Techipedia: Tamar Weinberg

JANUARY 30, 2013

The social media marketing landscape has changed in the past 3 years. With intermittent signal, you’ll struggle to build momentum around your product or service. Social media marketing still is incredibly important, yet difficult, for businesses to embrace. Social Media Marketing is Only as Good as Your Customer Service.

Marketing 170

Marketing Social Media Company ROI 170

Ignite Social Media

NOVEMBER 9, 2016

Black Friday and its online bestie Cyber Monday are a great time of year for brands to implement a social campaign to support traditional marketing efforts. There’s a variety of ways for social media to complement your marketing plans for the holiday season; here’s a snapshot of some top approaches to consider for your brand.

Campaign 156

Campaign Social Media Retail Discount 156

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. What do buyers really want from social media marketers?

Social Media 245

Social Media B2B Marketing SEO 245

Kikolani

FEBRUARY 27, 2013

With the new year coming, it’s time to start planning your marketing. Marketing has changed and the power no longer belongs to those with the big budgets but to those who are patient and smart. Create a Content Marketing Strategy. If you’re only going to leverage one form of content marketing, let it be blogging.

Strategy 137

Strategy Hubspot Marketing Case Study 137

Writtent Blog

SEPTEMBER 20, 2013

If we had to describe the pulse of the marketing industry, which was on full display last week in Cleveland at the Content Marketing World 2013 conference, it would be the concept of pushing yourself a bit further than ever before. Or as Marketo’s Maggie Jones who attended Content Marketing World 2013 puts it “1.

Content 72

Content BuzzStream Marketing Sports 72

Sherrilynne Starkie

FEBRUARY 23, 2013

Brands are flocking to Facebook but are overlooking the significant opportunities and value that bloggers bring to digital marketing initiatives, according to the T echnorati 2013 Digital Influence Report. This disconnect is a result of a lack of uniform metrics used to measure the success of influencer marketing campaigns.

Blogger 389

Blogger Brands Technorati comScore 389

Writtent Blog

OCTOBER 15, 2013

If it isn’t an official marketing term, it definitely should be. By effectively targeting your marketing materials to upcoming holidays, you can capture the interest of consumers who are attuned to the season. The time to begin considering Halloween marketing is definitely now. Tell a Real-Life Horror Story.

Content 109

Content Marketing Upcoming Retail 109

Social Media Strategies Summit

NOVEMBER 18, 2022

Yet the proportion of marketers using social media to reach new and existing audiences has risen every year since 2013: Image source. With so much competition from other marketers, you must take the time to develop smart strategies for social media marketing to help you: Target the right people through the right channels.

Social Media 240

Social Media Strategy Influencer LinkedIn 240

Social Media Marketing

MAY 15, 2013

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. of internet users in 2013 to 54.7%

Social Media 162

Social Media Flipboard Social Networking Foursquare 162

Social Media Marketing

MAY 8, 2013

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links. Because, chicken.

Social Media 160

Social Media Automotive Klout Flipboard 160

Proactive Report

NOVEMBER 10, 2012

We are rapidly approaching the end of the year and I’m already hearing murmurings about plans for 2013. Here are 10 items that should be on your radar for your 2013 strategic planning. If this applies to your company putting an integrated real-time media strategic plan in place is the most important action for 2013.

Mobile 111

Mobile Reputation Social Graph Skills 111

Convince & Convert

MAY 27, 2014

As content marketing explodes, so too, does the volume of noise. And, according to a global Nielsen Survey of Trust in Advertising conducted in September 2013 (58 countries), almost half (47%) of respondents said that humor resonates more than any content approach. What would your product be in the future and how would it be used?

Conversation 167

Conversation B2B Marketing GPS 167

Idaconcpts

DECEMBER 31, 2012

I run SEO campaign for one ecommerce website and recently I implemented a mobile version of their website. Then I started to search for the good mobile tips for eCommerce marketing and also start to implement it into their brand new mobile version of the website. An important aspect of eCommerce is the price of your products.

