Sprout Social

MAY 15, 2023

That’s why you need social listening tools to analyze what people are saying on social media and extract valuable insights. Social media listening tools let you monitor and track social media conversations related to a specific brand or topic. You can even measure brand sentiment and quickly identify reputational risks.

Tools 111

Tools Tweetdeck Brands Sentiment 111

Keyhole.co

DECEMBER 13, 2023

The pro plan allows up to 10 social networks but costs $83 per month, a pricey amount for small business owners. According to a review , the tool confuses information about the brand and draws on data from other similar-sounding names. Keyhole is a Mention alternative offering end-to-end social media management packages.

HootSuite 52

HootSuite Price Sentiment Social Media Management 52

Laurel Papworth

FEBRUARY 19, 2013

I read an article on Wendy Harmer’s Hoopla Polls Fake Story by @gabriellechan that got me thinking about Nielsen polls, sentiment analysis and focus groups. And how totally outdated, outmoded and antique they seem compared to Big Data of social media. Does Facebook do Sentiment Analysis? Lube anyone?

Research 107

Research Nielsen Sentiment Facebook 107

Sprout Social

AUGUST 5, 2020

This update provides a comparative insights view that makes it much easier to compare and contrast your social performance with competitors across key metrics, including SOV, engagement and sentiment. Without it, you’re essentially measuring data in a silo. That’s great news, right?

Analysis 141

Analysis Strategy Sentiment Comparison 141

Hootsuite

MAY 21, 2020

Social media monitoring helps you track key social metrics like brand awareness and social share of voice. Once you start collecting this valuable data, you can use it to look for trends and insights. Social media monitoring is about gathering information—collecting all the data and details you can.

Social Media 145

Social Media Tools HootSuite Sentiment 145

Keyhole.co

MARCH 9, 2023

If you’re looking for a social media listening tool in particular—one that can track what people are saying about your brand—then you’ve come to the right place. To make your search for the right social listening tool easier, we’ve compiled a huge list of the best tools in the industry, including research on the pros and cons of each tool.

Tools 84

Tools Sentiment Hubspot Price 84

Hootsuite

JUNE 28, 2023

Welcome to dark social. Don’t worry, dark social isn’t the same as the notorious “dark web” trying to lure you into evil. Dark social is the oldest social network in action: private, untraceable human-to-human communication. May the Force first-party data be with you.

HootSuite 120

HootSuite URL Analytics Forums 120

Sherrilynne Starkie

FEBRUARY 13, 2012

It displays the news that is most popular in Reuters social network. It also has a stock sentiment module, which features opinions from hundreds of thousands of sources captured and curated by WiseWindow , which uses statistical techniques and natural language processing to deliver predictive data in realtime.

Wireless 292

Wireless Klout Module Directory 292

Audiense

MAY 17, 2018

After last week’s post on insights activation in the pre-campaign phase , we’ll continue today by taking a look at how campaigns can be enriched by consumer insights extracted from social data during the execution of the campaign. Socioeconomic data about the segments and total audiences.

Case Study 79

Case Study Activities Study Campaign 79

Sprout Social

JANUARY 10, 2024

Still, research shows a third (33%) of consumers would consider giving a company a second chance if they felt the brand sincerely tried to resolve the issue. Set benchmarks Once you start collecting and analyzing complaint management data, create benchmarks to track your team’s efforts and set goals for improvement.

Reputation 105

Reputation System Brands Knowledge Base 105

Hootsuite

DECEMBER 12, 2023

Boost your sentiment Your brand sentiment is basically a “temperature check” of what people are saying about you online and what they think of you — or your company. By putting yourself out there and creating human-centered content around your expertise, you’ll provide a massive boost to that sentiment. It’s auto-magical.

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Sprout Social

FEBRUARY 20, 2020

As more businesses realize the power and advantages that come from social listening, they’re beginning to incorporate it into their org-wide strategies. This is opening up a new world of possibilities for not only marketers but also for sales teams, product teams, research and development, and so much more. Product research.

