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Three Digital Marketing Trends for 2014 and Beyond

Convince & Convert

Jay Baer coined the word Youtility and it’s the title of his NY Times best selling book, Youtility – Why Smart Marketing is about Help not Hype. Social listening is also for proactive company actions like product innovation, marketing sideways, and sales. We will see more and more traction with Youtility as we roll into 2014.

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Zenith Social Media Marketing Conference – An Event Not to Miss!

Webbiquity SMM

The Zenith Social Media Marketing Conference is fast approaching, coming up on Thursday, May 22, in Duluth, Minnesota. Lisa Buyer ( @lisabuyer ), smart and engaging online public relations pro and author of the phenomenal new book, Social PR Secrets. See you there!

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6 Speakers You Shouldn’t Miss at Pubcon Austin 2014

Bill Hartzer

There are three session tracks covering the latest local social media and search-related research, and some awesome speakers with some great presentations. I’ll be presenting with Eric Enge on Social Signals and SEO , so make sure you don’t miss that one if you’re going to be attending the conference in Austin.

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3 Things You Don’t Know About Social Media Monitoring

Waxing UnLyrical

Advanced social media monitoring skills are a critical component of effective social media communications. This is why social media monitoring training is so important. Here are the top 3 reasons why social media monitoring has become riskier than ever: 1. Guest Post by Eric Schwartzman .

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3 Big Questions for Social in 2014: Celebrating 100 Episodes of Social Pros

Convince & Convert

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. “Social used to be the last part of the conversation. The Big 3 Heading into 2014. This week the world saw the Social Pros Podcast turn 100 – episodes, that is. Listen Now. Download the audio file: [link].

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Are Social Media Jobs About to Disappear

Convince & Convert

Social media has had as much impact on companies and their customers as any technological advance ever, because social fundamentally changes the relationship between those parties from its historical norm – which is “master” and “servant” – to something closer to a relationship among peers.

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21 People I Want to Hear Speak at Pubcon NOLA 2014

Bill Hartzer

The PubCon conference, being held in New Orleans March 17 to March 20, 2014 at the New Orleans Convention Center , is a great conference that I’m attending and speaking at next week. I prefer the organic SEO-related sessions and the social media sessions, so my list is probably going to be a little biased towards those sessions.