Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales. Engage with your customers on social media.

Social Media Management 40

Social Media Management B2B Social Media HootSuite 40

Buffer Social

NOVEMBER 8, 2023

We saw amazing organic website traffic results in our peak publishing years, 2014 to 2018. In 2014, we published 422 articles — eight blog posts a week! “My days are spent overseeing and creating content around how B2B marketers can use events as one of their top revenue-driving channels.” It was (and is!)

Metrics 98

Metrics Content Marketing Newsletter 98

Social Media Strategies Summit

OCTOBER 21, 2021

And for another, the business community seems to like it too. Mary Barra has been chair and CEO of General Motors since the start of 2014, making her the first female chief exec of a so-called “Big Three” car manufacturer. 6 of the Best B2B Brands on Social Media Now. Only 12% disagree. Mary Barra. Profiles: LinkedIn.

Social Media 211

Social Media Startup LinkedIn Telecommunications 211

Devumi

SEPTEMBER 26, 2014

If you want some LinkedIn profile tips that will help you create a perfect page for B2B leads, read on and I’ll cover 6 important points. good, now read on to discover the LinkedIn profile tips that will truly set you apart in the B2B world! — Forbes (@Forbes) September 26, 2014. Got the basics of posting?

LinkedIn 87

LinkedIn Tips B2B Hubspot 87

Buffer Social

NOVEMBER 13, 2017

” Now, as we close out 2017, it’s clear that LinkedIn is quickly becoming a force to be reckoned with in the world of B2C and B2B marketing. In the long-term, this will be a game-changer for marketers and brands in the B2B space. But what does this mean for B2C and B2B companies? Becoming a content-first platform.

LinkedIn 112

LinkedIn Microsoft B2B Marketing 112

Hootsuite

MAY 10, 2021

For business-to-business (B2B) companies , social media can provide a means to boost brand visibility and advertise solutions to potential partners and customers. Athleta community! In 2014, IKEA teamed up with Brandwatch to open a Listening Hub. Build brand communities. Give back to the community. Key takeaways.

Examples 145

Examples Company Social Media Apparel 145

Socialmedia.biz

FEBRUARY 25, 2019

Whether you’re a close-knit, community-focused, small business or a multinational conglomerate, social media plays an important role in how people perceive, discover and engage with your brand. Airways unintentionally uses an inappropriate image: In 2014, @ElleRafter tweeted to the U.S. Almost 58.6% Almost 58.6%

Social Media 103

Social Media Brands Template Templates 103

Convince & Convert

JULY 7, 2014

I’m by no means a Vaynerchuk-esque investment mogul, but here’s where I’m at as of July 7, 2014: Addvocate – Employee Activation in Social I’m probably most involved day-to-day with this company, as I’m also on the board of directors. It’s a game-changer for B2B. Two reasons for that.

Startup 168

Startup Crowdsourcing Badge B2B 168

Likeable

AUGUST 18, 2020

Our CEO, Carrie Kerpen, who started the podcast back in 2014, passed the torch this season to two of Likeable’s awesome employees, Jenn Burgess and Michelle Greenbaum. If you’re not up to speed on the happenings of the All the Social Ladies podcast , allow us to help you get there. Who’s hungry?! Titania Jordan of Bark. Make it human.

Marketing 87

Marketing Affiliate marketing Proposal Team 87

The Social Media Hat

MAY 6, 2016

In fact, latest research puts this number at 122% more per ad unit than in 2014. This could be a post on a trending topic, a topic that you know is very important to your community or a post promoting evergreen content – topics that are consistently helpful to your audience. Facebook advertising can be a maze for new businesses.

Facebook 155

Facebook Feed Feedly News 155

Diva Marketing Blog

MARCH 13, 2014

In 2014, websites, blogs, social networks influence how we tell and pass along our stories. One of the most significant is the expectations of our audiences/communities for on-going content for our websites, blogs, social networks. Brands must also provide the content or stories that are relevant to their audiences/community.

How To 91

How To B2B Social Networking Report 91

Convince & Convert

FEBRUARY 16, 2015

iSocialFanz Tweet This A Passion for Change Brian Fanzo partnered with Daniel Newman halfway through 2014 to continue to build what Daniel had started as BroadSuite Consulting. One trend Brian is excited to see is brands truly connecting with their communities. It’s because that influence is directly tied to that community.

Apple 60

Apple Curation B2B Influencer 60

agora pulse

AUGUST 19, 2020

That’s because blogs are now 53% longer than they were in 2014 and require matching graphics, GIFs, and SEO to be effective. Builds an active community . He’s all about sharing recipes, giving credit to creators, and building an online community. This is the biggest negative of creating content. Check out his Ministry of Food.

