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The Surprising Places Marketers Plan to Increase Budgets in 2014

Convince & Convert

Marketers are evidently enthusiastic heading into 2014… about everything. Called 2014 State of Marketing , insights from over 2,500 global marketers , the report is full of data about marketers’ outlook and plans for the coming year. Grab a copy of this very interesting report for yourself (it’s free).

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How to Use Predictive Content Analytics

Convince & Convert

70% of B2B content marketers created more content in 2014 than 2013, and that trend will not be abating. We’re believers in predictive content analytics. We Experimented With Predictive Content Analytics. Inbound Writer volume and competition report for Content Marketing Strategy and related topics.

Analytics 164
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59 Killer Content Marketing Stats: 2014 Edition

Writtent Blog

We’ve curated 59 of the most powerful content marketing stats from the latest, high-quality research reports. 57% of marketers report custom content is their top marketing priority for 2014. The most common content marketing tactic is social media, used by 87% of marketers. Source: eMarketer ). Source: CMI ).

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5 Ways Analytics Are Important To Your Local Business

Small Business Mavericks

If you own a local business and you don’t track your sales, online website traffic, social media metrics, and offline conversions, then you are missing out on important information and important opportunities for your business. You can track your local visitors, reach, and local engagement with analytics.

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47 Superb Social Media Marketing Stats and Facts

Webbiquity SMM

Social media use isn’t quite universal—but it’s getting close. population now has at least one social networking profile; more than half use two or more social networks. The number of worldwide social media users is projected to grow from 2.1 But social media marketing spending will rise anyway.

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Social Media News Ticker: Twitter Debuts New Ad Types, Vine Gets Direct Video Messaging

The Realtime Report

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter, Google+ and YouTube: Vine adds direct messaging via video (photo: Vine blog). Twitter doubles down on TV in Europe – last week Twitter purchased two TV analytics companies, France’s Mesagraph and the U.K.’s

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Why I Think Social Media Is For Branding and Engagement, Not Traffic or Revenue

Buffer Social

Social media is changing. When marketers first started using social media as a marketing channel, there was less content, less noise, and people were willing to click on almost everything they saw on their news feed. Social media is no longer a megaphone. Social media is becoming a conversation.