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Out With the Old: Rethink Your Content Marketing Strategy

Spin Sucks

Content marketing has been the lynchpin of many successful marketing strategies for the better part of a decade. Andrea Jones explains why you need to embrace current marketing trends as you rethink your current content marketing strategy. The post Out With the Old: Rethink Your Content Marketing Strategy appeared first on Spin Sucks.

How to Build an Inbound PR Campaign

Spin Sucks

Nailing your buyer persona and the buyer’s journey is the most important piece of your inbound PR campaigns. It’s your content strategy and is the first thing you have to do before creation. Your inbound PR campaigns are up and running. The post How to Build an Inbound PR Campaign appeared first on Spin Sucks. By Iliyana Stareva. PR people suck at measurement.

Managing Social Media Campaigns


Needless to say, it will only gain more popularity as social media marketing campaigns are far less expensive to create and maintain than traditional advertising campaigns. Creating a social media campaign is not a one time event. You need a social media management team to manage and monitor the social media campaigns. Tips on managing social media campaigns.

Influence your PR campaign with Influencer Marketing

Waxing UnLyrical

Loosely defined as a marketing strategy involving influencers to impact buyer decisions and boost a brand’s visibility by using their online personality and popularity, influencer marketing has many takers. 81% of professionals who have launched at least one influencer campaign found influencer engagement to be effective. Heineken 100 marketing campaign. Let’s face it.

Three Ways To Enhance Your Marketing Campaign


As many business leaders know, experiencing profound conversion rates and attaining ongoing expansion and elevation necessitate the implementation of a sound marketing campaign. To ensure that your marketing campaign is optimized to achieve tangible results, be sure that you’re implementing these three simple strategies. 1. Connect With Leaders In Your Industry. Takeaway.

5 Smart Marketing Strategies for Niche Businesses

Convince & Convert

As marketers, we usually prefer popular brands or companies (such as those in the food, digital, or retail sector) whenever we handle advertising campaigns. When it comes to niche products and services, you will need customized marketing strategies. 1. The campaign was a success and helped promote Sidecar as a leader in delivering unique shared riding experiences. 4. Don’t

5 Reasons Why Nonprofit Crowdfunding Campaigns Fail


——— The majority of all crowdfunding campaigns fail to reach their monetary goals. Crowdfunding campaigns that hit their goals start with a comprehensive plan. What are the most common reasons for why a campaign is unable to meet its goal? Take some time to set SMART campaign goals and objectives. crowdfunding campaign is as successful as its reach.

10 Tips For Optimal AdWords Campaign Settings

Small Business Mavericks

Do you have the right campaign settings? ” He has  written A Guide to Optimal Campaign Settings for AdWords in 2014 for Savvy Advertisers over on Search Engine Journal to explain the way he approaches this foundational topic. Campaign settings are pretty basic, but many times we overlook a basic thing and wonder why things aren’t going as smoothly as we anticipated. Always include the search partner network when starting a new AdWords campaign. The optimal campaign settings are determined by your goals and circumstances.

Tips to Renew Your LinkedIn Strategy

Spin Sucks

With 2015 upon us, now is a great time to take a look at your LinkedIn strategy. There are even interesting campaigns happening on the social network for professionals. In an effort to promote the soon-to-be-released movie  Taken 3 , 20th Century Fox created a contest in which one individual can win an endorsement from Liam Neeson ( among other social campaigns ) on LinkedIn.

Tools for Mobile Marketing Strategy Success

Spin Sucks

By James Prideaux We all know any successful marketing campaign starts with a sound strategy, and a mobile marketing strategy is no exception. Unfortunately, while mobile continues to grow in its importance as a marketing tactic, many marketers still lack the tools and knowledge to develop a sound and integrated mobile marketing strategy. and nearly $220B worldwide.

Why You Need a Business Strategy, Not a Social Strategy

Convince & Convert

Your business strategy should come first; your social media strategy should follow. In this scenario, social strategy is where things start and social goals are where they end. The business strategy and its goals should drive of all social efforts. recent Twitter campaign drove 90,000 website visits and over 45 million impressions from organic and promoted Tweets.

Monday Roundup: Optimizing Your Campaigns

Waxing UnLyrical

Campaigns and events take a lot of planning and effort. Here are some ideas on how to optimize your campaigns… and on a day that comes only once every four years, no less! 1. ” (Be warned: this is a LONG post… but if it’s the only one you read from this round-up, it’ll be worth it.). 2.  4 Components Of The Best Social Media Campaigns.

5 Tips for Building a Content Marketing Strategy for Nonprofits


Unfortunately, out of this majority, only 26 percent believe their strategy is effective. Issues such as lack of time, allocating funds, and marketing knowledge, and the hurdle of making content “engaging” contribute to the low success rates of these campaigns. In each department of your organization, staff should be aware of your strategy.

A Content Strategy Fit for an Oscar

Spin Sucks

Whether you agree with the Academy’s nomination list or not, planning your content the way movie studios plan their film releases can help to inform your content strategy. Just as production companies need to produce different types of movies, your content strategy needs to include different types of content. So give the people what they want, and include it in your content strategy.

