Waxing UnLyrical

AUGUST 8, 2014

2014 is clearly my year to be in Florida. ” - @rolandsmartin #C2Miami ”  Alayna Middleton (@LoveLivePurpose) August 8, 2014. On balance: Key takeaway from Edelman’s “Balancing Act” panel at #C2Miami : Recharge, Be Present, and Communicate.  Edelman Talent (@EdelmanTalent) August 8, 2014.

Conference 237

Conference Consultant Energy Meeting 237

Mindjumpers

APRIL 25, 2014

However this coveted marketing phenomenon now has a new competitor that is ready to steal the ‘audience engagement thunder’ in 2014. We have listed 3 tips that will help you to boost your real-time engagement with your community: 1: Understand your brand’s tone of voice. Where’s Social Media Going in 2014?

Engagement 203

Engagement Tumblr Activities Communities 203

Pixlee

APRIL 2, 2019

Crafting a marketing strategy that is both flexible enough to allow for agile shifts within the organization, while retaining rigidity that the whole team can align with isn’t an easy task. Your community should be the core focus of your marketing strategy in the year ahead. Brand Loyalty. Ride the Wave of Emerging Trends.

Strategy 59

Strategy UGC Hotels Marketing 59

Laurel Papworth

NOVEMBER 3, 2014

A very practical course with small group (about 10 people) – bring your laptop to set up tools for improving Facebook, Twitter, blogs, social media press releases, measurement, strategy, campaigns and so on. Nine Steps of a Social Media Strategy. Before you build a social media campaign, you need a strategy.

Social Media 69

Social Media Press Release Class Course 69

ProBlogger

SEPTEMBER 22, 2014

It is hard to believe but the 2014 ProBlogger Training event is already last month and if I’m honest with you – I’m still reeling from it a little. The power of the blogger community via Cas McCullough. Problogger Training Event 2014: The Wrap via Style and Shenannigans. Image by WonderWebby.

Eventful 47

Eventful Blogosphere Conference Blogger 47

Webbiquity SMM

MAY 6, 2014

Hosted by the Duluth Area Chamber of Commerce and online agency aimClear, the conference will focus on “the strategy, tactics and tools necessary to conquer social media, boost online engagement, increase social market share and avoid wasteful social media campaigns.” See you there!

Conference 155

Conference Eventful Social Media Nielsen 155

Mindjumpers

JANUARY 9, 2015

When reviewing 2014 it seems clear that localization has been a bigger challenge than first anticipated by many. An increasing number of agencies are now offering global Social Media services to their clients to help them succeed, e.g. managing multiple Facebook communities across several markets for global brands. Social is Local.

Trends 100

Trends Case Study Communities Class 100

Rebekah Radice

APRIL 13, 2015

Simply posting or tweeting a random thought without a strategy behind it is a recipe for disaster. In order to make an impact, you must be willing to commit to a long-term strategy. Kickstart a Social Media Strategy. Before you pull the trigger on your social media strategy, know the how, what and why behind each social network.

Social Media 130

Social Media Strategy How To Real Estate 130

Buffer Social

OCTOBER 17, 2017

The Simple Facebook Posting Strategy That Helped us 3x Our Reach and Engagement. November 14, 2014: Overly promotional posts will receive less reach on Facebook. September 18, 2014: Facebook will be considering the rate at which people interact with posts. January 7, 2015: Video is growing. May 17, 2017: Clickbait headlines.

List 190

List Facebook Feed Feedly 190

Waxing UnLyrical

JULY 14, 2014

In this guest post for Jay Baer ‘s Convince and Convert, Greg Hickman explores why major brands and SMB’s can benefit from this affordable marketing strategy. 12 B2B Content Marketing Examples and Case Studies for 2014. Lee Odden showcases the best campaigns of 2014 thus far. Based in the Washington, D.C.,

Campaign 194

Campaign SMS B2B Case Study 194

Waxing UnLyrical

JULY 28, 2014

Blogging is a great way to start conversations, share ideas, and build your online community. Why: The right mix of SEO in your or your client’s blog and other online content can create the perfect strategy for boosting online visability. Does Blogging Still Matter in 2014? What strategies have worked best for you?

Consultant 191

Consultant SEO Flickr Blogger 191

Sprout Social

APRIL 21, 2020

In the wake of COVID-19 , social media managers have had to reevaluate their strategies and content plans to account for changing consumer behavior. But even in a pandemic-free world, things change and businesses are thrown curveballs—and social teams are on the front lines of communicating and reacting to those changes.

