Visually SM

JANUARY 26, 2015

Here are five of the top B2B Instagram feeds and some tips on how big brands use the image-sharing service as part of their business to business marketing strategy. A photo posted by Microsoft (@microsoft) on Dec 22, 2014 at 11:34am PST. A photo posted by IBM (@ibm) on Nov 12, 2014 at 8:09am PST. Join us: IBM.co/ibmjobs.

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Oktopost

MARCH 3, 2021

Listen to the Podcast Now: For more thoughtful discussion with renowned marketing leaders, subscribe to our channel B2B Marketing Now wherever you listen to podcasts or catch us on Apple Podcasts , Spotify or follow Oktopost on LinkedIn. Podcast Episode Summary. And let’s just say, it’s not easy. More About Tyler Lessard.

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Wikipedia Video B2B Apple 84

Janet Fouts

AUGUST 18, 2014

In his book There is no B2B or B2C: It’s Human to Human H2H. Learn Mindful Social Media Strategy. If you want to learn more about how to create a social media strategy that is mindful and effective, I’m leading a webinar for the Foundation Center on September 10, 2014. I tell my friends about it. I blog about it.

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Strategy Tools Social Media Management Loyalty 165

Oktopost

JULY 28, 2022

Want to hear more from renowned B2B marketing leaders? Jennifer Gutman passionately believes that social media is the anchor of any successful B2B marketing strategy and is currently serving as the Director of Customer Marketing at Oktopost. Radically Transparent is a podcast geared towards the modern-day B2B marketer.

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B2B Apple Sample Samples 62

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales. Engage with your customers on social media.

Social Media Management 76

Social Media Management B2B Social Media HootSuite 76

Oktopost

NOVEMBER 28, 2021

Rich is a B2B intent data extraordinaire and SaaS sales VP with 13 years of experience across a number of sales and leadership functions within TechTarget. When it comes to success in B2B, Rich knows buyer activity matters because it shows the real demand organizations would otherwise miss. Catch all episodes here. Meet Rich Stone.

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Data B2B Apple Fashion 69

Webbiquity SMM

DECEMBER 16, 2013

Line Up Your B2B Content with your Customer’s Goals by Business2Community. ** 5 STARS. 59% of B2B marketers consider blogs their most valuable channel. • The State of B2B Content Marketing: Tactics, Sharing Tools and Metrics [INFOGRAPHIC] by Social Media Today. 3: 18 of the Best Content Marketing Strategy Guides of 2013. #4:

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Content Marketing B2B Journal 201

Oktopost

SEPTEMBER 8, 2022

Want to hear more from renowned B2B marketing leaders? In Matt’s opinion, media literacy means taking what you need from articles, blogs, and websites and applying it to your marketing strategy instead of being swayed by what is sensational right now. Wired to be Wowed, 2014. Catch all episodes here. Episode Summary. Background.

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Engagement Training Apple Conference 131

Writtent Blog

DECEMBER 22, 2013

Inbound marketing is a rapidly-changing field, which is why opportunities to learn the latest strategies and best practices from thought leaders are invaluable. The 2014 Carnegie Conference – January 30-31, 2014. The Social Media Strategies Summit – February 4-6, 2014. February 10-12, 2014.

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Conference Marketing Education Hubspot 60

Waxing UnLyrical

JULY 14, 2014

In this guest post for Jay Baer ‘s Convince and Convert, Greg Hickman explores why major brands and SMB’s can benefit from this affordable marketing strategy. 12 B2B Content Marketing Examples and Case Studies for 2014. Why: How are B2B brands achieving results with content marketing?

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Campaign SMS B2B Case Study 194

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales. Engage with your customers on social media.

Social Media Management 40

Social Media Management B2B Social Media HootSuite 40

Jeff Esposito

JANUARY 21, 2014

Content marketing is alive and healthy in 2014 and it’s not leaving anytime soon. In fact, 92% of B2B marketers say they are budgeting for it, which is a sure sign that content marketing here to stay. Here are seven of the biggest trends in content marketing that are gaining momentum in 2014. But how has it evolved?

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Trends Content Marketing Press Release 37

Waxing UnLyrical

JANUARY 17, 2014

January 7th saw the first #measurePR chat of 2014 being curated from Kolkata, India. Our guest was the super smart B2B Marketing Strategist Eric Wittlake , whom I hounded until he agreed to be a guest on the chat. “Would you view #PR as more outbound communications, or also instrumental in inbound/content strategy?”

