Rebekah Radice

MARCH 16, 2015

With 97% of consumers using the Internet as a resource , building your social media presence is a critical component in your overall marketing strategy. Below you’ll find the presentation — along with ideas to help you jumpstart a new social media campaign or reinvent your current strategy. Know Your Goals.

Small Business 132

Small Business Social Media Strategy Hashtag 132

Convince & Convert

JANUARY 29, 2015

Inspired by the amount of running and training stats logged by Nike+ users, the company decided that data should be doing more for the people who matter the most: their community. Enter the, “Your Year With Nike” campaign. The strategy behind the videos is two-fold.

Campaign 60

Campaign Case Study Film Training 60

Hootsuite

OCTOBER 25, 2021

Over 2 hours a day , in fact, which is 30% more time than in 2015. Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. Step 1: Create a social media marketing strategy.

Social Media 142

Social Media Meme HootSuite Influencer 142

Sprout Social

SEPTEMBER 21, 2020

Campaign Analysis. Black communities have always been cultures that thrived amidst struggle, experienced joy and prevailed through creative expression — we’ve simply neglected to wholeheartedly express this side of the coin.”. — VSCO (@vsco) August 7, 2020.

Issues 132

Issues Survey Campaign Authentication 132

Pixlee

JANUARY 25, 2018

User-generated content enables a brand’s passionate customers to become advocates, in turn building engaged communities around products and services. Here are seven examples of successful user-generated content campaigns. This UGC encourages people to support the campaign to provide life-changing education. Under Armour.

Campaign 43

Campaign UGC Content Tourism 43

Buzz Marketing for Technology

APRIL 25, 2013

Posted in Innovation Interactive Marketing Strategy. Gartner is predicting that by 2015, 25% of organizations will have a Chief Digital Officer (CDO) and further estimated that 20% of existing chief information officers (CIOs) have already taken on some of the responsibilities of the CDO. So what does a CDO do? I hope to see you there!

Marketing 258

Marketing Conference Fashion Mobile 258

Audiense

NOVEMBER 8, 2017

Last year was a record-breaking Cyber Monday for online sales reaching an astounding $3 billion, up 12% since 2015. In effort to visualize the unseen we decided to analyse a sample of 115,000 users who published content containing relevant keywords or trending hashtags related to Cyber Monday in 2015 and then in 2016. Age Demographics.

Sample 79

Sample Samples Discount Influencer 79

Lucy Hall

NOVEMBER 11, 2014

A strategy for your social media activity needn't be challenging, it's actually very simple! And in this article I will show you in a step by step guide what to do to create a strategy that you can stick to. Firstly - What is a Strategy? I think the dictionary definition sums it up nicely: strategy ?strat?d?i/

Social Media 60

Social Media Strategy How To Social Networking 60

Audiense

NOVEMBER 22, 2017

In 2015 we pioneered the use of Personality Insights offered by Audiense (then SocialBro) through its partnership with IBM Watson. Undoubtedly, 2015 marked the beginning of our insights journey, shifting our primary social media focus to the application of insights to users and social data. Javier Burón. CEO, Audiense.

Resources 90

Resources Data Groups Groups 90

Audiense

JUNE 7, 2016

We spoke to Sari Setiogi , head of media monitoring and social media at WHO, to understand how the foremost global health agency uses Twitter to inform their wider communication strategy, and how it’s helped demystify many health rumours and myths. We also helped them develop quick strategy. — WHO (@WHO) May 14, 2015.

Strategy 60

Strategy Twitter Social Media Tweetdeck 60

Audiense

MAY 10, 2016

In the past few years, Airbnb has become a force to be reckoned with, especially in their marketing campaigns. With their #NightAt franchise, and #BelongAnywhere campaign, the home sharing website makes it a point to spread their net far and wide across social media, while keeping other channels in mind. Rainforest. Volcano. 'Nuff

Brands 103

Brands Hosting Hotels Campaign 103

Audiense

MAY 17, 2016

In August 2015, Truffle Social pitched the idea of #1234ThumbWar to their client Models Own , a British based beauty brand to celebrate nail art. We spoke to Truffle Social’s CEO Ellie Hernaman and Head of Strategy, Kat Scoble to get an idea of how they planned the campaign and tapped into the huge nail art fan base on Twitter and Instagram.

Instagram 84

Instagram Campaign Hashtag Blogger 84

Buffer Social

JANUARY 25, 2022

Although anytime can be a good time to switch up your marketing strategy, the start of the new calendar is one that resonates with us quite a bit. Sheena Russel, founder and CEO of Made With Local It helps that this influencer-based marketing strategy has already seriously paid off for the company.

