Convince & Convert

DECEMBER 13, 2013

Gary Vaynerchuk – entrepreneur, CEO of VaynerMedia , and author – joins the Social Pros Podcast this week to discuss his brand new book Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy, Social World ; how to deal with haters; and making sure to read the room. Book Giveaway! Listen Now.

Social Media 150

Social Media Content Case Study Retail 150

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales.

Social Media Management 76

Social Media Management B2B Social Media HootSuite 76

The Realtime Report

APRIL 17, 2014

KLM – known for creativity in social media marketing – came in second, with 6,691. KLM was one of the first to offer 24-hour social media customer service on Twitter and YouTube, and even began displaying customer service response times on the brand’s Twitter account back in November 2013.

Airlines 178

Airlines Twitter Statistics Industry 178

Bill Hartzer

JANUARY 14, 2014

Jennifer wrote a book called Domain Names Rewired, and is a keynote speaker here at NamesCon 2014 in Las Vegas, Nevada. The IT folks, marketing, CEOs need to think differently. But pretty soon, we are going to have a lot of brands marketing these new TLDs. Thomas Watson of IBM said there was a word market for 5 computers.

Domain Name 87

Domain Name Airlines Insurance Microsoft 87

Twist Image

FEBRUARY 7, 2014

It''s a concept often written about in these posts and it''s an ideology that was created to force brands to start thinking about true customer-centricity instead of business and brand-driven silos (also check out my second business book, CTRL ALT Delete ). What is the point of a website in 2014? That is the question.

Mobile 104

Mobile Analytics Conversation Engineering 104

Social Media Marketing

APRIL 3, 2013

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 160

Social Media Flipboard Storify Reddit 160

Convince & Convert

JANUARY 29, 2014

Copyright (c) 2014 by the author and reprinted by permission of Palgrave Macmillan, a division of Macmillan Publishers Ltd. Steve McKee is the president of McKee Wallwork & Company, an integrated marketing agency that specializes in revitalizing stalled, stuck and stale brands. About the Steve McKee: Follow @SteveMcKee.

Marketing 154

Marketing Sentiment Cost Brands 154

Likeable

AUGUST 18, 2020

If you’re not up to speed on the happenings of the All the Social Ladies podcast , allow us to help you get there. Our CEO, Carrie Kerpen, who started the podcast back in 2014, passed the torch this season to two of Likeable’s awesome employees, Jenn Burgess and Michelle Greenbaum. How can we use social media for social good?

Marketing 87

Marketing Affiliate marketing Proposal Team 87

Waxing UnLyrical

MARCH 30, 2015

So if your marketing feels as if it might be in a rut (already!), Here are some ideas on “buzz marketing” (I know, I know). 6 Buzz Phrases Marketers Should Take Seriously in 2015. Winning the Marketing Battle Between Help and Hype. 5 Clever Social Media Marketing Campaigns that Went Viral.

Marketing 100

Marketing Startup Consultant Flickr 100

Convince & Convert

JANUARY 23, 2015

She has written the book on it and consults with businesses to optimize lead generation from LinkedIn. on the Social Pros Podcast. Focus on the WIIFTR (What’s In It For The Reader) when posting content on LinkedIn (as anywhere in social media). Especially in the B2B market.”. It really is your online reputation.

LinkedIn 60

LinkedIn Social Media B2B Publishing 60

Rebekah Radice

APRIL 13, 2015

As a business owner or entrepreneur, using social media to connect and appeal to consumers isn’t always as easy as it seems. This includes a daily content and social media plan , as well as an effective means for management and monitoring. Kickstart a Social Media Strategy. billion users.

Social Media 130

Social Media Strategy How To Real Estate 130

Buffer Social

AUGUST 16, 2023

We shared a post about where your money went when buying a $10 Buffer plan back in 2014 — but it was well time for an update. Since 2014 our team has grown from 34 to 78 team members. Our Average Sale Price (ASP) in 2014 was $13, while our total Operating Costs were $3,575,897.

