8 Marketing Trends to Implement in Your 2012 Marketing Plan
JANUARY 19, 2012
What a year was 2011 for social media and marketing! Things moved at the speed of light, right? I watched and experienced first-hand the marketing and social media landscape change, consolidate, focus, develop and evolve all at the same time. But social media is a powerful marketing medium that MUST be used in your marketing tactics today. Source: Mobile Marketer).
The State of Social Media Marketing– Annual Survey Report
JANUARY 11, 2012
Tweet Recently, Awarness Inc released a report called The State of Social Media Marketing : Top Areas For Social Marketing Investment and Biggest Social Marketing Challenges in 2012. The report is based on insights from 320 marketers (social marketing leaders, experienced professionals, novice and dabblers) on social media trends from 2011 and predictions for 2012.
2012 Social Media Marketing Industry Report
APRIL 4, 2012
Tweet Recently, a report called “How Marketers Are Using Social Media To Grow Their Businesses” was released by Social Media Examiner. The report uncovers the “who, what, where, when and why” of social media marketing. Most participants of the survey (57%) were based in the United States followed by Canada (9%),United Kingdom (9%) and Australia (5%).
The State of Social Media Marketing – Summary of Annual Survey Report (Part 2)
SEPTEMBER 17, 2012
In a previous blog post , Jonas made a summary of a report called “The State of Social Media Marketing” from January 2012 in which he outlined the key points and conclusions drawn from the report. couple of days ago, Awareness, Inc released the second part of the same report , which points out some useful statistics for the second half of 2012. Platforms. Monitoring.
Conducting Surveys: The Good, the Bad, and the Ugly
JUNE 6, 2012
There is frequent discussion of measurement, which is what I did for GEICO (Where a 15 minute call could save you 15% on your auto insurance), when I was in their marketing department. Surveys are always good…well…unless you do it in such a way that it makes the customer mad and they decide to write a scathing blog post for a wildly popular PR blog. Da da da.da da da).
33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far
AUGUST 28, 2012
Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). What’s the best process for developing a social media marketing plan? Social Media Marketing Tips, Tactics & Techniques. You want loyalty?
IAB Europe AdEx Benchmark Europe 2012: Facts Behind the Numbers
JUNE 3, 2012
Alain Heureux, IAB Europe According to the IAB Europe AdEx Benchmark Europe 2012, the online advertising market in Europe rose to a total market value of €20.9bn in 2011, a year-over-year growth by 14.5%. The same goes for investments in other digital channels and tactics, such as inbound marketing or email marketing. Ask any serious agency. That’s almost half.
Summarized: The 2013 In-House Counsel New Media Engagement Survey
APRIL 18, 2013
Those of us who care about all forms of marketing, networking and communication for lawyers anticipate surveys that study the use of Social Media, as well as all marketing tools, when it comes to lawyers’ clients. They can help us wade through the possibilities that lie in front of us in terms of marketing strategy. The 2nd was in 2012. The 1st was in 2010.
102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)
JANUARY 2, 2013
With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication.
47 Superb Social Media Marketing Stats and Facts
JANUARY 19, 2016
Image credit: The CMO Survey. Most businesses now use social media for marketing and those efforts are expected to continue to increase, yet many marketers and top executives alike find the business value difficult to quantify. 46% of B2B marketers say they’re not sure whether any social channels have generated revenue for their businesses. Direct Marketing ).
Best Internet Marketing Posts of 2011
Techipedia: Tamar Weinberg
JANUARY 5, 2012
In January of 2011, I said that I’d make our Internet Marketing Posts of 2011 subscriber only. This year, I am pleased to bring back our Best Internet Marketing Posts of 2011 thanks to an excellent sponsor, HubSpot. HubSpot has recently launched a most amazing Marketing Grader tool to help you measure the effectiveness of your website. Marketing Automation. Enjoy!
