Laurel Papworth

JUNE 21, 2015

Covering Facebook, Twitter, blogs, social media strategy writing for clients, step by step campaigns, measurement and analytics, and dealing with trolls and negative criticism on Facebook and other social media sites? August 3rd-5th 2015. How do I write a social media strategy for my organisation and what should it contain.

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Course Social Media Class iPad 40

Talkwalker SM

FEBRUARY 8, 2016

For more in-depth insights into how luxury brands can use social listening to improve their influencer program, read our new report “ Influencer Marketing: 3 Social Listening Strategies For Luxury Brands ” on the Talkwalker Academy. Tip #1: Tie Your Hashtag Campaigns to Revenues. between December 28, 2015 and January 25, 2016.

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ROI Influencer Sentiment Tips 84

Sprout Social

OCTOBER 6, 2022

And keep in mind: going viral is a bonus—not a strategy, and certainly not a reliable solution for slow channels. For example, in 2015 one million views was considered viral, according to Animoto. Knowing you want something to go viral isn’t enough for a solid social media marketing strategy. Pinpoint your goals.

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Video Social Media How To Trends 125

Sprout Social

AUGUST 2, 2016

With so many advertisements, billboards and commercials in our face, it’s tough to find one without an added hashtag. Now businesses create a hashtag for consumers to find more information about a product or service. Whether it’s a branded term, phrase or call to action, hashtags increase social media engagement.

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Hashtag How To Nielsen Social Networking 40

Audiense

NOVEMBER 8, 2017

Last year was a record-breaking Cyber Monday for online sales reaching an astounding $3 billion, up 12% since 2015. In effort to visualize the unseen we decided to analyse a sample of 115,000 users who published content containing relevant keywords or trending hashtags related to Cyber Monday in 2015 and then in 2016.

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Sample Samples Discount Influencer 79

Sprout Social

SEPTEMBER 21, 2020

Campaign Analysis. In addition to the imagery itself, the campaign also includes a strategy for amplifying these stories of joy (and the Black creative voices behind them) through brand and editorial partnerships, including Refinery 29’s Unbothered and Black Women Photographers.

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Issues Survey Campaign Authentication 132

Convince & Convert

APRIL 3, 2015

Image via BigStockPhoto.com Customers talk in more than keywords and hashtags. But more often than not, posts don’t include the keywords or hashtags you’re likely watching (74% of content, our research shows). Traditional social media listening platforms don’t collect this location-tagged social data. Think again.

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agora pulse

JUNE 22, 2017

Most articles about it date from 2013 to 2015. This is really useful for building up targeted Facebook ad campaigns. If you are running a promotional campaign for a sustainable retail business you can research how competitors like Everlane market their sales. Hashtag research. What Happened to Graph Search?

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Tips Hubspot Facebook Hashtag 127

Audiense

MAY 17, 2016

In August 2015, Truffle Social pitched the idea of #1234ThumbWar to their client Models Own , a British based beauty brand to celebrate nail art. We spoke to Truffle Social’s CEO Ellie Hernaman and Head of Strategy, Kat Scoble to get an idea of how they planned the campaign and tapped into the huge nail art fan base on Twitter and Instagram.

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Instagram Campaign Hashtag Blogger 84

Hootsuite

SEPTEMBER 10, 2019

Bonus : Get the step-by-step social media strategy guide with pro tips on how to grow your social media presence. The campaign was able to promote the brand’s #pricelesssummer campaign, while sharing a more personal side as well. Look at the engagement on their campaigns and get familiar with their personality.

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Social Media How To Hosting Hashtag 111

Convince & Convert

NOVEMBER 16, 2015

What is the right strategy? There are many different theories out there, and every campaign is unique, but one thing is certain: Social media must be a part of your marketing strategy. Traditionally, marketers would search hashtags and keywords to see what is being said about their brand. What is the right message?

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Convince & Convert

FEBRUARY 25, 2016

To maximize the viewing experience of the Daytona 500, NASCAR implemented a number of compelling social media programs, including the Hashtag 500. Hey #DAYTONA500 fans, follow @NASCAR now to compete in the Hashtag 500 this Sunday! The first to tweet these hashtags is going to #DAYTONA500 next year! Rules: https://t.co/lB97h1nPTr

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Social Media Hashtag Activities Eventful 60

Hootsuite

NOVEMBER 25, 2015

You can understand why 84 percent of marketers expect to launch at least one campaign involving an influencer in the next 12 months. That’s why we’ve provided a list of tools to help you develop your influencer marketing strategy. You can monitor for locations and hashtags, or combine search terms for advanced listening.

