Sprout Social

JUNE 23, 2021

No need for research, testing or iteration—let’s just do this! By using a powerful social listening tool to aggregate and parse all of that conversational data, smart brands can formulate and test hypotheses quickly and then pressure test those assumptions through qualitative research. Get more out of research .

Social Media 94

Social Media Focus Group Aggregator Research 94

Diva Marketing Blog

JULY 11, 2014

The results, which they shared with the industry, TV Viewing and the “Second Screen” – What Audiences are Doing with Mobile, Tablet Devices, is a report based on the CivicScience data collection and research platform. Joel conducted the analysis and partnered in formulating the research questions. Will this change?

Research 83

Research Smart Phone Aggregator iPad 83

Convince & Convert

MARCH 30, 2016

If brands could harness that data around moms, they’d be better equipped to market to them, learning what campaigns are causing negative sentiment and what potential initiatives they could take. Many brands stop at the data but aren’t sure what’s next. Here are some ways to move from data to actionable insights: 1.

Research 60

Research Engagement How To Sentiment 60

Sprout Social

FEBRUARY 20, 2020

This is opening up a new world of possibilities for not only marketers but also for sales teams, product teams, research and development, and so much more. Follow these six steps and this cheatsheet to build a listening strategy that positions you as a competitive, in-touch, holistic and data-driven business. . Product research.

Strategy 118

Strategy Sentiment Social Media Management Analysis 118

Buzz Marketing for Technology

NOVEMBER 17, 2011

A: After an aggregate of 9 years at Microsoft, being the CMO of a $100M dollar digital agency, and a writer, I wanted to get back to my roots in terms of “building” something that had huge customer promise and could make a dent in reality as we know it. What makes what you’re doing different than all of the others? is that accurate?

Microsoft 235

Microsoft Sentiment Engineering Survey 235

Sprout Social

JUNE 1, 2021

Sprout users can leverage the Profile Performance Report, which provides a high-level aggregate of performance data across multiple channels, to frame renewal conversations. Brand sentiment. Sentiment data speaks volumes, quantifying how people feel about a business. Customer responsiveness .

Sentiment 90

Sentiment Proposal How To Metrics 90

Sprout Social

AUGUST 8, 2022

The platform aggregates account data to identify top-performing content and opportunities to optimize. Another notable feature of the platform is the ability to store timely analytics data from the initial 72 hours a video is live. Tubics is a powerful YouTube SEO tool that goes beyond keyword research and ideation.

YouTube 106

YouTube Tools Analytics SEO 106

Sprout Social

FEBRUARY 5, 2020

According to industry data by Bambu , customers acquired via social selling are seven times more likely to convert. Tools like Sprout Social save time by crawling listening data for you. And with that data all in one place, you can easily learn more about your prospects’ interests, personalities, challenges and more. .

Tools 93

Tools Sentiment How To Team 93

Diva Marketing Blog

JULY 11, 2014

The results, which they shared with the industry, TV Viewing and the “Second Screen” – What Audiences are Doing with Mobile, Tablet Devices, is a report based on the CivicScience data collection and research platform. Joel conducted the analysis and partnered in formulating the research questions. Will this change?

Research 40

Research Smart Phone Aggregator iPad 40

Keyhole.co

MARCH 7, 2022

But there are too many social media business accounts with too much data to track. According to Google and Forrester’s research , half of the marketers struggle with managing loads of data. Social media reports come with a collection of data and statistics you can use to track, measure, and refine your efforts. .

Report 52

Report Social Media Metrics How To 52

Net-Savvy Executive

MAY 27, 2011

In my last post, I suggested that intelligence and analytics are two angles on the same challenge: developing the information value in available data. Rather than thinking of intelligence and analytics as separate specialties, let's approach them as two lenses that might help us find information in data. But what about facts?

Analytics 74

Analytics Aggregator Proposal Analysis 74

Razor Social

MARCH 30, 2016

Sentiment Analysis. Here’s the Wikipedia explanation of sentiment analysis: “ Sentiment analysis (also known as opinion mining) refers to the use of natural language processing, text analysis and computational linguistics to identify and extract subjective information in source materials.” Social Analytics.

