Google Analytics for Beginners
JULY 25, 2011
Closely monitoring the progress of your business would help you plug the loopholes in your marketing strategy and significantly enhance your sales figures and ROI. Google has made all this possible with its quintessential service called Google Analytics that specifically caters to online marketers. So what exactly is Google Analytics? Google Analytics is a free service.
How to Use Predictive Content Analytics
Convince & Convert
DECEMBER 1, 2014
If you’re serious about content marketing, you probably need two things for 2015: First, you need a content marketing strategy (I created a free framework about that right here ). 70% of B2B content marketers created more content in 2014 than 2013, and that trend will not be abating. We’re believers in predictive content analytics. Notes and Next Steps.
Monitoring vs Analytics [Infographic]
Buzz Marketing for Technology
FEBRUARY 9, 2011
So I spent the better part of January looking at every social media listening, monitoring, analytics, intelligence and insights firm I could get my hands on. Having been in professional services marketing long enough I thought I would use the classic 2×2 graphic to explain the findings visually. SENTIMENT BASED ANALYTICS. ANALYTIC AGGREGATORS.
Web analytics Is Not Sufficient For Customer-Centric Inbound Marketing
OCTOBER 14, 2011
Web analytics offers enormous possibilities for those able to take all out of it. For many companies they are sufficient to measure and improve the results of content marketing, search engine marketing, social media marketing and what we generally call inbound marketing. Blog Inbound marketing Web Analytics Avinash Kaushik ClickTale heatmap HubSpot inbound marketing web analyticsHowever, if you want to go a step further and know the efficiency, [.].
Only 17% Of Businesses Measure Social Media ROI; 12% Have A Realtime Analytics Solution
The Realtime Report
AUGUST 8, 2012
” But the majority (53%) say they don’t know when they will be investing in solutions that support big data analytics. The survey was conducted online in the spring of 2012 and drew more than 500 participants from a wide variety of professional disciplines and industries, including media, financial services, consulting, marketing, human resources, engineering, and others.
The Importance of Search Engine Optimization
JULY 19, 2012
The following is a guest post from Matt Davidson, an extremely talented search marketer. In an effort to bring more content and digital marketing expertise to my blog, I’ve brought Matt on to periodically contribute here. More information about Matt can be found below. I’m a very analytical person. With this in mind, I think it’s important to look at some statistics to better understand why search engine optimization is so important. About 80% of all searches come from the organic search engines and not the paid search listings. Happy marketing!
Access Facebook Promoted Post Analytics with Unmetric
APRIL 12, 2016
Here at Unmetric, we’re all marketing enthusiasts. Every day we look to find ways to make the lives of marketers (all the various roles that encompasses) better, whether it’s by making our UI more user-friendly or by adding smarter features. So this quarter, we found three of the biggest challenges - or needs - marketers had and addressed them in our Analyze product. till now.
The Four Skills Digital Marketers Need Today
MAY 13, 2015
By Avi Levine We all know that marketing is changing, and businesses are taking note of the move online, which requires the need for digital marketers. In my work training marketing professionals, I’ve studied hundreds of job postings for marketing talent. To show that you’re among the innovative digital marketers, understanding mobile is a must.
4 Tools to Help Build a Social Media Analytics Report
Convince & Convert
MARCH 13, 2013
In some circles, social media marketers still get a bum wrap for not being able to prove how their work impacts the bottom line. ” If this sounds like your place of business or if you are just looking for a better way to demonstrate value from your social media channels, take a look at the four analytics tools to follow. Actionable Analytics. Cost: Free. Zuum Social.
Where does Google+ fit into your B2B Marketing plans? [infographic]
Buzz Marketing for Technology
JULY 9, 2014
Have you made Google Plus a part of your marketing strategy yet? By giving every plus profile a page rank, Google makes it easier for everyone to show up online in the search engine. And, with every comment, mention and +1 your content receives, you will rank higher on one of the most popular search engines in the world.
