Trending Sources

Let Qualitative Research Guide Your PR Programs

Spin Sucks

Some PR experts tend to think of the qualitative method of research as unreliable due to the fact that the information is presented in words (scripts, audio and video recording of the interviews) rather than numbers. The more information you obtain from the research, the better your results! Here’s a guide to qualitative research. The secret?

Getting Big Data to Actually Work

Buzz Marketing for Technology

Most marketers I talk with today say they are drowning in data. But in reality data they really want sits in disparate systems throughout the organization. Or if their company has invested big money in a traditional data warehouse, the results have fallen short of expectations. And only a small percentage reported effective data management practices.

Data 83

Seven Effective DIY Market Research Tactics

Spin Sucks

By Francois Bondiguel Market research  can be pretty expensive. DIY Market Research: Use Mystery Shoppers If you want to research how your company is doing, one of the best ways to accomplish this is through mystery shopping. Use Your Government The government maintains a census office and website to access the latest jobs and market data. No money?

New Research: Content Marketing vs Native Advertising

Small Business Mavericks

The Reach, Engagement, and ROI of Content Marketing vs Native Advertising  is the subject of new research just given to us on Moz. Researchers took a data-driven approach, comparing the efficacy of native advertising to content marketing. A lot of data was gathered from over 30 different content marketing agencies and cost data from about 600 digital publishers. The result is an in-depth look at the variables surrounding the waning efficacy of outbound marketing and the return on investing in content marketing and/or native advertising.

What are the Best Social Networks for B2B Marketing? (Research)

Webbiquity SMM

There’s no question that B2B marketers have embraced social media. According to recent research , more than 80% of b2b marketers now use the “big 3″ social networks—LinkedIn, Twitter and Facebook—to distribute content. Facebook LinkedIn Social Media Marketing Twitter But are these efforts paying off in terms of website traffic and leads?

The Marketing of Marketing is not Telling Us The Whole Story About Member Research

SocialFish

The marketing of marketing is big business. Billions of dollars of marketing products are sold each year: CMS’s, marketing automation, advertising, customer data analysis and more. We marketers are very good at marketing especially the most profitable marketing products. In other words, quantitative data services are very good business.

How to Use Social Media for Marketing Research

Unspoken

Social media has had a massive impact on marketing and the way that consumers view businesses. While many businesses are taking part in social media marketing, many fail to see the market research potential that the platform offers as well. These tips and tricks offer simple, easy to implement ways to turn social media into a powerful marketing research tool. Forming your Marketing Research Plan. Before you can begin to sift through your various social media platforms for information, you must first form a research plan.

Social Data can Adds Years to a CMOs Tenure

Buzz Marketing for Technology

Over the last few years, marketing publications have reminded us countless times of the dangers of being a CMO, of which the most lamented was the role’s short-tenure.  At the bottom of the corporate trough, the figure of 22 months was bandied about regularly.  The last decade has indeed been tough for and on marketers.  Social data is a boon for marketers.

Data 135

The Psychology of Marketing: Nine Tools You Need

Spin Sucks

Today’s marketers need to both understand the long-standing psychological principles that affect reader engagement and the newer tactics that allow you to use those principles more effectively. The post The Psychology of Marketing: Nine Tools You Need appeared first on Spin Sucks. Benedict Brychta looks at the tools you need to understand and use.

Tools 128

Sometimes Data Is Just Data

Twist Image

So, how is all of that data working out for you? The first one, is how upset some people were with Facebook ''s ability to choose their best pictures of the year, how it went south and why it led many people to question a brand''s ability to use data to be a better marketer (you can read more about that here: Facebook Doesn''t Get Small Data Right (And You''re Worried About Big Data?). Which brands do you know that have used data to deliver the right message to the right people at the right time? Which brands are truly data-driven to excellence?

Data 33

Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity SMM

companies now use social media for marketing (though the figure varies widely based on size of company)? Get the details behind these stats and many, many more here in more than 40 of the best articles and blog posts about social media, search, budgeting and digital marketing research, facts and statistics of 2011 so far. companies now use social media for marketing.

Why Your Marketing Needs Real-Time Data

Buzz Marketing for Technology

We often throw this idea around as marketers – “being relevant”, but few people discuss how! presented at Advertising Week and that is the exact topic I wanted to drill into – How to be relevant by using real-time data about your audience! So to illustrate this, I decided to run a research experiment to show at IAB MIXX. This was research that was exclusive to IAB MIXX, but you can now see below. The idea focused on how I could show the IAB MIXX audience how to target marketers like themselves with real-time data. IAB Mixx Research.

Data 79

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity SMM

For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. B2B Marketing and Social Media.

Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity SMM

We’re all hungry for data. Marketers, we’re told, need to think like publishers. How widespread, really, is the use of social media for marketing? How are B2B marketers using social media differently from their B2C counterparts? How are marketers measuring social media success? 59% are on Twitter, and 43% use a company blog for marketing. hours.

