Convince & Convert

JULY 27, 2017

As of 2015, about half of all Instagram captions and comments included at least one emoji. If you’re seeking to break away from the noise of competing campaigns, emojis give you the opportunity to engage with audiences on a deeper level. For one thing, they represent an important indicator of consumer sentiment. Click To Tweet.

Tips 122

Tips Marketing Press Release Influencer 122

Socialmedia.biz

FEBRUARY 11, 2019

While the preliminary studies on climate change communication have been centered around traditional media, for example, news coverage of pro-environmental drives and campaigns, a recent Oxford study found that researchers are more interested in probing into the contribution of social media platforms, such as Facebook and Twitter.

Social Media 88

Social Media Sentiment Analysis Study 88

Convince & Convert

FEBRUARY 26, 2015

pic.twitter.com/A7HzK7FOGG — LEGO (@LEGO_Group) February 23, 2015 #EverythingIsAwesome For Lego on Oscar Night In one of the more upbeat Oscars performances of the night, Tegan and Sara and the Lonely Island performed “Everything Is Awesome” from The Lego Movie. Meryl at the #Oscars in 1979 & 2015. No effects.

Social Media 60

Social Media Brands Case Study Film 60

Sprout Social

OCTOBER 6, 2022

And keep in mind: going viral is a bonus—not a strategy, and certainly not a reliable solution for slow channels. For example, in 2015 one million views was considered viral, according to Animoto. Knowing you want something to go viral isn’t enough for a solid social media marketing strategy. Pinpoint your goals.

Video 125

Video Social Media How To Trends 125

Convince & Convert

JULY 27, 2017

As of 2015, about half of all Instagram captions and comments included at least one emoji. If you’re seeking to break away from the noise of competing campaigns, emojis give you the opportunity to engage with audiences on a deeper level. For one thing, they represent an important indicator of consumer sentiment. Click To Tweet.

Tips 60

Tips Marketing Press Release Influencer 60

Convince & Convert

NOVEMBER 16, 2015

What is the right strategy? There are many different theories out there, and every campaign is unique, but one thing is certain: Social media must be a part of your marketing strategy. This strategy today just won’t work. Location data is powerful, and you can use it to enhance your marketing strategies.

Data 60

Data Conversation Case Study How To 60

Convince & Convert

MARCH 5, 2015

In celebration of 100 years of its iconic Chuck Taylor All Star Shoes, Converse recently debuted the “Made By You” campaign, which pays homage to the artistic spirit of the people who wear them. The campaign is reportedly Converse’s biggest campaign to date and follows a 71 percent rise in sales over the past five years.

Communities 60

Communities Case Study Tumblr Campaign 60

Talkwalker SM

APRIL 26, 2016

For example, on February 14, National Donor Day, a dramatic spike in organ donor-related conversation was measured in both volume and positive sentiment, as noted by the green line in the graph. Social listening can also inform when a brand should join a conversation.

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UGC Sentiment Exercises Issues 60

Convince & Convert

MARCH 30, 2016

Many moms, however, feel pigeonholed by brands and that most marketing towards them is patronizing, according to FanFinder survey (March 2015). If brands could harness that data around moms, they’d be better equipped to market to them, learning what campaigns are causing negative sentiment and what potential initiatives they could take.

Research 60

Research Engagement How To Sentiment 60

Convince & Convert

DECEMBER 4, 2015

Simple yet effective, it’s a great reminder that holiday posts can be both sentimental and funny at the same time. Dunkin’ Donuts (@DunkinDonuts) November 25, 2015. beatsbydre #GetBeats pic.twitter.com/a4bU4PRrT9 — Karli Henriquez (@karlihenriquez) November 28, 2015. Create Memorable Experiences.

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Content How To Tumblr UGC 60

Proactive Report

FEBRUARY 3, 2015

Positive and negative sentiment can be seen and actions taken immediately, as well as cementing a firm hold on the minds of your customers. https://www.spredfast.com/social-marketing-blog/tweets-ads-data-recap-2015-social-super-bowl. budweiser public relations social media strategy super bowl 49 superbowl ads'

Social Media 40

Social Media Sentiment Hashtag YouTube 40

Oktopost

JUNE 28, 2023

So, whether you’re feeling stuck or just want to keep the momentum going, here are the best strategies for social media publishing that drive engagement and kickstart conversions. Jump to Section Be ‘the Active One’ Be ‘the Funny One’ Be ‘the Smart One’ Be ‘the Chatty One’ Be ’the Sentimental One’ What to Choose?