How To 124

How To Social Media Management Metrics Team 124

Waxing UnLyrical

JANUARY 13, 2014

Content Shock: Why content marketing is not a sustainable strategy. Blogging goals for 2014. How do you plan to step out of your comfort zone in 2014? area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Based in the Washington, D.C.,

Consultant 196

Consultant Flickr Resources LinkedIn 196

Likeable

MARCH 23, 2021

Visible engagement on its own has been steadily losing appeal as a key success metric since 2014, so this change would only hasten that decline. Spurring conversation in the comment section via post copy CTAs and strong community management can keep users coming back for more. Overall engagement may drop.

Instagram 91

Instagram Metrics Influencer Campaign 91

Sprout Social

FEBRUARY 25, 2021

— Adrian Molina (@theadrianmolina) January 22, 2014. It's marketing, communications strategy, and subject matter knowledge. Read up on the difference between social managers and community managers , or hit up #MarketingTwitter to hear from social marketers directly. " It's not magic. Hear me out….

Social Media Management 119

Social Media Management Marketing Collaboration Skills 119

Unmetric

AUGUST 2, 2019

What is their social strategy on Instagram? The brand’s content strategy centers around sports personalities adorned in Nike apparel as an inspiration to go out there and JUST DO IT. The brand added 62 million followers since 2014, a 1,343% growth in followers which is almost 32,000 followers added per day. Gucci – 35.6

Instagram 155

Instagram Brands Fashion Sports 155

Convince & Convert

OCTOBER 23, 2014

A photo posted by Taylor Swift (@taylorswift) on Oct 10, 2014 at 4:50pm PDT. A photo posted by Taylor Swift (@taylorswift) on Oct 10, 2014 at 3:56 PDT. The best strategy is to map out your year and understand which initiatives deserve above and beyond support. Track 1 #1989lyrics. Track 11 #1989lyrics. Make It Special.

Campaign 166

Campaign Instagram Case Study Upcoming 166

Convince & Convert

FEBRUARY 22, 2017

Our 2014 report on the employment histories of guests on my Social Pros podcast found more than 50% of that unscientific sample had degrees in PR/journalism/English). Community managers with a background in writing find themselves having to learn advanced media buying optimization techniques. We need HOW MANY people?

Social Media 163

Social Media Skills UGC Sample 163

Convince & Convert

JANUARY 5, 2014

When Amber Naslund and I wrote The NOW Revolution in 2010, we created this graphic to describe the characteristics of the ideal community manager/social media practitioner. This is a real challenge for many community managers who come from the PR/communications side of things, and all of a sudden need to be quasi graphic designers.

Skills 166

Skills Social Media Patterns Class 166

Convince & Convert

MAY 2, 2014

link] pic.twitter.com/Gq0bcjDeho — Marc Jacobs Intl (@MarcJacobsIntl) April 2, 2014 Who will be the new face of Marc Jacobs? ” If it’s all about you, it’s impossible to build a community. Make your social presence about your community first, and create your content and strategy around that.

Google 145

Google Content Marketing Adwords 145

Mindjumpers

DECEMBER 4, 2015

Internet Users: 350 million, +44% since July 2014. Mobile Social Media Users: 97 million, +5% since July 2014. In terms of entertainment, the online community is selective when it comes to international stars, only choosing to discuss certain celebrities they admire or feel strongly about – Kim Kardashian being one of them.

Activities 100

Activities Social Media Film Mobile 100

Social Media Strategies Summit

OCTOBER 21, 2021

And for another, the business community seems to like it too. Wherever he posts, Scudamore’s social presence is universally upbeat, offering personal insights, strategies, and motivational messages that have played a part in his business success. Only 12% disagree. As you can see from the links above, he’s everywhere. Aaron Levie.

Social Media 211

Social Media Startup LinkedIn Telecommunications 211

Convince & Convert

OCTOBER 10, 2013

The 1888 Hotel offers up to 50 Instagram users with more than 10,000 followers a free one night stay until December 2014. With the prevalence of smartphones, photo worthy moments are easy to capture and share via social media communities in a flash. A very special offer also aids to the surge in buzz surrounding this hotel.

Hotels 150

Hotels Review Instagram Travel 150

Waxing UnLyrical

JANUARY 17, 2014

January 7th saw the first #measurePR chat of 2014 being curated from Kolkata, India. Brian Vickery also weighed in on this topic: A1: Showing my ignorance, I think PR is migrating to more community management/outreach, so NEEDS to be integrated w/marketing #measurepr. Since I’m flying back to the U.S. Can you believe it?