Marketing Minds: Chris Pinkerton – VP, Enterprise Development, Media & Research @ Mediative

Puzzle Marketer

One of the best ways to evolve as a marketing professional is to generate, collaborate, and nurture ideas among like-minded peers. This post is part of a blog series called “ Marketing Minds ,” where I solicit thoughts and ideas from cutting-edge marketing leaders and post them on PuzzleMarketer.com. Below is an interview with a true marketing thought leader.

Twitter Insiders: A Research Hub for Brands, Agencies

SocialTimes Twitter

Twitter Wednesday introduced Twitter Insiders, a single destination for brands and agencies to fill their research needs. Research manager Gemma Proctor said in a blog post  that Twitter Insiders is a network of more than 12,000 users aged 16 and up from the U.S. When online, Twitter Insiders are always available–so they’re ideal for performing fast, continuous research.

What is Market Research?

Idaconcpts

There is no greater input for any marketing strategy than listening to customers in their own words express the impact of a product or service. Market research supports marketing in creating a deeper understanding of the marketplace, competitive environment, organization’s image and competencies, and customer needs and wants. Qualitative Market Research.

A Simple Workflow for Keyword Research for Content Planning

Adam Sherk

Most editorial teams employ basic keyword research tactics as part of their daily routine, such as using keyword tools to refine word choice or monitoring trending topics for real-time opportunities. But what about using search and social data to influence the editorial calendar over the longer term? Keyword Research for Content Planning. Step 1: Pick a topic. Helpful Tools.

Fast Track Your Market Research – 4 Trendy Tactics

Harp Interactive

Categories: Market Research-Lite Tags: market research , market research techniques , real-time concept testing , voting platform Driving your business efforts down a data-backed track is your first-class ticket to success station. Glean insights into audience preferences and opinions by adopting these four trends in market research. Market Research-Lite market research market research techniques real-time concept testing voting platformRead more. ).

Class 22

How Data Is Used to Refine Marketing Messages

Convince & Convert

By now, we’re all aware that the campaign-centric model of marketing is over—at least, if you want to be a company that remains viable and visible in the minds of consumers. Instead, Instead, most of us are using data to inform our campaigns and listening to our consumers on a regular basis. The “Tent Pole” Marketing Model. What “Responsive” Marketing Really Means.

Data 36

New Research Shows How to Engage the Mommy Mind

Convince & Convert

trillion , brands are looking to capture their attention and own the marketing of “Mom”. Many moms, however, feel pigeonholed by brands and that most marketing towards them is patronizing, according to FanFinder survey (March 2015). Brands must learn to market towards moms with relatable content that is empathetic and understanding. Become Predictive in Marketing Efforts.

5 Ways to Humanize Your Brand with Data and Social Media Insights

Pam Moore

It’s easy to get lost in a sea of avatars and data insights. As marketing leaders we must remind ourselves that behind every click, share, like, view, listen and subscribe is a person, a human being. Marketers must use the data and social media insights to connect in a more human way. easy ways to use data and social insights to humanize your brand. iTunes.

Why Data Driven Content Fails Alone

Geoff Livingston

Have you read any recent content marketing articles? Largely trend pieces with statistics, they fail to help marketers grow and become better. Worse, the new account-based marketing trend — which is just hyper-targeted data-driven content marketing — focuses on precision provided by analytics, but not the technique used to create niche content.

Data 50

10 Insightful Marketing Charts from 2015

Convince & Convert

Now more than ever, the data at our fingertips is ripe for the harvest. But without the proper tools for processing and understanding that data, we would still be in the dark. That’s why data visualization is such a powerful tool. Infographics and gifographics aren’t just fun to look at—most of us literally wouldn’t be able to make any sense of data without them. search.

Facebook for Marketing Research: Political Polls #auspol

Laurel Papworth

And how totally outdated, outmoded and antique they seem compared to Big Data of social media. Not maybe where it is today, but where it’s going… Polls suck Big Data rocks. Polls are about declared, conscious statements: Big Data is about undeclared analysis. Behavioural Statistics is THE job of the future and of Big Data. Well actually, we can. Sort of.

How to Determine and Prioritize Social Media Marketing Goals and Objectives

Pam Moore

It’s interesting because many marketing and social media leaders within brands and organizations of all sizes dream about achieving real ROI using social media and digital marketing, yet very few of them actually bring to fruition much more than a social media dream. As marketers it’s in our DNA to move fast. Smart social media marketers know they must… .

6 Strategies for Increasing Fan Engagement on Facebook (Wildfire Research)

The Realtime Report

Brand advocates — people who share content that results in a new person engaging with a campaign – generate an average of 14 earned media impressions each, according to research released today by Wildfire, the social media marketing software company recently acquired by Google. On average, only 17% of fans share a brand’s campaign with friends and family.

