Socialmedia.biz

FEBRUARY 11, 2019

While the preliminary studies on climate change communication have been centered around traditional media, for example, news coverage of pro-environmental drives and campaigns, a recent Oxford study found that researchers are more interested in probing into the contribution of social media platforms, such as Facebook and Twitter.

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Social Media Sentiment Analysis Study 88

Convince & Convert

MARCH 5, 2015

In celebration of 100 years of its iconic Chuck Taylor All Star Shoes, Converse recently debuted the “Made By You” campaign, which pays homage to the artistic spirit of the people who wear them. The campaign is reportedly Converse’s biggest campaign to date and follows a 71 percent rise in sales over the past five years.

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Communities Case Study Tumblr Campaign 60

Convince & Convert

FEBRUARY 25, 2016

“This campaign is unlike anything we’ve ever done, inspiring fans who love to race, and creating experiences for them to race other fans on social media.” During each event, Snapchat curated and packaged Snaps from each event into a video stream shared globally as a NASCAR Live Story for 24 hours.

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Social Media Hashtag Activities Eventful 60

Buffer Social

OCTOBER 1, 2018

While his competitors were hacking the Facebook algorithm, using clickbait, and growing their Facebook Page and website, Banišauskas decided against such a strategy. Using a similar fewer-but-better strategy, we also managed to grow our Facebook reach by more than three times in 2017. Curate user-generated content. OptOutside.

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Organization Flipboard Social Media Company 108

ProBlogger

AUGUST 30, 2015

Set up #analytics site search to track keywords that users have typed into your site search to inform your content strategy. To see why, read A Guide to Using Data Analytics to Optimize Your Content Marketing Strategies. re-engagement campaigns can improve list health. Optimize your Instagram bio.

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Training Eventful Tips Analytics 20

Social Media Marketing

APRIL 3, 2013

Google and Facebook still lead in digital display earnings, but according to a recent report, Twitter revenues will surpass AOL in 2014 and Microsoft by 2015. Storify is a platform that allows you to curate content from other social networks - videos, tweets, blog posts, etc. and may very well point to the future of content.

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Social Media Flipboard Storify Reddit 160

Later

JANUARY 22, 2020

Plus, we’re sharing tips from design experts on how to apply these graphic design trends to your social strategy — so you can really elevate your Instagram aesthetic in 2020 ! . It’s also a quick and easy way to add a little extra uniqueness to your content, without damaging a carefully curated Instagram aesthetic.

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Trends Instagram Library Film 81

Buffer Social

NOVEMBER 7, 2017

At Buffer, we’re big fans of using data and research to guide our social media strategy. So when it came to finding the best Instagram strategy, I turned to social media studies. Here are the eight tips to guide your Instagram strategy: Instagram’s young audience likes current, creative, and useful content.

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Study Instagram Hashtag Research 111

Oktopost

JUNE 28, 2023

So, whether you’re feeling stuck or just want to keep the momentum going, here are the best strategies for social media publishing that drive engagement and kickstart conversions. There are rainbows, unicorns, anthropomorphized animals…everything you wouldn’t expect to see in a B2B campaign. The star of these images?

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Social Media Engagement Strategy B2B 62

Sprout Social

NOVEMBER 15, 2016

Departments like sales, human resources, product development and market research are launching successful campaigns. If a campaign doesn’t return the same results, we’re quick to assume that we did something wrong. But that’s just the nature of social media; no two campaigns are created equal. Developing a Social Media Strategy.

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Social Media ROI Loyalty Social Networking 40

Rebekah Radice

JUNE 12, 2015

Have you ever wondered what an effective Pinterest marketing strategy looks like? Know what works, what doesn’t and how to seamlessly integrate it into your marketing strategy. Tips to Instantly Improve Your Pinterest Marketing Strategy. What should be included when planning your Pinterest strategy? A1) Tactics.

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Strategy Tips Marketing Storify 131

Oktopost

APRIL 4, 2023

Let’s phrase it slightly differently… Giving the impression that you have posted spontaneously when, really, your campaign has been devised and revised many times over – the wording altered and re-altered – is much, much harder than you want it to look to audiences. How should it look? Easy, natural, organic – in a word: charismatic.

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Social Media Marketing B2B Banking 118

Unmetric

JULY 26, 2018

From posting over 524 and 565 times on average in 2015 and 2016 respectively, there is a considerable increase in the volume of posts being published. Content Strategies. There is no dearth of hashtag campaigns when it comes to universities. Community building. What are you waiting for? SIGN UP FOR A DEMO.