Social and Digital in Belgium: Trends, Budgets and Challenges 2012
JANUARY 12, 2012
At the occasion of our latest event in December, we joined forces with agency The Reference, to conduct a survey regarding the digital marketing evolutions in my home country, Belgium. The objective: give an overview of the landscape in Belgium in terms of budget, resource allocation, satisfaction, challenges and plans for 2012. Blog Research digital marketing Belgium mobile websites ROI social media Belgium The ReferenceWe targeted decision [.].
Small Businesses Online Marketing Efforts Surge in 2012 [Infographic]
Blue Focus Marketing
MAY 14, 2012
As marketing dollars flow from traditional to social media , more small businesses are leveraging social platforms in order to drive traffic and increase visibility. Nearly 60% of small businesses surveyed plan on spending as much or more in 2012 as they did in 2011 on online marketing efforts , according to the 2012 AT&T Small Business Technology Poll.
The State of Social Media Marketing 2012 [DATA]
SEPTEMBER 20, 2012
———– Social marketing software company Awareness has just released the second part of its bi-annual State of Social Media Marketing report for 2012, and it makes for some pretty interesting reading. 50% see the need to tighten integration between social and more traditional marketing. He kindly agreed to let me repost it in its entirety.
Trust in 2012: 4 Implications for Social Media
FEBRUARY 2, 2012
Edelman recently released the results of its 2012 Trust Barometer survey. Results of the 2012 Canadian Trust Barometer. 2012 Edelman Trust Barometer Canada and Global Results. Here are four social media implications from the results of the 2012 Edelman Trust Barometer. 1. That is, except in Canada. CEOs are now the least credible spokespeople in Canada.
Why Your CEO Should Be Active On Social Media [Study]
MARCH 28, 2012
Survey Results: The majority of survey respondents, 78%, said CEO participation in social media leads to better communication, while 71% said it leads to improved brand image and 64% said it provides more transparency. As evident form the survey results, there is a pressing need for CEOs to be active in social media. Tweet. So, is your CEO present on social media yet?
How to Meet Your Consumers’ Social Media Expectations
NOVEMBER 14, 2012
landscape that holds a promise of great marketing potential to brands if approached correctly. Despite this demand for direct interaction and customer care on the social networks, the Zendesk survey participants also drew a pattern of fans being very easily satisfied in terms of brand effort. Report: Social Marketing Is More Than Just Likes [Report]. Obviously. On the contrary!
Marketers Need Return On Marketing Investment Now
MARCH 30, 2012
Yesterday, I had a long and interesting conversation with the president of STIMA , Belgium’s largest association of marketing professionals. He told me the main issue that surfaces in his daily contacts with marketers is ROMI (Return On Marketing Investment), a.k.a. Marketing ROI. Marketers are uncertain and even scared. And it’s about time.
My Top Posts of 2012 on Inbound Marketing and Audience Development
DECEMBER 18, 2012
Here are my top 10 posts of 2012 by pageviews: The Best Free Tools for Twitter Analytics. The Fastest and Slowest News Sites in 2012. Publisher Survey: Reddit Traffic Way Up, Digg Way Down. Another year gone by and once again it is time for the obligatory best of the year post. Beyond Facebook Insights: Useful Facebook Analytics Tools. Ways that Social Media Impacts SEO.
Email marketing goes social
JANUARY 26, 2012
Adding social sharing buttons to marketing emails significantly increases click-through rates according to a survey just released by GetResponse , an email marketing software company. The survey showed that fewer that one in five email marketers actually include social sharing buttons within their content. Brands use social for PR. VISIT MY FACEBOOK PAGE.
Only 17% Of Businesses Measure Social Media ROI; 12% Have A Realtime Analytics Solution
The Realtime Report
AUGUST 8, 2012
These findings are from a survey conducted jointly by Teradata Aster , Mzinga , and the Center for Complexity in Business (CCB) at the University of Maryland to provide insights into the adoption, use and current state of social business software and big data analytics in businesses. There is also a webcast scheduled for August 9, 2012.
