Sprout Social

OCTOBER 14, 2021

When Alexandra Waldman and Polina Veksler launched the first Universal Standard apparel collection in 2015, all 3,000 pieces sold out in six days. These connections can’t be bought or earned with one-and-done campaigns. Are you seeking a diverse set of opinions before launching new campaigns, messaging or creative?

Brands 136

Brands Authentication How To Apparel 136

Sprout Social

NOVEMBER 19, 2018

Whether holiday social media campaigns offer limited-time deals or tap into people’s holiday decorating aspirations, social is claiming more of a stake in shoppers’ routines each year. Finally, while Black Friday and Cyber Monday get a fair amount of negative press each year, consumer sentiment is still generally favorable.

Retail 109

Retail Sentiment Project Instagram 109

Convince & Convert

JULY 27, 2017

As of 2015, about half of all Instagram captions and comments included at least one emoji. If you’re seeking to break away from the noise of competing campaigns, emojis give you the opportunity to engage with audiences on a deeper level. For one thing, they represent an important indicator of consumer sentiment.

Tips 119

Tips Marketing Press Release Influencer 119

Socialmedia.biz

FEBRUARY 11, 2019

While the preliminary studies on climate change communication have been centered around traditional media, for example, news coverage of pro-environmental drives and campaigns, a recent Oxford study found that researchers are more interested in probing into the contribution of social media platforms, such as Facebook and Twitter.

Social Media 88

Social Media Sentiment Analysis Study 88

Convince & Convert

FEBRUARY 26, 2015

pic.twitter.com/A7HzK7FOGG — LEGO (@LEGO_Group) February 23, 2015 #EverythingIsAwesome For Lego on Oscar Night In one of the more upbeat Oscars performances of the night, Tegan and Sara and the Lonely Island performed “Everything Is Awesome” from The Lego Movie. Meryl at the #Oscars in 1979 & 2015. No effects.

Social Media 60

Social Media Brands Case Study Film 60

Audiense

MAY 16, 2016

Alissa Clauson: We use Twitter for organic brand messaging and campaign support. Organically we look to reach our more immediate audience and fans, whereas for paid activity we try to reach a far more specific audience depending on the objectives of the campaign. — Porsche Retail Group (@PorscheRetail) September 24, 2015.

Strategy 113

Strategy Automotive Campaign Social Media 113

Convince & Convert

MARCH 5, 2015

In celebration of 100 years of its iconic Chuck Taylor All Star Shoes, Converse recently debuted the “Made By You” campaign, which pays homage to the artistic spirit of the people who wear them. The campaign is reportedly Converse’s biggest campaign to date and follows a 71 percent rise in sales over the past five years.

Communities 60

Communities Case Study Tumblr Campaign 60

Convince & Convert

JULY 27, 2017

As of 2015, about half of all Instagram captions and comments included at least one emoji. If you’re seeking to break away from the noise of competing campaigns, emojis give you the opportunity to engage with audiences on a deeper level. For one thing, they represent an important indicator of consumer sentiment.

Tips 60

Tips Marketing Press Release Influencer 60

Sprout Social

OCTOBER 6, 2022

For example, in 2015 one million views was considered viral, according to Animoto. Using social listening can help you easily identify the overall sentiment of your incoming messages, and quickly find both positive and negative comments. How many views does a video need to be considered viral? Create a communication chain.

Video 128

Video Social Media How To Trends 128

Talkwalker SM

APRIL 26, 2016

For example, on February 14, National Donor Day, a dramatic spike in organ donor-related conversation was measured in both volume and positive sentiment, as noted by the green line in the graph. Social listening can also inform when a brand should join a conversation.

UGC 60

UGC Sentiment Exercises Issues 60

Convince & Convert

NOVEMBER 16, 2015

There are many different theories out there, and every campaign is unique, but one thing is certain: Social media must be a part of your marketing strategy. Marketing teams can implement “ surprise and delight ” campaigns by knowing exactly where a customer is shopping. They are faced with challenging questions. Event Marketing.

Data 60

Data Conversation Case Study How To 60

Convince & Convert

DECEMBER 4, 2015

Simple yet effective, it’s a great reminder that holiday posts can be both sentimental and funny at the same time. Dunkin’ Donuts (@DunkinDonuts) November 25, 2015. beatsbydre #GetBeats pic.twitter.com/a4bU4PRrT9 — Karli Henriquez (@karlihenriquez) November 28, 2015. Create Memorable Experiences.

Content 60

Content How To Tumblr UGC 60

Razor Social

MARCH 30, 2016

89% of marketers found listening to be effective but only 37% listened -Saleforce 2015 state of marketing report Click To Tweet. Campaign Analysis. When you create a specific campaign, you’ll want to isolate activity based on this campaign and report on everything within the campaign. Sentiment Analysis.

