Social Media Strategery

JANUARY 6, 2014

As we kick off 2014, we’re awash in PR trends and predictions. Here are six trends to watch in 2014. We can even use cookies and web analytics to optimize the actual content that you see when you visit a site. We ignore reporters and bloggers who don’t measure up to some arbitrary influencer score.

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Waxing UnLyrical

JANUARY 20, 2015

What Social Media Analytics Can’t Tell You About Your Customers. Why: How can your business best use the data gleaned from social media analytics? Valeria Maltoni reviews Vision Critical’s 2014 report. 5 Measurements for PR ROI.

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The Realtime Report

NOVEMBER 1, 2017

By 2014, smartphone users were spending 89 percent of their device time using apps and just 11 percent using the mobile web. This information will be processed through analytics tools as artificial intelligence (AI) becomes a growing part of app design. Concurrent with the rise of mobile internet usage has been the rise of apps.

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Talkwalker SM

MARCH 17, 2016

In our latest report , we take a look at how marketing, PR and product departments in the household and personal care sectors can use social media analytics to create valuable insights in crisis management, product development, influencer marketing and more. Understand how a crisis spreads online to stay in control.

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Unmetric

AUGUST 2, 2019

Luckily, we have an Instagram analytics tool that tracks, among other things, which brands have the most followers. The brand added 62 million followers since 2014, a 1,343% growth in followers which is almost 32,000 followers added per day. This is where you need to pay heed to your Instagram insights and analytics.

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Instagram Brands Fashion Sports 155

Webbiquity SMM

JANUARY 19, 2016

64% of sales reps say they closed at least one deal in 2014 directly from social media use. The tools most commonly used to measure social media marketing results are the native analytics provided by the social networks (Facebook, Twitter, etc.) Google Analytics) at 59%. 10 Stats About Social Media Demographics. Pew Research ).

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Ignite Social Media

FEBRUARY 9, 2017

Back in 2014, everyone from brand marketers to local musicians started freaking out about the decreasing reach posts received following drastic changes to the News Feed algorithm. The post below includes an updated look at reach in addition to several other interesting findings compiled by the entire Ignite Social Media analytics team!

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Proactive Report

OCTOBER 21, 2013

2014 is almost upon us and many businesses are doing their planning for next year. Google Analytics will help you track much of this activity. You could also use a social dashboard that keeps your stats automatically and prepares reports you can export and share with others. Get organized. the tools are available.

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Small Business Metrics Social Media Hubspot 65

The Realtime Report

JUNE 18, 2014

With detailed analytics on engagement, share rates, purchase intent, and brand awareness, Influicity gives marketers useful data that extends beyond just views. Social Media Campaigns Kick-Off 2014 World Cup Social Networking Stats: Millennials Are 56% More Likely To Find Brand Content On Social Networks.

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The Realtime Report

APRIL 7, 2014

Twitter doubles down on TV in Europe – last week Twitter purchased two TV analytics companies, France’s Mesagraph and the U.K.’s ’s SecondSync; teams from both will join Twitter’s London office (WSJ).

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News Types Nielsen Social Media 176

Buffer Social

JULY 20, 2017

A study by Social@Ogilvy found that Facebook organic reach has fallen to just six percent in 2014. There are now more people using the top four messaging apps than people using the top four social media apps, as reported by Business Insider. Activate, a strategy consulting firm, predicted that 1.1 Over to you.

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Social Media Engagement Brands Airlines 112

Talkwalker SM

FEBRUARY 23, 2016

Today, 75% of luxury shoppers use social media , according to a 2014 study by the Blackstone Digital Agency. All the major players of the luxury goods industry are now present on social, trying to find new ways to engage with their fans and customers to build up brand perception. Mistake n°3: Fail to Gather Competitive Intelligence.

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Social Media Case Study Brands Fashion 60

Sprout Social

APRIL 19, 2019

In fact, 43% report that they get their news from Facebook. In 2018, Facebook released a report for Q1 that focused on the number of fake profiles on their platform. In 2014, it was noted to be 7% while it was 14% in 2017. Facebook’s 2018 Q4 report reported an advertising revenue of $16.6 of Page Likes.