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Press Release B2B Curation Consultant 182

Rebekah Radice

APRIL 13, 2015

Simply posting or tweeting a random thought without a strategy behind it is a recipe for disaster. In order to make an impact, you must be willing to commit to a long-term strategy. Kickstart a Social Media Strategy. Before you pull the trigger on your social media strategy, know the how, what and why behind each social network.

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Social Media Strategy How To Real Estate 130

Webbiquity SMM

JANUARY 28, 2020

Though the idea of pulling all of your organization’s social media feeds into a central hub has been around since at least 2014 , they still haven’t found wide use outside of trade shows and corporate events. Check out different approaches and options to determine if this should be part of your digital marketing strategy.

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Social Media UGC Aggregator Eventful 168

Social Media Strategies Summit

OCTOBER 21, 2021

Wherever he posts, Scudamore’s social presence is universally upbeat, offering personal insights, strategies, and motivational messages that have played a part in his business success. 6 of the Best B2B Brands on Social Media Now. As you can see from the links above, he’s everywhere. Aaron Levie. Profiles: LinkedIn. Mary Barra.

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Social Media Startup LinkedIn Telecommunications 212

Convince & Convert

DECEMBER 10, 2015

” He recently authored the book, “Marketing Automation for Dummies,” which was published by Wiley in 2014. ” He admits that marketing was never a dream of his, which he claims is far from unique, “If there is anyone who ever said, ‘I want to be a B2B marketer,’ God bless them.

Strategy 60

Strategy How To Marketing B2B 60

Webbiquity SMM

JANUARY 19, 2016

And that usage isn’t all selfies and cat videos; both consumer and B2B purchases are influenced by social content. 46% of B2B marketers say they’re not sure whether any social channels have generated revenue for their businesses. 64% of sales reps say they closed at least one deal in 2014 directly from social media use.

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Social Media Marketing Survey Metrics 100

Jeff Esposito

JANUARY 21, 2014

Content marketing is alive and healthy in 2014 and it’s not leaving anytime soon. In fact, 92% of B2B marketers say they are budgeting for it, which is a sure sign that content marketing here to stay. Here are seven of the biggest trends in content marketing that are gaining momentum in 2014. But how has it evolved?

Trends 20

Trends Content Marketing Press Release 20

Convince & Convert

MAY 27, 2014

Something old and something new is a great philosophy with which to power an awesome outreach marketing strategy. They are owned by a B2B parent company and debuted their consumer site in early 2014. Hollywood Branded hit that nail on the head with a project they recently did for their client, PassionRoses.

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Case Study Study Influencer Project 145

Convince & Convert

DECEMBER 1, 2014

If you’re serious about content marketing, you probably need two things for 2015: First, you need a content marketing strategy (I created a free framework about that right here ). 70% of B2B content marketers created more content in 2014 than 2013, and that trend will not be abating. Second, you probably need more content.

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Analytics Content How To Software 164

Small Business Mavericks

SEPTEMBER 21, 2015

In fact, while it is used quite extensively (as of November 2014, 300 hours of video are uploaded to YouTube every minutes), I’d say it’s still a bit under-used. While 73% of B2B marketers use video in their content marketing strategy, they aren’t using video exclusively. Here’s why.

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Video Marketing Case Study Mobile 70

Writtent Blog

JULY 10, 2013

Cultural shifts can eat a weak marketing strategy for lunch, which is why it’s crucial for small businesses to immerse themselves in the realities of mobile, and adapt to the change. Mobile devices will account for 25% of global internet traffic by 2014. Mobile Marketing Statistics on Strategy. Source: HubSpot ). There are 6.8

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Statistics Mobile comScore Marketing 108

Writtent Blog

MAY 20, 2014

If you’re behind the content marketing curve, now’s the time to get caught up — here are 17 content marketing trends relevant to 2014. 87% of B2B content marketers are active on social media, while 81% (the runner-up content marketing tactic) have articles on their websites. Content Marketing Content Strategy'

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Trends Content Marketing Curation 95

Convince & Convert

MARCH 2, 2015

His 2014 book “What Happens in Vegas Stays on YouTube” was recently nominated for a Pulitzer Prize, and he was voted the second most likable author in the world (second only to Harry Potter creator, J.K. There is no reason you can’t stay ahead of the curve by utilizing video content as part of your content strategy.

