Sprout Social

MAY 10, 2022

Similar to the sports world , brand marketing is a highly competitive arena. With new trends, channels, and the promise of virality, technological goal posts constantly shift for communications and marketing professionals. Thanks to social media, the goals of brand marketers are within reach. What is brand marketing?

Social Media 119

Social Media Brands Marketing Meme 119

Jon Loomer

OCTOBER 29, 2021

Just like my initial experiment in 2015 (linked earlier), Facebook ads don’t have to suck. A whole lot has changed since that original experiment in 2015. This, too, has clearly changed since 2015. What’s interesting is that these ranges are not in line with what Google Analytics reports. Top-Line Details.

Facebook 209

Facebook Aggregator Upcoming Engagement 209

yMarketingMatters

OCTOBER 2, 2017

Mobile marketing is a multi-channel, digital marketing strategy aimed at reaching a target audience on their smartphones, tablets, and/or other mobile devices, via websites, email, SMS, social media, and apps. And check this out: What Do Top Marketers Think About Mobile Marketing? I think we need to pay attention!

Mobile 140

Mobile SMS Hitwise Marketing 140

yMarketingMatters

OCTOBER 18, 2015

This year has been called “The Year of Video Marketing” as businesses find new ways to reach customers. Where to use video marketing in social media networks: Facebook and Facebook Video Advertising. In this second half of 2015, Facebook is poised to overtake YouTube and become the leading video viewing and online hosting platform.

Video 133

Video Marketing Vimeo YouTube 133

Likeable

JANUARY 23, 2019

Snapchat reported its first decline in users (but still remained dominant among teens), with Instagram Stories eclipsing Snapchat’s daily active user base. As marketers, it’s imperative to stay up to date on the latest trends and research in order to know how to adjust strategies or where to shift budgets.

Statistics 92

Statistics Social Media Marketing Instagram 92

yMarketingMatters

OCTOBER 18, 2015

This year has been called “The Year of Video Marketing” as businesses find new ways to reach customers. Where to use video marketing in social media networks: Facebook and Facebook Video Advertising. In this second half of 2015, Facebook is poised to overtake YouTube and become the leading video viewing and online hosting platform.

Video 100

Video Vimeo Marketing YouTube 100

Oktopost

MAY 23, 2022

The eternal question for B2B marketers is: When is the best time to sell to buyers? In this post, we’ll explore the fundamentals, benefits, and use cases of intent-based marketing, and how you can successfully implement these strategies to enhance your customer experience. What is intent-based marketing? Quick Links.

B2B 88

B2B Marketing Paid Search Buy 88

Buffer Social

OCTOBER 17, 2017

If you do Facebook marketing , one thing that you might want to understand is the Facebook algorithm. Posts that are frequently hidden or reported (a sign of low quality). Here’s a summary of all the changes that are relevant to social media marketers, in reverse-chronological order. January 7, 2015: Video is growing.

List 190

List Facebook Feed Feedly 190

Oktopost

APRIL 22, 2019

It’s hard to deny that it is the biggest marketing concern in 2019. Especially, for B2B and Considered Purchase marketing. digital companies now have a veritable plethora of viable and effective marketing channels available for lead generation. So, what’s a marketer to do?! Especially, for lead generation.

Software 101

Software Marketing Analytics B2B 101

Visually SM

MARCH 4, 2015

Some forms of marketing are fairly black-and-white: Company A emails a coupon to Customers A to Z, who can then use it to take 10 percent off of their next purchase. Or perhaps a restaurant launches a campaign of print, TV and social media marketing to advertise a new selection of entrees. This is the world of location-based marketing.

Team 124

Team Questions Retail Marketing 124

Socialmedia.biz

JANUARY 14, 2020

Like every other industry, video gaming has had a reasonable percentage of both exceptional and disastrous marketing campaigns. In this post, we’re going to go over a few extraordinary examples of marketing tactics that were used to promote games that you’ve probably heard of and played. Anyway, let’s get started!

Examples 78

Examples Social Media Marketing Upcoming 78

Buffer Social

JANUARY 25, 2018

Together with our State of Social 2018 report , we put together a comprehensive social media trends report. In this report, you’ll learn about the top major trends to help you succeed on social media in 2018. Pinterest: 80 percent of its traffic comes from mobile devices 9 VentureBeat , 2015.

