Likeable

AUGUST 18, 2020

Our CEO, Carrie Kerpen, who started the podcast back in 2014, passed the torch this season to two of Likeable’s awesome employees, Jenn Burgess and Michelle Greenbaum. If you’re not up to speed on the happenings of the All the Social Ladies podcast , allow us to help you get there. Who’s hungry?! Titania Jordan of Bark. Make it human.

Marketing 87

Marketing Affiliate marketing Proposal Team 87

Webbiquity SMM

MAY 23, 2017

But what does this mean for brands, especially B2B vendors, that have traditionally relied on more conservative means of attracting their audiences? Here are nine distinct digital marketing strategies by brands in the B2B space, and how they’re redefining the state of the art in B2B marketing. Dig right in!

B2B 198

B2B Strategy Marketing Microsoft 198

Convince & Convert

APRIL 13, 2015

highlight to tweet) You don’t have to be a world expert, but if you can point to your expertise in your given community, you have career insurance in an unstable economic climate. In 2006, she launched her marketing strategy consulting business and by 2009 wanted to write a book. See you next week!

Proposal 60

Proposal Consultant Insurance B2B 60

Writtent Blog

NOVEMBER 1, 2013

Once you recover, it could be time to seriously rethink your strategy. It’s pretty hard to effectively create content for certain B2B brands, and GE has long been a leader in figuring out new and innovative ways to spice up their content. Quite the opposite, actually. GE Turns to Vampire-Inspired Content.

News 65

News Marketing B2B Study 65

Convince & Convert

MARCH 3, 2010

Forrester Research shows that from 2009-2014, U.S. Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group. Agencies, are there any other services you provide likely to grow 34% each year?

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Webbiquity SMM

FEBRUARY 10, 2015

Image credit: Business 2 Community. How does B2B social media marketing differ in effectiveness from B2C use? Which network drives half of all social traffic to B2B websites and blogs? 54% of B2B marketers said they have generated leads from social media. ( But only 14% trust advertisements. ( #Socialnomics 2014 ).

Statistics 50

Statistics Social Media B2B Hubspot 50

Sprout Social

JUNE 27, 2023

Senior director of campaign strategy. View this post on Instagram A post shared by The Traveling Unicorn (@thetravelingunicorn) In 2014, Wolfley joined MeUndies as a customer experience specialist where he talked to strangers about their underwear, a catalyst to launching his formal social career. Social media manager. Brand manager.

Travel 92

Travel B2B Automotive Campaign 92

Ignite Social Media

NOVEMBER 23, 2020

Then, when 2011-2014 came along, brands were able to publish organic content to their pages and generate anywhere from a 14-28% organic reach with their audience. Is Paid Social Media Worthwhile for Small Business Selling to B2B Audiences? There’s no secret sauce for B2B all up. The short answer is yes.

Advertising 187

Advertising Social Media Tips B2B 187

Webbiquity SMM

JANUARY 20, 2015

What’s more, as reported here previously , LinkedIn is the top social network for B2B marketing; 83% of marketers say they prefer to use LinkedIn for distributing B2B content. Guides to B2B Marketing on LinkedIn. ” B2B Marketing: Dominate Through LinkedIn Showcase Pages by SalesPanda.

LinkedIn 100

LinkedIn Marketing B2B Groups 100

Convince & Convert

APRIL 1, 2010

It’s a good mix of coach-speak, highlights, community service footage, and cheerleader features. Second, if you’re going to invest in a bunch of social media outposts, even if you don’t have a clear social media strategy , you should take every opportunity to link them together. So, I peeked at YouTube.

Social Media 120

Social Media Content Analysis Sports 120

Webbiquity SMM

DECEMBER 16, 2014

Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. 5 Social Media Trends for 2014: New Research by Social Media Examiner.

Social Media 245

Social Media Tumblr Marketing B2B 245

Pam Moore

DECEMBER 11, 2016

Smart marketers and leading brands both big and small know that content is at the core of every social conversation with prospects, current customers, online community members and more. The social networks simply provides a medium for brands and marketers to communicate in unique and personal ways with other human beings. Orbit Media).