Content 60

Content Marketing B2B Journal 60

Convince & Convert

MARCH 4, 2016

With a solid strategy in place, you’ll have specific goals to measure and be able to effectively find out what tools you need in order to be successful. 79% of B2B marketers believe social media is an effective marketing channel, but you must be able to provide data and facts using your marketing software. Integrated CRM.

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ROI Statistics Software Metrics 60

Webbiquity SMM

MAY 23, 2017

But what does this mean for brands, especially B2B vendors, that have traditionally relied on more conservative means of attracting their audiences? Here are nine distinct digital marketing strategies by brands in the B2B space, and how they’re redefining the state of the art in B2B marketing. Dig right in!

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B2B Strategy Marketing Microsoft 198

Likeable

AUGUST 18, 2020

Our CEO, Carrie Kerpen, who started the podcast back in 2014, passed the torch this season to two of Likeable’s awesome employees, Jenn Burgess and Michelle Greenbaum. If you’re not up to speed on the happenings of the All the Social Ladies podcast , allow us to help you get there. Make it human.

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Marketing Affiliate marketing Team Proposal 87

Convince & Convert

APRIL 13, 2015

In 2006, she launched her marketing strategy consulting business and by 2009 wanted to write a book. In the beginning, her business was pounding the pavement meeting with clients for her marketing strategy consulting business. She started college at age 14, finished at 18, and then went on to receive a masters degree in theology.

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Proposal Consultant Insurance B2B 60

Writtent Blog

NOVEMBER 1, 2013

Once you recover, it could be time to seriously rethink your strategy. It’s pretty hard to effectively create content for certain B2B brands, and GE has long been a leader in figuring out new and innovative ways to spice up their content. Quite the opposite, actually. GE Turns to Vampire-Inspired Content.

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News Marketing B2B Study 65

Sprout Social

FEBRUARY 27, 2017

Statista recorded new Twitter users grew by 43 million year over year in 2014, but only by 9 million in 2016. On the other hand, new Instagram users increased by 150 million year over year in 2014 and has since successfully grown by 100 million new users each year. Don’t believe us? Not bad for a year’s work, right?

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Statistics Social Media LinkedIn Instagram 40

Convince & Convert

MARCH 3, 2010

Forrester Research shows that from 2009-2014, U.S. If you are interested we formalised this approach as an overarching digital marketing strategy when we set up our agency in the UK. Agencies, are there any other services you provide likely to grow 34% each year? You just did so very succinctly and sounded so much better than I do.

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Social Media Strategy CoTweet CoTweet 121

Webbiquity SMM

FEBRUARY 10, 2015

How does B2B social media marketing differ in effectiveness from B2C use? Which network drives half of all social traffic to B2B websites and blogs? 54% of B2B marketers said they have generated leads from social media. ( And yet – 80% of brands advertised on social media sites in 2014. B2B Marketing Insider ).

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Statistics Social Media B2B Hubspot 50

Oktopost

OCTOBER 12, 2022

Want to hear more from renowned B2B marketing leaders? In any B2B sales cycle, knowledge equals power. Jennifer Gutman passionately believes that social media is the anchor of any successful B2B marketing strategy and is currently serving as the Director of Customer Marketing at Oktopost. Catch all episodes here.

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Hubspot B2B Apple Data 118

Oktopost

SEPTEMBER 30, 2022

Want to hear more from renowned B2B marketing leaders? Jennifer Gutman passionately believes that social media is the anchor of any successful B2B marketing strategy and is currently serving as the Director of Customer Marketing at Oktopost. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube.

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Data Engagement Hubspot B2B 118

Ignite Social Media

NOVEMBER 23, 2020

Then, when 2011-2014 came along, brands were able to publish organic content to their pages and generate anywhere from a 14-28% organic reach with their audience. Is Paid Social Media Worthwhile for Small Business Selling to B2B Audiences? There’s no secret sauce for B2B all up. The short answer is yes.

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Advertising Social Media Tips B2B 187

SalesChoice

OCTOBER 4, 2016

The company expects this strategy to result in $20 million in additional revenue when rolled out globally. Adults learn and behave in different ways – so automating B2B sales tasks with more cognitive science approaches must take advantage of diverse adult learning styles in software design (user interface) approaches.

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Software Patterns Applications B2B 20