Why The Facebook Ecosystem Dominates Social Media Budgets {research}

Convince & Convert

Facebook (and its sister network, Instagram) are beginning to dominate how social marketers spend their paid amplification budgets. As I’ve written about many times, Facebook’s goal is to increase their revenue, not yours , and when they shut off the free impressions spigot they gambled that social marketers would grumble for a while but eventually pay up.

What’s Next for Social Data Intelligence

Convince & Convert

The early adopters of social listening and analytics, who first saw its value, were all communications specialists and early pioneers in digital marketing. Today, it is more important than ever to harness the power of technological advancements in a way that empowers companies to easily create actionable intelligence from a large volume of complex social data.

Data 44

Looking Back at Weird 90s Marketing

Spin Sucks

With the incredibly vast amount of data, as well as innovative new tools such as virtual reality, today's marketing is very different from the '90s. However, there are many lessons marketers can learn from '90s marketing. The post Looking Back at Weird 90s Marketing appeared first on Spin Sucks.

Unique Keyword Research Technique to Spot Hidden Market Opportunities

Kikolani

We are offering you two tools that might come in hand in your quest of spotting market opportunities: Google Trends and BrandMentions. You can take full advantage of the two as long as you don’t choose to see them as just some other keyword research tools. And from this point of view, data might be a bit misleading. Find the Trending Keywords in Your Niche. On the rise?

How to Use Facebook Questions as Research Tool

Mindjumpers

However, the new tool can also be very effective, when wanting to do some research among your fans. Another advantage of this tool is that it gives the flexibility to add extra choices, which gives marketers an understanding of various possibilities. Flexibility to add additional options gives a chance to the marketers to know the alternatives sought by customers to their offerings.

New Research: Do Pictures of People Increase Facebook Engagement?

Convince & Convert

Marketers often spend hours selecting and producing visual content to post on Facebook brand pages. At Taggs, we decided to bring data to help settle the debate – Do people pictured in brand images help or hurt Facebook engagement? We used Taggs’ visual content marketing software to index 3,656 brand images published on Facebook since the start of the year. We dove a little deeper into the data and broke out our analysis by post likes, shares, and comments to shed more light on these results. Key Takeaways for Visual Content Marketing on Facebook.

Five Ways Content Marketing and SEO Can Work Together

Spin Sucks

When content marketing and SEO data is reviewed together, marketers can better identify when SEO has worked best, when content has worked best and where it's room for improvement. The post Five Ways Content Marketing and SEO Can Work Together appeared first on Spin Sucks. Rick Riddle looks at ways to do that.

SEO 88

Open Research: A Framework for Social Analytics

www.web-strategist.com

We know that measurement is the the top goal inside of companies , and while I’ve published this data before, it’s important to recast it to show the important of measurement in an emerging technology set. link] Research Report: A Framework for Social Analytics | Thought Experiments [.] If you’d like to cite the graphics, please see this Flickr set. data above).

Mobile App Store Data is Required in 2015 Marketing Plans

Spin Sucks

When researching new purchases, 48 percent start on search engines and 26 percent on branded apps. Companies across industries are trying to understand how to best address the needs of their new ultra-mobile target market.  It raises questions, such as: How are they using apps? How is our target market interacting with our advertisements, products, and services?

Data 26

The Ultimate Guide to Keyword Research

Viper Chill

This is known by many as Keyword Research. It is this keyword research that has allowed me to get 981,000 unique organic search visitors to a 3 month old website, grow blogs faster than I ever thought was possible and – more than anything – allowed me to be free from a boss and the 9-5 grind. I say this because I want you to understand how important keyword research actually is.

The Problem With Big Data (It's Not Me, It's You)

Twist Image

Big data. For the past little while, I have watched - in astonishment - the amount of times a senior marketing professional (both from the agency and brand side) have spouted off about the opportunity of big data in this brave new world. As they continue to speak, it becomes abundantly clearer that they probably don''t even know what big data is. By my estimation, the vast majority of people extolling the virtues of big data seem to think that it''s just like the data we have known to date. That''s not big data. that''s more data. Sadly.

Data 36

4 Studies on the State of Influencer Marketing

Convince & Convert

read influencer marketing blogs and newsletters every day. But I’m a sucker for posts containing facts,  strategies backed up with data , and most of all… charts! There is always good research coming out in the world of marketing, but in the past few weeks, the quantity and quality of data published has increased greatly. The Rising Influence of Mom Bloggers.

Why Data May Be Steering You Into the Rocks

Convince & Convert

Yes, big data is all the rage and incredibly powerful. But… Data and insight are not the same things. Thirst for machined data can cause you to treat customer needs with LESS humanity and understanding, not more. Research told us this, and it was interesting information that we used when purchasing different forms of media to communicate to that segment of the population.

Data 37