Small Business 91

Small Business Marketing Retail Education 91

Talkwalker SM

MAY 26, 2016

Here are a few numbers that will convince you to step up your visual influencer marketing on social media: 47% of millenials are influenced by what they see on social media when it comes to making purchasing decisions (2015, Deloitte ). more sales), jewelry (2.4x ), footwear (1.7x ) and beauty products (1.6x) (2015, The Shelf ).

Analytics 68

Analytics Influencer Apparel Airlines 68

yMarketingMatters

OCTOBER 18, 2015

In this second half of 2015, Facebook is poised to overtake YouTube and become the leading video viewing and online hosting platform. This was unheard of just a few years back as YouTube had massive market share of online videos, but 2015 looks to be the year that Facebook changes that. It may just be time for a strategy re-adjustment.

Video 133

Video Marketing Vimeo YouTube 133

Waxing UnLyrical

FEBRUARY 13, 2015

Registrations were the ultimate goal, and they were using campaign tracking in Google Analytics very well. What we did was to ensure the creation of tracking links to the relevant page, so that we could attribute visits and conversions from our efforts – our strategy had a mix of earned, owned and paid media – as accurately as possible.

Analytics 100

Analytics Case Study Proposal Consultant 100

Sprout Social

OCTOBER 6, 2022

And keep in mind: going viral is a bonus—not a strategy, and certainly not a reliable solution for slow channels. For example, in 2015 one million views was considered viral, according to Animoto. Knowing you want something to go viral isn’t enough for a solid social media marketing strategy. Pinpoint your goals.

Video 125

Video Social Media How To Trends 125

Webbiquity SMM

MAY 3, 2012

In fact, by 2015 more U.S. First, they should recognize the benefits of creating a mobile strategy that their best customers will respond to. What Can A Mobile Strategy Do For Me? Once upon a time (like a year ago), having a mobile strategy was an option, and revamping your company website for mobile was very progressive.

Mobile 180

Mobile iPhone iPad Training 180

Waxing UnLyrical

APRIL 6, 2016

According to a 2015 report by Augure , marketers are increasingly achieving positive results with influencer marketing campaigns. Influencers typically feel a strong sense of responsibility towards the community that they’re a part of. Guest Post by Jessica Davis. Influencer marketing is more than just a buzzword.

Influencer 100

Influencer Engagement Social Media Marketing 100

Waxing UnLyrical

SEPTEMBER 21, 2015

Cannes PR Lions 2015: Looking Back on New PR’s Bright Future. Seven Frequently Asked Questions on Social PR Strategy. ” I cover the most frequently asked questions in my social PR strategy workshops in this WUL goodie. Is Your Content Marketing Strategy Painful for Prospects? You just have to find it.”

CSR 100

CSR Travel Consultant Authentication 100

Socialmedia.biz

FEBRUARY 11, 2019

While the preliminary studies on climate change communication have been centered around traditional media, for example, news coverage of pro-environmental drives and campaigns, a recent Oxford study found that researchers are more interested in probing into the contribution of social media platforms, such as Facebook and Twitter.

Social Media 88

Social Media Sentiment Analysis Study 88

Rebekah Radice

AUGUST 10, 2015

Posted by Better Homes and Gardens on Saturday, July 18, 2015. how long have you been serving the community). Change up your posts by using images, links, video and other media to monitor what works best in your community. Can you see how helpful that would be to your overall strategy? Build Out Your About.

Engagement 131

Engagement Tips Facebook Nielsen 131

Buffer Social

OCTOBER 1, 2018

Facebook Live) or by building a niche community through a Facebook Group, you can likely get a higher organic reach. While his competitors were hacking the Facebook algorithm, using clickbait, and growing their Facebook Page and website, Banišauskas decided against such a strategy. So how can you apply this strategy?

Organization 108

Organization Flipboard Social Media Company 108

Janet Fouts

DECEMBER 30, 2014

Millennial’s are just one demographic in your potential market and you need to think carefully before you focus entire marketing campaigns on them. Prefer to spend more on socially responsible companies and say a company’s commitment to the community influences their decision to work there. 38% of Millennials are bilingual.

Marketing 145

Marketing Nielsen Authentication Knowledge Base 145

Convince & Convert

JANUARY 20, 2015

With more brands turning their focus on Instagram in 2015, the stakes have been raised for managers of these platforms. Today’s top Instagram marketers are measuring and testing the elements inside of those posts to try and determine how to improve on strategy. So where do you even start? Hashtag Creative Testing.

