Keyhole.co

MARCH 26, 2024

Unsurprisingly, the same innovation and universality are also core to LEGO’s marketing strategy. Let’s see how LEGO’s social media strategy builds on its prominence in pop culture. However, it still employs smart social media strategies to draw and retain followers. Instagram: 10.3 million Facebook: 15 million YouTube: 17.6

Construction 52

Construction Social Media Strategy Collaboration 52

Bill Hartzer

APRIL 22, 2014

I’m here a few days early in Fort Lauderdale, getting prepared for the Pubcon SFIMA conference being held on Thursday, April 24, 2014. Make sure your Search Engine Strategies are correct. This session will cover the 101 basics of SEO today.

SEO 148

SEO Conference Engineering Eventful 148

Convince & Convert

NOVEMBER 19, 2013

We will see more and more traction with Youtility as we roll into 2014. About the Zena Weist: Three Digital Marketing Trends for 2014 and Beyond is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy. Yes, you can hold me to that. Empowering Employees & Fans.

Trends 166

Trends Marketing Case Study Loyalty 166

Jon Loomer

FEBRUARY 26, 2024

You’ll find that the strategies you’ve been clinging to since 2014 will become less and less effective, if they haven’t already. Meta isn’t just trying to be difficult by removing targeting inputs , pushing you to go broader , and making granularity more challenging. At some point, they’re unlikely to be possible.

Privacy 137

Privacy Eventful Strategy Tools 137

Convince & Convert

JANUARY 8, 2014

Marketers are evidently enthusiastic heading into 2014… about everything. Called 2014 State of Marketing , insights from over 2,500 global marketers , the report is full of data about marketers’ outlook and plans for the coming year. I wasn’t a math major, but if everything is going up, what is going down?

Statistics 142

Statistics Marketing SMS Research 142

Keyhole.co

NOVEMBER 17, 2023

Let’s plunge into Adidas’s social media strategy. What makes Adidas’s social media strategy successful? They go beyond collaborations, ensuring their content marketing strategy is tailored to their audiences. Adidas’s social media strategy includes the following effective methods: 1.

Sports 59

Sports Social Media Strategy Apparel 59

Devumi

DECEMBER 19, 2014

2014 may go down as the Year of Instagram as the photo sharing app surpassed the 300 million user mark. Brands in 2014 have finally gotten on board with Instagram, and some exciting content has been produced over the year. The Best Brands on Instagram 2014. A photo posted by Red Bull (@redbull) on Dec 12, 2014 at 11:52am PST.

Instagram 95

Instagram Brands Apparel Hashtag 95

Convince & Convert

DECEMBER 20, 2013

Jay, Jeffrey, Zena, and Jess Ostroff discuss content, collaboration, free lunches, predictions for 2014, predictions for 2015, and Mark Wahlberg. In 2014, “the big bang of social will finally, I think, slow.” For the predictions for 2014, you will just have to listen. Please Support Our Sponsors. Listen Now.

Social Media 145

Social Media Collaboration Class Retail 145

Webbiquity SMM

DECEMBER 11, 2013

The first step toward content marketing success begins with (or at least should begin with) creation of a content marketing strategy. What are the best practices and frameworks for creating such a strategy? What are the critical elements to include, and pitfalls to avoid, in developing a strategy? But where does one begin?

Strategy 226

Strategy Content Marketing BuzzStream 226

The Social Media Hat

FEBRUARY 17, 2024

From 2014 – 2018, I was Chief Marketing Officer for a global company serving entrepreneurs. Whether you’re launching a new product, or getting ready for an annual sale, you’re about to create a Marketing Campaign. And of course we want that campaign to be a success.

Campaign 149

Campaign Marketing Course Social Media 149

Devumi

DECEMBER 24, 2014

The best holiday ads so far in 2014 have done their usual job of playing some holiday music, selling some great items, and even warming us up a little during this chilly time of year in the Northern Hemisphere. Let’s take a look at the best holiday ads of 2014 and remember that today is about more than commercials. 1 DAY ONLY!

Hashtag 84

Hashtag YouTube Twitter Campaign 84

The Social Media Incubator

FEBRUARY 5, 2014

5, 2014, CVS, one of the nation’s leading retail pharmacies, announced they would end sales of all tobacco in their 7,600 stores by Oct. So what can your business learn from CVS on social media strategy? ” You can see more from the Tweet here.

Examples 139

Examples Social Media Strategy Health Care 139

Writtent Blog

FEBRUARY 12, 2014

57% of marketers report custom content is their top marketing priority for 2014. 44% of marketers have a documented content strategy. 48% of smaller organizations have a documented strategy, compared to only 41% of larger organizations. B2B marketers with a documented strategy are more likely to consider themselves effective.

