Remove 2014 Remove Influencer Remove Loyalty Remove Strategy
article thumbnail

Lego’s Social Media Strategy: Constructing On Collabs & Pop Culture

Keyhole.co

Unsurprisingly, the same innovation and universality are also core to LEGO’s marketing strategy. Let’s see how LEGO’s social media strategy builds on its prominence in pop culture. However, it still employs smart social media strategies to draw and retain followers. Instagram: 10.3 million Facebook: 15 million YouTube: 17.6

article thumbnail

This Overlooked Marketing Strategy Can Help You Succeed in 2019

Pixlee

Crafting a marketing strategy that is both flexible enough to allow for agile shifts within the organization, while retaining rigidity that the whole team can align with isn’t an easy task. Your community should be the core focus of your marketing strategy in the year ahead. Brand Loyalty. Empower Influencers.

article thumbnail

The Social Media Manager’s Top 5 Priorities for in 2019

Pixlee

In recent years, brands have increasingly put social media and social media managers at the center of their overall marketing strategies — and for good reason. Find the Right Influencers. Brands from Glossier to Madison Reed have embraced community marketing to build loyalty, anticipate trends, and drive sales.

article thumbnail

Gymshark’s Social Media Strategy: Leveraging Influencer-Driven Strategy

Keyhole.co

Gymshark’s marketing strategy is one of the key reasons for its rapid success. The brand excels at partnering with celebrities and influencers to promote products, and they continue this trend on social media. In this blog, we’ll examine how Gymshark’s social media strategy helps it stay on top of the fitness apparel game.

article thumbnail

How a Branded Hashtag Campaign Helped Tommy’s Superfoods to Reach More Than One Million People

Buffer Social

In 2014, Tommy’s Superfoods was born. Tommy’s Superfoods needed a way to simultaneously increase brand recognition and brand loyalty. And what started out as a month-long campaign has become a staple part of Tommy’s Superfoods marketing strategy. Once February was over, the #ThinkVeggiesFirst campaign didn’t end.

Hashtag 100
article thumbnail

20+ Creative Social Media Contest Ideas and Examples

Hootsuite

The best “follow to win” contests are supported by an amplification strategy. Follow to win + influencer. Another great way to reach new potential followers is to partner with an influencer. Keep in mind that the terms you agree upon may influence the partnership cost. — Expedia (@Expedia) July 24, 2014.

Examples 111
article thumbnail

Why I Think Social Media Is For Branding and Engagement, Not Traffic or Revenue

Buffer Social

The strategy of batching and blasting marketing messages across various platforms might have been an effective way to drive clicks in the past, but not anymore. A study by Social@Ogilvy found that Facebook organic reach has fallen to just six percent in 2014. Activate, a strategy consulting firm, predicted that 1.1