Proactive Report

MAY 2, 2015

Pew Research released their 2015 State of the Media report this week. The percentage of Americans who have listened to a podcast in the past month has almost doubled since 2008, from 9% to 17% by January of 2015. The percentage listening in 2015 was up two points over 2014 levels (15%). Key trends.

News 40

News Report Mobile Journal 40

Hootsuite

DECEMBER 7, 2022

hootsuite since:2015-12-21 until:2016-01-21 search for tweets with the word “hootsuite” between December 21, 2015 and January 21, 2016. Find the most popular tweets about a trending topic. If you click a trending hashtag, you might not immediately understand the context. Discover trends.

Twitter 115

Twitter HootSuite Airlines Mobile 115

Social Media Strategies Summit

NOVEMBER 7, 2018

Social media platform decisions should align with goals and trends both within your organization and industry-wide. Below, we take a look at the overall direction of social media and how four emerging platforms address those trends. Trend #1: Focus on Generation Z. Trend #2: The Rise of Messaging. Christian Collins , 3.5M

Platform 271

Platform Social Media Influencer Trends 271

Likeable

JANUARY 23, 2019

As marketers, it’s imperative to stay up to date on the latest trends and research in order to know how to adjust strategies or where to shift budgets. 45 percent of US internet users say that their mobile device is quickly becoming their most important shopping tool, up from 29 percent in 2015. million US millennials (or 89.2

Statistics 92

Statistics Social Media Marketing Instagram 92

Sprout Social

OCTOBER 6, 2022

For example, in 2015 one million views was considered viral, according to Animoto. According to research about why people share content online , the top three motivations to share came down to bringing entertaining content and value to people, to help define ourselves and to grow relationships. Stay on top of trends.

Video 127

Video Social Media How To Trends 127

Convince & Convert

JANUARY 19, 2015

EGC is 2015’s most powerful marketing abbreviation. Edelman’s trust barometer research found that company experts are trusted 66% of the time. According to Content Marketing Institute and MarketingProfs research, 50% of B2B content marketers say they struggle to create content consistently.

Trends 60

Trends Content UGC Marketing 60

Likeable

NOVEMBER 16, 2021

According to Mark McCrindle, the social analyst and generational researcher who coined the term, Gen Alpha is on track to reach a population of nearly two billion. As a result, they’ll likely use social media differently at school and at home. And they’ll interact with brands differently, too.

Marketing 85

Marketing Instagram Influencer Study 85

The Realtime Report

MAY 24, 2016

Research into household access to the Internet shows that, by region, the dominant region in 2015 was Europe, with 82.1 By 2015, that figure had grown to 43.4 By 2015, that figure had increased to 54 percent, with much of the increase attributable to such economies as China, Malaysia, and Brazil. percent, respectively.

Wireless 79

Wireless Sample Samples Comparison 79

Sprout Social

FEBRUARY 16, 2022

2015-2016: Satisfaction & personalization. Create videos in formats that are currently trending. Research what keywords users are typing to find your videos. Check your Trending tab to see what video and topic ideas might fit into your channel. The Trending tab takes note of the following attributes: View count.

YouTube 122

YouTube Notification Video Trends 122

The Realtime Report

NOVEMBER 1, 2017

By 2015, these figures had virtually reversed, with the number of companies deploying app strategies rising to 52 percent and the number avoiding app development shrinking to 11 percent. The number of American adults who own a cell phone grew from 62 percent to 95 percent between 2002 and 2016, according to Pew Research Center data.

Mobile 111

Mobile GPS Wireless Compete 111

Webbiquity SMM

OCTOBER 6, 2015

According to recent research , U.S. digital advertising revenues rose 16% last year, and the trend indicates another double-digit percentage rise this year as well. First, as the IAB research also notes, increased competition for limited ad space has led to “higher prices in the cost per click for ads.”

Advertising 100

Advertising Price Research Software 100

Ignite Social Media

OCTOBER 19, 2017

In this post, I’m going to take a quick peek at conversation trends surrounding this fall beverage to see if it’s a fad or if it’s permanently carved into Autumn tradition. What I am unofficially dubbing “pumpkin beer season” (July through November) had a stronger November finish in 2015, though 2016 had a stronger July start.

Trends 94

Trends Data Conversation Analysis 94

Ignite Social Media

JUNE 6, 2016

This week we see Pinterest testing new features to help recommend even more relevant products to pinners, and new Instagram research shows over 2,500 branded profiles are dropping in follower and engagement rates, all in this week’s Social You Should Know. Instagram Follower Growth and Engagement Trending Down.

