Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve.  Increase use of video marketing? Marketers have questions, this post has answers: 87 vital social media and online marketing statistics covering everything from how executives and large companies are using social media for marketing, customer service and recruiting to fresh stats on the leading social media platforms to search, email, content and mobile marketing trends. Marketing Pilgrim ). V3 Integrated Marketing ). MORE >>

What do 469 marketers from a wide variety of industries and company sizes, plus a range of social marketing expertise have to say about the state of social marketing? As we look ahead to 2013, where will marketers invest their resources? Take a peek at our infographic below and read the full survey results in our free paper The State of Social Marketing Reports: 7 Major Findings & In-Depth Analysis. Is ROI measurement the top social marketing challenge in your organization? Mike Lewis social media marketing Social Media ROI MORE >>

What a year was 2011 for social media and marketing! I watched and experienced first-hand the marketing and social media landscape change, consolidate, focus, develop and evolve all at the same time. As I’ve said before, social media needs to be INTEGRATED into your overarching marketing plan.  But social media is a powerful marketing medium that MUST be used in your marketing tactics today.  And other important marketing tactics must not be ignored either. So here are my 8 marketing trends to implement in your 2012 marketing plan.  MORE >>

Tweet Recently, a report called “How Marketers Are Using Social Media To Grow Their Businesses” was released by Social Media Examiner. The report uncovers the “who, what, where, when and why” of social media marketing. This study is based on a survey conducted for more than 3,800 marketers, with the goal of understanding how they are using social media to grow and promote their businesses. Most participants of the survey (57%) were based in the United States followed by Canada (9%),United Kingdom (9%) and Australia (5%). MORE >>

Survey Results: The majority of survey respondents, 78%, said CEO participation in social media leads to better communication, while 71% said it leads to improved brand image and 64% said it provides more transparency. The majority of BRANDfog survey respondents (77%) are more likely or much more likely to buy from a company whose CEO uses social media to clearly define company values and leadership principles. As evident form the survey results, there is a pressing need for CEOs to be active in social media. Tweet. So, is your CEO present on social media yet? MORE >>