Price 70

Price Buy Insurance Cost 70

The Realtime Report

MARCH 12, 2014

Check out one of our favorite realtime marketing stories coming out of this year’s SXSW: Oreo partners with Twitter to create custom cookies using #eatthetweet. Oreo Cookie (@Oreo) March 10, 2014. Social Media Campaigns #eatthetweet 3-d printing Oreo realtime marketing SXSW trending topic Twitter'

Delicious 170

Delicious Trends Campaign System 170

Kikolani

JUNE 18, 2013

As exciting as it is for him, it is even more exciting for me as an Internet marketer as I get to embark on a full-fledged promotion strategy. As the Marketing Director for the film, I’m in charge of getting that exposure. Social Media Sharing. Email Marketing. Video Marketing. Social Advertising.

Strategy 139

Strategy Film Marketing Press Release 139

Waxing UnLyrical

DECEMBER 16, 2013

And don’t forget to join us for the next #measurePR chat on January 7, 2014, from 12-1 pm ET… and which I will be curating all the way from India! Why: Social media strategist and author of SMART News: how to write press releases for the digital age Sally Falkow joined us for this month’s (December 3) #measurePR chat.

Storify 216

Storify Press Release Case Study Hashtag 216

Convince & Convert

NOVEMBER 3, 2013

I first found Taxi Mike and his content marketing prowess 3+ years ago, and he was the original inspiration for my best-selling book, Youtility. I was honored to shake Mike’s hand, give him a signed copy of the book and a special Youtility T-shirt. What makes Taxi Mike a special content marketer?

Examples 151

Examples Content Travel Marketing 151

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales.

Social Media Management 40

Social Media Management B2B Social Media HootSuite 40

Twist Image

NOVEMBER 7, 2014

That inspiration can be an idea for a client at Twist Image , a blog post, an article for Harvard Business Review , a new story to include in a presentation and/or something more substantive for a future business book. I tried most of the hacks that Google and others provided in social media, but to no avail. business book.

Journal 75

Journal iPad How To WordPress 75

Convince & Convert

JANUARY 4, 2015

What you want social media to do for your business, and what real people want and expect from businesses in social media are fundamentally different. This expectations disconnect and dissonance is the nucleus of all that is wrong and difficult about social media from a company perspective.

Research 60

Research Social Media Hubspot Platform 60

Janet Fouts

AUGUST 18, 2014

Whether through social media or other means, you talk to a person who is representing the brand. It may be you are talking to the founder of a business, a marketing or sales manager, customer service or a social media manager, but you’re talking to a person at the other end of that conversation.

Strategy 165

Strategy Tools Social Media Management Loyalty 165

Convince & Convert

OCTOBER 29, 2014

” That is an amazing piece of marketing. Today’s Sprout Social Shoutout is for my friend Brian Carter , a fantastic social media marketing guru, especially good in Facebook and Facebook advertising. It comes out the same day as my new book, “ Youtility for Real Estate.”

Real Estate 133

Real Estate Video Social Media YouTube 133

Social Media Network Marketing

FEBRUARY 6, 2015

Forrester published a report - November 19, 2014: A study conducted by the firm from earlier this year found that posts from top brands on Twitter and Facebook reach just 2% of their followers. Least you can do is book your space and name on Tsu.co I work as Freelance Social Media Network Online Professional.

Social Media 50

Social Media Brands URL Study 50

Later

SEPTEMBER 15, 2020

This year has seen a shift with brands publicly taking accountability for a lack of diversity in influencer marketing. We asked 4 Black creatives to share their experiences and speak about the importance of diversity in influencer marketing. Here’s what they had to say: Why Brands Should Have Inclusive Influencer Marketing .

Influencer 65

Influencer Travel Marketing Instagram 65

Convince & Convert

MARCH 31, 2015

On July 1 of 2014, the world’s biggest advertiser officially killed marketing. As part of a big reorganization at Proctor & Gamble (P&G), every marketing team was renamed “brand management” and hundreds of marketing directors shifted titles to become brand directors. Consumers don’t like to be marketed to.

Marketing 60

Marketing Journal Curation Team 60

Convince & Convert

MARCH 2, 2015

His 2014 book “What Happens in Vegas Stays on YouTube” was recently nominated for a Pulitzer Prize, and he was voted the second most likable author in the world (second only to Harry Potter creator, J.K. Content Pros Podcast b2b marketing b2c marketing content creation content marketing content pros digital marketing'

Content 60

Content Marketing B2B Journal 60

Rebekah Radice

NOVEMBER 1, 2016

Sure, some might predict the social media giant’s impending downfall, but for now… …It’s clear to see that Facebook is alive and well. This means incorporating a Facebook marketing strategy is critical. 11 Facebook Principles That Will Improve Your Marketing. Eat Your Own Dog Food.