Attensity 77

Attensity Crimson Hexagon Social Media Sentiment 77

Bill Hartzer

MAY 26, 2010

From gathered data targeted to a specific demographic group, clients can then maximize their marketing performance from various social media sources. Nielsen – this is one of the most well known, and trusted names in customer data analytics. This information can be used to improve products and increase profits.

Cymfony 152

Cymfony Social Media Tools SM2 152

Sprout Social

OCTOBER 22, 2018

But while research indicates that people define transparency as being open, clear and honest, employees often look to executive leadership to be a living example of how that actually manifests for their business. But it should also be the easiest to counter because research indicates it couldn’t be further from the truth.

Reputation 74

Reputation Industry Aggregator Research 74

Sprout Social

MARCH 8, 2019

At the end of the day, online social listening gives you a more comprehensive understanding of your brand sentiment. And while it’s no secret that people love to watch videos, but the degree to which consumers use videos for product research is staggering. Don’t forget that tracking data is a key component of online social listening.

Reddit 99

Reddit Tumblr YouTube Review 99

Sprout Social

FEBRUARY 7, 2024

Gathering and analyzing massive amounts of competitive data. How to use competitive intelligence tools to grow your business Competitive intelligence tools make it easier to collect, analyze and distribute competitive research , especially when you’re dealing with astronomical amounts of data and dozens of players in the market.

Tools 94

Tools Sentiment Marketing Reputation 94

Sprout Social

JANUARY 29, 2024

Continuous reputation monitoring allows businesses to detect potential issues or negative trends in sentiment early on. An online reputation management strategy powered by routine sentiment analysis can help you make sense of the many factors that contribute to your business’s reputation across the web.

Reputation 120

Reputation Review Sentiment Software 120

Sprout Social

FEBRUARY 22, 2024

What to look for in an influencer analytics tool Influencer data analytics isn’t just about a creator’s engagement rate. It monitors trends, influencer data and competitor strategies so you can spot your industry’s key creators and trends and take strategic action before the competition.

ROI 105

ROI Analytics Influencer Campaign 105

Sprout Social

MARCH 27, 2024

Fuels competitor analysis Review management platforms give you a unique view of customer sentiment on competitor products and services such as revealing common pain points. When you analyze customer reviews based on demographics and sentiment, you understand the preferences, needs and pain points of different customer segments.

Review 83

Review Brands Sentiment Reputation 83

Sprout Social

DECEMBER 5, 2023

Brands can take advantage of Sprout’s review management, social listening and sentiment analysis features to monitor their brand’s online reputation at all times. Brand24 features a tool that analyzes the performance of your keywords based on social media reach and sentiment analysis.

Reputation 99

Reputation Software Tools Sentiment 99

Oktopost

NOVEMBER 12, 2020

Data makes the world go round, and knowledge is indeed power, now more than ever. It’s safe to say that 2020 has become the year of data-driven marketing with 83% of B2B marketers focusing more on data analytics this year. What are data analysis tools? The rise of data analytics. The problem?

Analysis 136

Analysis B2B Data Tools 136

Sprout Social

JANUARY 5, 2023

Tracking and aggregating these one-off social messages through monitoring would be one approach. Using social listening to aggregate that data. . Brands big and small can benefit from listening data. . Chances are you have access to tons of data to inspire the direction of your next series. The better approach?

Social Media 83

Social Media Sentiment Hashtag Analysis 83

Buffer Social

JULY 25, 2019

What if the most valuable data person on your team is your social media manager ? When you think of all the many data roles on a team, social media rarely bubbles to the top. Instead, you think of: Data scientists. Regardless, teams with social media managers are sitting on a goldmine of data and information.

Social Media Management 67

Social Media Management Data Social Media Sentiment 67

Keyhole.co

APRIL 26, 2023

And while these are all great resources, the most valuable insights are most often found directly within your social data. Learn what your audience wants Twitter removed data about audience demographics in early 2020 but that doesn’t mean you can’t learn about your audience. It’s extremely limited in how you can access the data.

Analytics 52

Analytics Twitter Data How To 52

Hootsuite

JANUARY 24, 2022

Is your Twitter goal to discover influencers, new customers, trends, or sentiments about your brand? Get real-time data about your key Twitter metrics using Hootsuite Analytics. Generate first-party data that’s both ethical and high quality, and then export and re-market to those target audiences. Hootsuite Analytics.