Strategy 118

Strategy Sentiment Social Media Management Analysis 118

Sprout Social

AUGUST 17, 2021

Do you have burning market research questions? You just need social listening data. . Consumer social media usage is on the rise. . Because this type of virality is fast-paced and unpredictable, many crypto investors rely on social networks to keep tabs on up-and-coming tokens.

Questions 118

Questions Sentiment Meme Trends 118

Hootsuite

NOVEMBER 28, 2022

Reddit isn’t often mentioned alongside the “big” social networks, though it’s one of the most influential. Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. Reddit is a social network with a forum-style discussion structure.

Reddit 100

Reddit Brands Meme Forums 100

Keyhole.co

NOVEMBER 17, 2023

But you can’t do this unless you are already practicing social listening and can pick up on the trend when it begins. Social listening allows you to stay abreast of every conversation involving your brand across different social networks. Knitters were often at the forefront of these complaints.

Examples 59

Examples Brands Sentiment Reputation 59

Sprout Social

MARCH 7, 2022

Commissioning a five-figure biannual brand perception survey—and spending multiple months on data collection and analysis—means the research you conduct will always be stale. If you’re only conducting biannual brand perception surveys, you could be missing meaningful shifts in audience sentiment.

Survey 92

Survey Brands Sentiment Template 92

Unmetric

AUGUST 28, 2019

Social media monitoring is the process of gathering information on your brand’s mentions, share of voice, sentiment, and more. On the other hand, social media listening is the process of analyzing the gathered information, looking for hidden patterns in the sentiment, comments, and so on.

Social Media 101

Social Media Tools Sysomos Sentiment 101

Keyhole.co

FEBRUARY 16, 2024

Having these data in front of you, you can improve your YouTube strategy for better reach, engagement, and effectiveness of marketing campaigns. Rather than doing everything with your hands, you can leverage a YouTube competitor analysis tool and substantially cut the time spent on competitive research. It’s up to you to decide.

Analysis 52

Analysis YouTube Tools Strategy 52

Social Media Strategies Summit

FEBRUARY 27, 2020

According to data from Pew Research , messaging apps dominated social networks in 2019. The top messaging apps now boast nearly 5 billion monthly active users combined (compared to the combined social networks which top out around 3 billion ). 3 Social commerce will come into maturity.

Trends 182

Trends Social Media Instagram Platform 182

Sprout Social

AUGUST 10, 2022

Some influencer marketing tools also offer valuable insights related to your campaigns, influencer interactions and the latest social media trends. This data can be helpful when making important decisions for future campaigns. Make data-driven decisions. View visual data and insights on any topic. Stay on top of trends.

Influencer 113

Influencer Tools Marketing Software 113

Sprout Social

JULY 19, 2022

Using hashtags on different social networks. I designed the hashtag to thwart any one social network from becoming the dominant gatekeeper. To perfect the art of hashtagging, you should conduct research, use hashtags thoughtfully and analyze your results. You can find some of this data in the native apps.

Hashtag 122

Hashtag How To Guidelines Telecommunications 122

Buzz Marketing for Technology

NOVEMBER 17, 2011

My new role as CMO of Metavana, a soon to be launched social-sentiment engine, has all the elements of my dream job – People, Impact, Autonomy and direct correlation to both the Consumer and Enterprise spaces. but I’m not sure I’ve ever heard of anyone applying Chaos Theory to social sentiment analysis!

Microsoft 235

Microsoft Sentiment Engineering Survey 235

Unmetric

AUGUST 19, 2019

This is why you need a dedicated social media monitoring tool to help you manage and keep an eye out for conversations that are relevant to your business. What can a social media monitoring tool do? A social media monitoring tool helps you collect key data that will help your brand go a long way in achieving your social media goals.

Social Media 91

Social Media Tools Price Hashtag 91

Sprout Social

OCTOBER 25, 2022

Our research shows that the most effective purchase drivers on social media are recommendations from friends, comments and product reviews and familiarity with a brand. Akeeme Hogg Social Media and Email Marketing Lead, ServiceMaster Brands. Combine positive brand sentiment with high brand recognition and you get fans.

Strategy 131

Strategy Brands Hubspot Survey 131

Waxing UnLyrical

NOVEMBER 20, 2018

Data science and digital media are transforming the way companies tell stories and how they can measure success. Instead of publishing repetitive press releases and campaigns built on educated hunches, the Growth PR era is fueled by data-driven, iterative storytelling. Enter the era of Growth PR.