Attensity 77

Attensity Crimson Hexagon Social Media Sentiment 77

Convince & Convert

MARCH 30, 2016

Many moms, however, feel pigeonholed by brands and that most marketing towards them is patronizing, according to FanFinder survey (March 2015). If brands could harness that data around moms, they’d be better equipped to market to them, learning what campaigns are causing negative sentiment and what potential initiatives they could take.

Research 60

Research Engagement How To Sentiment 60

Sprout Social

APRIL 19, 2022

You can hone-in on sentiment and customer feedback to determine how you can build—or strengthen—your conversational marketing strategy. Adidas first launched their WhatsApp marketing strategy back in 2015. With Sprout’s Social Listening tool , you can build a deeper understanding of your audience. Helpdesk integrations.

Conversation 100

Conversation Strategy Social Media Marketing 100

Proactive Report

FEBRUARY 3, 2015

Positive and negative sentiment can be seen and actions taken immediately, as well as cementing a firm hold on the minds of your customers. https://www.spredfast.com/social-marketing-blog/tweets-ads-data-recap-2015-social-super-bowl. Let’s take a look at McDonalds. And the bottom line shows it. Another winner is ALWAYS.

Social Media 40

Social Media Sentiment Hashtag YouTube 40

Sprout Social

SEPTEMBER 7, 2021

Of the billions (maybe trillions) of forgettable posts that are published on social every day, there are always a few social media campaign ideas that we can’t seem to forget. That successful social media campaign that goes viral for days and inspires a slew of copycats who wish they thought of the idea first.

Campaign 136

Campaign Social Media Collaboration Apple 136

Twist Image

AUGUST 27, 2016

The United States' GDP was estimated to be just under $18 trillion as of Q2 2015. There may be a business sentiment that tough times are around the corner, so spending now and grabbing market share is the right strategy to ensure a tougher future. It represents over 20% of nominal global GDP and 17% of gross world product.

Advertising 40

Advertising Startup Analytics Sentiment 40

Audiense

JULY 5, 2016

We can then suggest tweaks for the campaigns based on our analytical findings that will help yield better results. Whereas some others are based more around sentiment, so we’ll analyse what’s driving likes and retweets. — Surface UK (@Surface_UK) November 17, 2015. oPFpp7ruQF pic.twitter.com/uQhw1fG2z7.

Microsoft 112

Microsoft Analytics Metrics Data 112

Sprout Social

APRIL 15, 2024

These crises occur from incidents like product recalls or poorly executed campaigns that dent consumer trust. Case in point, the Chipotle E Coli outbreak in 2015. The right crisis management tool also helps with: Analyzing brand sentiment. The knock to the company’s reputation led to a quick drop in consumer confidence.

Press Release 94

Press Release Banking Reputation Marketing 94

Sprout Social

JUNE 7, 2016

The motivation behind clicking “like” is subjective, but it’s usually positive in sentiment. Likes replaced Favorites in 2015, and use a heart instead of a star icon. This can really help spark ideas for future campaigns around relevant local or national happenings. Twitter’s 140-character limit no longer applies to DMs.

Metrics 40

Metrics Twitter Comparison Report 40

Oktopost

JUNE 28, 2023

Jump to Section Be ‘the Active One’ Be ‘the Funny One’ Be ‘the Smart One’ Be ‘the Chatty One’ Be ’the Sentimental One’ What to Choose? The communication platform Slack, for instance, often centers its marketing campaigns around common workplace bugbears – an excess of meetings, for instance, or a flooded email inbox.

Social Media 62

Social Media Engagement Strategy B2B 62

Buffer Social

AUGUST 29, 2022

Buffer, the product, has come a long way since I joined the company in 2015. Campaigns You can group content together by adding campaign tags to content. If there is a comment on a post that matches any of these sentiments, you’ll see an alert on that post in the grid view.

Features 84

Features Sentiment Analytics Statistics 84

Social Media Strategies Summit

AUGUST 1, 2019

Now that we’ve convinced you of the value of micro-influencers, let us help you brainstorm campaign ideas. Known primarily for designing the first boat shoe, Sperry launched an influencer campaign to raise awareness for cold, wet weather shoes while positioning the brand in a more fashion-forward direction. Source: The Shorty Awards.

Influencer 114

Influencer Examples Brands Fashion 114

Sprout Social

JULY 27, 2021

Since its first (non-celebrity) iteration in 2015, it has snowballed in popularity to become the behemoth it is today. Her agency has led major campaigns for a wide variety of programmes, including: BBC One’s Poldark, ITV’s Endeavour, BBC One’s Line of Duty, BBC Two’s Hospital and Sky’s Portrait Artist of the Year. Still not convinced?