Social Media 62

Social Media Engagement Strategy B2B 62

Audiense

JULY 5, 2016

We can then suggest tweaks for the campaigns based on our analytical findings that will help yield better results. Whereas some others are based more around sentiment, so we’ll analyse what’s driving likes and retweets. — Surface UK (@Surface_UK) November 17, 2015. oPFpp7ruQF pic.twitter.com/uQhw1fG2z7.

Microsoft 112

Microsoft Analytics Metrics Data 112

Sprout Social

SEPTEMBER 7, 2021

Of the billions (maybe trillions) of forgettable posts that are published on social every day, there are always a few social media campaign ideas that we can’t seem to forget. That successful social media campaign that goes viral for days and inspires a slew of copycats who wish they thought of the idea first.

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Campaign Social Media Collaboration Apple 133

Twist Image

AUGUST 27, 2016

The United States' GDP was estimated to be just under $18 trillion as of Q2 2015. There may be a business sentiment that tough times are around the corner, so spending now and grabbing market share is the right strategy to ensure a tougher future. It represents over 20% of nominal global GDP and 17% of gross world product.

Advertising 40

Advertising Startup Analytics Sentiment 40

Sprout Social

APRIL 15, 2024

However, an effective crisis communication strategy can help your company plan for a worst case scenario and emerge with your reputation intact. This comprehensive guide to crisis management will provide you with actionable tips on how to build a strategy to respond to any crisis efficiently and keep customers informed.

Press Release 90

Press Release Banking Reputation Marketing 90

Sprout Social

JUNE 7, 2016

While content and engagement are critical components of a successful strategy, another component—Twitter metrics—shouldn’t be overlooked. By measuring how your audience responds to your Twitter presence, you’ll turn what seem like random interactions into an actionable strategy. You Can’t Measure What You Don’t Understand.

Metrics 40

Metrics Twitter Comparison Report 40

Sprout Social

JULY 27, 2021

Since its first (non-celebrity) iteration in 2015, it has snowballed in popularity to become the behemoth it is today. Interested in leveraging some of the hype for your business’ social strategy, but not sure how? Understanding the audience is a universal key to successful campaigns. million engagements, and a potential of 10.94

Trends 119

Trends Strategy Tips Meme 119

Buffer Social

AUGUST 29, 2022

Buffer, the product, has come a long way since I joined the company in 2015. Campaigns You can group content together by adding campaign tags to content. This can help you tailor your messaging and strategy to these groups. Start Page scheduling Keep your page up-to-date with the latest campaigns and content.

Features 84

Features Sentiment Analytics Statistics 84

Social Media Strategies Summit

AUGUST 1, 2019

Now that we’ve convinced you of the value of micro-influencers, let us help you brainstorm campaign ideas. Known primarily for designing the first boat shoe, Sperry launched an influencer campaign to raise awareness for cold, wet weather shoes while positioning the brand in a more fashion-forward direction. Source: The Shorty Awards.

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Influencer Examples Brands Fashion 114

Convince & Convert

DECEMBER 31, 2015

Editor’s Note: This post is one of Convince & Convert’s Top 10 Posts of 2015. Whether the hashtag is an official part of your campaign or fan-generated, you’ll be able to track its use over time and any positive or negative sentiment attached to it. Schedule Social Posts to Save Time.

Engagement 60

Engagement Strategy Social CRM Hashtag 60

Keyhole.co

AUGUST 21, 2023

In the vast and ever-evolving landscape of social media, a new language has emerged-one that surpasses words and communicates emotions, thoughts, and sentiments with just a flick of the finger. You must also know that incorporating emojis, and memes can help you skyrocket your social strategy. How many emojis are sent every day?