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Social Media Strategy Hashtag Research 120

Rebekah Radice

JANUARY 11, 2016

. — Samuel Pavin (@SamPavin) November 18, 2015. — Ivana Taylor (@DIYMarketers) November 18, 2015. A7) Create #content AND curate to support it. — Dana Detrick-Clark (@Serious_Vanity) November 18, 2015. — Bob Rothman (@RothmanBob) November 18, 2015. Give before you receive. 8dkdlwvowN.

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Social Media Loyalty Hubspot Campaign 121

Unmetric

SEPTEMBER 27, 2019

Facebook is the dominant network where Samsung discusses product launches, supports existing campaigns, and spreads news and information to its audience. The brand’s content strategy is a mixed bag that includes live events’ coverage, video clips, and images that win them a ton of engagement. McDonald’s – 79 million followers.

Brands 96

Brands Facebook Campaign Sports 96

Kikolani

SEPTEMBER 27, 2016

In fact, traditional digital marketing is failing: ad blocker usage grew by 41% between 2014 and 2015, and a Google study found that 56% of ad impressions are never seen by internet users. There are many strategies to optimize your content marketing , and automation tools are at the top of the list.

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Tools Content Marketing ROI 60

Kikolani

SEPTEMBER 27, 2016

In fact, traditional digital marketing is failing: ad blocker usage grew by 41% between 2014 and 2015, and a Google study found that 56% of ad impressions are never seen by internet users. There are many strategies to optimize your content marketing , and automation tools are at the top of the list.

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Tools Content Marketing ROI 60

Unmetric

SEPTEMBER 27, 2019

Facebook is the dominant network where Samsung discusses product launches, supports existing campaigns, and spreads news and information to its audience. The brand’s content strategy is a mixed bag that includes live events’ coverage, video clips, and images that win them a ton of engagement. McDonald’s – 79 million followers.

Brands 72

Brands Facebook Campaign Sports 72

Convince & Convert

DECEMBER 31, 2015

Editor’s Note: This post is one of Convince & Convert’s Top 10 Posts of 2015. Whether the hashtag is an official part of your campaign or fan-generated, you’ll be able to track its use over time and any positive or negative sentiment attached to it. Schedule Social Posts to Save Time.

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Engagement Strategy Social CRM Hashtag 60

Audiense

DECEMBER 19, 2016

trillion between 2015 and 2020, with growth expected to be between 27-40%. We can then suggest tweaks for the campaigns based on our analytical findings that will help yield better results. Solar Impulse integrated targeted DM activity in their PR strategy, as email inboxes of journalists were becoming cluttered.

Trends 60

Trends Marketing Forums Microsoft 60

Proactive Report

MARCH 18, 2016

A1: It’s curating #UGC from social media channels by hashtag and @Handle and then pulling that content into a hub on the brand website. A 2015 comScore study showed that engagement rises by 28 percent when there is a mix of UGC and branded video content about products. I am the co-founder of @HashtagioSocial #digitalpr.

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UGC Aggregator comScore Bazaarvoice 40

Proactive Report

MARCH 18, 2016

A1: It’s curating #UGC from social media channels by hashtag and @Handle and then pulling that content into a hub on the brand website. A 2015 comScore study showed that engagement rises by 28 percent when there is a mix of UGC and branded video content about products. I am the co-founder of @HashtagioSocial #digitalpr.

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UGC Aggregator comScore Bazaarvoice 40

Later

SEPTEMBER 22, 2019

With a good creative strategy, you can boost engagement levels, increase brand loyalty, and even drive product sales! Instagram carousel posts are a great way to share more personal brand stories on Instagram, without disrupting a carefully curated feed. . It meant my first ring made it onto Aer Lingus in 2015.

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Instagram UGC Curation Apple 81

Webbiquity SMM

DECEMBER 2, 2014

67 percent of marketers say increasing sales directly attributable to digital marketing campaigns is a top priority this year. Internet advertising will make up 25% of the entire ad market in 2015. Despite all the hype about online, 67% of B2B content marketers consider event marketing to be their most effective strategy.