Nielsen 140

Nielsen Press Release Metrics Smart Phone 140

Sprout Social

FEBRUARY 7, 2023

After creating a brand ambassador program with the help of Sprout’s Advocacy platform, the organization reached 16 million people on social media in the first month. In 2022, content shared through our Advocacy platform earned more impressions than all our social networks combined. We had similar results at Sprout.

Buy 93

Buy Curation Statistics Survey 93

Unmetric

JUNE 11, 2019

We all know how big of a role social media plays for business and that managing multiple social accounts on different social media networks can be time-consuming. And not just that, these analytical tools give key data insights on your social media performance to help you fine-tune your marketing strategy.

Analytics 125

Analytics Tools Social Media Curation 125

Unmetric

NOVEMBER 4, 2019

A social media analyst develops a company’s online presence and helps create brand awareness through the use of social media networks. This role requires a vast amount of social media data mining to get insights on ROI to improve and boost a company’s online presence.

Social Media 97

Social Media Social Media Management Sentiment Analytics 97

Keyhole.co

NOVEMBER 6, 2022

And this is where social media monitoring tools come into place. Social media monitoring tools allow marketers to do the following: Get quality audience data Take relevant actions, based on the data collected, to keep or build a good reputation and drive ROI Save time, as all your social media analytics are available to you in one platform.

Tools 52

Tools Social Media Sentiment Price 52

Sprout Social

FEBRUARY 5, 2020

Read on to learn what aspects of your business can benefit most from social listening tools. Social listening tools contribute to sales and customer success. For sales teams, it pays to be on social media—literally. Tools like Sprout Social save time by crawling listening data for you. Are users running into bugs?

Tools 93

Tools Sentiment How To Team 93

Keyhole.co

MAY 25, 2022

And if you know how to analyze your social media, you can unearth this data. For starters, social media data help you understand your audience, pinpoint well-performing strategies, and weed out the incompetent ones. In fact, marketers use social data for various purposes. What is Social Media Analytics?

Analytics 52

Analytics Social Media ROI Metrics 52

Buzz Marketing for Technology

MARCH 18, 2010

On the other hand, if you seek alternatives to traditional market research, then you need a vendor that specializes in sentiment capture and community analysis. All listening platforms collect data from numerous online sources — news sites, blogs, and other Web sites. Which media sources are relevant to your goals?

B2B 225

B2B Platform Social Media Marketing 225

Sprout Social

APRIL 4, 2023

Brand advocacy is when individuals who love your brand share their positive sentiment about your product or service to their followers and audience. Harnessing and amplifying this advocacy should be an integral part of your social media marketing strategy. One way is through brand advocacy. It increases trust.

Brands 128

Brands ROI UGC Authentication 128

Keyhole.co

MARCH 7, 2022

Of course, counting the number of likes and comments will give you a vague idea of your social media progress. But there are too many social media business accounts with too much data to track. According to Google and Forrester’s research , half of the marketers struggle with managing loads of data.

Report 52

Report Social Media Metrics How To 52

Sprout Social

MARCH 19, 2020

Social media is just one of the strategic communication channels that afford agencies the ability to publish content, build relationships and have meaningful engagement with prospective clients, their communities. It provides a wealth of data and information to leverage in your pitches and client strategies.

Social Media 111

Social Media Strategy Case Study RFP 111

Hootsuite

OCTOBER 13, 2020

Enter: Social media sentiment. Social media sentiment is the attitude and feelings people have about your brand on social media. Bonus: Get a free social media sentiment report template to easily track audience sentiment over time. What is a social media sentiment analysis?

Sentiment 145

Sentiment Analysis Template Templates 145

Convince & Convert

AUGUST 29, 2017

If you’re behind when it comes to the engagement metrics that matter to your brand, whether those are shares, replies, likes, comments, and/or interactions on a specific social network, set a goal for percentage growth over the next quarter and year. Know Who Is Receiving More Positive (and Negative) Sentiment.

Compete 160

Compete Analytics Analysis Sentiment 160