Social Media 111

Social Media Trends Report Survey 111

Buffer Social

FEBRUARY 21, 2023

In 2015, when I relaunched Diversability after graduating, I struggled to gain visibility for this side hustle while working my full-time corporate development job. I’d reach out to journalists via Help a Reporter Out and hear crickets. We created a Google Form to collect nominations.

Brands 82

Brands Marketing Hosting Eventful 82

Keyhole.co

DECEMBER 30, 2022

Back in 2015, Apple shut the tool down after purchasing it for $200 million two years before. Of course, you can’t abandon your social media marketing job because Topsy is no more. This tool shows you all the numbers you need to see to make critical marketing decisions. It’s no longer news; Topsy is dead. So what now?

Hashtag 52

Hashtag Metrics Analysis Apple 52

Sprout Social

AUGUST 26, 2020

When Heroes of the Dorm, a collegiate-level Heroes of the Storm tournament, made its ESPN debut in 2015, the nerd jokes and sarcastic Tweets that followed were pretty much inevitable. — Tyler Batiste (@TyBatiste) April 27, 2015. — Desus Nice (@desusnice) April 27, 2015. — Desus Nice (@desusnice) April 27, 2015.

Data 87

Data Strategy Marketing Sports 87

Sprout Social

DECEMBER 15, 2016

That’s why Sprout’s LinkedIn Company Pages Report is so important for our team. We also use the report to track the progress of our overarching business goals. One of our team’s 2015 objectives is to grow our LinkedIn Page community to include more followers that are at the Director level or higher.

Team 40

Team LinkedIn Report Company 40

Waxing UnLyrical

APRIL 6, 2016

Influencer marketing is more than just a buzzword. According to a 2015 report by Augure , marketers are increasingly achieving positive results with influencer marketing campaigns. Here are 5 ways to take audience engagement on social media to the next level with influencer marketing: 1.

Influencer 100

Influencer Engagement Social Media Marketing 100

Hootsuite

DECEMBER 17, 2019

Whether you’re a first-time creator looking to grow your YouTube subscriber count , or an experienced video marketer looking to increase your brand’s video views on YouTube , the first step towards mastering this platform is getting a handle on the numbers. million YouTube ads (including 550 billion views) uploaded between 2015 and 2019.

Statistics 145

Statistics YouTube Marketing HootSuite 145

Visually SM

MARCH 4, 2015

Some forms of marketing are fairly black-and-white: Company A emails a coupon to Customers A to Z, who can then use it to take 10 percent off of their next purchase. Or perhaps a restaurant launches a campaign of print, TV and social media marketing to advertise a new selection of entrees. This is the world of location-based marketing.

Team 100

Team Questions Retail Marketing 100

Writtent Blog

FEBRUARY 10, 2015

Take your business to the next level in 2015! Marketers often get excited when they look at ranking reports and discover that their website is ranking for several keywords. Certainly not in 2015. What does this mean for you as a business or marketer? SEO Strategies: 9 Ways to Boost Your Business.

SEO 40

SEO Strategy comScore URL 40

Convince & Convert

DECEMBER 29, 2014

Jay Baer is the President of Convince & Convert , the digital marketing consulting company (whose blog you’re reading right now!). The Convince & Convert blog was named the #1 content marketing blog in the world by Content Marketing Institute. Jay’s #1 content trend for 2015 is this: embracing cooperative content.

Collaboration 111

Collaboration Content How To Journal 111

Writtent Blog

MAY 17, 2021

Parties commit to prepare, communicate and maintain successive NDCs; to pursue domestic mitigation measures aimed at achieving their NDCs; and to regularly report on their emissions and on progress in implementing their NDCs. Any off-market purchase of company shares must be approved by the shareholders beforehand.

Insurance 40

Insurance Proposal Cost Directory 40

Talkwalker SM

FEBRUARY 8, 2016

million times on social media in the month of January alone – we used Talkwalker’s advanced social media analytics to give these brands some tips on using social listening to measure the ROI of their influencer marketing. Tip #2: Change In Sentiment: Maximize ROI By Identifying Key Marketing Efforts.

ROI 84

ROI Influencer Sentiment Tips 84

Webbiquity SMM

FEBRUARY 16, 2016

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. B2B marketing budgets are shifting to digital and social. And now, the stats!

B2B 110

B2B Social Media Marketing Survey 110

Webbiquity SMM

JANUARY 19, 2016

Most businesses now use social media for marketing and those efforts are expected to continue to increase, yet many marketers and top executives alike find the business value difficult to quantify. 46% of B2B marketers say they’re not sure whether any social channels have generated revenue for their businesses.