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NewsCred Statistics Social Media B2B 273

Buffer Social

JUNE 29, 2016

Social media analytics tool Quintly analyzed over 5,000 profiles in early 2015 to learn that the average Instagram account posts once per day. Brands are using hashtags to run unique campaigns as well—here’s a look at just a few: Another way to discover hashtags is to check out the top 100 hashtags from Websta here. (

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Instagram Engagement Hashtag How To 105

Buffer Social

JUNE 9, 2016

From golden rules like setting proper social media goals to truly understanding consumer behavior and implementing that into your marketing strategy, this post could have taken on a variety of shapes and forms. Action point: Become a master of content curation. I wondered, how could I ever hone in on the most important ones?

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Social Media Management Social Media Flipboard Tweetdeck 40

Keyhole.co

FEBRUARY 28, 2023

Manage your meme marketing campaigns with Keyhole Why marketers should take advantage of memes, emojis, and gifs People avoid ads. So, including memes and emojis in your online marketing strategy will help you entertain your followers , bolster engagement and shares, as well as show your audience the human side of your brand.

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Meme Engagement Strategy Wikipedia 52

Oktopost

MAY 8, 2023

As of 2020, the number of SaaS apps used by the average business is 10x higher than it was in 2015, according to insights from BetterCloud. Traditional marketing and SEO are still vital cornerstones, but a strong social media campaign is tantamount to the foundations themselves. What’s more, this ecosystem is constantly growing.

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Industry Social Media Brands B2B 69

Webbiquity SMM

JANUARY 5, 2016

4 Steps to Get Business Results from Your Content Marketing Strategy by Content Marketing Institute. Does your content marketing strategy tie to your business goals? This four-step guide from Mark Walker shows you how to take a sound content marketing strategy through to measurement via great planning and execution.

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Content B2B Marketing Hubspot 60

Buffer Social

JULY 11, 2016

If you’re in need of a marketing recharge, here are 28 amazing marketing campaigns and experiments—and the amazing people who dreamed them up. Innovation: In November 2015 , The New York Times distributed more than 1 million Google Cardboard viewers/glasses to Sunday home delivery subscribers. Curation with care.

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Campaign Startup Marketing Curation 40

Buffer Social

JULY 18, 2016

First, I’d love to run through the key elements of each tweet and then I’ll go into a bit more detail about each element and how you can utilize them in your own Twitter strategy. Buffer (@buffer) November 2, 2015. Curated content. Curated content. Curated content. Curated content. ” .

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Curation Trends Study News 40

Sprout Social

OCTOBER 17, 2016

Social media marketing evolved from something only a few cutting-edge brands did to an integral piece of every company’s marketing strategy. Set your strategy up for success right out the gate by choosing the best social networks for your brand. As a result, one of Twitter’s main uses for marketers is curation.

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Social Media Marketing Hashtag LinkedIn 40

Convince & Convert

DECEMBER 30, 2014

These 14 popular posts neatly encapsulate what businesses need to do to improve their digital marketing, in 2015 and beyond. Jay breaks down the business reasons why this happened and four suggestions to grow your social media presence despite Facebook’s changing strategy. How to Create a Content Marketing Strategy.

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Marketing Analysis SEO Case Study 147

Buffer Social

FEBRUARY 22, 2017

An idea to try: If Facebook advertising is part of your social media marketing strategy, give this sequencing method a try. A photo posted by Airbnb (@airbnb) on Aug 20, 2015 at 6:06pm PDT. Curate user-generated content on Instagram. In 2015, more than 100 million GIFs were shared on Twitter. Photo cred: @eatyourkimchi.

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Social Media Hashtag Curation Instagram 111

Devumi

APRIL 10, 2015

I am going to show you these seven concepts in a way that you will be able to apply them to any social media marketing campaign you’re working on. In the end, each social media site is the same in its general approach, only the way in which you send your message changes. Here’s a tweet from Steam as they help out a customer: Hi @s_martie1!

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Sites Social Media Reputation YouTube 60

Buffer Social

MARCH 16, 2017

In late 2015, Instagram opened up Instagram ads. Since Instagram launched advertising on its platform in 2015, Instagram ads have driven more than one billion user actions. TrackMaven studied 26,965 brands across all industries and found that brands saw a 100 percent median follower growth from 2015 to 2016. In the U.S.,

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Instagram Advertising URL FAQ 111

Convince & Convert

FEBRUARY 10, 2015

Did you see the campaign where Liam Neeson actually endorsed someone for their “particular set of skills” on LinkedIn?! And that knowledge can apply to sharing your content—or sharing content you’ve curated from others. Think business case studies, how-to, lists of things you should know to get better at what you do.

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Social Media Template Templates LinkedIn 60