Five Cultural Reasons Marketers Fail to Keep Up with Consumers
APRIL 28, 2012
Yet, marketers and managers continue to struggle in keeping up with buying behavior and consumer attitude shifts , let alone in turning them into opportunities. The monologue of the beautiful self Despite what they believe, many marketers still operate in a monologue rather than a dialog mode. Email marketing, for instance, still delivers high responses. The shift is clear.
2012: A Year Destined for Entrepreneurial Success
DECEMBER 27, 2011
Steve Allen, and say I think 2012 is going to “be the start of something big.”. Although 56 indicates consumers are still feeling fairly uncertain, a 15-point jump in a month is a good sign, which is amplified by the “Expectations Index” part of the survey hitting 67.8, an increase of nearly 18 points in a month. Let’s all resolve to make 2012 the start of something big.
89% of CMOs Say Social Data Has Influenced Their Decisions
The Realtime Report
OCTOBER 3, 2012
The survey asked members of the CMO Club (a forum for top marketing executives) how they value social data, as reported by MIT Sloan Management Review. In general, CMOs surveyed expressed a high opinion about the value of social data. Survey respondents were all among the 600 members of the CMO Club, which is focused primarily in North America.
In-House Counsel Use of Social Media Survey: An Interview With Greentarget’s John Corey
APRIL 18, 2013
The long-anticipated 2013 In-House Counsel Use of Social Media Survey conducted by Inside Counsel , Greentarget and Zeughauser Group was released today. In another blog post today, titled Summarized: The 2013 New Media Engagement Survey , I provided a quick overview of the survey. Lee Pacchia : “This is the 3rd year for this survey. Fast-forward to 2012.
Taking Multi-Dimensional Marketing to Next Level
SEPTEMBER 22, 2012
In my recent post , “Social Media is Much More Than Just Social and Media,” I introduced the concept of The Social Media Cube© as a visual representation of what is needed to utilize social media effectively in a marketing strategy. The lack of an in-depth, multi-dimensional approach is why so many marketing and segmentation programs are not working today.
How Advertisers Are Using Facebook Ads [Infographic]
APRIL 24, 2012
Tweet Social Fresh recently published an infographic with highlights from their Facebook Advertising Report , which is the result of a survey completed by 347 Facebook advertisers. The report aims at understanding the challenges of Facebook advertising and how marketers are using the platform. Similar Posts: The Content Marketing Explosion [infographic].
Social Media to Replace Traditional Media Says CEO Study
MAY 23, 2012
” When Geoff Livingston and I were writing Marketing in the Round , we referred to the 2011 IBM Global Technology Study , which showed the anecdotal information I was collecting was right on par with what other business leaders around the world were saying. ” And the 2012 IBM CEO Study confirms it once again. The Survey Says. And you know what? But today?
90 Percent of Small Business Use Social Media
SEPTEMBER 16, 2012
A survey of 600 small business owners across the United States indicates that 90% are actively engaged in social networking sites and 74% perceive social networking as valuable — if not more valuable — than networking in-person. But the news is not all merry, as 58% of surveyed owners said they struggle with promoting their Facebook pages — if they have a page at all.
How to Unsuck at Personalization in Marketing
JULY 18, 2012
Good news for email marketers: according to research from the Direct Marketing Association (DMA), the typical email engagement rates are going up. Marketers know that email is still doing good. Marketing automation and data segmentation have led to more personalized and relevant email marketing programs , eMarketer says. US open rates of house lists rose 2.6%
The Demographics of Twitter Users [Study]
AUGUST 7, 2012
The study is based on the findings of a survey on Americans’ use of the Internet. The results in this report are based on data from telephone interviews conducted by Princeton Survey Research Associates International from January 20 to February 19, 2012, among a sample of 2,253 adults. use Twitter as of February 2012, and 8% are daily users. The tweeters.
