You are here: ViperChill » Social Media » Social Media Supremacy: 10 Experts Reveal Their Strategies Social Media Supremacy: 10 Experts Reveal Their Strategies Written by Glen, this post has 75 Comments Though I’ve written about working as the social media manager for brands like Nissan, Land Rover and Hewlett Packard, I’ve never talked about many of my achievements in this space. Research other fan pages to see what those Facebook users are not getting elsewhere and give it to them. Home What the F ? MORE >>

In any business venture, implementing a solid customer relationship management (CRM) strategy is paramount to success. Any burgeoning business cannot overlook social media as a means of conversing with its clientele. Now, social media allows the customer to tell you how and when they want to talk – it is up to you to be there to listen. There is no need to pale at the face of a mountainous social media campaign. To make your life just a little bit easier here’s a summary of how to build social media into your CRM efforts. MORE >>

This is the second of my three predictions and priorities for Social Business in 2012 (read the first prediction ). First, there is a huge fire hose of rich social and mobile context that is not put to use because of the difficulty of connecting unstructured data to transaction data. Some people call this “social CRM” and the evolution of “Big Data”, two very hot tech topics these days. One way to do this today is to find simple ways to integrate current social data about your customers into your every day work flow. They KNOW me. MORE >>

Socialbakers.com describes itself  as “the world’s fastest growing social media and digital analytics company” and claim “over 250,000 marketers as customers across all continents in over 60 countries”. We We caught up with  Katrina Wong , their VP of marketing to find out more about social media analytics and the future direction of one of the first companies in the world to have initial access to Facebook data. FreshNetworks: So why do you think social media metrics are important for brands and businesses? That is super powerful. MORE >>

There is a value to social media data, both a quantitative significance and a qualitative importance.  Businesses, non-profits, government agencies, and others, leverage data to learn about consumers and clients in order to tailor and enhance experiences, both online and offline.  But when is data a crutch?  When do we value hard numbers too much, and lose sight of sentiment and emotive data? The analysis can be performed to evaluate conversations within social mediums (Twitter, Facebook, blogs, etc.).  This is where the crutch comes in…. MORE >>