Instagram 60

Instagram ROI Influencer Research 60

The Realtime Report

JANUARY 29, 2017

Communities in Harlem, New Orleans, and Los Angeles will pilot investigations that document environmental change and enhance climate research. 2015 ranked as the hottest year in recorded history and some researchers think that we have entered the era where we will not see atmospheric carbon dioxide fall below 400ppm.

Crowdsourcing 70

Crowdsourcing Communities Collaboration Aggregator 70

Convince & Convert

DECEMBER 23, 2014

In December, we heard from MarketingProfs’ internal marketing expert; high-end realty company Corcoran Group ; and Gartner’s digital marketing researcher. Gartner Director of Research, Julie Hopkins. As a leader in digital marketing research, Julie sees trends as they emerge, if not before.

Social Media 149

Social Media Strategy Apple Analytics 149

Ignite Social Media

NOVEMBER 14, 2016

This week we see Facebook challenging the likes of review sites, YouTube adding community-oriented features to drive engagement and minimize trolls & inappropriate comments, and social media sites threaten Google in terms of product research, all of this, in this week’s Social You Should Know. Facebook Takes On Review Sites.

Review 60

Review Google Facebook YouTube 60

Convince & Convert

JULY 27, 2017

As of 2015, about half of all Instagram captions and comments included at least one emoji. In 2015, Chevrolet created an emoji-only press release. Follow the strategies outlined above, and do your research on effective methods of emoji communication. They have become a language of their own. Send a clear message.

Tips 119

Tips Marketing Press Release Influencer 119

Ignite Social Media

JUNE 13, 2016

According to a new study by SocialFlow (of over 3K Facebook pages), organic reach has dropped 42% since January, after holding steady during much of 2015. New research from eMarketer this week shows US marketers are trying to better engage audiences with more personalized content and messaging.

Brands 60

Brands Twitter Content Conference 60

Webbiquity SMM

FEBRUARY 16, 2016

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. Here are five key takeaways from this research: Image credit: e_Strategy Trends.

B2B 110

B2B Social Media Marketing Survey 110

Convince & Convert

MAY 12, 2016

PEPSI Canada (@PepsiCanada) July 28, 2015. Tap Into Trending Topics and Events to Drive Momentum. Clever content marketers always have their finger on the pulse of trending topics, traditional and non-traditional holidays, and events. Check out our round-up with five compelling activations from 2015.

Campaign 60

Campaign Collaboration Trends Newsletter 60

Twist Image

JUNE 8, 2018

How depressing is this : "Forty-five percent of teenagers say they are online 'almost constantly,' according to a new Pew Research Center study on teens and social media use. That percentage has nearly doubled in just a few years: In a 2014-2015 Pew survey, 24 percent of teens said the same. pew research center. business blog.

Survey 40

Survey Policies Trends Research 40

Twist Image

JUNE 4, 2018

How depressing is this : "Forty-five percent of teenagers say they are online 'almost constantly,' according to a new Pew Research Center study on teens and social media use. That percentage has nearly doubled in just a few years: In a 2014-2015 Pew survey, 24 percent of teens said the same. pew research center. business blog.

Survey 40

Survey Policies Trends Research 40

Convince & Convert

JANUARY 5, 2016

Susan and Drew, who have an impressive 50+ years combined of experience in marketing, teamed up to help your agency succeed with a major report on agency hiring and firing in 2015. Their new research captures the attitudes, beliefs, and behaviors of 500 decision makers with marketing budgets up to $10 million annually. Audience Audit.

B2B 60

B2B Survey ROI Research 60

Convince & Convert

AUGUST 28, 2015

Subaru (@subaru_usa) July 10, 2015. Fans who enter before October 31, 2015 have a chance to win a number of prizes, from Bark Boxes to Subaru Adventure Seekers kits, and even the grand prize of an all-expense-paid trip for four to LA with VIP access to the CW World of Dog Awards. Subaru’s Contest Highlights an Important Partnership.

Company 60

Company Apparel Transportation Social Media 60

Convince & Convert

SEPTEMBER 5, 2017

As Social Pros approaches its second birthday, we revisited some of Social Pros’ best conversations to bring you this list of the 12 most popular episodes since 2015—the best of the best. In this episode, our own Jay Baer digs into this staggering statistic, with help from research featured in Hug Your Haters.