Trends 122

Trends Strategy Tips Meme 122

Proactive Report

MARCH 18, 2016

A 2015 comScore study showed that engagement rises by 28 percent when there is a mix of UGC and branded video content about products. They’re known for their # WestJetChristmas social media campaigns and in 2015 took the campaign to new level by adding a social hub to their Digital PR efforts.

UGC 40

UGC Aggregator comScore Bazaarvoice 40

Proactive Report

MARCH 18, 2016

A 2015 comScore study showed that engagement rises by 28 percent when there is a mix of UGC and branded video content about products. They’re known for their # WestJetChristmas social media campaigns and in 2015 took the campaign to new level by adding a social hub to their Digital PR efforts.

UGC 40

UGC Aggregator comScore Bazaarvoice 40

Keyhole.co

AUGUST 21, 2023

In the vast and ever-evolving landscape of social media, a new language has emerged-one that surpasses words and communicates emotions, thoughts, and sentiments with just a flick of the finger. Emojis are like a colourful language that shapes our digital connections. Welcome to the captivating world of emojis!

Social Media 52

Social Media Influencer Meme Engagement 52

The Social Media Hat

JUNE 27, 2016

Clearly Yogi wasn't talking about social media or social media tools, but I think it's the right sentiment nonetheless. minutes per day on social media in 2015, up from 103.2 Or you might group posts by Influencers, Campaigns. Statista reports that the average social media user spent 106.2 the previous year. Tweet This Stat ].

Social Media 167

Social Media Notification HootSuite Hashtag 167

Sprout Social

NOVEMBER 28, 2016

But it’s when that story is told with negative sentiment, or when a user’s complaint goes unnoticed, that it becomes a problem. Sentiment can have a lot of sway on your social media ecommerce plan. It gives you the opportunity to create customized campaigns based on your audience, rather than relying on a one-size-fits-all approach.

Social Media 40

Social Media Social Networking Review Mobile 40

Convince & Convert

DECEMBER 31, 2015

Editor’s Note: This post is one of Convince & Convert’s Top 10 Posts of 2015. Whether the hashtag is an official part of your campaign or fan-generated, you’ll be able to track its use over time and any positive or negative sentiment attached to it. Schedule Social Posts to Save Time.

Engagement 60

Engagement Strategy Social CRM Hashtag 60

ProBlogger

JULY 11, 2016

I’m going to run through one method I use to do a blog review, but I also have a second suggestion that ProBlogger Editor Stacey Roberts wrote in 2015 that a lot of readers found helpful. How to Do an End of 2015 Blog Audit: Take Stock of What You’ve Achieved and Where You’re Headed by Stacey Roberts. Download the Worksheet.

Review 20

Review How To Analysis Blogger 20

Keyhole.co

FEBRUARY 28, 2023

Manage your meme marketing campaigns with Keyhole Why marketers should take advantage of memes, emojis, and gifs People avoid ads. You don’t need to spend any money on producing images or video; the graphics are already there, and all you have to do is to come up with a great idea on how you can use these images as part of your campaign.

Meme 52

Meme Engagement Strategy Wikipedia 52

Oktopost

MAY 8, 2023

As of 2020, the number of SaaS apps used by the average business is 10x higher than it was in 2015, according to insights from BetterCloud. Traditional marketing and SEO are still vital cornerstones, but a strong social media campaign is tantamount to the foundations themselves. What’s more, this ecosystem is constantly growing.

Industry 69

Industry Social Media Brands B2B 69

Unmetric

SEPTEMBER 19, 2018

The brand posted 436 times in 2015 with the number almost doubling to 825 in 2016 to 1353 in 2017. User sentiment analysis shows that the brand received more positive than negative vibes from Facebook user comments. Post Types and Engagement. Fans engaged with the relatable post by tagging their friends. Brand Responses.

Social Media 141

Social Media Hashtag Instagram Meme 141

Visually SM

OCTOBER 20, 2014

This post was originally published on Feb 4, 2014, and updated on Dec 2015. In a single stream, this tool will give you the most recent relevant results, metrics on unique authors, reach, frequency of mentions, sentiment and top keywords. 99/month – Ideal for small teams and content campaigns. Pricing: Free.

Social Media Management 100

Social Media Management Tools Social Media HootSuite 100

Rebekah Radice

DECEMBER 5, 2016

Many companies are adding video to their marketing campaigns because it offers a relational perspective into the company and helps explain concepts in a simpler way than words or pictures. Humanize customers interactions to increase positive sentiment by 50%. Facilitates learning from real-time audience feedback.

Trends 146

Trends Social Media Strategy CSR 146