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How to Use Predictive Content Analytics

Convince & Convert

If you’re serious about content marketing, you probably need two things for 2015: First, you need a content marketing strategy (I created a free framework about that right here ). 70% of B2B content marketers created more content in 2014 than 2013, and that trend will not be abating.

Analytics 165
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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. What do buyers really want from social media marketers?

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SEO in 2013: What to Expect

Idaconcpts

Here are a few SEO trends you can expect to see in 2013. Search Engine Optimization is used so often it has almost become cliché. SEO also is gaining a reputation for manufactured search engine status. Competition is good for the market – and your wallet. When you do, expect to pay more for them in 2013.

SEO 140
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Best Tips for Successful Social Media and Digital Marketing in 2014

yMarketingMatters

Social media and digital marketing are going to grow even stronger in 2014. With my first hand experience working with so many businesses, I am giving you my most important social media and digital marketing tips that will help you increase your online footprint, exposure and bottom line in 2014 for your business. Litmus ).

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Google’s BERT Update: Embracing Customer-Centric Conversational Marketing

agora pulse

So, what does this mean to marketers? Hummingbird Update was announced back in 2013. With Hummingbird, the digital marketing community was introduced to a new concept, i.e. “things-not-strings” which means that now Google is using its existing and ever-growing knowledge graph (i.e., Customer-centric content marketing .

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Fetching Friday – 20 Marketing Links

Kikolani

40 Free Titles For Blogs & Other Content Marketing – To help you craft blog posts and content that lures your target prospects and the public in, here are 40 free titles to use this fall with additional suggestions to provide the inspiration you need to fill your editorial calendar for the next few months. Search Engines / SEO.

Marketing 119
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SEO World Class…. What SEO Snake Oil Salesmen Look Like

Bill Hartzer

I’m amazed by the number of “snake oil” Search Engine Optimization salesmen send out unsolicited email spam, really believing that someone will take their “bait” What type of SEO services do you expect to receive if you pay this company just $99? Date: August 30, 2013, 12:23:18 PM CDT. From: Mark Lee.

SEO 113