Content 110

Content B2B Hubspot Marketing 110

Bill Hartzer

MAY 13, 2014

This week, I’m doing “double duty” at the ClickZ Live Toronto conference, being held at the Eaton Centre from May 14 to May 16, 2014 in Toronto, Canada. Here are 34 people that I want to meet at this year’s ClickZ Live Toronto 2014 conference: Andrew Goodman – Page Zero Media. Benjamin Spiegel – Sr.

Meeting 132

Meeting Banking Yahoo Conference 132

yMarketingMatters

OCTOBER 22, 2014

I provide social media and marketing strategy sessions , ongoing consulting , as well as set up and execution on all social media channels. Blog Integrated Marketing Social Media for Business Social Media Marketing marketing for small business marketing strategy Mobile Marketing social media social media for 2015 Tips'

Social Media 252

Social Media Small Business Compete Mobile 252

Convince & Convert

JANUARY 17, 2014

The Big 3 Heading into 2014. Shannon Paul , VP of Social Media Strategy at Fifth Third Bank. Episode 40: Shannon Paul with Getting Social Media Strategy Right in Financial Services. Find us on iTunes: [link]. Tweetable Moments. “Social used to be the last part of the conversation. Now it’s often the first.”

Questions 136

Questions Aggregator Banking Hosting 136

Jon Loomer

FEBRUARY 14, 2024

Website custom audiences weren’t even a thing until 2014. Test Like Crazy Few things made me happier than running a Facebook ads experiment in 2014 ( see that PDF from 2016 ). Unethical Strategies Aren’t Sustaining It doesn’t matter whether it’s 2011, 2024, or 1982. Basic Targeting Options? Not really.

Advertising 175

Advertising Metrics Cost Sentiment 175

Proactive Report

DECEMBER 9, 2014

Download the PDF of the Social Media Strategy Template here. In January 2014 almost three-quarters of all adults were active in social media, according to the Pew Research Center. That grew to 45 companies (9%) in 2013 and 2014 saw a massive jump to 178 (36%). Develop a content strategy with an editorial calendar.

Template 111

Template Templates Social Media Strategy 111

Writtent Blog

MAY 7, 2014

We’ve listed 25 of the best practices of 2014 below. In 2014, SEO copywriting is about quality – well-written optimized content that appeals to humans. Linking out to relevant, authoritative sites is a good inbound marketing strategy and can provide value for readers. They can also enhance credibility and authority. Write First.

SEO 110

SEO Engineering Guidelines Industry 110

Proactive Report

OCTOBER 14, 2013

According Forbes the top new marketing job recruited and hire in 2014 will be a Director of Content. Develop an effective content strategy – planned content with an editorial calendar. You probably have people in your organization who could wear this hat if they had some content strategy training. Google Plus.

Tips 100

Tips Content Marketing Training 100

Firebelly

NOVEMBER 29, 2013

We’ve covered tracking your moustache in the past, but tracking doesn’t do a lot of good unless you are analyzing and refining your strategy based on the data. No matter what your strategy is for Movember, remember that your contribution is helping make a difference.

Tips 151

Tips Campaign Sites Strategy 151

Devumi

JANUARY 2, 2015

The Best YouTube channels from brands in 2014 gave us plenty of great video content over the year. The Best YouTube Channels from brands in 2014 Red Bull gives their account wiiiiiings The Red Bull account is one of the best YouTube channels from a brand in 2014 thanks to all the high-flying energy their account brings to the world.

YouTube 60

YouTube Brands Sports Video 60

Convince & Convert

DECEMBER 23, 2014

As 2014 comes to a close, we reflect on the incredible knowledge shared on the Social Pros Podcast. Social media, SEO performance, opportunities for partnerships with other companies—everything within Rob’s marketing strategy connects and works together to move the company forward. Click the play button to listen here: ">[link].

Social Media 149

Social Media Strategy Apple Analytics 149

Bill Hartzer

JANUARY 14, 2014

Jennifer wrote a book called Domain Names Rewired, and is a keynote speaker here at NamesCon 2014 in Las Vegas, Nevada. If it connects with your digital strategy, then it will work. Strategy: Authenticity and Fight Counterfeiters. Strategy: Robust consumer experience for data mining. Holistic digital Strategy.

Domain Name 84

Domain Name Airlines Insurance Microsoft 84

Oktopost

SEPTEMBER 22, 2022

Why integrating social engagement data into your marketing automation platform is a complete game-changer that will earn you a permanent seat at the strategy table. She joined the company in 2014 when the team was 5 people strong and has since been transforming the way B2B organizations manage and measure social media. Meet Jennifer.