Facebook 116

Facebook Marketing Atlassian Analytics 116

Convince & Convert

OCTOBER 29, 2014

For example, according to our search on October 16, 2014, Jennifer Lawrence is the most popular actor, and also the fastest growing. The Maze Runner is the most popular book, but The Fault In Our Stars is gaining ground quickly. Industries like tech and internet marketing are two of the fastest changing there are.

Trends 152

Trends Google Sports Retail 152

Ignite Social Media

JUNE 23, 2016

billion in 2014 to nearly $15 billion in 2018. This tool also allows a buyer to plan and book campaigns in advance in a sequenced way. If males 35-44 are the best responding demographic within your Page Post Engagement campaign, you can use the Reach and Frequency tool to saturate that specific market with your message.

Buy 112

Buy CPM Facebook Advertising 112

ProBlogger

DECEMBER 29, 2013

Today we delve into the world of giving your blog a shake-up for 2014 when you’re a bit weary of the same-old same-old. Ryan Barton, author of Smart Marketing , shows us the way. When I launched The Smart Marketing Blog in 2007, my posts were eclectic random. It pulls you back in and urges you forward.

Small Business 47

Small Business Avatar Publishing Exercises 47

Twist Image

FEBRUARY 14, 2014

This got very murky a little over a decade ago, when the Internet and social media collided. What are we seeing suddenly that should make us rethink branding in 2014? That is the question that this Marketing Charts article asks. The reason for writing this book? " Twilight Of The Brands. Absolute Value.

Brands 101

Brands Loyalty Advertising Embedding 101

Convince & Convert

MARCH 3, 2010

I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. Forrester Research shows that from 2009-2014, U.S. Forrester Research shows that from 2009-2014, U.S. Maybe Selena Gomez autographs, or Danica Patrick NASCAR collectibles.

Social Media 122

Social Media Strategy CoTweet CoTweet 122

Convince & Convert

NOVEMBER 28, 2013

I am thankful for the corporations and agencies who trust me and the Convince & Convert crew to help and support them in digital marketing, in some cases for many years. I am thankful that Youtility is becoming part of the marketing conversation, and that companies are recognizing that helping beats selling.

Hosting 125

Hosting Class Travel Social Media 125

Convince & Convert

JANUARY 7, 2015

Recently, LinkedIn released their top 25 job skills of 2014 , based on what recruiters are looking for on the LinkedIn platform. There were several others in the top 25 specifically related to digital marketing, such as digital marketing campaign specialist, etc. I’m a huge proponent of content marketing and social media.

SEO 60

SEO Findability Skills Paid Search 60

Convince & Convert

JANUARY 7, 2015

Recently, LinkedIn released their top 25 job skills of 2014 , based on what recruiters are looking for on the LinkedIn platform. There were several others in the top 25 specifically related to digital marketing, such as digital marketing campaign specialist, etc. I’m a huge proponent of content marketing and social media.

SEO 60

SEO Findability Skills Paid Search 60

Convince & Convert

JANUARY 15, 2014

Chris is the publisher of Owner Magazine , CEO of Human Business Works, a publishing and media company, a keynote speaker, marketing consultant to major brands, and the bestselling author of six books. Marketers want a piece of Chris. Online marketer? Social media. You don’t know the name?

Conference 167

Conference Delicious Authentication Consultant 167

Convince & Convert

JULY 7, 2014

I’m by no means a Vaynerchuk-esque investment mogul, but here’s where I’m at as of July 7, 2014: Addvocate – Employee Activation in Social I’m probably most involved day-to-day with this company, as I’m also on the board of directors. Addvocate makes it happen. It’s incredibly slick.

Startup 168

Startup Crowdsourcing Badge B2B 168

Twist Image

MAY 13, 2014

If you take all of those issues and you roll it up into a bigger social media marketing mix, you would uncover that blogs and blogging should fall below the level of interest for most brands. It speaks to businesses looking to better understand and navigate digital marketing and the opportunities that come from it.

Press Release 104

Press Release YouTube Influencer Blogger 104