Press Release 182

Press Release B2B Curation Consultant 182

Convince & Convert

JUNE 26, 2014

In partnership with PR News , Cision polled the PR community on their social media usage to find out how they engage, which platforms they utilize, and where they spend ad dollars. To get you started, 360i offers tips on Paid and Earned Media: Building an Integrated Strategy. What does this mean?

Study 150

Study Social Media Research Survey 150

Waxing UnLyrical

DECEMBER 1, 2014

First read this post I wrote not that long ago on how to blueprint your social PR strategy. Now might be the perfect time for you to take The Digital PR Strategist’s Toolkit and get a head start on your strategic communications planning for 2015. Before we get to 2015, we still have to see 2014 out.

Consultant 174

Consultant Resources Template Templates 174

Bill Hartzer

JANUARY 14, 2014

They are trying to build a community with.xyz. Their launch strategy is around a few founder users. The brand applicants will not tell anyone their brand strategy. They encourage the domain community to keep criticize the new gTLDs. Beyond getting a short domain name, there are going to be other services offered.

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Domain Name Meeting Sports Aggregator 67

Waxing UnLyrical

JANUARY 12, 2015

Why: How does one start from scratch after building a successful blog and community? Learn how to repurpose content that performed well in 2014 in this absolutely excellent post for Top Rank Marketing from James Anderson. Around the Web Shonali Burke content strategy customer service new beginning' This is a remarkable read.

Consultant 100

Consultant Flickr Communities Blogger 100

Pixlee

APRIL 17, 2019

In recent years, brands have increasingly put social media and social media managers at the center of their overall marketing strategies — and for good reason. Social media allows brands to build strong communities and drive sales, fine-tune campaigns and get insight into market trends. Embrace Community Marketing.

Social Media 74

Social Media UGC Social Media Management Authentication 74

Pam Moore

JANUARY 19, 2020

Influencer marketing is a dynamic, living and breathing community where interactions, transactions and relationships ignite between content creators, brands and customers. We launched our Social Zoom Factor podcast in 2014 as a test to see if our audience would like it. Community still reigns and always will!

Trends 78

Trends Brands Marketing Influencer 78

Waxing UnLyrical

OCTOBER 12, 2016

And, when I decided to launch my consulting practice in 2014, I initially measured success by how many clients I had (I launched with two) and how much money I was bringing in (I was above water). She founded ep communications in 2014 after seven years of working for trade associations and think tanks. I know, I know.

Products 100

Products How To Delicious Consultant 100

Convince & Convert

JANUARY 29, 2015

Inspired by the amount of running and training stats logged by Nike+ users, the company decided that data should be doing more for the people who matter the most: their community. In the videos, the content each user sees is created from their personal Nike+ activity from 2014, plus their location and the typical weather there.

Campaign 60

Campaign Case Study Film Training 60

Convince & Convert

JANUARY 23, 2014

In an effort to raise awareness of the exhibits and collections at museums around the world, January 22, 2014 was dubbed #MuseumSelfie day. Jessica Gioglio is a Social Media Strategist based out of Boston, Massachusetts who specializes in social media content, community engagement and crisis management. Social Image of the Week'

Examples 162

Examples Social Media Content Film 162

Likeable

MAY 4, 2022

With that in the back of my mind, the opportunity to join Likeable presented itself in 2014 and I instantly felt like I was home. This side of our agency includes all of our amazing subject matter experts and makers – the folks who lead areas like creative, strategy, and paid.

MySpace 52

MySpace Meme Team Collaboration 52

Pam Moore

MARCH 19, 2020

Influencer marketing is a dynamic, living and breathing community where interactions, transactions and relationships ignite between content creators, brands and customers. We launched our Social Zoom Factor podcast in 2014 as a test to see if our audience would like it. Community still reigns and always will!

Trends 78

Trends Video Marketing Influencer 78

Convince & Convert

JUNE 27, 2014

” Holy Social Budweiser and Twitter have teamed up to present the 2014 FIFA Man of the Match. Social Pros Podcast brand communities content strategy digital marketing humanization integrated marketing social media Social Media Marketing Social Pros' via FIFA.com Nick loves this idea. Sheryl Sandberg.

Retail 146

Retail Marketing Sports Team 146

Convince & Convert

NOVEMBER 8, 2013

.” This means they have embraced the new social channels and strategies and have been partners in the process. By making themselves available to Paul’s team, the decision-makers facilitate flexibility for the content marketing strategy , something that is increasingly important in the fast-paced social media world.

Curation 139

Curation Web 2.0 Case Study Social Media 139