Influencer 127

Influencer Social Media Statistics B2B 127

Talkwalker SM

MAY 11, 2016

In 2015, the spread of the disease started to reach pandemic levels in South and Central America and reports emerged of pregnant women passing the virus on to babies. The conversation about the Zika virus started to gain traction in November of 2015. It is estimated that more than 1.5

Pharmaceuticals 60

Pharmaceuticals Data Travel Social Media 60

Small Business Mavericks

FEBRUARY 4, 2015

One of the big advantages marketers and business owners have in 2015 is the abundance of options we have in tools for improving our performance. He does a short review on tools to research keywords and trends on social media, tools for more efficient SEO, and tools that examine results using analytics.

Tools 70

Tools How To Small Business System 70

Buffer Social

MARCH 27, 2018

Here are a few ways to research on your favorite companies: Facebook. Use a research tool. The fourth strategy is to use a content research tool like Buzzsumo. Follow trends. The final strategy is to keep an eye out for general trends in the social media space and follow them. You can search for any keywords (e.g.

Content 110

Content How To Overview Analytics 110

Convince & Convert

MAY 5, 2016

Jude Medical in a $25 billion deal to expand heart device research and business. In terms of trending stories, the acquisitions dominated ALL Abbott Labs and AbbVie-related headlines throughout all of Thursday: And for both companies, Business Insider was providing top coverage. Abbott Laboratories Buys St. Jude Medical.

Pharmaceuticals 60

Pharmaceuticals Startup News Buy 60

Small Business Mavericks

SEPTEMBER 21, 2015

In November last year, Forbes ran an article predicting the top 7 online marketing trends in 2015. Case studies, video content (emphasis mine), research-intensive content, and content that abides by the 12 quality metrics will be what gives businesses an advantage over their competitors. Why Video Marketing Is Under-Used.

Video 70

Video Marketing Case Study Mobile 70

Ignite Social Media

MARCH 25, 2021

I’m Jim Tobin, the founder of social media agency Ignite Social Media (2007) and influencer marketing agency Carusele (2015). Alternatively, if you’d rather benefit from our ongoing research in the social space and keep up with news and trends, subscribe to our e-newsletter below for bi-weekly updates.

Social Media 172

Social Media Advertising Team Hubspot 172

Buffer Social

JUNE 30, 2017

billion people log in every month), started with a few viral hits and began a trend that today we might call, “going viral.” Scott Kelly (@StationCDRKelly) September 22, 2015. Since 2014, largely due to social media, the ALS Association has raised more than $115 million for research towards Lou Gehrig’s Disease.

Social Media 111

Social Media MySpace Hashtag News 111

Webbiquity SMM

JANUARY 19, 2016

Pew Research ). Pew Research Center ). Mary Meeker’s Internet Trends ). as of December 2015. ( Only 27% of companies report C-level executive engagement on social media in late 2015, close to a 20% drop since social media’s peak back in 2012. 10 Stats About Social Media Demographics. 70% of the U.S.

Social Media 100

Social Media Marketing Survey Metrics 100

ProBlogger

JANUARY 25, 2015

2015 will see this trend grow even further. In 2015, you need to stay focused on these six areas to get ahead of your competitors and boost sales. Research shows that dissatisfied customers are twice as likely to write an online review as compared to satisfied customers. This is a guest contribution from Jawad Khan.

Small Business 20

Small Business Strategy Reputation Marketing 20

Proactive Report

APRIL 3, 2015

The 2015 Media Trends Affecting Online Newsrooms highlighted 9 areas where companies, both large and small, are missing opportunities. It does no good to have press releases show up in search when a journalist is researching a story if there is no contact listed on that release. Curate industry news & trends.

Features 40

Features Press Release Smart Phone Skills 40

Sprout Social

NOVEMBER 19, 2018

Retailers know it’s never too early to start planning holiday social media campaigns, and recent years’ trends only further support those strategies. Sprout Social analyzed more than 2.9 A look back at holiday 2017. More than 2.9 billion messages sent and received during that time were analyzed for the purposes of this report.

Retail 109

Retail Sentiment Project Instagram 109

Buffer Social

NOVEMBER 7, 2017

At Buffer, we’re big fans of using data and research to guide our social media strategy. Here’s what I learned from my look at the research. According to Statista , an online market research portal, the largest user group on Instagram in the U.S. How do you make sense of these research? percent of U.S.

Study 111

Study Instagram Hashtag Research 111