Social Media 100

Social Media Marketing Survey Metrics 100

Keyhole.co

DECEMBER 11, 2020

Back in 2015, Apple shut the tool down after purchasing it for $200 million two years before. Of course, you can’t abandon your social media marketing job because Topsy is no more. This tool shows you all the numbers you need to see to make critical marketing decisions. It’s no longer news; Topsy is dead. So what now?

Hashtag 98

Hashtag Metrics Analytics Sentiment 98

Social Media Strategies Summit

DECEMBER 1, 2023

It was the name of Tesla’s third car model , launched in 2015. Brands Ride the Barbie Bandwagon Plenty of blockbusters have been backed by huge marketing campaigns. Sadly, it also proved to be one of the shortest-lived social media moments of 2023: It is with deep sadness that we must report the #MetGala cockroach was stepped on.

Social Media 241

Social Media Meme Fashion Trends 241

Proactive Report

JANUARY 5, 2015

Take advantage of this perception in 2015 and become even more connected and responsive – put the feedback loop in place and use it to innovate and improve, based on your customers’ comments. Always thank your customers for their feedback and use it to build a better business in 2015. Always be accessible and connected.

Reputation 40

Reputation Airlines Review System 40

Convince & Convert

FEBRUARY 12, 2015

Marketers have become very focused on measuring the effects of their work—which is both good and bad. According to Salesforce’s 2014 State of Marketing Leadership report , 48% of senior-level marketers rate “quantifying marketing’s ROI” as a major challenge, second only to “budgetary constraints.”

Metrics 60

Metrics Marketing ROI Mobile 60

Sprout Social

MAY 10, 2019

As video has continued to grow as one of the most compelling channels for marketing and entertainment, YouTube has remained at the forefront. By becoming familiar with some of the latest YouTube statistics, you’ll help ensure your marketing strategy for video content is on a path to success. 1. There are 1.9

YouTube 111

YouTube Strategy B2B Marketing 111

Small Business Mavericks

SEPTEMBER 25, 2015

In August, Smart Insights published some statistics on e-mail marketing for various sectors within the UK and U.S. You’ll find these insights useful, but more importantly, they say something about how important e-mail marketing really is. e-mail marketing that. Sectors Are Leading With E-mail Marketing?

Apparel 70

Apparel Statistics Marketing Retail 70

ProBlogger

DECEMBER 4, 2014

This is a guest contribution from digital marketer Ryan Chester. Everything needs to adapt with the advancement of customer needs, whether it is fashion, food or even enterprise digital marketing strategies. So, your first step in link building should be based on online content marketing with all the quality standards involved.

Strategy 44

Strategy Virtual World Industry Reputation 44

Webbiquity SMM

FEBRUARY 23, 2016

, the “big three” among both consumers and marketers continue to thrive and dominate. marketers used the site in 2015, and that figure is expected to approach 70% by 2017) while Google+ is struggling (though it has 300 million active monthly users worldwide, less than 6 million made any public posts in 2015).

Social Networking 100

Social Networking B2B LinkedIn Instagram 100

Ignite Social Media

MAY 18, 2016

As stats like this pick up steam, the question that’s been bubbling up for many brand marketers is: should our CEO be on social media? In the 2015 Social CEO Report , Domo and CEO.com found many other benefits to having your CEO be on social media. Lenovo delivered strong performance in tough economy and market conditions.

Findability 111

Findability Social Media Collaboration Team 111

Buzz Marketing for Technology

JUNE 17, 2015

This week I had the pleasure of reading a new report from Smart Insights on the State of Digital Marketing 2015 and decided to dig in a bit further with an interview. 1) What do you think the biggest change to Digital Marketing for B2B firms will be in the next year?

B2B 100

B2B Adwords ROI Hubspot 100

Rebekah Radice

JULY 20, 2015

Are you interested in finding ways to energize your marketing? Daily activities separate successful social media marketers from their peers. In this article I’ll share six social media habits to improve your marketing. 6 Habits of Highly Successful Social Media Marketers. #1: 1: Build Meaningful Relationships.

Social Media 133

Social Media Marketing Study Activities 133

Sprout Social

APRIL 21, 2020

Read their full 2020 Conscious Fashion Report at the link in our bio. Before publishing that Instagram post or chiming in on the conversation, here are three things social marketers should know about how their brands approach sustainability on social media. Red: Fast Fashion | Blue: Sustainable Fashion (2015-2020).

Retail 104

Retail Trends Fashion Marketing 104