Template 167

Template Templates Content NewsCred 167

Hootsuite

MAY 10, 2021

Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. For business-to-business (B2B) companies , social media can provide a means to boost brand visibility and advertise solutions to potential partners and customers. Athleta community! Build brand communities. Need proof?

Examples 145

Examples Company Social Media Apparel 145

Buffer Social

NOVEMBER 8, 2023

  If events are a key part of your content marketing strategy, then event sign-ups should be one of the numbers you regularly report on. We saw amazing organic website traffic results in our peak publishing years, 2014 to 2018. In 2014, we published 422 articles — eight blog posts a week! It was (and is!)

Metrics 98

Metrics Content Marketing Newsletter 98

Convince & Convert

MAY 25, 2010

Here are the highlights: A Colossal Opportunity According to Forrester research, from 2009 – 2014, the average annual growth rate in digital marketing expenditures in the U.S. It’s a journey that’s similar to my own when I merged my digital agency (Mighty Interactive) to Off Madison Ave in 2005. Im Jay Baer.

Marketing 123

Marketing Social CRM Conference Social Media 123

The Social Media Hat

MAY 6, 2016

In fact, latest research puts this number at 122% more per ad unit than in 2014. This could be a post on a trending topic, a topic that you know is very important to your community or a post promoting evergreen content – topics that are consistently helpful to your audience. Facebook advertising can be a maze for new businesses.

Facebook 149

Facebook Feed Feedly News 149

Webbiquity SMM

OCTOBER 8, 2013

What are the best strategies for promoting social content (and which bad ideas should be avoided)? Find the answers to those questions and many others here in more than 20 of the best social media marketing guides, strategies, tips and tactics of 2013 thus far. Social Media Marketing Guides, Strategies and Tactics.

Social Media 207

Social Media ROI B2B Marketing 207

Oktopost

AUGUST 13, 2019

Consider this: You look at a company’s LinkedIn page and see that: (a) their profile picture is a low-res GIF of their logo and (b) their banner image is a blurry group photo from the 2014 company picnic. Showing off your job title is great, but you should be optimizing every letter in the headline field to further your marketing strategies.

LinkedIn 110

LinkedIn Company Tips B2B 110

Buffer Social

NOVEMBER 13, 2017

While much of the focus over the last few years has been on perfecting our Facebook and Instagram marketing strategies, LinkedIn has been silently growing their user base to more than 500 million users. In the long-term, this will be a game-changer for marketers and brands in the B2B space. The reason for this sudden growth?

LinkedIn 112

LinkedIn Microsoft B2B Marketing 112

Webbiquity SMM

JANUARY 17, 2011

How are consumers and b2b decision makers using social media in their buying processes? How do social media marketing strategies in small businesses differ from those in larger enterprises? Roundup of the Top Internet and Social Media Statistics by Awareness Community. billion by 2014. B2B Marketing and Social Media.

Research 210

Research Social Media B2B Marketing 210

Sprout Social

FEBRUARY 10, 2022

Food for thought: 70% of marketers say that consistent branding is the most important element of building a community and retaining customers. Whether motivated by new leadership or customer feedback, a rebrand on social is the perfect way to communicate your updated mission. You’re struggling to stand out in your industry.

Social Media 117

Social Media How To Press Release Sentiment 117

Rebekah Radice

APRIL 11, 2016

The NBA is a perfect example of a brand that’s nailed the Twitter strategy. Compared to many B2C customer oriented social platforms, LinkedIn focuses on cultivating B2B relationships. Share great content, get involved in the conversation, become a part of the community. — NBA (@NBA) April 11, 2016.

Sites 114

Sites Social Media How To LinkedIn 114

Webbiquity SMM

NOVEMBER 12, 2013

How does social media use differ in B2B vs. B2C companies? e-Strategy Trends ). e-Strategy Trends ). Visibility is vital, so every brand needs a comprehensive strategy for optimizing their overall web presence. B2B Marketing Insider ). B2B Social Media Marketing Stats and Facts. Brandpoint ). eMarketer ).

