Marketing Predictions for 2015
JANUARY 14, 2015
The Content Marketing Institute has for the seventh consecutive year compiled 60 content marketing predictions from thought leaders around the world. Here are some of our favorites: • Brands will recognize the role of editor as the missing link to true content marketing effectiveness. With a close eye on Amazon Local, more brands will test hyper-local content in 2015.
2015 Business Goals
JANUARY 5, 2015
So here we are, 2015. Preparing the 2015 Business Goals The clean slate is here and I am definitely ready to work with my team to have an outstanding 2015. On the first page is our 2015 plan, our quarterly rocks (the things we have to accomplish), and our list of issues that need to be addressed in every executive team meeting. By Gini Dietrich I’m back! By a lot.
The State of Digital Marketing 2015
Buzz Marketing for Technology
MAY 27, 2015
With mid-year coming up and summertime upon us, many marketers are taking stock of the first half of the year and re-checking their Digital Marketing plans to finish out 2015 strong. Nearly 60% of peoples’ time is now devoted to digital marketing activities , showing the importance of skills development in this area.
How your brand can win the 2015 Super Bowl
Saying It Social
JANUARY 27, 2015
In this blog we discuss the ways that your brand can come out victorious during the big game in 2015. From organization and preparation tips, pre-game content recommendations, Social Media Campaign ideas, and rules of real-time engagement, SayItSocial has tons of great ideas to help you win the Super Bowl advertising and marketing game!
Why B2B Marketers are Flocking to Native Advertising in 2015
FEBRUARY 10, 2015
The stats from the Content Marketing Institute’s B2B Content Marketing: 2015 Benchmarks, Budgets and Trends on B2B marketers plans for content marketing spending in 2015 vs. 2014 were not that surprising. Content marketing spending by B2B marketers is increasing in 2015. Why is that? Purchase intent is 53% higher for native ads.
2015: The Year of Redefining Your Basic Needs
JANUARY 7, 2015
The post 2015: The Year of Redefining Your Basic Needs appeared first on Spin Sucks. Community Social Media basic needs building community community community marketing foundational need hierarchy of needs interconnectedness maslow value of community By Laura Petrolino One of the first things every Psychology 101 class on the planet teaches is Maslow’s Pyramid of Basic Needs.
9 LinkedIn Best Practices For 2015
MAY 18, 2015
The post 9 LinkedIn Best Practices For 2015 appeared first on Firebelly Marketing | Social Media Marketing Agency. LinkedIn is still the go-to social network for business professionals and job seekers. It’s a great tool to showcase your business and your employees. To Make sure your profile is complete! Claim your custom URL. Please don’t do this. LinkedIn
The Best of the Best of 2015 Round-ups
JANUARY 4, 2016
So while I have a list half the size of New Hampshire of blog post ideas I’ve thought up during the last couple of weeks, today I’m going to give your brain a bit of a break, a little bit of fun, and the best collection of random best of 2015 posts you’ve ever seen. The Best of the Best of 2015. Best of 2015 posts are everywhere right now. Best of Books 2015. here we go.
Trends for 2015
JANUARY 26, 2015
Nonprofit Marketing and Fundraising Trends to Watch in 2015 from John Haydon. Top 10 Mobile Trends 2015 from Golden Gekko. 25 Disruptive Technology Trends 2015 – 2016 from Brian Solis. I don’t know about you, but I haven’t seen as many “trends” an “predictions” slide decks (or blog posts) this year as in years past. Wonder why.
It’s 2015 and #PRDiversity Is Still An Issue
JULY 17, 2015
percent of Hispanics/Latinos possess jobs in the fields of advertising, marketing and public relations.” Godwin (@storyhungry) June 25, 2015. 2. It’s 2015 and #PRDiversity Is Still An Issue is a post from: Shonali Burke Consulting, Inc. Twitter It’s 2015 and #PRDiversity Is Still An Issue. Ed: Did you do a double take? And that’s no double talk. Enjoy! Covey.
Trends in 2015: Ready for the next big thing?