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agora pulse

DECEMBER 20, 2016

Choose Relevant Hashtags. Instagram, like Twitter, relies heavily on the use of hashtags, and the hashtags you attach to your Instagram videos can directly affect views. A clever hashtag on its own can actually be enough to encourage users to watch your video. Posts on Instagram with at least one hashtag average 12.6%

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Instagram Video Hashtag Case Study 60

Convince & Convert

JANUARY 20, 2015

With more brands turning their focus on Instagram in 2015, the stakes have been raised for managers of these platforms. Today’s top Instagram marketers are measuring and testing the elements inside of those posts to try and determine how to improve on strategy. Hashtag Creative Testing. Hashtag Frequency Testing.

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Instagram Hashtag How To Apparel 60

Small Business Mavericks

MAY 11, 2015

HealthLeaders Media’s Marianne Aiello recently took a look at how the Mayo Clinic’s Digital Marketing Strategy Drives Engagement. For instance, that rash of Twitter users doing the Popeye pose is part of the 2015 #StrongArmSelfie campaign — an effort to raise awareness for colorectal cancer screening.

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Health Care Marketing Engineering Reputation 70

Buffer Social

NOVEMBER 7, 2017

At Buffer, we’re big fans of using data and research to guide our social media strategy. So when it came to finding the best Instagram strategy, I turned to social media studies. Here are the eight tips to guide your Instagram strategy: Instagram’s young audience likes current, creative, and useful content.

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Study Instagram Hashtag Research 111

Talkwalker SM

MAY 26, 2016

Here are a few numbers that will convince you to step up your visual influencer marketing on social media: 47% of millenials are influenced by what they see on social media when it comes to making purchasing decisions (2015, Deloitte ). more sales), jewelry (2.4x ), footwear (1.7x ) and beauty products (1.6x) (2015, The Shelf ).

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Analytics Influencer Apparel Airlines 68

Socialmedia.biz

FEBRUARY 11, 2019

While the preliminary studies on climate change communication have been centered around traditional media, for example, news coverage of pro-environmental drives and campaigns, a recent Oxford study found that researchers are more interested in probing into the contribution of social media platforms, such as Facebook and Twitter.

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Social Media Sentiment Analysis Study 88

Audiense

JUNE 17, 2016

Leo Burnett furnished a list of their top 25 campaign, and to celebrate the Cannes Lions season, we thought we’d give you our top three picks from that list. One of the best ways to plan campaigns is to think about why your customers love your brand as much as they do. — REI (@REI) November 27, 2015. Rei’s #OptOutside.

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Convince & Convert

AUGUST 21, 2015

As of June 2015, Adweek reported that Instagram’s commitment to content quality and millennial audience have attracted more than 475 ad campaigns with brands such as The Gap, Michael Kors, and Taco Bell. A Compelling Campaign. campaign on Instagram. campaign—in a good way. How did they do it?

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Buffer Social

OCTOBER 1, 2018

While his competitors were hacking the Facebook algorithm, using clickbait, and growing their Facebook Page and website, Banišauskas decided against such a strategy. Using a similar fewer-but-better strategy, we also managed to grow our Facebook reach by more than three times in 2017. So how can you apply this strategy?

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Convince & Convert

JANUARY 8, 2016

A photo posted by Mercedes-Benz USA (@mbusa) on Dec 16, 2015 at 12:01pm PST. A quick scan of the #MBSecretSanta hashtag on Instagram reveals some sweet prizes have already been doled out, from Mercedes-Benz branded baby gifts to golf sets. A photo posted by Travis Hardy (@travis_h) on Dec 18, 2015 at 8:17pm PST.

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Instagram Newsletter Hashtag Company 60

Sprout Social

JANUARY 23, 2024

But strategic hashtagging helps you address this challenge. Hashtags on Facebook help you categorize your content and make it easier for users to find your posts. In this post, we take a deep dive into the world of Facebook hashtags. We show you how to use hashtags on Facebook and how your business can benefit from them.

