Convince & Convert

FEBRUARY 22, 2017

For years, social media was primarily a text-based circumstance, and social media directors were often people with a background in writing. Our 2014 report on the employment histories of guests on my Social Pros podcast found more than 50% of that unscientific sample had degrees in PR/journalism/English).

Social Media 164

Social Media Skills UGC Sample 164

Rebekah Radice

APRIL 13, 2015

As a business owner or entrepreneur, using social media to connect and appeal to consumers isn’t always as easy as it seems. Simply posting or tweeting a random thought without a strategy behind it is a recipe for disaster. In order to make an impact, you must be willing to commit to a long-term strategy.

Social Media 130

Social Media Strategy How To Real Estate 130

Laurel Papworth

NOVEMBER 3, 2014

Shares Hiya, I’m running my last 3 Day social media intensive for this year, in December. A very practical course with small group (about 10 people) – bring your laptop to set up tools for improving Facebook, Twitter, blogs, social media press releases, measurement, strategy, campaigns and so on.

Social Media 69

Social Media Press Release Class Course 69

Convince & Convert

JANUARY 5, 2014

When Amber Naslund and I wrote The NOW Revolution in 2010, we created this graphic to describe the characteristics of the ideal community manager/social media practitioner. Since then, social media – and the skills needed to succeed in it – has changed substantially. Image from Bigstock.com.

Skills 167

Skills Social Media Patterns Class 167

Mindjumpers

DECEMBER 4, 2015

Our ever-growing global network of Local Social Media Managers around the world helps us ensure contextually relevant content through social listening, content production and response management. Statistics from Internet and Mobile Association Of India reveal the growing number of India’s population using social media.

Activities 100

Activities Social Media Film Mobile 100

Hootsuite

JUNE 25, 2019

A little inspiration goes a long way when it comes to brainstorming social media contest ideas. PS: before launching your social media contest be sure to make sure it doesn’t violate the platforms’ T&Cs or R&Rs.). 7 Social media contest ideas to increase engagement. Like and/or comment to win.

Examples 111

Examples Social Media Instagram Hashtag 111

Convince & Convert

JUNE 26, 2014

In partnership with PR News , Cision polled the PR community on their social media usage to find out how they engage, which platforms they utilize, and where they spend ad dollars. To get you started, 360i offers tips on Paid and Earned Media: Building an Integrated Strategy. What does this mean?

Study 152

Study Social Media Research Survey 152

Mindjumpers

APRIL 25, 2014

Ever since Oreo proved to the world that their cookie was the most versatile, brands have been attempting to reach a similar level of ‘social media nirvana’. However this coveted marketing phenomenon now has a new competitor that is ready to steal the ‘audience engagement thunder’ in 2014. 2: Understand your audience.

Engagement 203

Engagement Tumblr Activities Communities 203

Socialmedia.biz

FEBRUARY 11, 2019

In today’s technologically advancing world, social media is transforming the way we share news and information. More than 300 million people spend at least 5 hours every day on different social networking platforms, including Facebook, Twitter, Pinterest, Youtube and Instagram. Sentiment Analysis.

Social Media 88

Social Media Sentiment Analysis Study 88

Pixlee

APRIL 17, 2019

In recent years, brands have increasingly put social media and social media managers at the center of their overall marketing strategies — and for good reason. Social media allows brands to build strong communities and drive sales, fine-tune campaigns and get insight into market trends.

Social Media 74

Social Media UGC Social Media Management Authentication 74

Ignite Social Media

NOVEMBER 9, 2016

Black Friday and its online bestie Cyber Monday are a great time of year for brands to implement a social campaign to support traditional marketing efforts. There’s a variety of ways for social media to complement your marketing plans for the holiday season; here’s a snapshot of some top approaches to consider for your brand.

Campaign 156

Campaign Social Media Retail Discount 156

Convince & Convert

JANUARY 23, 2014

From more than 57 million tags of #selfie on Instagram, to being named the Oxford Dictionaries’ 2013 word of the year , the term is now ubiquitous among social media users. But, why should social media users have all the selfie fun? Have you seen any creative uses of brands leveraging selfies in social media creative?