Instagram 60

Instagram Hashtag How To Apparel 60

Convince & Convert

DECEMBER 4, 2015

Century 21 is also using the holiday as an opportunity to encourage its community to eat slow and enjoy time with loved ones. The company made this announcement in a video with CEO Jerry Stritzke and encouraged its community to instead #OptOutside. Dunkin’ Donuts (@DunkinDonuts) November 25, 2015. Take a Stance.

Content 60

Content How To Tumblr UGC 60

Talkwalker SM

APRIL 26, 2016

The government agency leverages Facebook’s targeted reach as one of many communications outlets to educate the general public. This community was becoming a support group for those with a connection to the cause.

UGC 60

UGC Sentiment Exercises Issues 60

Audiense

SEPTEMBER 23, 2016

Some of the brightest minds in the industry gave their thoughts on what’s working, the strategies we needed to think about, and the direction of the industry. Audiense was on hand to find some of the key points that need to be implemented into your marketing strategy and commercial thinking right away. Who Drives Strategy?

Data 60

Data Influencer Campaign Strategy 60

Dave Fleet

FEBRUARY 16, 2016

Decline of community management (in some areas). Meanwhile, the nature of others has been significantly changed by their shift from a focus on community to one on profitability. They cater to a media-buying model that is based much more in the traditional ‘interrupt and amplify’ world than that of community and connection.

Mobile 105

Mobile Trends Compete Loyalty 105

Rebekah Radice

JULY 20, 2015

Begin by identifying how you’re already giving back to your customers and local community. Your next step is to determine how social media will support your giving campaign. Blog: Write one article per week highlighting your giving campaign and the events of the week. Posted by Better Homes and Gardens on Sunday, July 19, 2015.

Social Media 133

Social Media Marketing Study Activities 133

Buffer Social

MAY 11, 2020

In 2015, we made Buffer’s most significant acquisition and acquired Respondly , which became Reply, our solution to help businesses deliver fast and responsive customer support on social media. We’re a team of 89 people at Buffer, and we don’t have the resources to run two very different strategies.

Small Business 53

Small Business Team Social Media Organization 53

Waxing UnLyrical

JANUARY 8, 2016

Consider framing your strategies this year using those data as your foundation. How important are those spending “buckets” to the overall success of your campaign (or profitability of your business)? This is also a core element of any Social PR strategy ; getting a listening system in place. What are the trends?

Statistics 100

Statistics Organization Consultant Groups 100

Audiense

JULY 5, 2016

We can then suggest tweaks for the campaigns based on our analytical findings that will help yield better results. “KPIs and metrics differ from community manager to community manager, and we have a mix of them. — Surface UK (@Surface_UK) November 17, 2015. oPFpp7ruQF pic.twitter.com/uQhw1fG2z7.

Microsoft 112

Microsoft Analytics Metrics Data 112

ProBlogger

AUGUST 30, 2015

Set up #analytics site search to track keywords that users have typed into your site search to inform your content strategy. To see why, read A Guide to Using Data Analytics to Optimize Your Content Marketing Strategies. Community Management: Credit: Mick Russell. Thanks to Tonya Grant from our Facebook community for that idea.

Training 20

Training Eventful Tips Analytics 20

ProBlogger

MARCH 20, 2018

When I launched my eco-living blog lauratrotta.com in late 2015, I never imagined it would become the launchpad for crowdfunding substantial amounts of money to grow my business (and my impact). In fact, 2015 saw an estimated US$34 billion worldwide being raised by crowdfunding. Here’s how she did it. And I’m so glad I did.

Case Study 47

Case Study Project Study How To 47

Buffer Social

DECEMBER 4, 2019

Buyable pins were released four years ago now, in 2015, and had over 60 million buyable pins in its first six months. First, there’s a messaging tool called ManyChat , which allows you to combine Facebook Messenger and SMS campaigns. Partner with influencers and encourage your community to share your products.

Social Media 98

Social Media Instagram Apparel Groups 98

Convince & Convert

MARCH 30, 2016

Many moms, however, feel pigeonholed by brands and that most marketing towards them is patronizing, according to FanFinder survey (March 2015). If brands could harness that data around moms, they’d be better equipped to market to them, learning what campaigns are causing negative sentiment and what potential initiatives they could take.

Research 60

Research Engagement How To Sentiment 60