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Danny WhatMough

MAY 14, 2014

Global Web Index has just released its Q2 2014 report giving the latest figures for social media usage and engagement across more than 30 global markets. We’ve looked through the report and pulled out the eights statistics that we think you need to know to inform your global social strategies. Picture credit.

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Social Media Statistics Social Networking Report 58

Twist Image

DECEMBER 19, 2014

The 2014 Hater''s Guide To The Williams-Sonoma Catalog - The Concourse. Or, the US Torture report that recently came out, detailing the CIA torture program post 9-11. We can expect that exactly nothing will happen as a result of this report. lean analytics. So it seems only fitting to share what makes us miserable.

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Class Compete Analytics Google 81

Convince & Convert

JULY 24, 2015

Fewer than half (44 percent) said they were “very involved” in establishing PR goals in 2014, according to the survey done in partnership with the Public Relations Society of America New Jersey Chapter. That means specifying the analytics that PR is to use. Accessibility.

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Proactive Report

NOVEMBER 27, 2013

By April 1, the first press release with a video had 5,059 release views and 230 link clicks, according to Business Wire’s NewsTrak Reports. SEO-PR used the Google Analytics URL Builder to tag the links in the three releases. Google Analytics is free. Make it a priority for 2014. So, the release with a video had 55.4%

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Press Release Engagement Analytics SEO 73

agora pulse

OCTOBER 10, 2017

On a social media analytics report somewhere, you see a negative number, in red, in the section on “follower growth.” Remember the great purge of 2014? People value your content enough to want to follow you so more of what you’re posting will show up in their Instagram feeds. What doesn’t feel good? Knowledge is power.

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Proactive Report

DECEMBER 2, 2013

2014 will see more emphasis on reporting PR results. Google Analytics – PR Dashboard. Mark Weiner of Prime Research was a speaker at the recent PRSA 2013 Conference in Philadelphia. His panel was about measurement, proving value and ROI. Proving Value. Value is subjective. Bounce rate. Repeat visits. Time on site.

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ROI Case Study Health Care Insurance 69

Social Media Strategery

JANUARY 20, 2014

According to a recent Advertising Age article , Facebook reports: “Content that is eligible to be shown in news feed is increasing at a faster rate than people’s ability to consume it.” Here are seven ways brands will spend more money on social media and content marketing in 2014: Creating content.

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Twist Image

APRIL 24, 2015

billion in 2014 compared with the prior year. The report, prepared by PricewaterhouseCoopers U.S., shows that fourth-quarter 2014 numbers reached $14.2 billion in the fourth quarter of 2014. Hidden in the numbers: social media advertising jumped 57% to $7 billion in 2014. The IAB announced today that, "U.S.

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Advertising Publishing Data Engineering 40

Sprout Social

MAY 5, 2019

Standing out in 2014 on Instagram was easier than today. You can also use Sprout tools like the Twitter analytics report to identify potential influencers that will fit your campaigns. Sprout’s reporting makes it easy to tag campaign-related posts. Read on for our tips to determine if influencer marketing is for you.

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Twist Image

MAY 5, 2017

By 2014, China's economy was already the largest in the world. Federal report: AI could threaten up to 47 percent of jobs in two decades - ArsTechnica. lean analytics. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? It was 50% by 2011. That is extraordinary.

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Social Media Marketing

APRIL 3, 2013

Google and Facebook still lead in digital display earnings, but according to a recent report, Twitter revenues will surpass AOL in 2014 and Microsoft by 2015. How to tell if your social media efforts are paying off - InfoWorld with a deck of social media analytics solutions. and may very well point to the future of content.

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Keyhole.co

OCTOBER 10, 2023

In 2014, Expedia Canada came under fire for its Christmas ad “Escape Winter: Fear” which featured a man who mistook the grating sound of his daughter’s novice handling of the violin for a terrifying snowstorm. After deciding on the platforms you want to source insights from, it’s time to begin gathering the data.

