposed to brand messages on LinkedIn are six times more likely to convert. Brand24 With its powerful AI, Brand24 turns your social listening efforts into data-driven insights into your audience, your competitors, and your market. Pricing: Prices start at $99 per month.

LinkedIn 52

LinkedIn Tools B2B Price 52

Hootsuite

DECEMBER 12, 2023

Boost your sentiment Your brand sentiment is basically a “temperature check” of what people are saying about you online and what they think of you — or your company. By putting yourself out there and creating human-centered content around your expertise, you’ll provide a massive boost to that sentiment. It’s auto-magical.

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Sprout Social

AUGUST 28, 2023

This includes handling customer support inquiries, creating personalized offers and analyzing customer data. And social data is at the center of many marketing transformations. Some 44% of business leaders are using sentiment analysis to understand consumer behavior.

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Team Tools Marketing Hubspot 88

Sprout Social

MARCH 26, 2019

Immediate research : Analyzing current social media listening data provides you with immediate research that does not need to run through focus groups or other in-person structured analyses. This data is also in real time, providing you with the most accurate findings for timely action.

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Social Media Sentiment Marketing Analysis 104

Unmetric

NOVEMBER 4, 2019

Social media analyst vs. Social media manager. Often people confuse the roles of social media analysts and social media managers to be one and the same. A social media manager, on the other hand, is the sole voice of a company’s social media account(s).

Social Media 97

Social Media Social Media Management Sentiment Analytics 97

Sprout Social

JANUARY 24, 2024

10 influencer marketing metrics to measure Selecting social media metrics that will best measure the impact and success of your influencer marketing initiatives is just a matter of connecting key performance indicators (KPIs) with your broader marketing objectives. You can view metrics like positive sentiment and total engagement.

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Metrics Influencer Marketing Survey 100

Sprout Social

JANUARY 19, 2022

And the best way we know how to research an audience is through social listening. What is social listening? Social listening is using social media to find honest, relevant conversations people are having about your business, products and competition. Now, it’s time to conduct deeper competitive research.

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Products Social Media FAQ Sentiment 136

agora pulse

JUNE 13, 2020

Make sure to select the right date period for which you’re pulling data! Related: Twitter 101: What Every Smart Social Media Manager Needs to Know. I’ve worked on several social media events in which we’re tracking how the event hashtag is doing during the day.

Analytics 204

Analytics Tools Twitter Hashtag 204

Sprout Social

JANUARY 16, 2024

Decoding those emotions and understanding how customers truly feel about your brand is what sentiment analysis is all about. But tracking sentiment is no piece of cake. You need a sentiment analysis tool for the job. What is a sentiment analysis tool?

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Sentiment Analysis Tools API 97

Keyhole.co

NOVEMBER 6, 2022

And this is where social media monitoring tools come into place. But which social media monitoring tool is the best for your brand? Not only does the tool allow you to track @mentions and customer conversations across social media, blogs, and forums. Then Keyhole might be exactly what you need. Best of all?

Tools 52

Tools Social Media Sentiment Price 52

Sprout Social

MARCH 21, 2019

The benefit of social listening services for your clients. A little background: At B Squared Media , we’ve been selling done-for-you social media management and advertising services for nearly seven years. For the most part, we’ve seen the medium to enterprise clients take an interest in social listening services.

Sentiment 95

Sentiment Research Influencer Analysis 95

Oktopost

DECEMBER 22, 2019

Social listening also helps you keep tabs on the social media sentiment toward your company and products. Awario includes dedicated features for influencer marketing and reputation management, and its users have lots of positive things to say about how it facilitates market research and customer engagement.

Tools 116

Tools B2B Sentiment Notification 116

Sprout Social

AUGUST 10, 2022

Some influencer marketing tools also offer valuable insights related to your campaigns, influencer interactions and the latest social media trends. This data can be helpful when making important decisions for future campaigns. Make data-driven decisions. View visual data and insights on any topic. Key features.

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Influencer Tools Marketing Software 113

Hootsuite

FEBRUARY 24, 2023

Salesforce recently announced the retirement of its social media management tool Social Studio. Luckily, you won’t have to look far to find the best Social Studio alternative. Hootsuite does everything Social Studio does and more for a fraction of the cost. What is replacing Salesforce Social Studio?

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HootSuite Social Media Management Tumblr Hashtag 83

Keyhole.co

MARCH 2, 2023

At a glance, Hootsuite is a powerful tool for social media management, or the task of keeping your brand’s social media accounts active and engaging. It allows users to post on each of the major social media platforms without having to switch between tabs or devices.

Social Media 52

Social Media Tools HootSuite Marketing 52

Sprout Social

JUNE 1, 2021

Sprout users can leverage the Profile Performance Report, which provides a high-level aggregate of performance data across multiple channels, to frame renewal conversations. Social media management services don’t hit pause when the clock strikes 5 p.m. Brand sentiment. Customer responsiveness .

Sentiment 90

Sentiment Proposal How To Metrics 90

Sprout Social

FEBRUARY 5, 2020

But given the volume of conversations on social, it’s important to have the right social listening tools in place so that your entire business can get the insights they need. Social listening isn’t just for marketers and social media managers—it’s a valuable source of business intelligence that your whole organization can leverage.

Tools 94

Tools Sentiment How To Team 94

Sprout Social

APRIL 12, 2022

As for social media, PR professionals use these platforms in various ways to : Create and maintain relationships with journalists and publications. Gauge positive and negative sentiment from audiences. Proactively plan for crisis management. How data and analytics impact public relations. versus 2.87 Only 20.7%

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Statistics Skills Analytics Press Release 108