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The Psychology of Change: How We React When Our Favorite Social Networks Shift

Buffer Social

Instagram changed its logo on Wednesday, and as with almost any significant change to a popular social network, the internet was split. But why do social networks feel the need to change their core functionality and design? Why social networks change (and why we keep coming back). Some loved it.

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How to remain agile when your priorities shift

Sprout Social

In the wake of COVID-19 , social media managers have had to reevaluate their strategies and content plans to account for changing consumer behavior. But even in a pandemic-free world, things change and businesses are thrown curveballs—and social teams are on the front lines of communicating and reacting to those changes.

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Social Media - Courageous Miracles

Diva Marketing Blog

Nope, it''s not a new innovative social network strategy (that would be a miracle of miracles!). Pull off the pretty red bow and you''ll find social networks with funny names like blogs, Twitter, Facebook, Foursquare, Google+, LinkedIn, Instagram and Pinterest. The store that places public service ahead of profit.

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10 Social Media Challenges Your Business Must Overcome

Sprout Social

Developing a Social Media Strategy. Creating a social media strategy can be daunting. A social media strategy is a summary of everything you plan to do and hope to achieve for your business through the use of social networks. Start by creating a list of social media objectives and goals.

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How to Create a Black Friday eCommerce Strategy

Hootsuite

Fortunately, you’ve got time to plan for success with a Black Friday eCommerce strategy— and we have all the tips you need below! Bonus: Learn how to sell more products on social media with our free Social Commerce 101 guide. What is a Black Friday eCommerce strategy? Delight your customers and improve conversion rates.

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2017 Content Marketing Editorial Calendar Template and Tutorial

Pam Moore

Smart marketers and leading brands both big and small know that content is at the core of every social conversation with prospects, current customers, online community members and more. The social networks simply provides a medium for brands and marketers to communicate in unique and personal ways with other human beings.

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Social Selling: What it is, Why You Should Care and How to Do It Right

Hootsuite

Social selling is not just about adding new contacts to your list. When you do that, you’re more likely to build trust and loyalty. For example, natural skin-care company SoKind is using basic social selling principles in this Facebook post. LinkedIn first introduced the concept of the SSI back in 2014.

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