Mobile 122

Mobile Tips Price Smart Phone 122

Social Media Marketing

APRIL 3, 2013

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 160

Social Media Flipboard Storify Reddit 160

Social Media Marketing

JULY 24, 2013

customers love to complain on Twitter, Flipboard makes users’ magazines available on the Web, the CIPR issues guidance on social media measurement, the mix of journalism and marketing needed in brand newsrooms, the royal fuss over real-time marketing and more, it''s This Week in Social Media. according to a study by 360i.

Social Media 162

Social Media Flipboard Journal comScore 162

Convince & Convert

NOVEMBER 19, 2013

Earlier this fall, I keynoted at Lee Jean’s Digital Days, a day long event for Lee Jean’s marketing teams and their agency partners. They asked me to share a few digital marketing trends that were beyond the tipping point. I discussed three: Real-Time Marketing, Creating Youtility, and Empowering Employees & Fans.

Trends 167

Trends Marketing Case Study Loyalty 167

Oktopost

MARCH 5, 2019

Staying relative has always been a challenge for marketers. Attention spans decrease and the public becomes desensitized to marketing messages. This means marketers need to to up their game. Done right, real time marketing (RTM) captures (and holds) the attention of your target audience. What is Real-Time Marketing?

Strategy 125

Strategy B2B Marketing Conference 125

Mindjumpers

DECEMBER 18, 2012

Meanwhile teaching, she has held a position as marketing planner at Chendu Media Group. She has always been interested in social media marketing, in particularly in its development in China. But they often don’t realize that they are part of one of the most booming social media markets. Content marketing on micro blogs.

Content 208

Content Marketing Press Release Mobile 208

Sprout Social

MAY 21, 2019

So, how useful can the platform be for your marketing campaigns? The male audience share has also increased over time from 14% in 2013 to 20.5% Considering the power of Pinterest as a platform for showcasing products , these demographics are significant. 27% of marketers are already using Pinterest. households.

Statistics 111

Statistics Marketing Travel Buy 111

Social Media Strategies Summit

SEPTEMBER 21, 2020

Gahan has been at the forefront of the social & influencer marketing space since 2006, creating disruptive campaigns for brands such as Mountain Dew, Unilever, MillerCoors, and The Olympics. What trends were you seeing at the time that prompted you to launch this business (2013)?

Influencer 131

Influencer Newsletter Upcoming Campaign 131

Visually SM

FEBRUARY 15, 2020

It’s no wonder that marketers are keen on turning their products into “snackable” moments , ready for a web audience whose attention is split by an increasing number of content creators. Later, baseball cards began to make their way into more kid-friendly products like candy and gum as a way to cater to young consumers.

Sports 130

Sports Instagram Advertising Travel 130

Pixlee

SEPTEMBER 3, 2020

Inclusive marketing is more than just a buzzword. Brands who embrace diversity in their campaigns, content, and hiring practices are representing a wide range of races, genders, orientations, and abilities, to name a few things. Check out how these four brands are embracing diversity in their content and marketing campaigns.

Brands 77

Brands Content Authentication Campaign 77

Mindjumpers

SEPTEMBER 11, 2012

They want to have their hand in where a brand goes, what a flavor is for a brand, what direction it goes, they want to have a say” – according to the Chief Marketing Officer of Frito-Lay North America, Anindita Mukherjee. The “Do Us a Flavor” Campaign. “ The “Do Us a Flavor” Campaign. “ Engagement.

Crowdsourcing 190

Crowdsourcing Brands Tourism Campaign 190

Techipedia: Tamar Weinberg

OCTOBER 28, 2014

With the rise of Facebook’s popularity, the launch of Twitter, and the surge of influence from social news sites like Digg, social media looked to be a great breeding ground for marketers to make their mark. Marketers and legitimate top users got banned. Has anyone realized that marketed tweets barely get visibility these days?

Digg 213

Digg Marketing Social Media Feed 213

Idaconcpts

DECEMBER 12, 2012

No matter your niche, your product, or your service, you can be sure that Facebook, Twitter and other social media platforms will play a crucial role with your business in the future, and there is no time like the present to get started! New Media Expo 2013. Social Media Strategies Summit 2013.

Conference 172

Conference Social Media Airlines Education 172

agora pulse

MAY 30, 2019

When Snapchat unveiled Stories in 2013, it didn’t seem momentous. Over the past six years, the Stories format has become incredibly popular with both consumers and marketers. Over the past six years, the Stories format has become incredibly popular with both consumers and marketers. How times have changed!