How This Social Media Campaign Got 2 Million Views in 2 Days

Convince & Convert

Sprite’s recent Snapchat campaign in Brazil is making waves worldwide for successfully generating over two million views in days. Called “RFRSH Na Lata,” or “refresh on the can,” the campaign runs through November 27 and offers Snapchat users a chance to appear on the company’s soda cans in Brazil. So, what can you learn from this successful campaign?

How Promoted Hashtags Can Ruin Your Online Campaign Efforts


Perhaps no tale can be more cautionary than McDonalds when it comes to social strategy.  In theory, the idea behind promoting the hashtag #McDStories might produce great results filled with the sharing of fond memories of eating McDonalds with family and friends throughout the restuarant’s long history. SharingStories. McDStories. — K H A L I F A (@Khalifa_hudspet) February 23, 2013.

YouTube Subscriber Strategies for Nonprofits


An example: The End the Awkward campaign by the Scope team has the right idea here. The strategy is for them to share their audiences. Taking this concept and applying it to your nonprofit’s Youtube subscriber strategy may just be the next step in video marketing amongst the industry. Content Strategy Featured From the Trenches Implementation By Matthew Yeoman.

Eleven Reasons Domino’s Turnaround Campaign Worked

Spin Sucks

The past decade has seen some great public relations campaigns, particularly in the for-profit realm. To me, however, the Domino’s turnaround is the most brilliant PR campaign in recent memory. And it did so through an innovative marketing campaign that seamlessly integrated traditional advertising, social media, and public relations. Commitment to its message and strategy.

5 Great Hashtag Campaigns From The Hospitality Industry

Talkwalker SM

Why should you bother creating your own hashtag campaign ? Here are 5 great examples of hashtag campaigns from the hospitality industry that will inspire your social media strategy. This success can be partly explained by the continued involvement in the campaign of travel blogger Jessica Stein (2.3 LifeWellTravelled: Cathay Pacific sets the travel tone.

How to Use a Reverse Message Strategy

Spin Sucks

We all know an effective message strategy is key to communicating with your target audience in a way that matters. Your message strategy must have the 4Cs : Comprehension, connection, credibility, and contagiousness. Think about this negative message strategy from a perspective of marketing your product or service. Reorient Perspective with Reverse Message Strategy.

10 Tips and Strategies for a Better Facebook Marketing Campaign


10 Tips for a Better Facebook Marketing Campaign. With that in mind, we are going to look at ten handy tricks and strategies that will improve your Facebook marketing campaign instantly. 1. You should also install an off-site pixel for your campaign and track how many people from your “Abandoned Cart” ads complete the buying process. Multiple entry points in funnel.

3 Ways to Identify Influencers for Your Blogger Outreach Campaign


So, you’re about to kick off a Blogger Outreach campaign. Content Strategy Debunking the Hype Featured Implementation If you have a blog and you haven’t planned to do blogger outreach – you need to start planning. The point of this post isn’t to sell you on the idea of blogger outreach. If you’re not sure why this is important, check out the links provided. Anyone using it?

How to Run Successful Campaigns on Google+

Convince & Convert

Over the past couple of years, I’ve been working on the best practices for running campaigns on Google+ and how, as Chris Brogan would say, we can make our buyers the hero of the story. Google+ campaigns are a great way of building trust and relationships with the people who may well become your brand advocates. Campaigns Campaigns create movements. Well, three reasons: 1.

Fitting The Social Media Cube into a Round Marketing Strategy


What would happen if an anthropologist, an innovator, a neuroscientist, and a social media marketer got together and decided to create a brand marketing campaign? This multi-dimensional aspect is the key to success in social media marketing, but some may question the difficulty of trying to integrate these various disciplines into one smooth strategy. Then along comes the book, Marketing in the Round : How to Develop an Integrated Marketing Campaign in the Digital Era , by Gini Dietrich and Geoff Livingston. It sounds like the opening line of a corny joke.

12 Essential Elements of a Social Media Marketing Strategy


The playbook should detail your KPIs, audience profiles, brand personas , campaign concepts, promotional events, contests, content themes , crisis management plan , etc. Make sure to tailor strategies that are unique to each of your social media channels. Get everyone on board with your strategy. Do you need some help to get started with your social media marketing plan?

How One Social Campaign Drives Engagement Beyond the Screen

Convince & Convert

Such was the case with Forever 21’s innovative new Thread Screen campaign, which takes an unlikely object—spools of thread—and re-imagines them in a futuristic way. During the campaign, each participant received a personalized video of their Instagram image being transformed on the Thread Screen, which they could then share across other social media sites. million).”

5 Branded Content Campaigns You Need to Know

Convince & Convert

In January, I wrote about “ The 7 Worst Ad Campaigns of 2015 ” and received great feedback from the community. In 2012, Gatorade launched its “ Win from Within ” campaign. More recently, Gatorade revived the campaign with a series of commercials featuring inspiring athletes, from Serena Williams to Abby Wambach. In the last article, I focused on advertisements in general.

