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Three Digital Marketing Trends for 2014 and Beyond

Convince & Convert

We will see more and more traction with Youtility as we roll into 2014. Brand advocacy boils down to having simple tools like our Social Advocator , providing content with guardrails, and making sure you don’t mandate employees or fans (through loyalty program requirements) to share. Yes, you can hold me to that.

Trends 166
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Lego’s Social Media Strategy: Constructing On Collabs & Pop Culture

Keyhole.co

Unsurprisingly, the same innovation and universality are also core to LEGO’s marketing strategy. Let’s see how LEGO’s social media strategy builds on its prominence in pop culture. However, it still employs smart social media strategies to draw and retain followers. Instagram: 10.3 million Facebook: 15 million YouTube: 17.6

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18 of the Best Content Marketing Strategy Guides of 2013

Webbiquity SMM

The first step toward content marketing success begins with (or at least should begin with) creation of a content marketing strategy. What are the best practices and frameworks for creating such a strategy? What are the critical elements to include, and pitfalls to avoid, in developing a strategy? But where does one begin?

Strategy 226
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59 Killer Content Marketing Stats: 2014 Edition

Writtent Blog

57% of marketers report custom content is their top marketing priority for 2014. 44% of marketers have a documented content strategy. 48% of smaller organizations have a documented strategy, compared to only 41% of larger organizations. B2B marketers with a documented strategy are more likely to consider themselves effective.

Content 110
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Are you using old skool strategies with new media tools?

Janet Fouts

When a conversation with a corporation like Whole Foods feels like I’m talking to a person who cares about me and my little problem it results in building loyalty to the brand. Learn Mindful Social Media Strategy. There are countless stories like this of real person to person engagements that happen every day. I blog about it.

Strategy 165
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This Overlooked Marketing Strategy Can Help You Succeed in 2019

Pixlee

Crafting a marketing strategy that is both flexible enough to allow for agile shifts within the organization, while retaining rigidity that the whole team can align with isn’t an easy task. Your community should be the core focus of your marketing strategy in the year ahead. Brand Loyalty. Ride the Wave of Emerging Trends.

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How to Choose the Best Mobile Strategy for Your Business

Convince & Convert

These days, mobile strategy is an imperative for marketing departments across every industry. Developing an app isn’t the right solution for everyone, so how do you determine what mobile strategy makes sense for your business? Punch-Card Loyalty. Developing a mobile strategy is the next step in this evolution.

Mobile 60