Social Media 129

Social Media Survey Social Media Management Instagram 129

Kikolani

MAY 26, 2016

Text message or SMS marketing delivers insanely higher ROIs and ridiculously higher sales than any other digital or conventional media. Take a moment to let these figures sink in: Papa John’s SMS marketing campaign boosted sales by 33% and generated an ROI above 500%. Big brands don’t seem to like SMS as a marketing media.

SMS 87

SMS Marketing ROI API 87

Jon Loomer

MARCH 2, 2022

Well, it all started with a frustrating conversation about organic reach (seriously, is this 2013?). On November 6, I created the campaign. The best way to do that, of course, is with a Reach campaign. Since this was a Reach campaign, I could use a frequency cap. It’s much more in line with email drip campaigns.

CPM 207

CPM Facebook Campaign Cost 207

Firebelly

DECEMBER 4, 2013

Content Marketing: Keep an Audience Centered Mindset . Content will now need to be more focused on three specific areas, as suggested by Howard Greenstein in his article 2014 Marketing Trends: Content, Storytelling, Integrated PR. Storytelling allows the audience to tell their love or disdain for a product.

Upcoming 189

Upcoming Trends Instagram Blogger 189

Sprout Social

MAY 10, 2019

As video has continued to grow as one of the most compelling channels for marketing and entertainment, YouTube has remained at the forefront. By becoming familiar with some of the latest YouTube statistics, you’ll help ensure your marketing strategy for video content is on a path to success. 1. There are 1.9

YouTube 111

YouTube Strategy B2B Marketing 111

Mindjumpers

OCTOBER 8, 2013

Visual content has always been important in social media, but 2013 has set whole new standards. The videos can last for 15 seconds, which is perfect, if you want time to showcase your products or do some storytelling. General Electrics showing how nature is one big loop in their 6 Seconds Science campaign. Showcase your product.

Video 266

Video Film Instagram YouTube 266

Writtent Blog

JUNE 4, 2013

Old Spice, Smart Water, and BlendTec are just a few examples of companies with campaigns that have received million of shares, and some serious brand advocates. While there’s no reliable formula for virality, there are some tried-and-true tactics to increase the appeal of your next campaign. A recent study by Frac.tl Take a Stand.

Content 101

Content Marketing Meme Airlines 101

Josh S Peters

JANUARY 9, 2013

You hear and read a lot about branding and awareness being only for “social media hippies” or “confused gurus” but quite simply if no one knows who you are, or anything about you, they are not going to buy your product because they don’t even know you exist. This is another layer I expect to see grow in 2013.

Social Media 188

Social Media Reputation SEO Engineering 188

SocMed Sean

SEPTEMBER 9, 2018

…and I’m pretty sure that none of those bots are going to buy your product. Sure, if you are launching a brand new product, the awareness may help drive new sales. Oreo Cookie (@Oreo) February 4, 2013. I always ask my clients whether they are prepared for something to go wrong with the campaign? No problem.

Content 265

Content Video Influencer Hosting 265

Unmetric

AUGUST 2, 2019

Instagram has proven to be a great platform for brands to market their products. In fact, 60% of the world’s top brands use this photo/video sharing network for marketing, so it’s little wonder brands are doing everything they can to grow their audience. So what are they offering to keep their audience engaged?

Instagram 155

Instagram Brands Fashion Sports 155

Ignite Social Media

JUNE 21, 2016

For those of us in the content marketing scene, July 4 th is a great time to celebrate America and all the traditions that go along with the holiday. Not only is it visually stunning, but they’ve incorporated their products into what looks like the early part of a cookout (note the full drinks). Take the above image from Michael Kors.

Social Media 101

Social Media Content Case Study How To 101

Mindjumpers

OCTOBER 17, 2012

The app is launched in Denmark with around 1800 danish places already on-boarded to the platform, but Carlsberg intends to expand across global markets during 2013. The app gives places such as bars and music venues a whole new way of connecting with their customers while it allows for Carlsberg to promote their products seamlessly.

Mobile 272

Mobile Brands Foursquare Eventful 272