JANUARY 9, 2015
An increasing number of agencies are now offering global Social Media services to their clients to help them succeed, e.g. managing multiple Facebook communities across several markets for global brands. Moreover, having a Community Manager present in the specific market not only enhances your chances of building closer relationships with potential consumers. Social is Local.
Top 15 Social Media Marketing Blog Posts Of 2015
DECEMBER 21, 2015
The 15 most-read posts on our social media marketing blog in 2015! WAYS TO IMPROVE SOCIAL MEDIA ROI IN 2015. By effectively managing your organization’s social channels, investing in social advertising, and implementing a digital PR approach, you can expect to see a consistent increase in social media ROI in 2015. SOCIAL MEDIA MARKETING: PROCESS MATTERS.
31 Sensational Social Media Marketing and PR Stats and Facts
JULY 14, 2015
Business and consumer marketers are nearly unanimous in their belief in the importance of social media to marketing activities. As noted below, the money is following that belief: social media now accounts for about 11% of all digital marketing outlays, and spending on social media marketing will total nearly $10 billion this year. Know your market (B2B).
Get Creative with B2B Marketing in 2015
JANUARY 5, 2015
One of the best things about marketing is the constant challenge that comes with it. B2B marketing has to be smarter, sleeker and faster than B2C. Hitting them with smart, unexpected marketing strategies is a good way to grab their attention. Guerrilla Marketing. This is usually used for B2C marketing. Social Media. YouTube. million views. photo credit ).
Monday Roundup: 2015 Marketing and PR Trends
JANUARY 26, 2015
Here are some of the most interesting posts on 2015 marketing and PR trends we’ve seen. How 4 Social Media Predictions Impact Email Marketers. ” That’s just one of the nuggets in this excellent guest post for Jay Baer ‘s Convince and Convert by Chad White. 2. 30+ Social Media Predictions for 2015. ” is the Big Trend of 2015.
Top Three Spin Sucks PR Blog Posts of 2015
DECEMBER 28, 2015
Dig into analytics to see what the most popular PR blog posts on Spin Sucks were for 2015, and then write a post on it for the end of the year.”. These are the top posts written this year—2015 (clarification in case you were confused what year it was). So, Oddly it was: Four Secrets to Successful Hashtag Marketing. By Laura Petrolino. So this is exactly what I did. Not one.
Advanced Social Media Course – August Sydney 2015
JUNE 21, 2015
August 3rd-5th 2015. Course social media Social Media Australia Training analytics business campaign Education Facebook Marketing measurement social ads strategy Sydney Twitter workshopShares Looking for an advanced social media course in Sydney ? Look no further! sometimes get complaints that people don’t know when I’m running this class so here goes. Really? Shares.
Monday Roundup: PRSA Counselors Academy 2015
MAY 4, 2015
Emergency surgery prevented me from traveling to Laguna this past week for PRSA Counselors Academy 2015 … gah! Content Marketing: Without Community, It’s Only Half the Equation. Monday Roundup: PRSA Counselors Academy 2015 is a post from: Shonali Burke Consulting, Inc. Twitter Facebook Google+ LinkedIn Monday Roundup: PRSA Counselors Academy 2015. And why?
106 More Amazing Social Media and Marketing Statistics for 2014 and 2015
FEBRUARY 10, 2015
Or have too many social media marketing statistics.” How effective is social media in comparison to other digital marketing channels? How does B2B social media marketing differ in effectiveness from B2C use? What do more than half of marketers identify as their most critical areas of focus over the next 12 months? Digital Marketing Statistics. 68% of U.S.
How Important are Keywords in 2015?
Convince & Convert
APRIL 1, 2015
By marrying the fundamentals of content marketing to the science of keyword research, you will be doing your site a huge SEO favor. Digital Marketing digital marketing keyword optimization keyword selection keywords search engine optimization search ranking SEO It was simple to do and easy to understand, albeit not the most ethical of practices. Location, Location, Location.
