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Out With the Old: Rethink Your Content Marketing Strategy

Spin Sucks

Content marketing has been the lynchpin of many successful marketing strategies for the better part of a decade. Andrea Jones explains why you need to embrace current marketing trends as you rethink your current content marketing strategy. The post Out With the Old: Rethink Your Content Marketing Strategy appeared first on Spin Sucks.

Give Your Campaign Video Marketing Boost

The Realtime Report

Give Your Campaign Video Marketing Boost By Alexander Harrison. When you consider that at least half of mobile web traffic is video content, it doesn’t take much figuring out that if you’re not making use of this marketing medium, you’re potentially missing out on giving your advertising campaign a welcome shot in the arm. Raise Your Profile & Increase Trust. Positive ROI.

How to Build an Inbound PR Campaign

Spin Sucks

Nailing your buyer persona and the buyer’s journey is the most important piece of your inbound PR campaigns. It’s your content strategy and is the first thing you have to do before creation. Your inbound PR campaigns are up and running. The post How to Build an Inbound PR Campaign appeared first on Spin Sucks. By Iliyana Stareva. PR people suck at measurement.

Managing Social Media Campaigns

SocialFish

Needless to say, it will only gain more popularity as social media marketing campaigns are far less expensive to create and maintain than traditional advertising campaigns. Creating a social media campaign is not a one time event. You need a social media management team to manage and monitor the social media campaigns. Tips on managing social media campaigns.

Influence your PR campaign with Influencer Marketing

Waxing UnLyrical

Loosely defined as a marketing strategy involving influencers to impact buyer decisions and boost a brand’s visibility by using their online personality and popularity, influencer marketing has many takers. 81% of professionals who have launched at least one influencer campaign found influencer engagement to be effective. Heineken 100 marketing campaign. Let’s face it.

Why Awesome Influencer Campaigns Combine Many Kinds of Marketing

Convince & Convert

Toyota recently partnered with Saatchi and Saatchi LA  to add a slice of philanthropy to their December Sales Event marketing strategy. They donated money to Boys & Girls Clubs of America  for every selfie posted with their campaign hashtag #selflessie. This campaign earned them gold stars by  adding a human element to their brand. Feature real people in your campaign.

How to Track Hashtag Campaigns with Social Media Analytics

Convince & Convert

Using social media analytics like Talkwalker’s  Hashtag Campaign IQ App , instant and in-depth hashtag tracking is now possible. All the relevant social media metrics for your hashtag such as buzz, engagement, and reach can be measured and compared against previous campaigns and competitor campaigns. Image via BigStockPhoto.com. highlight to tweet). Analyzing #FIFAWWC Mentions.

How to Launch a Successful PR Campaign Without a News Release

Spin Sucks

Can you launch a successful PR campaign without a news release? The post How to Launch a Successful PR Campaign Without a News Release appeared first on Spin Sucks. Can data help you? Rebekah Iliff shares a case study on how AirpR used data to gain earned media and raise $5M without news releases.

5 Reasons Why Nonprofit Crowdfunding Campaigns Fail

SocialFish

——— The majority of all crowdfunding campaigns fail to reach their monetary goals. Crowdfunding campaigns that hit their goals start with a comprehensive plan. What are the most common reasons for why a campaign is unable to meet its goal? Take some time to set SMART campaign goals and objectives. crowdfunding campaign is as successful as its reach.

5 Smart Marketing Strategies for Niche Businesses

Convince & Convert

As marketers, we usually prefer popular brands or companies (such as those in the food, digital, or retail sector) whenever we handle advertising campaigns. When it comes to niche products and services, you will need customized marketing strategies. 1. The campaign was a success and helped promote Sidecar as a leader in delivering unique shared riding experiences. 4. Don’t

The PESO Model: Changing the World—One PR Campaign at a Time

Spin Sucks

Katie Harrington shares a case study on how applying the PESO Model to the marketing and PR strategy led to a successful campaign that saved human lives. The post The PESO Model: Changing the World—One PR Campaign at a Time appeared first on Spin Sucks. If you want to be successful in the modern world you have to master modern PR.

5 Black Friday Social Media Campaigns and Tactics to Learn From

Ignite Social Media

Black Friday and its online bestie Cyber Monday are a great time of year for brands to implement a social campaign to support traditional marketing efforts. Recently implemented by REI’s #OptOutside campaign, the Marketing-By-Not-Marketing Approach is essentially advertising how a brand isn’t participating in Black Friday so they can stand out from the crowd. The Sweepstakes Approach.

10 Tips For Optimal AdWords Campaign Settings

Small Business Mavericks

Do you have the right campaign settings? ” He has  written A Guide to Optimal Campaign Settings for AdWords in 2014 for Savvy Advertisers over on Search Engine Journal to explain the way he approaches this foundational topic. Campaign settings are pretty basic, but many times we overlook a basic thing and wonder why things aren’t going as smoothly as we anticipated. Always include the search partner network when starting a new AdWords campaign. The optimal campaign settings are determined by your goals and circumstances.

