Waxing UnLyrical

SEPTEMBER 25, 2015

Margot Savell of Hill+Knowlton Strategies. A2: No client can rely on just one channel anymore & run Integrated campaigns. We’re shifting to constant iteration throughout a campaign rather than measuring at the beginning and the end #measurepr. We had 10 guests (TEN!): Pierre-Loic Assayag of Traackr. Are empowered.

Metrics 100

Metrics Consultant Reputation Research 100

Buffer Social

NOVEMBER 13, 2023

In this article, you’ll find a host of tips, tricks, and tactics that can help you boost your already-planned Black Friday and Cyber Monday campaigns. Consider if that might apply to customers in your target audience — would launching a high-stakes Black Friday campaign erode trust with your long-time buyers?

Examples 92

Examples Campaign Discount Marketing 92

Sprout Social

APRIL 19, 2022

Let’s dive into what conversational marketing is and how it will help your social media strategy evolve. The inbound marketing strategy connects channels like your website, social profiles and CRM. Conversational marketing and social media: How to adapt your strategy. What is conversational marketing? Helpdesk integrations.

Conversation 98

Conversation Strategy Social Media Marketing 98

Audiense

MAY 16, 2016

But where does social media strategy and the immediate nature of the medium fit in the high-end automotive industry? We also asked how they manage different audience personas, where sales sits in their social strategy, and what their most surprisingly successful piece of social content was. The answer is simple.

Strategy 113

Strategy Automotive Campaign Social Media 113

Sprout Social

JANUARY 22, 2020

Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific social campaign. From strategy through execution and results, we’ll examine what makes the best brands on social tick — and leave you with some key takeaways to consider for your own brand’s social strategy.

Campaign 47

Campaign Hashtag Sentiment Overview 47

Talkwalker SM

JULY 28, 2016

Why should you bother creating your own hashtag campaign ? Here are 5 great examples of hashtag campaigns from the hospitality industry that will inspire your social media strategy. The hashtag was originally created at the beginning of 2015 but is still very popular today with over 19,700 mentions over the last three months.

Hashtag 60

Hashtag Industry Campaign Hotels 60

Social Media Strategies Summit

DECEMBER 1, 2023

It was the name of Tesla’s third car model , launched in 2015. Brands Ride the Barbie Bandwagon Plenty of blockbusters have been backed by huge marketing campaigns. Find out how at one of our upcoming Social Media Strategies Summits. The letter X has long been an obsession for the businessman. Featured image by Freepik.

Social Media 239

Social Media Meme Fashion Trends 239

Proactive Report

DECEMBER 22, 2014

As the year draws to a close we’re all thinking about 2015. If your team is not able to put together a campaign like this, give us a call – we can train them how to do it in three days. Mastering Social Media Online PR digital pr training images social media strategy training videos visual content'

Content 63

Content Training Patterns Skills 63

Convince & Convert

DECEMBER 23, 2014

Social media, SEO performance, opportunities for partnerships with other companies—everything within Rob’s marketing strategy connects and works together to move the company forward. She covers content and strategy, while the other half (Anna Samuels) handles analytics and paid ad spending. Read on for the full highlights: [link].

Social Media 149

Social Media Strategy Apple Analytics 149

Rebekah Radice

MARCH 16, 2015

With 97% of consumers using the Internet as a resource , building your social media presence is a critical component in your overall marketing strategy. Below you’ll find the presentation — along with ideas to help you jumpstart a new social media campaign or reinvent your current strategy. Know Your Goals.

Small Business 132

Small Business Social Media Strategy Hashtag 132

Hootsuite

OCTOBER 25, 2021

Over 2 hours a day , in fact, which is 30% more time than in 2015. Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. Step 1: Create a social media marketing strategy.

Social Media 142

Social Media Meme HootSuite Influencer 142

Convince & Convert

JANUARY 29, 2015

Enter the, “Your Year With Nike” campaign. In the campaign, Nike and its agency AKQA created over 100,000 personalized one-minute animated films designed by French illustrator-director McBess. The strategy behind the videos is two-fold.

Campaign 60

Campaign Case Study Film Training 60

Sprout Social

MAY 10, 2019

By becoming familiar with some of the latest YouTube statistics, you’ll help ensure your marketing strategy for video content is on a path to success. Additionally, a 2015 Forrester Research forecast predicted that by 2025, half of all TV viewers under the age of 32 will not subscribe to a traditional pay TV service.