Examples 164

Examples Social Media Content Film 164

Twist Image

AUGUST 1, 2014

You can pick a brand (any brand) and benchmark them against these 7 deadly sins of digital marketing in 2014, and you will see where the real gaps truly lie. Here are the 7 deadly sins of digital marketing in 2014. Thinking that social media is the same as direct response. community building. social media.

Marketing 105

Marketing Analytics Mobile Paid Search 105

Pixlee

APRIL 2, 2019

Crafting a marketing strategy that is both flexible enough to allow for agile shifts within the organization, while retaining rigidity that the whole team can align with isn’t an easy task. Your community should be the core focus of your marketing strategy in the year ahead. Brand Loyalty. Ride the Wave of Emerging Trends.

Strategy 59

Strategy UGC Hotels Marketing 59

Webbiquity SMM

FEBRUARY 16, 2016

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. Social media benefits are unclear. billion in 2014. And now, the stats!

B2B 110

B2B Social Media Marketing Survey 110

Waxing UnLyrical

JULY 14, 2014

In this guest post for Jay Baer ‘s Convince and Convert, Greg Hickman explores why major brands and SMB’s can benefit from this affordable marketing strategy. 12 B2B Content Marketing Examples and Case Studies for 2014. Lee Odden showcases the best campaigns of 2014 thus far. How NOT to Run Your Social Media.

Campaign 194

Campaign SMS B2B Case Study 194

Mindjumpers

JANUARY 9, 2015

When reviewing 2014 it seems clear that localization has been a bigger challenge than first anticipated by many. Social is Local. An increasing number of agencies are now offering global Social Media services to their clients to help them succeed, e.g. managing multiple Facebook communities across several markets for global brands.

Trends 100

Trends Case Study Communities Class 100

Buffer Social

OCTOBER 1, 2018

Just a year later, in 2014, it would reach only about six percent of its fans. That means for every 100 fans of a Page, an organic post will reach, on average, only five or fewer people 1 These data are from a research by Social@Ogilvy. Is it the end of organic reach on social media? I don’t think so.

Organization 108

Organization Flipboard Social Media Company 108

Rebekah Radice

JULY 20, 2015

Do you want to improve social media productivity? Daily activities separate successful social media marketers from their peers. In this article I’ll share six social media habits to improve your marketing. 6 Habits of Highly Successful Social Media Marketers. #1: Thank you Nicole and team!

Social Media 133

Social Media Marketing Study Activities 133

Sprout Social

FEBRUARY 25, 2021

Anyone who’s worked in social media has been called a social media guru or wizard at some point in their career. When a company lists that they are seeking a "Social Media Guru" you immediately know they don't know s**t about social media. Think of it this way. Hear me out….

Social Media Management 115

Social Media Management Marketing Collaboration Skills 115

Waxing UnLyrical

SEPTEMBER 16, 2015

Social media and crisis communications has become one of the fastest growing areas of both practice and research for today’s communication landscape. Additionally, “over half of respondents (52%) feel that the benefits of using social media as a crisis communications tool outweigh the risks” (page 4).

Social Media 100

Social Media Class Conference Research 100

Social Media Strategery

JANUARY 20, 2014

For a long time, there was a perception that social media marketing was free, or at least very inexpensive. In reality, social media marketing has never been free. Most brands now know the real costs of social media marketing are not as great as the opportunity costs of bad social media strategy.

Social Media 104

Social Media Compete Cost Syndication 104

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales.

Social Media Management 76

Social Media Management B2B Social Media HootSuite 76

Sprout Social

APRIL 21, 2020

In the wake of COVID-19 , social media managers have had to reevaluate their strategies and content plans to account for changing consumer behavior. But even in a pandemic-free world, things change and businesses are thrown curveballs—and social teams are on the front lines of communicating and reacting to those changes.

How To 123

How To Social Media Management Metrics Team 123

Ignite Social Media

MAY 16, 2016

Why is your brand on social media? Hopefully the answer to that question is “to be social.” With social media being considered by many brands as part of the traditional marketing mix, it may be tempting to constantly push a commerce message, but that approach will kill your social media engagement.