Statistics 226

Statistics Social Media B2B Journal 226

Webbiquity SMM

MARCH 31, 2015

Find the answers to those questions and more here in almost two dozen of the best guides to business blogging strategy and tactics of the past year. Six Blogging Strategy Guides. ” Corporate blogging guide: strategy and tips by i-SCOOP. ** 5 STARS. B2B Blogging: Beyond the Basics by MLT Creative on SlideShare.

Tips 100

Tips Statistics Hubspot Resources 100

Webbiquity SMM

JANUARY 5, 2016

4 Steps to Get Business Results from Your Content Marketing Strategy by Content Marketing Institute. Does your content marketing strategy tie to your business goals? This four-step guide from Mark Walker shows you how to take a sound content marketing strategy through to measurement via great planning and execution.

Content 60

Content B2B Marketing Hubspot 60

Kikolani

SEPTEMBER 27, 2016

In fact, traditional digital marketing is failing: ad blocker usage grew by 41% between 2014 and 2015, and a Google study found that 56% of ad impressions are never seen by internet users. 55% of B2B marketers and 59% of B2C marketers plan on increasing their content marketing spending in 2016. Image courtesy of Oracle.com.

Tools 60

Tools Content Marketing ROI 60

Kikolani

SEPTEMBER 27, 2016

In fact, traditional digital marketing is failing: ad blocker usage grew by 41% between 2014 and 2015, and a Google study found that 56% of ad impressions are never seen by internet users. 55% of B2B marketers and 59% of B2C marketers plan on increasing their content marketing spending in 2016. Image courtesy of Oracle.com.

Tools 60

Tools Content Marketing ROI 60

Webbiquity SMM

SEPTEMBER 22, 2015

Based on one of his conference presentations, Ian Anderson Gray showcases seven tools “that can help you be more effective and efficient” at managing your social media marketing activities, such as Friends+Me (which is “similar to Buffer but allows you to repost to your Google+ profiles, pages, communities and collections.

Review 100

Review Tools Social Media HootSuite 100

Webbiquity SMM

APRIL 27, 2021

Social media and influencer marketing have each significantly impacted the work of B2B marketers. But the two combined have changed B2B marketing in profound, evolving, and still not completely understood ways. B2B marketers started to realize they needed to produce content people actually wanted to read.

B2B 318

B2B Influencer Social Media BuzzStream 318

Webbiquity SMM

APRIL 29, 2014

It needs to be part of a larger, coordinated strategy encompassing owned, earned and paid media: web presence optimization (WPO). event sponsorships, community outreach, analyst coverage, trade association membership) components. event sponsorships, community outreach, analyst coverage, trade association membership) components.

Brands 204

Brands SEO Press Release Engineering 204

agora pulse

AUGUST 19, 2020

Choosing your strategy will depend on your own social media KPIs and these will be unique to each brand. That’s because blogs are now 53% longer than they were in 2014 and require matching graphics, GIFs, and SEO to be effective. Builds an active community . This strategy nets 3.5 Pros for Creating Content.

Curation 130

Curation Content Curata Flipboard 130

Sprout Social

OCTOBER 17, 2016

Social media marketing evolved from something only a few cutting-edge brands did to an integral piece of every company’s marketing strategy. Set your strategy up for success right out the gate by choosing the best social networks for your brand. Use that as a starting point to build your own strategy.

Social Media 40

Social Media Marketing Hashtag LinkedIn 40

Visually SM

OCTOBER 20, 2014

This post was originally published on Feb 4, 2014, and updated on Dec 2015. In addition to publisher and scheduling tools, the streamlined community management platform makes it easy to create custom workflows to make sure the needs of all customers and fans are being addressed.

Social Media Management 100

Social Media Management Tools Social Media HootSuite 100