The 2014 Digital Marketing Ecosystem
JANUARY 8, 2014
For maybe the first time in history, there is a surplus of technology and strategy to help advance both sales and marketing of a business, while at the same time a lack of resources and understanding to utilize it to its fullest capacity. Closing the loop on marketing ROI becomes both easier and more complicated at the same time. How does the Analytics provide that information?
Association Social Media: American Society of Civil Engineers
SEPTEMBER 22, 2014
——————— Welcome to Elizabeth Bookhultz, Social Media Specialist, American Society of Civil Engineers! 1) First things first – in what department in your organization does your role sit? On the other hand, Twitter is where we find a lot of academics and engineering firms. Who do you report to? . Are they interlinked in specific ways?
Five Marketing Metrics that are Definitely NOT “Worthless”
SEPTEMBER 16, 2013
Online marketing activities preovide marketers with a wealth of metrics; actually, too much information. Marketers just want the competitive and multichannel metrics they need to make informed decisions, nothing more. ” Of course it’s true that, ultimately, any marketing tactic has to show business results (higher sales, lower costs, or some combination thereof).
Content Marketing: How to Measure Its Effectiveness [Infographic]
AUGUST 24, 2013
Content marketing metrics can be confusing and preoccupy your time, so start by selecting a just a few fundamentals to measure. Content marketing is key in today’s marketplace — it is the intersection of awareness and lead generation. Figure out which content marketing metrics you want to measure and why. Common content marketing measurements include: Subscribers.
Search Engine Optimization: 10 Search Engine Ranking Problems
NOVEMBER 1, 2010
I often talk to people who claim that they are suffering from poor search engine rankings. Easily, the number 1 issue I see in client websites preventing higher search engine rankings is lack of links. Search engine spiders have to be very efficient, so, they are leery of anything that seems like a risk to them, even though it may not be. Lack of links. Repetitive Title Tags.
Best Internet Marketing Posts of 2011
Techipedia: Tamar Weinberg
JANUARY 5, 2012
In January of 2011, I said that I’d make our Internet Marketing Posts of 2011 subscriber only. This year, I am pleased to bring back our Best Internet Marketing Posts of 2011 thanks to an excellent sponsor, HubSpot. HubSpot has recently launched a most amazing Marketing Grader tool to help you measure the effectiveness of your website. Marketing Automation. Enjoy!
10 Simple and Reliable Digital Marketing Metrics
Convince & Convert
MARCH 28, 2016
Although all projects are different, here are some great, mainstream metrics that I measure as a rule of thumb: 1-5: Digital Marketing Staples. Digital Marketing Staples. 1. What: “All Traffic” (from Google Analytics) will show you how many people visited or engaged with your site in total. How to Measure: First, enter your Google Analytics dashboard. Overall Traffic.
102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)
JANUARY 2, 2013
With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication.
Growth Hacker Marketing And The Rise Of Engineers In Marketing
OCTOBER 17, 2013
In the Marketing Charts news item, Too Many Companies On Social Media? Almost Half Say Yes , they state: "Within the US, almost half - 47.1% - of respondents who had been active on any type of social media in the previous 6 months indicated some level of agreement," that they had "negative attitudes to social media marketing." Marketers are being annoying (once again). Some call it Growth Hacker Marketing (and it''s the title of Ryan Holiday ''s latest business book, Growth Hacker Marketing, as well). The ante has been upped for marketers.
Search Engine Optimization Guide for Better Business Online
MARCH 3, 2016
However, you have to, if you want to make your business a successful one using search engine optimization services. It stands for Search Engine Optimization, and you have probably heard the term if you have been around the internet for a while. Search Engine Optimization is important because, in simple terms, it is how people find your site in search engines. Analytics.