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Sentiment Analysis Brands How To 52

Sprout Social

APRIL 11, 2017

Sprout Features Mentioned in this post: Instagram analytics report. Instagram competitors report. Repost @decadethirty with @repostapp ・・・ – in 2014, I started doing these handlettered memories as part of one of my bullet journal collections. That can be found in the competitors report too.

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Hashtag Instagram How To Journal 111

Twist Image

MAY 5, 2017

By 2014, China's economy was already the largest in the world. Federal report: AI could threaten up to 47 percent of jobs in two decades - ArsTechnica. lean analytics. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? It was 50% by 2011. That is extraordinary.

Conference 40

Conference Film Training Statistics 40

Proactive Report

JULY 4, 2014

Facebook watches their analytics like a hawk – they are well aware of their users’ behaviors. Early in 2014 studies showed that it had dropped dramatically. Use your analytics. People enjoy Facebook because it allows them to stay connected to people and brands they genuinely like. Much as we’d love them to do that.).

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Twist Image

JULY 27, 2016

Apple could take in close to $3 billion in revenue from Pokemon Go in the next one to two years, as gamers buy stuff like PokeCoins in-app, according to analysts and a report in The Guardian. Apparently, Apple keeps about 30% of revenue from apps like this on iOS. So, it's looking like another cash windfall for Apple.

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Apple Analytics Buy Report 40

Twist Image

JANUARY 23, 2018

In fact, at the end of 2014, word began to spread that Facebook would be throttling organic content from brands to amp up more content from family and friends in the news feed. In December, Facebook admitted in a post titled, Hard Questions: Is Spending Time on Social Media Bad for Us? that it poses a mental health risk: ".when advertiser.

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Facebook Advertising Feed Feedly 68

Rebekah Radice

JULY 20, 2015

A photo posted by Rebekah Radice ⚡️ Social Media (@rebekahradice) on Oct 20, 2014 at 5:29pm PDT. #2: From social media to Google Analytics, email marketing and customer management, DataHero can help you make sense of how, when and why customers interact with your company and your content. Thank you Nicole and team!

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Social Media Marketing Study Activities 133

Keyhole.co

APRIL 26, 2023

Twitter Analytics is the ultimate source that will reveal the social media insight you actually need. When your goal is to grow your Twitter audience, there’s so much to be learned from the people who already follow you—but most marketers ignore their Twitter Analytics because they feel they don’t need them. Let’s find out!

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Keyhole.co

NOVEMBER 10, 2020

Twitter Analytics Guide. Twitter Analytics are the perfect example. When your goal is to grow your Twitter audience, there’s so much to be learned from the people who already follow you—but most marketers ignore their Twitter Analytics because they feel they don’t need them. Buffer Stop Ignoring Your Twitter Analytics.

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Analytics Twitter HootSuite Metrics 105

SalesChoice

APRIL 3, 2017

By 2019, according to IDC, the global market for content analytics, discovery and cognitive systems software is projected to reach $9.2 billion, more than double that of 2014.[ii]. According to Tech North, Canada can be a global leader in AI, which the Tech North report suggests can add $17.5-billion Conclusion. References. [i]

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Startup Data Software Analytics 20

Twist Image

OCTOBER 30, 2013

A very senior Chief Marketing Officer at one of the largest telecommunications companies in North America leaned over my shoulder after someone mentioned the famed Gartner report at an event, and sighed, "if I hear about this report one more time, I am going to blow a gasket." Can we get the CMO and CIO to shack up?

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Keyhole.co

JANUARY 26, 2023

Twitter Analytics is the ultimate source that will reveal the social media insight you actually need. When your goal is to grow your Twitter audience, there’s so much to be learned from the people who already follow you—but most marketers ignore their Twitter Analytics because they feel they don’t need them. Let’s find out!

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Analytics Twitter Metrics HootSuite 52

Convince & Convert

MAY 4, 2015

All of the personas we build are data-driven, so it’s not much different than a well-written analytics report in that you’re telling stories about people based on data and adding a layer of psychology to make sense of what they are doing.”. Luke gets goose bumps watching this spot from P&G from the Sochi 2014 Olympic games.

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Conversation Campaign Patterns Influencer 60