Engagement 109

Engagement Social Media Class Loyalty 109

Convince & Convert

MARCH 3, 2010

I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. Forrester Research shows that from 2009-2014, U.S. In fact, a search for “social media agencies&# on Google yields more than 41 MILLION matching Web pages.

Social Media 122

Social Media Strategy CoTweet CoTweet 122

Social Media Marketing

APRIL 3, 2013

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 160

Social Media Flipboard Storify Reddit 160

Unmetric

AUGUST 2, 2019

What is their social strategy on Instagram? The brand’s content strategy centers around sports personalities adorned in Nike apparel as an inspiration to go out there and JUST DO IT. The brand added 62 million followers since 2014, a 1,343% growth in followers which is almost 32,000 followers added per day. Gucci – 35.6

Instagram 155

Instagram Brands Fashion Sports 155

Waxing UnLyrical

JANUARY 13, 2014

Why: The social media landscape is changing and we have two choices, adapt or perish. Content Shock: Why content marketing is not a sustainable strategy. Why: Bill Dorman shares his reflections on blogging, social media, and taking a step back to move forward. Blogging goals for 2014.

Consultant 196

Consultant Flickr Resources LinkedIn 196

ProBlogger

SEPTEMBER 22, 2014

It is hard to believe but the 2014 ProBlogger Training event is already last month and if I’m honest with you – I’m still reeling from it a little. Our attendees certainly like to use social media! The power of the blogger community via Cas McCullough. ProBlogger 2014 – You Were Awesome!

Eventful 47

Eventful Blogosphere Conference Blogger 47

Convince & Convert

OCTOBER 23, 2014

A photo posted by Taylor Swift (@taylorswift) on Oct 10, 2014 at 4:50pm PDT. A photo posted by Taylor Swift (@taylorswift) on Oct 10, 2014 at 3:56 PDT. The best strategy is to map out your year and understand which initiatives deserve above and beyond support. Social Media Case Studies' Track 1 #1989lyrics.

Campaign 167

Campaign Instagram Case Study Upcoming 167

Likeable

MARCH 23, 2021

Visible engagement on its own has been steadily losing appeal as a key success metric since 2014, so this change would only hasten that decline. Spurring conversation in the comment section via post copy CTAs and strong community management can keep users coming back for more. Overall engagement may drop.

Instagram 91

Instagram Metrics Influencer Campaign 91

Convince & Convert

JANUARY 15, 2015

Following a 2014 announcement to launch and experiment with BBC Instafax, a collection of :15 second Instagram video clips on popular news topics of the day, the global news outlet has re-branded the program and expanded it to new social media channels. Image via BBC Shorts Tumblr. 12 JAN: World shows solidarity with France.

News 60

News Social Media Tumblr Case Study 60

Buffer Social

OCTOBER 17, 2017

The Simple Facebook Posting Strategy That Helped us 3x Our Reach and Engagement. Here’s a summary of all the changes that are relevant to social media marketers, in reverse-chronological order. November 14, 2014: Overly promotional posts will receive less reach on Facebook. Last updated: October 2017).

List 190

List Facebook Feed Feedly 190

Convince & Convert

OCTOBER 10, 2013

Located in Sydney, Australia, the 1888 Hotel has taken a big chance by branding itself with the rapidly growing visual social media channel. The 1888 Hotel offers up to 50 Instagram users with more than 10,000 followers a free one night stay until December 2014. Case and point – the world’s first “Instagram Hotel.”

Hotels 152

Hotels Review Instagram Travel 152

Ignite Social Media

JANUARY 23, 2017

A classic example is Bud Light’s tweet from 2014. Companies need to avoid appearing tone deaf or insensitive when posting content on holidays or around news events” said Gayle Weiswasser, VP of marketing and social engagement at Homesnap. Looking for great social strategies that work all year long? Drop us a line.

Social Media 60

Social Media Discount Travel Brands 60

Pam Moore

JANUARY 19, 2020

media, blogs, podcasts, video and more via one simple domain and platform – pam.online. Brands get BRAVE with digital and social media . Even industries that in the past were slow to adopt new digital media are now experimenting with new media formats, digital platforms and technologies to break through the noise.

Trends 78

Trends Brands Marketing Influencer 78