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Hashtag Facebook Fashion Trends 116

Convince & Convert

DECEMBER 4, 2015

The video was promoted via Facebook, Tumblr, and the #C21EatSlow hashtag on Twitter. One of the more clever examples comes from Lowe’s Home Improvement on Facebook with a comical, five-second video of a turkey dancing in the oven and a well-placed #GetInMyBelly hashtag. Dunkin’ Donuts (@DunkinDonuts) November 25, 2015.

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Hootsuite

NOVEMBER 25, 2015

You can understand why 84 percent of marketers expect to launch at least one campaign involving an influencer in the next 12 months. That’s why we’ve provided a list of tools to help you develop your influencer marketing strategy. You can monitor for locations and hashtags, or combine search terms for advanced listening.

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Influencer Tools Marketing Klout 40

Rebekah Radice

NOVEMBER 30, 2015

It can share a vision, expand the life of a product, sell a service or boost a campaign. After all, if you’re building a visual marketing campaign around, “Dos Equis’ Most Interesting Man in the World,” pink might not be the most appropriate color. A photo posted by Audi (@audi) on Nov 19, 2015 at 10:30am PST. Final Thoughts.

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Brands Construction Small Business Instagram 114

Convince & Convert

MAY 1, 2015

For example, if you look at KLM’s social media campaigns last year, they were on every channel. Now they’ve learned to focus their efforts on channels that are able to support the three pillars of their strategy: service, brand reputation, and commerce. “I Those are my three goals for the first half of 2015.

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Social Media Hashtag Airlines Social Media Management 60

Rebekah Radice

JULY 20, 2015

Your next step is to determine how social media will support your giving campaign. Blog: Write one article per week highlighting your giving campaign and the events of the week. Posted by Better Homes and Gardens on Sunday, July 19, 2015. Where will you share and how often? For example, choose a “giving day” of the week.

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Buffer Social

JULY 23, 2018

Hailley : One marketing strategy that seems to thrive in so many different industries and is resilient to constant user behavior changes is…. However, we stumbled across a case study from Viper where they featured an eCommerce business that was able to generate more than 41,000 email signups and 10,000 social media followers in one campaign.

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Talkwalker SM

APRIL 5, 2016

Influencer marketing and user generated content (UGC) are rapidly becoming the most widely-used online marketing strategies. Starbucks customers across the country were asked to doodle on their cups and submit pictures as entries for a ‘White Cup’ contest in 2015. UGC Drives Purchase Decisions . UGC is Credible.

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ProBlogger

AUGUST 30, 2015

Set up #analytics site search to track keywords that users have typed into your site search to inform your content strategy. To see why, read A Guide to Using Data Analytics to Optimize Your Content Marketing Strategies. re-engagement campaigns can improve list health. Optimize your Instagram bio.

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Training Eventful Tips Analytics 20

Convince & Convert

AUGUST 28, 2015

Subaru (@subaru_usa) July 10, 2015. Fans who enter before October 31, 2015 have a chance to win a number of prizes, from Bark Boxes to Subaru Adventure Seekers kits, and even the grand prize of an all-expense-paid trip for four to LA with VIP access to the CW World of Dog Awards. Subaru’s Contest Highlights an Important Partnership.

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Company Apparel Transportation Social Media 60

Convince & Convert

MAY 2, 2016

Employee advocacy is increasingly becoming an integral part of B2B marketers’ social media strategies, and for good reason. As social media grew from a trend into a business necessity, the company trained over 15,000 employees on social media between 2010 and 2015. UPS (@UPS) December 31, 2015. Image via Unsplash.

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Loyalty Social Media Engagement Training 60

Buffer Social

DECEMBER 4, 2019

Buyable pins were released four years ago now, in 2015, and had over 60 million buyable pins in its first six months. First, there’s a messaging tool called ManyChat , which allows you to combine Facebook Messenger and SMS campaigns. Measure your strategy. We’ve seen more and more commerce features since. Thanks for listening!

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Proactive Report

FEBRUARY 3, 2015

This campaign re-invents the term “like a girl” with a solid empowerment message and a nifty hashtag #likeagirl that has been tweeted so much it is creating a groundswell of positive sentiment for a brand that was firmly in only-female territory. budweiser public relations social media strategy super bowl 49 superbowl ads'

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Convince & Convert

MAY 4, 2015

The upcoming Conversion Road Trip, hosted by Unbounce , will bring many big league CRO experts together to present strategies for optimizing conversion. HubSpot’s Luke Summerfield chimed in with, “Personas are critical because they help guide your marketing strategy—including your strategy for conversion rate optimization.

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