Monday Roundup: Classic Measurement Strategy

Waxing UnLyrical

some things do get better with time. A lot has been (and continues to be) said about measurement, but when you’re in the market for measurement strategy, it’s always smart to revisit some classics. Here’s Made to measure: why PR campaigns need measurement and evaluation. What are some of your tried and true classic measurement strategies?

Monday Roundup: Campaigns

Waxing UnLyrical

Successful campaigns come in all shapes and sizes. From building trust, to damage control, to sales, a well-executed campaign can win you more supporters, clients and bragging rights! This week’s roundup features seven posts from around the web that focus on campaigns. Everything You Need to Know to Run a Successful SMS Marketing Campaign. Here! 3.  Silly, But….

6 Influencer Marketing Strategies to Boost End-of-Year Sales

Convince & Convert

Conversations I’ve had with others in the marketing world seem to revolve around a desire to  create some last-minute, cool marketing strategies to power higher sales numbers through the end of the year. Digital Marketing holidays influencer marketing influencer marketing strategy influencer outreach influencer relationships marketing campaign user generated content

Monopoly Launches ‘Save Your Token’ Campaign on Facebook

The Realtime Report

Fans can “campaign” to save their favorite token by sharing images and videos with their friends on Facebook and Twitter, and by using the hashtag #tokenvote. In addition to encouraging fans to share their votes, the campaign will release a series of videos that will show how the tokens are reacting while they are waiting to be ‘freed from jail.’

5 Holiday Campaign Tips to Keep You Off the Naughty List

Convince & Convert

Holiday campaigns present an incredible opportunity to abandon “left brain” marketing and connect emotionally with your community.   (highlight to tweet) Done right, the holiday “card” can go beyond spreading good cheer and increase engagement, build loyalty, and drive significant conversions. Sungard’s strategy worked. Image via This year, change the game.

How To Get Results From Your Blogger Outreach Campaign


This is precisely why conducting a blogger outreach campaign can be the most difficult type of social media campaign. CTK Techknowledge , a nonprofit software company, contacted me to develop and execute a strategy to promote their Heart & Soul Grant to potential applicants. Our goal for this part of the campaign was 30 blog posts. Bloggers are a unique breed.

Why This Weird and Wonderful Global Influencer Campaign Works

Convince & Convert

As Lenovo’s new campaign showcases, sometimes it’s good to be weird. The company recently launched a global campaign to promote its new YOGA Tablet featuring YouTube stars from around the world. The campaign takes inspiration from Lenovo’s belief in “being different to be better, and embracing all that’s different and unique in the world. million views in less than 48 hours.

4 Strategies for Improving Social Engagement

Convince & Convert

Whether the hashtag is an official part of your campaign or fan-generated, you’ll be able to track its use over time and any positive or negative sentiment attached to it. Social Media Strategy social crm Social Media Tools social media management productivity social media strategy social media engagement influencer softwareLearn How Fans See Your Brand. You should, too.

4 Fresh Trends in B2B Social Campaigns

Convince & Convert

Consumer brands spent the early years of the social boom using campaigns to collect likes, create conversation, and distribute coupons. Meanwhile, B2B marketers sat on the sidelines waiting for social campaign technology to deliver against their more sophisticated needs. To meet these new objectives, B2B marketers are applying new approaches to social campaigns. Let us know!

B2B 47

Why Your Social Media Strategy is Essential to Your Marketing Strategy

Ignite Social Media

As a follow-up to the webinar here are 4 reasons why your social media strategy should be a part of your integrated marketing strategy. 1. 004 CPE (yeah, you read that right) on a video campaign. 2. There is so much data at our fingertips to help us improve our marketing strategies. We’ve seen clients hold steady at a cumulative $.05 05 CPE and achieve a staggering $.004

13 Advanced Link Building Strategies You (Probably) Haven’t Used

Viper Chill

Once I’ve imported the list, I’ll set-up a campaign to send a message like the following. It’s Working for Insurance Companies. I don’t really want to link to this one as it’s clearly just some SEO agency having created this for their client, but if anything it shows that even obvious implementations of this strategy can attract links. But what if it was?

What We Can Learn from Walmart’s Bazillion Dollar Facebook Campaign


The post What We Can Learn from Walmart’s Bazillion Dollar Facebook Campaign appeared first on Navolutions. Social Media advertising facebook public relations Small Business SMB social media social media campaign strategies strategy Wal-mart Walmart Every once in a while, someone tells you that your business needs to be on Facebook. Or Twitter. They like you more.

5 Reasons Listening to Influencers Will Better Inform Your Content Strategy

Ignite Social Media

In efforts of helping you articulate the subtler advantages to be had through influencer cooperation, we’ve compiled this list of five surefire reasons that listening to influencers will better inform your own brand’s content strategy. This fact benefits your content strategy twofold. Of what use can influencers be to our brands? fiction writers, about U.S. television. Fiction.