Curation 130

Curation Content Curata Flipboard 130

Writtent Blog

NOVEMBER 1, 2013

It’s pretty hard to effectively create content for certain B2B brands, and GE has long been a leader in figuring out new and innovative ways to spice up their content. Perhaps all you need to put an exciting twist on your B2B brand is to incorporate vampires, werewolves, or some other trending monster.

News 65

News Marketing B2B Study 65

Rebekah Radice

APRIL 13, 2015

Are you looking to make B2B connections or B2C? Pinterest was the fastest growing social network in 2014, growing by a whopping 97 percent! Whether it’s a community event or your latest blog post, pin your content to offer insight into your business. Neighborhood or community meetings. How can you get started?

Social Media 130

Social Media Strategy How To Real Estate 130

Convince & Convert

APRIL 13, 2015

highlight to tweet) You don’t have to be a world expert, but if you can point to your expertise in your given community, you have career insurance in an unstable economic climate. Social Pros Podcast b2b marketing content creation content marketing digital marketing social media Social Media Marketing Social Pros thought leadership'

Proposal 60

Proposal Consultant Insurance B2B 60

Rebekah Radice

APRIL 11, 2016

Compared to many B2C customer oriented social platforms, LinkedIn focuses on cultivating B2B relationships. Share great content, get involved in the conversation, become a part of the community. And don’t forget Communities and their ability to help you connect with like-minded individuals. Complete your profile.

Sites 114

Sites Social Media How To LinkedIn 114

Visually SM

OCTOBER 20, 2014

This post was originally published on Feb 4, 2014, and updated on Dec 2015. In addition to publisher and scheduling tools, the streamlined community management platform makes it easy to create custom workflows to make sure the needs of all customers and fans are being addressed.

Social Media Management 100

Social Media Management Tools Social Media HootSuite 100

Webbiquity SMM

MAY 23, 2017

But what does this mean for brands, especially B2B vendors, that have traditionally relied on more conservative means of attracting their audiences? Here are nine distinct digital marketing strategies by brands in the B2B space, and how they’re redefining the state of the art in B2B marketing. Did anybody say B2B is boring?

B2B 198

B2B Strategy Marketing Microsoft 198

Webbiquity SMM

FEBRUARY 10, 2015

Image credit: Business 2 Community. How does B2B social media marketing differ in effectiveness from B2C use? Which network drives half of all social traffic to B2B websites and blogs? 54% of B2B marketers said they have generated leads from social media. ( But only 14% trust advertisements. ( #Socialnomics 2014 ).

Statistics 50

Statistics Social Media B2B Hubspot 50

Kikolani

SEPTEMBER 27, 2016

In fact, traditional digital marketing is failing: ad blocker usage grew by 41% between 2014 and 2015, and a Google study found that 56% of ad impressions are never seen by internet users. 55% of B2B marketers and 59% of B2C marketers plan on increasing their content marketing spending in 2016.

Tools 60

Tools Content Marketing ROI 60

Kikolani

SEPTEMBER 27, 2016

In fact, traditional digital marketing is failing: ad blocker usage grew by 41% between 2014 and 2015, and a Google study found that 56% of ad impressions are never seen by internet users. 55% of B2B marketers and 59% of B2C marketers plan on increasing their content marketing spending in 2016.

Tools 60

Tools Content Marketing ROI 60

ProBlogger

APRIL 14, 2014

The objective of this post is not to brag but rather share data insights with the blogging community to get feedback. The #5 best performer on SearchDecoder, 7 Lessons for Effective B2B Content Marketing via the Maersk Line Case Study , drew in eager students quickly. Top 10 Most Popular Posts on SearchDecoder Blog in 2013.

Case Study 55

Case Study Curation Study Startup 55

Sprout Social

JUNE 27, 2023

View this post on Instagram A post shared by The Traveling Unicorn (@thetravelingunicorn) In 2014, Wolfley joined MeUndies as a customer experience specialist where he talked to strangers about their underwear, a catalyst to launching his formal social career. Many B2B brands are concerned about proving the ROI of social.

Travel 93

Travel B2B Automotive Campaign 93

Webbiquity SMM

JANUARY 20, 2015

What’s more, as reported here previously , LinkedIn is the top social network for B2B marketing; 83% of marketers say they prefer to use LinkedIn for distributing B2B content. Guides to B2B Marketing on LinkedIn. ” B2B Marketing: Dominate Through LinkedIn Showcase Pages by SalesPanda.

