Tweet A new report by Boston Consulting Group (BCG) claims that China could become the world’s most valuable e-commerce market within four years. BCG claim that for the foreseeable future another 30 million Chinese people will go online to shop for the first time and by 2015 they will each be spending $1,000 a year—about what Americans spend online now. by 2015. The rise in value of  e-commerce in China could also impact the social commerce market as Chinese e-shoppers are big users of social media. BCG has also calculated that e-commerce could rise from 3.3% MORE >>

The advance of smartphones, the avalanche of apps and the heightened interest in mobile video, mobile barcodes and Augmented Reality are combining to take mobile marketing strategies and creatives to the next level. But are marketers and mobile operators getting ahead of themselves? According to the latest forecasts from Informa Telecoms & Media , “humble SMS will remain a significant source of revenues and traffic for mobile operators on a global basis until at least 2015.&# billion by 2015 up from $105.5 trillion messages in 2015. It transforms it. MORE >>

Since launching its permission-based marketing service with Indian mobile operator Aircel in November 2010, mobile messaging media company Blyk  reports over one million opted-in users. caught up with Blyk Country Manager Shubhodip (Shubho) Pal to discuss Blyk (which describes itself as a “mobile media that works with operators to link young people with brands and other stuff they like&# ) and key learnings from the Indian market. India, like most developing markets, is country where spam is a concern. Mobile Marketing Mobile Social Media Permission marketing MORE >>

When talking about digital marketing strategies today’s marketer would be completely remiss if he were not incorporating mobile best practices. IDC [1] estimates that by 2015 more US broadband users will access the internet on a mobile device than on a PC-based/wired device. by 2015. Digital Strategy Digital Strategy Infographic Mobile Mobile Marketing SMSConsider this – according to mobithinking, there are almost 6 Billion mobile cellular subscriptions globally – the global population is now estimated at just over 7 Billion. MORE >>

Arment Dietrich Overview Expertise Resources Gini Dietrich News Media Center Careers Contact Follow US Facebook Linkedin RSS Feed Twitter YouTube Share Categories Communication Social Media Advertising Entrepreneur SEO Marketing Marketplace COMMUNICATION / SOCIAL MEDIA / ADVERTISING / ENTREPRENEUR / SEO / MARKETING Aug 11 2010 Help Us End Malaria Deaths in Africa By Molli Megasko | Email | Print | 6 Comments | A few months ago we were presented with an idea I personally love working on – an idea that raises money to end malaria deaths in Africa by 2015. Not just curb. MORE >>