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Gymshark’s Social Media Strategy: Leveraging Influencer-Driven Strategy

Keyhole.co

The brand excels at partnering with celebrities and influencers to promote products, and they continue this trend on social media. Capitalizing on Influencer-driven exposure Considering the target audience is mostly 18 to 25-year-olds, celebrity and influencer marketing is everything. This was in 2014, and it was just the start.

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Social Media for Big Companies: 10+ Inspiring Examples

Hootsuite

In 2014, IKEA teamed up with Brandwatch to open a Listening Hub. Several studies show that participation in communities can increase brand loyalty. But building trust and consumer confidence is hard to do on your own, which is why influencer marketing plays a big role in enterprise-level social media strategies as well.

Examples 145
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How to Create a Black Friday eCommerce Strategy

Hootsuite

Mobile shoppers surpassed desktop shoppers in 2014 and their numbers have been growing ever since. Work with influencers. Influencer marketing is a powerful tool. One recent survey found that 8% of shoppers had bought something in the past 6 months because an influencer promoted it. Make sure your site is mobile-friendly.

Strategy 104
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This Overlooked Marketing Strategy Can Help You Succeed in 2019

Pixlee

Brand Loyalty. When brands involve communities in an authentic and transparent way, they can boost company loyalty on the whole. This constant interaction and trust-building have helped the brand grow 600% annually since it launched in 2014. Empower Influencers. The most effective influencers also drive sales.

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Lego’s Social Media Strategy: Constructing On Collabs & Pop Culture

Keyhole.co

And in 2014, when LEGO released The LEGO Movie , people hailed it as Hollywood finally catching up to the charm of this filmmaking style. Should you collaborate with celebrities and influencers or with other brands in the same field? LEGO is hardly new to the world of striking content and experimental video techniques.

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The Social Media Manager’s Top 5 Priorities for in 2019

Pixlee

Find the Right Influencers. Social media managers are often at the forefront of relationship management with influencers, micro-influencers, and even nanoinfluencers to grow their audience and drive sales. Brands from Glossier to Madison Reed have embraced community marketing to build loyalty, anticipate trends, and drive sales.

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Why I Think Social Media Is For Branding and Engagement, Not Traffic or Revenue

Buffer Social

A study by Social@Ogilvy found that Facebook organic reach has fallen to just six percent in 2014. For instance, they made €25 million from social media in 2014 (this number is likely to be higher today), and their social media efforts helped to increase their Net Promoter Score from 35 in 2015 to an all-time high of 43 in 2016.