YouTube 111

YouTube Strategy B2B Marketing 111

Audiense

SEPTEMBER 2, 2016

Kronenbourg’s Bronze Lions winning campaign proved one big thing, people will get involved in your social media strategy if they care about the content. — Kronenbourg 1664 (@Kronenbourg1664) July 2, 2015. Audiense: What was the key objective of the campaign’s social activity? If so, how was this planned?

Engagement 106

Engagement Nielsen Delicious Campaign 106

Sprout Social

MAY 10, 2022

Brand marketing involves a long-term strategy to boost and amplify a company’s recognition and image. Some common tactics in a brand marketing strategy include: Creating brand engagement on social media. In August, Planters continued the campaign by Tweeting about Peanut Jr.’s What is brand marketing? s birthday. Neutrogena.

Social Media 116

Social Media Brands Marketing Meme 116

Convince & Convert

JANUARY 8, 2015

If so, this campaign is for you! To celebrate the holidays and New Year, BMW is offering fans a unique way to send festive five second greetings with the Snowchat campaign. 8 seconds , BMW’s campaign hits the happy medium with a snackable yet fun interaction. In the spirit of the campaign, here’s my Snowchat to you.

Campaign 60

Campaign Case Study Hosting Study 60

Laurel Papworth

JUNE 21, 2015

Covering Facebook, Twitter, blogs, social media strategy writing for clients, step by step campaigns, measurement and analytics, and dealing with trolls and negative criticism on Facebook and other social media sites? August 3rd-5th 2015. How do I write a social media strategy for my organisation and what should it contain.

Course 40

Course Social Media Class iPad 40

Unmetric

JULY 12, 2016

Working on a back-to-school campaign really pays off. About 10% of parents looked to a social media site to help them with back-to-school shopping, in 2015. Fret not, here’s the how-to on creating a kickass social media campaign. Change the time-frame to August 1 – September 30 th 2015. Log on to your Discover homepage.

Campaign 60

Campaign How To Retail Template 60

Social Media Strategies Summit

NOVEMBER 7, 2018

In the midst of 4th quarter marketing campaigns and the race to end 2018 with a bang, marketers should also start looking ahead to the new year. It’s a good time to take stock of your social media marketing strategies to assess what’s working and where you have room to improve. Short-Form Video Platform Tik Tok.

Platform 271

Platform Social Media Influencer Trends 271

Oktopost

NOVEMBER 10, 2021

Eric is the Chief Marketing Officer at Fuze , responsible for setting the company’s global marketing strategy and overseeing demand generation, brand, and product & customer marketing. Eric works with other members of the executive team to lead the company’s vision and product strategy.

B2B 118

B2B Apple Avatar Hosting 118

Buzzlogix

NOVEMBER 27, 2017

If you’re a business or brand owner looking to build a better converting campaign, then video is likely a key element in your marketing mix. Video is king of the Internet and here is why it should be king of your campaigns as well. Why Video Should Be King of Your Campaigns. Video Marketing Conversion.

Campaign 40

Campaign Video Retail Statistics 40

Convince & Convert

FEBRUARY 5, 2016

It’s the starting point of any new campaign. Odds are, you didn’t master the optimization of every detail of the campaign on the first shot. It’s not something you do once to kick the tires of a new call-to-action page, either—it’s a critical best practice that should be part of your strategy on an ongoing basis. Post Timing.

Types 60

Types Strategy Content Trends 60

Pixlee

JANUARY 25, 2018

Here are seven examples of successful user-generated content campaigns. A powerful campaign from women’s clothing company Aerie, entitled #AerieReal , taps into the impact of fashion magazines, social media, and the effect of Photoshop abuse from the marketing and advertising industry.

Campaign 43

Campaign UGC Content Tourism 43

Audiense

JUNE 7, 2016

We spoke to Sari Setiogi , head of media monitoring and social media at WHO, to understand how the foremost global health agency uses Twitter to inform their wider communication strategy, and how it’s helped demystify many health rumours and myths. We also helped them develop quick strategy. — WHO (@WHO) May 14, 2015.

Strategy 60

Strategy Twitter Social Media Tweetdeck 60

Ignite Social Media

JULY 24, 2020

What was introduced in 2015 to mark Amazon’s 20th anniversary has now become one of the key shopping events of the year. Register For Our Webinar : 5 Social Media Tactics to Enhance Your 2020 Holiday Marketing Strategy. Amazon Prime Day. The 48-hour experience continues to push large sales for the retail giant year over year.