Tips to Renew Your LinkedIn Strategy

Spin Sucks

With 2015 upon us, now is a great time to take a look at your LinkedIn strategy. There are even interesting campaigns happening on the social network for professionals. In an effort to promote the soon-to-be-released movie  Taken 3 , 20th Century Fox created a contest in which one individual can win an endorsement from Liam Neeson ( among other social campaigns ) on LinkedIn.

Tools for Mobile Marketing Strategy Success

Spin Sucks

By James Prideaux We all know any successful marketing campaign starts with a sound strategy, and a mobile marketing strategy is no exception. Unfortunately, while mobile continues to grow in its importance as a marketing tactic, many marketers still lack the tools and knowledge to develop a sound and integrated mobile marketing strategy. and nearly $220B worldwide.

Why You Need a Business Strategy, Not a Social Strategy

Convince & Convert

Your business strategy should come first; your social media strategy should follow. In this scenario, social strategy is where things start and social goals are where they end. The business strategy and its goals should drive of all social efforts. recent Twitter campaign drove 90,000 website visits and over 45 million impressions from organic and promoted Tweets.

Monday Roundup: Optimizing Your Campaigns

Waxing UnLyrical

Campaigns and events take a lot of planning and effort. Here are some ideas on how to optimize your campaigns… and on a day that comes only once every four years, no less! 1. ” (Be warned: this is a LONG post… but if it’s the only one you read from this round-up, it’ll be worth it.). 2.  4 Components Of The Best Social Media Campaigns.

YouTube Subscriber Strategies for Nonprofits

SocialFish

An example: The End the Awkward campaign by the Scope team has the right idea here. The strategy is for them to share their audiences. Taking this concept and applying it to your nonprofit’s Youtube subscriber strategy may just be the next step in video marketing amongst the industry. Content Strategy Featured From the Trenches Implementation By Matthew Yeoman.

5 Tips for Building a Content Marketing Strategy for Nonprofits

SocialFish

Unfortunately, out of this majority, only 26 percent believe their strategy is effective. Issues such as lack of time, allocating funds, and marketing knowledge, and the hurdle of making content “engaging” contribute to the low success rates of these campaigns. In each department of your organization, staff should be aware of your strategy.

A Content Strategy Fit for an Oscar

Spin Sucks

Whether you agree with the Academy’s nomination list or not, planning your content the way movie studios plan their film releases can help to inform your content strategy. Just as production companies need to produce different types of movies, your content strategy needs to include different types of content. So give the people what they want, and include it in your content strategy.

How Promoted Hashtags Can Ruin Your Online Campaign Efforts

SocialFish

Perhaps no tale can be more cautionary than McDonalds when it comes to social strategy.  In theory, the idea behind promoting the hashtag #McDStories might produce great results filled with the sharing of fond memories of eating McDonalds with family and friends throughout the restuarant’s long history. SharingStories. McDStories. — K H A L I F A (@Khalifa_hudspet) February 23, 2013.

How This Social Media Campaign Got 2 Million Views in 2 Days

Convince & Convert

Sprite’s recent Snapchat campaign in Brazil is making waves worldwide for successfully generating over two million views in days. Called “RFRSH Na Lata,” or “refresh on the can,” the campaign runs through November 27 and offers Snapchat users a chance to appear on the company’s soda cans in Brazil. So, what can you learn from this successful campaign?

Eleven Reasons Domino’s Turnaround Campaign Worked

Spin Sucks

The past decade has seen some great public relations campaigns, particularly in the for-profit realm. To me, however, the Domino’s turnaround is the most brilliant PR campaign in recent memory. And it did so through an innovative marketing campaign that seamlessly integrated traditional advertising, social media, and public relations. Commitment to its message and strategy.

How to Use a Reverse Message Strategy

Spin Sucks

We all know an effective message strategy is key to communicating with your target audience in a way that matters. Your message strategy must have the 4Cs : Comprehension, connection, credibility, and contagiousness. Think about this negative message strategy from a perspective of marketing your product or service. Reorient Perspective with Reverse Message Strategy.

5 Great Hashtag Campaigns From The Hospitality Industry

Talkwalker SM

Why should you bother creating your own hashtag campaign ? Here are 5 great examples of hashtag campaigns from the hospitality industry that will inspire your social media strategy. This success can be partly explained by the continued involvement in the campaign of travel blogger Jessica Stein (2.3 LifeWellTravelled: Cathay Pacific sets the travel tone.

3 Ways to Identify Influencers for Your Blogger Outreach Campaign

SocialFish

So, you’re about to kick off a Blogger Outreach campaign. Content Strategy Debunking the Hype Featured Implementation If you have a blog and you haven’t planned to do blogger outreach – you need to start planning. The point of this post isn’t to sell you on the idea of blogger outreach. If you’re not sure why this is important, check out the links provided. Anyone using it?

10 Tips and Strategies for a Better Facebook Marketing Campaign

ProBlogger

10 Tips for a Better Facebook Marketing Campaign. With that in mind, we are going to look at ten handy tricks and strategies that will improve your Facebook marketing campaign instantly. 1. You should also install an off-site pixel for your campaign and track how many people from your “Abandoned Cart” ads complete the buying process. Multiple entry points in funnel.