Email Still Trumps Social Media for Online Marketing
OCTOBER 19, 2013
Email marketing wins more online customers than Facebook and Twitter, but it lags behind organic search. The introduction of disruptive technologies and tools over the last few years has spawned enormous changes in online marketing. The good old-fashioned marketing method still provides the biggest bang for the buck when it comes to reaching and retaining high-value customers online.
Best Internet Marketing Posts of 2010
Techipedia: Tamar Weinberg
JANUARY 5, 2011
2010 by far was the biggest year yet in the Internet Marketing realm. Here’s how I do it : I read and review hundreds — thousands — of articles yearly, on all Internet Marketing topics from SEO to social media to general entrepreneurship (new for 2010!), Content Development/Marketing. Pay-Per-Click (PPC) Marketing. Affiliate Marketing. Analytics.
How Social Media Can Affect Your Search Engine Rankings
JULY 22, 2014
Now more than ever, marketing experts are improving their marketing strategy with fewer resources, and they are shifting marketing budgets from traditional to digital tactics like search engine optimization and social media. Companies, too often, omit their social media marketing strategy from their SEO strategy, which is a grave mistake. Source: comScore.
7 Steps to Successful Content Marketing [Infographic]
NOVEMBER 30, 2013
Content marketing is a way of communicating with your customers and prospects without pitching your products or services. . Also known as inbound marketing , content marketing is non-interruptive. This form of marketing may create recognition, but it’s rejected by consumers about 90% of the time. . Marketers use content marketing for: Brand awareness (79%).
Measuring Social Media ROI & Goal Conversions with Google Analytics 5
AUGUST 4, 2011
Join in as we discuss marketing, conversion rate optimization and the art & science of landing pages. Social media is about building new relationships, generating word of mouth marketing, and strengthening brand loyalty with your customers. You can see this version by clicking on the New Version link in the top right of your Google Analytics dashboard. Step 1. Step 2.
Using Google Analytics to Unlock the Secrets of your Blog’s Audience
NOVEMBER 17, 2015
Do you ever think Google Analytics is a bit overwhelming? If you’ve already logged into Google Analytics then you’ll know it provides an incredible amount of information which you can use to gain powerful insights into your blog’s audience. For details on how to do this check out Darren’s post on the compare option within Google Analytics. General Search Engine Optimization
Four Step Process to Create an Integrated Marketing Campaign
JUNE 13, 2012
It used to be all we had to worry about was advertising, public relations, and direct marketing. Then we added websites and email marketing. It’s no wonder we have no idea how to integrate the marketing disciplines, what to measure, or when to use which tools (or if at all). Do you have several people working on marketing, or is it just you? Where do you start?
Top 10 Content Marketing Tools for Serious Marketers
MAY 3, 2016
As recently as decade ago, “content marketing” was an unknown term to the average marketing executive. Today, virtually no company, large or small, can deny the importance of content marketing or the need for a strong web presence. But content marketing delivers the relevant information more as a service than a sales pitch. digital marketing skills.
Marketing Doubleshot Podcast – Ep.8 – Digital Marketing Career Trends & Online Engagement Driving Offline Action
The New Strategist
JULY 27, 2015
In this episode, Jonathan Barrick and Josh Muirhead discuss three recent trends in digital marketing careers and an initiative by Google to more effectively measure the effects of online engagement (specifically SEM) on retail store visits. Search Engine Land -> Google Launches “Store Visits” Metric In AdWords, To Help Prove Online-To-Offline Impact – searchengineland.com/google-store-v…adwords-211254. Search Engine Land -> AdWords Brand CPCs Rising? Links and resources mentioned in this episode: Fast Company -> www.fastcompany.com/.
The 6 Step Inbound Marketing Process [Infographic]
JUNE 26, 2012
I wanted to share this fantastic and easy to understand infographic I came across outlining the Inbound Marketing Process. According to their website, Impact Branding & Design is a “Creative team of inbound marketing professionals that develop and execute highly effective online marketing campaigns.” ” The Inbound Marketing Process infographic can be found on their original blog post here. I’ve outlined their 6 step process in the infographic below. It was created by an agency in Wallingford, CT called Impact Branding & Design.