10 Cheap Survey Tools for Bloggers Who Want Answers
JUNE 18, 2012
And the best to do that is with a survey. How can surveys help you? This will help you create surveys, but it won’t help you get to those breakthrough insights that will turn your posts into reader magnets. To do that you need to know information like this: Demographics: A survey will tell you who’s reading your blog. Content: A survey will tell you what kinds of content your readers like. Products: A survey will also tell you what kinds of products your readers may be interested in. Top survey tools. WP Survey and Quiz Tool.
Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2
FEBRUARY 7, 2012
Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. Marketers, we’re told, need to think like publishers. How widespread, really, is the use of social media for marketing? How are B2B marketers using social media differently from their B2C counterparts? General Marketing Research. hours.
Social Business: Four Real-Life Truths about Collaboration
NOVEMBER 15, 2012
Since nearly five months we started working with BT Global Services on an integrated global social business, training and content marketing program. Access to content, knowledge and information is also a crucial part of the possibility to speed up processes and keep up with rapidly changing customer and market realities. Marketers need to learn this lesson too.
21 (of the) Best Facebook Guides, Tools and Rants of 2012 So Far
SEPTEMBER 19, 2012
Despite a shaky IPO last spring, Facebook remains the 800-pound gorilla of social media marketing, as it now approaches the billion-user mark. Though often associated with bands and brands, Facebook is viewed as the most effective social media tool (by a fairly large margin) by both B2C and bB2B marketers. So what are the best tactics for marketing and advertising on Facebook? How can marketers best utilize social plugins for the platform? The Ultimate Guide to Marketing With Facebook’s Social Plugins by HubSpot. Facebook Guides, Tips & Techniques.
When to Thank Your Social Media Fans
Techipedia: Tamar Weinberg
MARCH 27, 2012
Saying thank you is not only a vital “social” action in social media, but it’s also just plain good marketing. Social media can indeed provide a time- and cost-effective way to conduct market research. On the other hand, fans are under no obligation to take your survey. Tweet your gratitude and give them a sliver of insight from the survey results. Why is that?
Actionable Social Analytics: From Social Media Metrics to Business Insights [White Paper]
APRIL 11, 2012
Tweet Recently, Awareness released a new white paper on social analytics and suggestions on how marketers process and assimilate seemingly endless social data. It has been noticed that marketers are turning towards social analytics to make use of this ‘big data’ while also attempting to understand consumer attitudes and behaviors and to harness these insights for business.
Social Media Use: Three Big Mistakes Made by Small Businesses
OCTOBER 8, 2012
According to a recent Manta survey , a staggering 90 percent of small business owners are using the web to network with potential customers and promote products and services. Still, though social media is a popular marketing tool for small businesses, it can also be a minefield of potentially costly and critical mistakes. There are several key ways in which small businesses are continuing to miss opportunities to maximize their social media marketing potential. Blog Guest post marketing Social Media business guest post small business social media social media mistake
Attack of the Consumer! The Many Ways Consumers Can Put You Out of Business Online
Techipedia: Tamar Weinberg
JANUARY 17, 2012
Conduct and act upon a Net Promoter Survey. Get my Internet Marketing newsletter , buy my book, The New Community Rules: Marketing on the Social Web , and subscribe to the Techipedia RSS feed. Marketing Search Engine Optimization Social MediaThis is a guest post by David Rodnitzky. Treat customers badly and you will be out of business – period! Advertising Bans.
2013 B2B Marketing Priorities [Study]
AUGUST 1, 2013
Towards the end of 2012, Software Advice , CMO.com , and Eloqua teamed up to ask marketing professionals their priorities in 2013.The study titled B2B Demand Generation Benchmark Surve y, gives marketers a complete view of the current status of the marketing sphere as well as a look at what’s to come. Email Marketing Generates the Highest Quality Leads.