The state of digital marketing optimization 2015 – challenges and solutions
Social Email Marketing
JANUARY 23, 2015
Dave Chaffey on the lack of optimization in digital marketing and the actions to take, based upon 2015 digital marketing research in the UK. The opportunity to continually test and refine digital marketing is often cited as one of the main advantages of “new media” over “traditional media”. The conversation amongst digital marketing thought-leaders […]. Email marketing Marketing optimization Research Dave Chaffey Managing Digital Marketing Managing Digital Marketing 2015 SmartInsights Smartinsights.com
Master Guide: All Facebook Image Dimensions and Ad Specs 
MAY 11, 2015
The 2015 version of this infographic includes the following: Page cover photo and profile photo dimensions. thorough resource of every Facebook ad, post and image dimension and character limit — for 2015! The post Master Guide: All Facebook Image Dimensions and Ad Specs  appeared first on Jon Loomer Digital. Facebook Marketing Guide Facebook Image Dimensions
The Problem with Marketing Automation
DECEMBER 22, 2015
Freed from the shackles of working for marketing automation companies and agencies, I can finally come clean about the truth behind the highly touted and sought after software. There are two very big ideas that are core to the pitch of marketing automation. You’ll Love Marketing Automation. The post The Problem with Marketing Automation appeared first on Spin Sucks.
Mobile First in 2015
DECEMBER 4, 2014
Start switching your digital and social media marketing efforts right now to a Mobile First priority. For years you have been hearing about ensuring your website and digital marketing efforts are all mobile-friendly. Making your company easy to find and your website easy to navigate on smartphones and tablets will ensure your success in 2015 and beyond. What is Mobile First?
A Mobile Website is Key for Business in 2015
FEBRUARY 15, 2015
This is only going to increase in 2015. Blog Integrated Marketing Mobile Marketing Mobile usage is at an all-time high ! In In 2014, US adults spent 23.0% more time with mobile on an average day than in 2013. Now more than ever individuals use their smartphones to watch videos, shop, and consume information. Follow Nick on Twitter @NickARojas ).
A Holiday Guide for the Content Marketer
NOVEMBER 9, 2015
As a content marketer on top of your game, you’ve probably already come up with a killer strategy full of interesting seasonal content for the holidays. However as this talented marketer, you also know, in order to really do a great job in your content marketing this season, you’ll need to produce timely content along with this traditional holiday content. By Cosette Jarrett.
14 Dazzling Digital Marketing Stats and Facts
JULY 28, 2015
Digital marketing activities and budgets are growing, because they have an impact: more than half of all employed adults say that “digital media has changed the way they work.” Marketers in the U.S. will spend nearly $24 billion on online display advertising this year, and 59% of CMOs view display ads as an effective marketing channel. billion in 2015.
@BlueFocus announces Top 50 Twitter #EmployeeSEAL 2015 Award #Leadership
Blue Focus Marketing
MAY 7, 2015
Here are your top 50 #EmployeeSEAL winners for 2015: Jennifer Aaker @ aakar . The brands that leverage their employee base in order to engage customers and prospects through social media are the ones destined to win the marketing wars. Edelman, Global Co-Leader, Digital Marketing & Sales Practice, McKinsey & Company. Must be active in social media (e.g., Esta H.
200+ Brilliant Content Marketing World Speakers (and Where to Find them on Twitter)
SEPTEMBER 10, 2015
In the universe of content marketing, few events rival Content Marketing World currently happening Sept. Ardath Albee, Marketing Interactions, Inc. 6. David Brown, Meredith Xcelerated Marketing. Heidi Cohen, Actionable Marketing Guide. Sydni Craig-Hart, Smart Simple Marketing. Stoney deGeyter, Pole Position Marketing. Matt Heinz, Heinz Marketing.
Why Content Marketing Fails
MAY 27, 2015
Before I talk about why content marketing fails, I want to talk about Barbie. All that said, I’m not here to hold up Barbie Magazine as an example of a content marketing win. I’d argue if you’re thinking about doing your content marketing in the style of Barbie Magazine , you’re looking at exhibit A of why content marketing fails. This is how content marketing wins.