Fitting The Social Media Cube into a Round Marketing Strategy

Unspoken

What would happen if an anthropologist, an innovator, a neuroscientist, and a social media marketer got together and decided to create a brand marketing campaign? This multi-dimensional aspect is the key to success in social media marketing, but some may question the difficulty of trying to integrate these various disciplines into one smooth strategy. Then along comes the book, Marketing in the Round : How to Develop an Integrated Marketing Campaign in the Digital Era , by Gini Dietrich and Geoff Livingston. It sounds like the opening line of a corny joke.

5 Reasons Listening to Influencers Will Better Inform Your Content Strategy

Ignite Social Media

In efforts of helping you articulate the subtler advantages to be had through influencer cooperation, we’ve compiled this list of five surefire reasons that listening to influencers will better inform your own brand’s content strategy. This fact benefits your content strategy twofold. Of what use can influencers be to our brands? fiction writers, about U.S. television. Fiction.

9 Things to Note Before Launching a Facebook Coupon Offers Campaign

SocialTimes Facebook

Facebook Offers  campaigns are a great way of promoting your products and/or services. It has been proven that social media campaigns are 60 percent more effective  than traditional advertising campaigns. One of the best ways of running promotions on social media is the use of coupon  campaigns on the largest social media site, Facebook. Running coupon campaigns on Facebook can be very effective for most industries and has proven to yield results. Below is a quick list of some possible coupon campaigns: Customer loyalty. Decide on your campaign budget.

How to Run Successful Campaigns on Google+

Convince & Convert

Over the past couple of years, I’ve been working on the best practices for running campaigns on Google+ and how, as Chris Brogan would say, we can make our buyers the hero of the story. Google+ campaigns are a great way of building trust and relationships with the people who may well become your brand advocates. Campaigns Campaigns create movements. Well, three reasons: 1.

12 Essential Elements of a Social Media Marketing Strategy

Pamorama

The playbook should detail your KPIs, audience profiles, brand personas , campaign concepts, promotional events, contests, content themes , crisis management plan , etc. Make sure to tailor strategies that are unique to each of your social media channels. Get everyone on board with your strategy. Do you need some help to get started with your social media marketing plan?

Monopoly Launches ‘Save Your Token’ Campaign on Facebook

The Realtime Report

Fans can “campaign” to save their favorite token by sharing images and videos with their friends on Facebook and Twitter, and by using the hashtag #tokenvote. In addition to encouraging fans to share their votes, the campaign will release a series of videos that will show how the tokens are reacting while they are waiting to be ‘freed from jail.’

How One Social Campaign Drives Engagement Beyond the Screen

Convince & Convert

Such was the case with Forever 21’s innovative new Thread Screen campaign, which takes an unlikely object—spools of thread—and re-imagines them in a futuristic way. During the campaign, each participant received a personalized video of their Instagram image being transformed on the Thread Screen, which they could then share across other social media sites. million).”

Monday Roundup: Classic Measurement Strategy

Waxing UnLyrical

some things do get better with time. A lot has been (and continues to be) said about measurement, but when you’re in the market for measurement strategy, it’s always smart to revisit some classics. Here’s Made to measure: why PR campaigns need measurement and evaluation. What are some of your tried and true classic measurement strategies?

5 Branded Content Campaigns You Need to Know

Convince & Convert

In January, I wrote about “ The 7 Worst Ad Campaigns of 2015 ” and received great feedback from the community. In 2012, Gatorade launched its “ Win from Within ” campaign. More recently, Gatorade revived the campaign with a series of commercials featuring inspiring athletes, from Serena Williams to Abby Wambach. In the last article, I focused on advertisements in general.

Monday Roundup: Campaigns

Waxing UnLyrical

Successful campaigns come in all shapes and sizes. From building trust, to damage control, to sales, a well-executed campaign can win you more supporters, clients and bragging rights! This week’s roundup features seven posts from around the web that focus on campaigns. Everything You Need to Know to Run a Successful SMS Marketing Campaign. Here! 3.  Silly, But….

6 Influencer Marketing Strategies to Boost End-of-Year Sales

Convince & Convert

Conversations I’ve had with others in the marketing world seem to revolve around a desire to  create some last-minute, cool marketing strategies to power higher sales numbers through the end of the year. Digital Marketing holidays influencer marketing influencer marketing strategy influencer outreach influencer relationships marketing campaign user generated content

How To Get Results From Your Blogger Outreach Campaign

SocialFish

This is precisely why conducting a blogger outreach campaign can be the most difficult type of social media campaign. CTK Techknowledge , a nonprofit software company, contacted me to develop and execute a strategy to promote their Heart & Soul Grant to potential applicants. Our goal for this part of the campaign was 30 blog posts. Bloggers are a unique breed.

5 Holiday Campaign Tips to Keep You Off the Naughty List

Convince & Convert

Holiday campaigns present an incredible opportunity to abandon “left brain” marketing and connect emotionally with your community.   (highlight to tweet) Done right, the holiday “card” can go beyond spreading good cheer and increase engagement, build loyalty, and drive significant conversions. Sungard’s strategy worked. Image via BigStockPhoto.com. This year, change the game.