Directory 145

Directory Tools HootSuite Twitter 145

Bill Hartzer

NOVEMBER 2, 2021

And do the initial research. I guess their intention is to “corner the market” and cover just about every possible scenario that they could possibly put into the application. Just think. An attorney (or attorneys) got paid to write those 16,728 words. And edit it.

Telecommunications 218

Telecommunications Wireless Software Applications 218

Waxing UnLyrical

NOVEMBER 18, 2010

November 18th, 2010 Tweet Guest post by Seth Duncan As a researcher in the PR industry, I couldn’t be more excited about some of the advances I’ve seen around automation in media measurement over the past several years. votes, comments, inbound links) and web analytics data (e.g. website visitors and sales leads) 3.

Crimson Hexagon 200

Crimson Hexagon Sentiment Analysis Sample 200

Sprout Social

DECEMBER 15, 2022

Technology also keeps track of every message you receive, so every message gets a reply, so you are better equipped to help this customer in the future, and so you can use the data to inform your future decision-making. Every view, like and comment is a data point that can tell you how well your campaign is performing.

Loyalty 95

Loyalty Team Aggregator Data 95

Sprout Social

JANUARY 30, 2023

In practice, this means actively gathering intel on your customer through surveys or social listening, analyzing that data and proactively giving your customer what they want, or what they don’t yet know they want. This is where social data comes into play. Listening data will tell you faster than any survey can.

Examples 114

Examples Brands How To Aggregator 114

Keyhole.co

OCTOBER 31, 2022

They also empower social media users to efficiently structure data, filter out all the irrelevant information and get exposed only to the content they are interested in. Keyhole is the front-runner among social media analytics tools for a reason: it provides in-depth data analysis in an easy to understand manner. TweetBinder.

Hashtag 52

Hashtag Analytics Tools Price 52

Sprout Social

JUNE 20, 2019

From figuring out a competing brand’s messaging to how often they’re pushing content, a brand’s social presence can be a goldmine of data. With the help of Sprout Social, acquiring and organizing that social data can be done without a single spreadsheet. Social media is a natural starting point for competitive analysis.

Analysis 104

Analysis Tools Compete Aggregator 104

Keyhole.co

DECEMBER 10, 2022

And when it comes to comparing two marketing strategies or campaigns, numbers and data speak volumes, don’t they? Keyhole is a real-time social media analytical tool that can help you monitor your social media metrics and share actionable data points with the stakeholders. You can’t improve what you can’t measure. Who is it for?

Social Media 52

Social Media HootSuite Sentiment Marketing 52

Keyhole.co

DECEMBER 1, 2020

They also empower social media users to efficiently structure data, filter out all the irrelevant information and get exposed only to the content they are interested in. Keyhole is the front-runner among social media analytics tools for a reason: it provides in-depth data analysis in an easy to understand manner.

Hashtag 106

Hashtag Analytics Tools Price 106

Keyhole.co

JANUARY 26, 2023

And while these are all great resources, the most valuable insights are most often found directly within your social data. Learn what your audience wants Twitter removed data about audience demographics in early 2020 but that doesn’t mean you can’t learn about your audience. It’s extremely limited in how you can access the data.

Analytics 52

Analytics Twitter Metrics HootSuite 52

Keyhole.co

NOVEMBER 10, 2020

And while these are all great resources, the most valuable insights are most often found directly within your social data. Twitter removed data about audience demographics in early 2020 but that doesn’t mean you can’t learn about your audience. It’s extremely limited in how you can access the data. Learn when to tweet.

Analytics 105

Analytics Twitter HootSuite Metrics 105

Buzz Marketing for Technology

JUNE 27, 2008

Research Methods ‘Beyond Google’ When “Google” has become a synonym for “research,” how should faculty respond? It’s not necessarily an issue of laziness, perhaps, but one of exposure to a set of research practices and a mindset that encourages critical thinking about competing online sources.

Education 179

Education Research News Google 179

Unmetric

DECEMBER 10, 2019

Unmetric is an AI-powered, brand-focused social media intelligence platform that helps companies gather reliable social media data to perform better on social. Here’s an interesting use case video on how the Red Socks Company created a hit campaign by researching what other brands did around Lost Sock Day using Unmetric.

Social Media 126

Social Media Tools Price Analytics 126