23 Outstanding Social Media Marketing Guides
DECEMBER 16, 2014
Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. What trends and changes in social media do marketers need to stay on top of? do that for me?”
Search Engine Marketing Manager Job Opening in Mesquite, Texas
JANUARY 24, 2012
A recruiter friend of mine is currently looking for a Search Engine Marketing Manager. The job opening/position is located in Mesquite, Texas. I’ve listed the details of the position, contact Pam directly if you think you qualify for the position: We are currently searching for a full-time, permanent Search Engine Marketing Manager in Mesquite. Responsibilities include; – Create a marketing plan for launching the B2C web site and applications. – Maintain web analytics tracking and make adjustments where necessary.
How to Create a Video Marketing Strategy for Your Business
Techipedia: Tamar Weinberg
APRIL 17, 2012
Surely, video marketing must be really expensive, time consuming, and technical? Even on a limited budget, if you plan well, maximize your resources and invest some creative energy it is possible to build a video marketing campaign that will take your business to the next level. Market your video. Below is a YouTube Video about embedding: Search engines. Be creative.
16 Enigmatic Business Blogging and Other Marketing Stats
MARCH 15, 2016
As winter comes to an end, so too does the Winter Wonderland of Marketing Stats series that’s been running here over the past few months. This final installment covers some fascinating though sometimes contradictory and confusing stats about business blogging and the value of marketing. Another apparent contradiction is much more fundamental: does marketing have value?
Three Ways to Supercharge Social Media with Google Analytics
PWB Marketing Blog
SEPTEMBER 19, 2011
If your business is participating in social media, dig into Google Analytics to uncover actionable insights that will immediately improve your social efforts. We’ve identified three ways Google Analytics can supercharge your social media initiatives. #1. Google Analytics can help you identify which Twitter conversations you should be listening for. Optimize Social Traffic.
Best Tips for Successful Social Media and Digital Marketing in 2014
JANUARY 10, 2014
Social media and digital marketing are going to grow even stronger in 2014. With my first hand experience working with so many businesses, I am giving you my most important social media and digital marketing tips that will help you increase your online footprint, exposure and bottom line in 2014 for your business. Email List and Email Marketing. No more separate silos. They
Do You Have An Online Marketing Strategy?
Small Business Mavericks
JUNE 1, 2012
Before you start marketing yourself online, you should develop your online marketing strategy. The first step to developing an online marketing strategy is to assess your current state of online marketing. At a minimum , your online marketing strategy should address the following concerns: Website design and development – Does your website have issues? If so, are they hindering your ability to convert traffic to sales, achieve respectable search engine rankings, and promote your website through other means? But what should that consist of?
Analytics for Content Marketers and Bloggers: What Do You Need to Track?
NOVEMBER 9, 2014
The term “content marketing” refers to strategic marketing techniques where you create valuable and relevant content to attract a clearly defined audience. You’ll use this content to market a product and/or service in an attempt to generate profit through your blog or business. You can even tweak your content marketing to compliment your desired results. Desired Results.
Text Analytics in the Cloud
FEBRUARY 16, 2011
If you're analyzing social media content, though, the core functions of text analytics might be something you'd rather not learn. These services—some free, most commercial—allow you to skip the R&D and plug text analytics into your system. In a market crowded with me-too platforms, it might be the step that gets you off the entry-level rung of the ladder. Saplo.
31 Expert Guides to Maximizing Online Brand Visibility – WPO
APRIL 29, 2014
Yet despite the analytical and strategic power of the model, WPO still largely remains the concept that everyone talks about, but no one names. ” As indicated by the posts from Search Engine Watch and All Twitter highlighted below, that is starting to change, but only just. Beyond Search & Social: Online Marketing in 2014 by Search Engine Journal. by Forbes.