20 Brilliant B2B Marketing and Digital Business Stats and Facts
AUGUST 25, 2015
B2B marketers today certainly live in “interesting times” (in the sense of the not-actually-Chinese curse ). While search, social media, ecommerce and content marketing have dramatically altered the roles of buyers and sellers, a number of traditional channels (that is, pre-dating millennials) remain highly effective. Image Credit: B2B Marketing Insider. Not quite.
Four Secrets of Successful Hashtag Marketing
APRIL 28, 2015
By Laura Petrolino #hashtags Love them or hate them, despite many who might wish to the contrary, hashtag marketing isn’t going away any time soon. If it doesn’t make sense based on one of the hashtag marketing Cs—and in context of your business goals—#leaveitout Hashtag Marketing for Conversation One of the most frequent ways consumers use hashtags is for conversation.
2015 Black Friday and Cyber Monday Specials for Marketers and Bloggers
NOVEMBER 24, 2015
Are you looking to add to your business and online marketing toolkit or learn something new? If so, here are my top recommended Black Friday and Cyber Monday deals for online marketing education, web hosting, WordPress themes and plugins, opt-in forms, visual content creation, and more. Do you use stock images in your marketing? Adobe Creative Cloud. AppSumo. Best of the Web.
Customer-Focused Content Marketing Strategy
APRIL 7, 2015
By now it should be clear to most that content marketing strategy is embroiled in a saturation problem. This has been evolving over time, and was really brought to the forefront for many marketers in Mark Schaefer’s post on Content Shock. Content Marketing Strategy: The Devil is in the Details. Education is Key in Effective Content Marketing Strategy. By Sue Duris.
The Four Skills Digital Marketers Need Today
MAY 13, 2015
By Avi Levine We all know that marketing is changing, and businesses are taking note of the move online, which requires the need for digital marketers. In my work training marketing professionals, I’ve studied hundreds of job postings for marketing talent. To show that you’re among the innovative digital marketers, understanding mobile is a must.
How to Improve Your Social Media Marketing Plan With 13 Growth Hacks
Convince & Convert
NOVEMBER 18, 2015
That means the founders are also the marketers, the SaaS developers are also building the startup’s website and blog, and an office manager basically becomes the vice president of miscellaneous things. Here are 13 data-backed growth hacks we learned at CoSchedule while building our social media marketing plan. — CoSchedule (@CoSchedule) October 27, 2015. Result?
Don’t Be a Lazy Marketer: 11 Content Marketing Ideas
JULY 16, 2015
Lazy marketers are all around us…i ncluding you, if you’re honest. Have You Been a Lazy Marketer? Most marketers nod, smile and agree without embarrassment or remorse. Eleven Content Marketing Ideas. Create your own content hub so you’re clear on what types of content you need to move people through an effective marketing funnel. By Bryan Adams.
104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)
DECEMBER 2, 2014
Looking at marketing surveys and studies from the past year, a few trends are clear, among them that buyers are firmly (and increasingly) in control of the purchase cycle. In response, marketers are producing an increasing amount and variety of content to support all stages of the decision process. What do marketers rate as the single most valuable SEO tactic? Marketing Land ).
9 Tried-and-Tested SEO Strategies for 2015
FEBRUARY 10, 2015
Take your business to the next level in 2015! Marketers often get excited when they look at ranking reports and discover that their website is ranking for several keywords. Certainly not in 2015. What does this mean for you as a business or marketer? Today, social media is a powerful marketing tool and customer service channel. Optimize for Mobile. Consider HTTPS.
Top SEO Do's And Don'ts To Try Out In 2015
Social Media Marketing
SEPTEMBER 11, 2015
Search engine optimization was the key way of drawing visitors to the website and even today it is used as a preferred marketing tool, to get the message across to your potential customers. There are certain elements of search engine optimization which are important from the marketing point of view. After all you have to fulfill needs of your audience at any cost!