Data 174

Data Engagement Hubspot B2B 174

Writtent Blog

MARCH 4, 2014

While some of the content marketing tools trending in 2014 are familiar, many of the rest are brand-new and probably worth adding to your program. For a sneak peek into how we approach our keyword research process from start to finish at Writtent, I recommend Keyword Strategy the Right Way. Here’s How to Do it. The WordPress App.

Tools 111

Tools Content Marketing WordPress 111

Proactive Report

MARCH 1, 2014

The Chartered Institute of Public Relations in the UK has released their 2014 State of the Profession report. Social Media Strategy' You can see the full report here. One of the areas I was particularly interested in is how the profession sees their skill level. Follow me on Twitter.

Skills 66

Skills Conference Report Data 66

Writtent Blog

DECEMBER 22, 2013

Inbound marketing is a rapidly-changing field, which is why opportunities to learn the latest strategies and best practices from thought leaders are invaluable. The 2014 Carnegie Conference – January 30-31, 2014. The Social Media Strategies Summit – February 4-6, 2014. February 10-12, 2014.

Conference 60

Conference Marketing Education Hubspot 60

Kikolani

JUNE 18, 2013

As exciting as it is for him, it is even more exciting for me as an Internet marketer as I get to embark on a full-fledged promotion strategy. I’m planning on employing several strategies during this Kickstarter marketing campaign that include the following. Spots in a 2014 Photography Workshop. Press Releases.

Strategy 139

Strategy Film Marketing Press Release 139

Janet Fouts

AUGUST 18, 2014

Learn Mindful Social Media Strategy. If you want to learn more about how to create a social media strategy that is mindful and effective, I’m leading a webinar for the Foundation Center on September 10, 2014. It’s time for us to quit paying lip service to social media.

Strategy 165

Strategy Tools Social Media Management Loyalty 165

Twist Image

AUGUST 1, 2014

You can pick a brand (any brand) and benchmark them against these 7 deadly sins of digital marketing in 2014, and you will see where the real gaps truly lie. Here are the 7 deadly sins of digital marketing in 2014. Sadly, the time I spend in most corporate boardrooms revolves around strategies to suddenly monetize the audience.

Marketing 105

Marketing Analytics Mobile Paid Search 105

Convince & Convert

MAY 29, 2014

Giving your audience what they need in a manner that is relevant, timely, and useful, is a successful long-term strategy that will keep them coming back again and again. So before you jump on the RTM bandwagon, I encourage you to take a step back and think through your broader strategy.

Strategy 155

Strategy Marketing Case Study Trends 155

Proactive Report

MAY 8, 2017

Download the PDF of the Social Media Strategy Template here. That grew to 45 companies (9%) in 2013 and 2014 saw a massive jump to 178 (36%). Despite this rapid growth of social media, only 38 percent of companies say they have a defined content strategy. This is a clear indication of the growth in popularity of visual content.

Template 56

Template Templates Social Media Strategy 56

Laurel Papworth

NOVEMBER 25, 2014

Shares A social media strategy course that takes you through the 9 steps of a social media strategy, case studies, a template document for writing the strategy. Online course with downloadable documents and videos in December 16 & 17 2014. Social Media Strategy Course (not tactical implementation of a Facebook Page!).

Social Media 107

Social Media Strategy Case Study How To 107

Ari Herzog

JANUARY 8, 2014

Augie Ray directs customer strategy at American Express. — Augie Ray (@augieray) January 8, 2014. — Katy Lynch (@thekatylynch) January 8, 2014. — Katy Lynch (@thekatylynch) January 8, 2014. — Justin Levy (@justinlevy) January 8, 2014. — Chris Catania (@chriscatania) January 8, 2014.

Twitter 185

Twitter Chemicals Sports Yahoo 185

Waxing UnLyrical

AUGUST 8, 2014

2014 is clearly my year to be in Florida. ” - @rolandsmartin #C2Miami ”  Alayna Middleton (@LoveLivePurpose) August 8, 2014. On balance: Key takeaway from Edelman’s “Balancing Act” panel at #C2Miami : Recharge, Be Present, and Communicate.  Edelman Talent (@EdelmanTalent) August 8, 2014.

Conference 237

Conference Consultant Energy Meeting 237

ProBlogger

SEPTEMBER 22, 2014

It is hard to believe but the 2014 ProBlogger Training event is already last month and if I’m honest with you – I’m still reeling from it a little. Problogger Training Event 2014: The Wrap via Style and Shenannigans. The top 9 things I learnt at PBevent 2014 via Working Women Australia. Image by WonderWebby.

Eventful 47

Eventful Blogosphere Conference Blogger 47