LinkedIn 100

LinkedIn Marketing B2B Groups 100

Webbiquity SMM

DECEMBER 16, 2014

5 Social Media Trends for 2014: New Research by Social Media Examiner. ” 24 Social Media Tips For The DIY Social Media Marketer In 2014 by Idea Girl Marketing. She notes however that results vary between men and women, B2C vs. B2B audiences, and sometimes even significantly between different studies. do that for me?”

Social Media 245

Social Media Tumblr Marketing B2B 245

ProBlogger

NOVEMBER 30, 2016

Simply put, if your words lack value for your readers, you won’t be able to build an audience and a community around your writing. Research by the Content Marketing Institute conducted in 2014 shows that roughly half of the B2B bloggers in the United States have trouble pinpointing the value of their content.

Content 20

Content How To Metrics Blogger 20

Convince & Convert

APRIL 1, 2010

It’s a good mix of coach-speak, highlights, community service footage, and cheerleader features. In a world where company employees from Legos reward their most die hard fans by engaging with them in their online communities, what better vertical to do something similar than with professional sports? So, I peeked at YouTube.

Social Media 120

Social Media Content Analysis Sports 120

Sprout Social

FEBRUARY 10, 2022

Food for thought: 70% of marketers say that consistent branding is the most important element of building a community and retaining customers. Whether motivated by new leadership or customer feedback, a rebrand on social is the perfect way to communicate your updated mission. You’re struggling to stand out in your industry.

Social Media 118

Social Media How To Press Release Sentiment 118

Webbiquity SMM

JANUARY 17, 2011

How are consumers and b2b decision makers using social media in their buying processes? Roundup of the Top Internet and Social Media Statistics by Awareness Community. Social Media Facts & Figures for B2B Sales by Inside View. billion by 2014. B2B Marketing and Social Media. Twitter has the fifth oldest.

Research 210

Research Social Media B2B Marketing 210

Webbiquity SMM

OCTOBER 8, 2013

Can social media help shorten b2b sales cycles? Mike Keating reports on how manufacturers are successfully using social media to increase awareness and sales, including blogs, YouTube, SlideShare, Quora, and most importantly, LinkedIn: “LinkedIn is the preferred social networking venue for B2B and B2G. by Social-Hire.

Social Media 207

Social Media ROI B2B Marketing 207

Oktopost

AUGUST 13, 2019

Consider this: You look at a company’s LinkedIn page and see that: (a) their profile picture is a low-res GIF of their logo and (b) their banner image is a blurry group photo from the 2014 company picnic. LinkedIn is where businesses are at, which makes it a fantastic place to find B2B leads and make connections with possible future clients.

LinkedIn 110

LinkedIn Company Tips B2B 110

Convince & Convert

MAY 25, 2010

Here are the highlights: A Colossal Opportunity According to Forrester research, from 2009 – 2014, the average annual growth rate in digital marketing expenditures in the U.S. It’s a journey that’s similar to my own when I merged my digital agency (Mighty Interactive) to Off Madison Ave in 2005. All rights reserved.

Marketing 123

Marketing Social CRM Conference Social Media 123

Webbiquity SMM

NOVEMBER 12, 2013

How does social media use differ in B2B vs. B2C companies? Just 9% of B2B decision makers consider vendor content trustworthy vs. 67% who trust research from professional associations, 50% from industry organizations, 44% from analyst reports, and 40% from independent product reviews. ( B2B Marketing Insider ). eMarketer ).

Statistics 226

Statistics Social Media B2B Journal 226

Convince & Convert

MARCH 3, 2010

Forrester Research shows that from 2009-2014, U.S. Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group. Agencies, are there any other services you provide likely to grow 34% each year?

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Webbiquity SMM

MARCH 31, 2015

B2B Blogging: Beyond the Basics by MLT Creative on SlideShare. The State Of Blogging 2014 [Research – Charts] by Heidi Cohen. ** 5 STARS. ” 30 Tips to Freshen-up & Rock Your Blog in 2014 by Pam Moore. ” The Pros And Cons Of A Guest Blogging Strategy In 2014 by BirdBrain Logic.

Tips 100

Tips Statistics Hubspot Resources 100

Webbiquity SMM

APRIL 27, 2021

Social media and influencer marketing have each significantly impacted the work of B2B marketers. But the two combined have changed B2B marketing in profound, evolving, and still not completely understood ways. B2B marketers started to realize they needed to produce content people actually wanted to read.

B2B 318

B2B Influencer Social Media BuzzStream 318