Retail 177

Retail Upcoming Buy Social Media 177

Sprout Social

SEPTEMBER 21, 2020

Campaign Analysis. In addition to the imagery itself, the campaign also includes a strategy for amplifying these stories of joy (and the Black creative voices behind them) through brand and editorial partnerships, including Refinery 29’s Unbothered and Black Women Photographers.

Issues 134

Issues Survey Campaign Authentication 134

Ignite Social Media

MAY 2, 2017

The award was given after the influencer-generated content company won several individual trophies, including awards for campaigns featuring Walgreens , Pepsi and Hallmark. We spun Carusele out of Ignite Social Media in 2015 after developing a unique approach to content that makes influencer marketing much more effective.

Company 108

Company Tumblr Influencer Campaign 108

Convince & Convert

JULY 27, 2017

As of 2015, about half of all Instagram captions and comments included at least one emoji. If you’re seeking to break away from the noise of competing campaigns, emojis give you the opportunity to engage with audiences on a deeper level. You must develop a strategy before you start throwing winks and hearts around.

Tips 118

Tips Marketing Press Release Influencer 118

Lucy Hall

NOVEMBER 11, 2014

A strategy for your social media activity needn't be challenging, it's actually very simple! And in this article I will show you in a step by step guide what to do to create a strategy that you can stick to. Firstly - What is a Strategy? I think the dictionary definition sums it up nicely: strategy ?strat?d?i/

Social Media 60

Social Media Strategy How To Social Networking 60

Audiense

NOVEMBER 8, 2017

Last year was a record-breaking Cyber Monday for online sales reaching an astounding $3 billion, up 12% since 2015. In effort to visualize the unseen we decided to analyse a sample of 115,000 users who published content containing relevant keywords or trending hashtags related to Cyber Monday in 2015 and then in 2016. Age Demographics.

Sample 79

Sample Samples Discount Influencer 79

Oktopost

MAY 23, 2022

In this post, we’ll explore the fundamentals, benefits, and use cases of intent-based marketing, and how you can successfully implement these strategies to enhance your customer experience. Essentially, you customize your marketing strategy based on their online behavior, needs, and interests. Quick Links. What is intent data?

B2B 88

B2B Marketing Paid Search Buy 88

Audiense

NOVEMBER 22, 2017

In 2015 we pioneered the use of Personality Insights offered by Audiense (then SocialBro) through its partnership with IBM Watson. Undoubtedly, 2015 marked the beginning of our insights journey, shifting our primary social media focus to the application of insights to users and social data. Javier Burón. CEO, Audiense.

Resources 90

Resources Data Groups Groups 90

Ignite Social Media

JUNE 1, 2016

Social media has evolved over the years and in order to design a successful social media marketing strategy, you must consider the latest social media trends that are likely to have the biggest impacts. 2015 has been a great year for video, but there is a lot more to come in 2016. Live Video Streaming to Take Over.

Trends 60

Trends Social Media Strategy How To 60

Buzz Marketing for Technology

APRIL 25, 2013

Posted in Innovation Interactive Marketing Strategy. Gartner is predicting that by 2015, 25% of organizations will have a Chief Digital Officer (CDO) and further estimated that 20% of existing chief information officers (CIOs) have already taken on some of the responsibilities of the CDO. So what does a CDO do?

Marketing 258

Marketing Conference Fashion Mobile 258

Sprout Social

NOVEMBER 19, 2018

Whether holiday social media campaigns offer limited-time deals or tap into people’s holiday decorating aspirations, social is claiming more of a stake in shoppers’ routines each year. Digging in by segment, it’s not enough for small businesses’ social strategy to simply publish deals and gift ideas.

Retail 109

Retail Sentiment Project Instagram 109

Audiense

MAY 10, 2016

In the past few years, Airbnb has become a force to be reckoned with, especially in their marketing campaigns. With their #NightAt franchise, and #BelongAnywhere campaign, the home sharing website makes it a point to spread their net far and wide across social media, while keeping other channels in mind. Rainforest. Volcano. 'Nuff

Brands 103

Brands Hosting Hotels Campaign 103

Audiense

MAY 17, 2016

In August 2015, Truffle Social pitched the idea of #1234ThumbWar to their client Models Own , a British based beauty brand to celebrate nail art. We spoke to Truffle Social’s CEO Ellie Hernaman and Head of Strategy, Kat Scoble to get an idea of how they planned the campaign and tapped into the huge nail art fan base on Twitter and Instagram.

Instagram 84

Instagram Campaign Hashtag Blogger 84