Social Media 52

Social Media Influencer Engagement Meme 52

Proactive Report

MARCH 18, 2016

A 2015 comScore study showed that engagement rises by 28 percent when there is a mix of UGC and branded video content about products. They’re known for their # WestJetChristmas social media campaigns and in 2015 took the campaign to new level by adding a social hub to their Digital PR efforts.

UGC 40

UGC Aggregator comScore Bazaarvoice 40

Proactive Report

MARCH 18, 2016

A 2015 comScore study showed that engagement rises by 28 percent when there is a mix of UGC and branded video content about products. They’re known for their # WestJetChristmas social media campaigns and in 2015 took the campaign to new level by adding a social hub to their Digital PR efforts.

UGC 40

UGC Aggregator comScore Bazaarvoice 40

Sprout Social

NOVEMBER 28, 2016

Over the past decade, social media has become an integral part of people’s lives and, in turn, your marketing strategy. Many businesses use social media ecommerce strategies to target their audience on social networks before consumers visit their online stores. Sentiment can have a lot of sway on your social media ecommerce plan.

Social Media 40

Social Media Social Networking Review Mobile 40

Keyhole.co

FEBRUARY 28, 2023

Manage your meme marketing campaigns with Keyhole Why marketers should take advantage of memes, emojis, and gifs People avoid ads. So, including memes and emojis in your online marketing strategy will help you entertain your followers , bolster engagement and shares, as well as show your audience the human side of your brand.

Meme 52

Meme Engagement Strategy Wikipedia 52

Oktopost

MAY 8, 2023

As of 2020, the number of SaaS apps used by the average business is 10x higher than it was in 2015, according to insights from BetterCloud. Traditional marketing and SEO are still vital cornerstones, but a strong social media campaign is tantamount to the foundations themselves. What’s more, this ecosystem is constantly growing.

Industry 71

Industry Social Media Brands B2B 71

Rebekah Radice

DECEMBER 5, 2016

So what are the trends shaping 2017, and how will they affect your marketing strategy? 7 Social Media Trends You Need to Add to Your 2017 Strategy. Multi-channel marketing is, by now, a well recognized and essential strategy. Multi-channel marketing is, by now, a well recognized and essential strategy. That you: .

Trends 146

Trends Social Media Strategy CSR 146

Unmetric

SEPTEMBER 19, 2018

Content Strategies. Glossier is relatable AF, if the brand’s winning strategy needs to be defined in brief. The brand posted 436 times in 2015 with the number almost doubling to 825 in 2016 to 1353 in 2017. User sentiment analysis shows that the brand received more positive than negative vibes from Facebook user comments.

Social Media 141

Social Media Hashtag Instagram Meme 141

Rebekah Radice

DECEMBER 5, 2016

So what are the trends shaping 2017, and how will they affect your marketing strategy? 7 Social Media Trends You Need to Add to Your 2017 Strategy. Multi-channel marketing is, by now, a well recognized and essential strategy. Multi-channel marketing is, by now, a well recognized and essential strategy. That you: .

Trends 60

Trends Social Media Strategy CSR 60

Visually SM

OCTOBER 20, 2014

This post was originally published on Feb 4, 2014, and updated on Dec 2015. In a single stream, this tool will give you the most recent relevant results, metrics on unique authors, reach, frequency of mentions, sentiment and top keywords. 99/month – Ideal for small teams and content campaigns. Pricing: Free.

Social Media Management 100

Social Media Management Tools Social Media HootSuite 100

Convince & Convert

APRIL 18, 2016

In January, I wrote about “ The 7 Worst Ad Campaigns of 2015 ” and received great feedback from the community. In Back to the Future II, Marty McFly, Doc Brown, and Jennifer Parker squeezed into a DeLorean and traveled to October 21, 2015. In 2012, Gatorade launched its “ Win from Within ” campaign. The Lego Movie.

Campaign 60

Campaign Brands Content Film 60

Convince & Convert

NOVEMBER 16, 2015

BUT, as seen below, the launch of a new image-centric launch has generated overwhelmingly positive sentiment around at least one company initiative: The #TacoEmojiEngine is a “ Twitter-based, instant-response feature that churns out 600 photos and animated GIFs, all to celebrate the arrival of the new taco emoji.” Our takeaway?

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Mashup Conference Sentiment Issues 60