8 Marketing Trends to Implement in Your 2012 Marketing Plan
JANUARY 19, 2012
What a year was 2011 for social media and marketing! Things moved at the speed of light, right? I watched and experienced first-hand the marketing and social media landscape change, consolidate, focus, develop and evolve all at the same time. But social media is a powerful marketing medium that MUST be used in your marketing tactics today. Source: Mobile Marketer).
79 Remarkable Social Media Marketing Facts and Statistics for 2012
AUGUST 18, 2012
Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). What marketing technique generates leads with the highest close ratio? Marketing Charts ). 4. Tumblr.
Top Social Media Case Studies of 2012
The Realtime Report
DECEMBER 31, 2012
What were the most popular social media case studies in 2012? How Nike Stole Social Media Gold From Olympic Sponsor Adidas (Aug 21): 2012 was dubbed the “Social Olympics” and both Nike and official sponsor Adidas planned extensive social media campaigns around the Games. What did you think were the most interesting case studies of 2012?
2012 Marketing: Five Ways to Power It Up
JANUARY 2, 2012
This reminded me of the lesser-known, and rarely-discussed side of marketing. Behind the public side of marketing there are fundamental mechanisms that take place. And, just like cooking, marketing is a process that culminates in a quickly-consumed output. Every business needs a website, marketing (old and new), SEO, and PR. marketing calendar is your map. Simple.
The Top #Nifty50 Women in Technology on Twitter for 2012
SEPTEMBER 10, 2012
This year, we’re pleased to honor 50 women (below) and 50 men (in an upcoming post on the Blue Focus Marketing Blog ) who are among the top social media connectors and engagers in the technology world, representing technology vendors as well as related venture capital (VC), advisory and analyst firms. ” She was named B2B Magazine’s 2012 Digital Marketer of Year.
15 Informative 2012 Marketing Infographics
MAY 20, 2012
Infographics Marketing Social Media StatsWe live in the age of data. The The information collected by the world’s databases grows by an astounding 40% annually. How we collect, harness, and use this content shapes our lives — our work, our relationships, everything. One way to make the fire hose of information more understandable is to use visual representations, which is why [.].
87 More Vital Social Media Marketing Facts and Stats for 2012
OCTOBER 16, 2012
Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. Increase use of video marketing? Marketing Pilgrim ). 2. 90% of marketers now use social networks in their marketing efforts, but growth has plateaued; the figure was 89% in 2011. 500 firms. ( V3 Integrated Marketing ). But 3.1
How to Create the Perfect Facebook Fan Page, 2012 Edition
Techipedia: Tamar Weinberg
AUGUST 21, 2012
You can follow Tim on Twitter or on Facebook. [ How to Create the Perfect Facebook Fan Page, 2012 Edition is a post written by Tamar Weinberg. ]. Get my Internet Marketing newsletter , buy my book, The New Community Rules: Marketing on the Social Web , and subscribe to the Techipedia RSS feed. This is a guest post by Tim Ware. ” And there’s no other option.
Jack Dorsey’s Speech at Disrupt 2012 [Full Video]
SEPTEMBER 12, 2012
“We probably need to change the name of this conference,” Twitter and Square co-founder Jack Dorsey said on September 10, 2012 from the stage of TechCrunch Disrupt in San Francisco. Business & Marketing inspirational video jack dorsey jack dorsey disrupt jack dorsey inspirational video jack dorsey speech jack dorsey techcrunch jack dorsey videoPhoto Credit: Fast Company.
2012 Social Media Marketing Industry Report
APRIL 4, 2012
Tweet Recently, a report called “How Marketers Are Using Social Media To Grow Their Businesses” was released by Social Media Examiner. The report uncovers the “who, what, where, when and why” of social media marketing. In later sections, the report also looks at each of these channels individually to understand marketers’ interest in them.
Social Commerce IQ 2012 [Report]
DECEMBER 19, 2012
Data from the report was gathered during the period from August to October this year, where 475 companies based on the 2012 Internet Retailer Top 500 and Second 500 were involved. You can read the full report here or review the main points in the infographic below: Similar Posts: The State of Social Media Marketing – Summary of Annual Survey Report (Part 2). Customer Survey.
The State of Digital Marketing 2012 [Infographic]
SEPTEMBER 28, 2012
I posted last week a post from Danny Brown about the State of Social Media Marketing 2012 report. If you haven’t had time to read that, here’s a handy infographic for ya from webmarketing123. Get the full report from Awareness here. Useful Data
20 Social Media Blogs You Should Read in 2012
JANUARY 28, 2012
It’s important for marketers to keep up with the ever-changing social media landscape so they can align their strategies and achieve the results they’re looking for. Here’s a list (in alphabetical order) of some great social media blogs to read in 2012. CopyBlogger (Brian Clark): Ranked as a top marketing blog, Brian and his team help businesses persuade in a 2.0
Seven Tools for Your 2012 Marketing and Communication Plans
NOVEMBER 8, 2011
Today, though, I want to talk about some things you should be considering for your 2012 marketing and communication plans. If you’re looking for an opportunity to use a daily deal site, keep an eye on which ones remain toward the middle of 2012. Do not consider them as your big sales plan for 2012. This is not our annual trends blog post. Consolidation. Privacy.
Social Media In 2012: The Good, The Bad & The Ugly (5 Must-Reads)
DECEMBER 4, 2012
2012 was an exciting year in the social media space. From the Nielsen Social Media Report for 2012. 8 Big Social Media Disasters of 2012. By Dori Zinn With our favorite restaurants and brands offering deals and gifts on Facebook and Twitter, there’s no shortage of companies eliminating the marketing middle man and advertising straight to the consumer. Seriously obsessed.
2012 AllFacebook Marketing Conference: 5 Must-Reads
JULY 2, 2012
The Firebelly crew is back in the office today after spending last week in San Francisco for the AllFacebook Marketing Conference. Photos, Engagement Are Keys To Facebook Marketing Success. Panelists at the “Facebook Places: Deals and Store-Level Marketing,” discussion at the agreed that photos and personal engagement with fans usually leads to success. Post a picture.
Facebook 2012: This Is What Success Looks Like [INFOGRAPHIC]
OCTOBER 26, 2012
2012 has been the year of many great achievements and little downfall for the social network. Acquirements of around $838M in 2012 alone, hitting the magical 1 Billion mark of active users and the IPO that turned out to be less magical than expected, but which recently has taken a turn for the better. EdgeRank Facebook Infographic content Facebook 2012 user engagementDisney.
IAB Europe AdEx Benchmark Europe 2012: Facts Behind the Numbers
JUNE 3, 2012
Alain Heureux, IAB Europe According to the IAB Europe AdEx Benchmark Europe 2012, the online advertising market in Europe rose to a total market value of €20.9bn in 2011, a year-over-year growth by 14.5%. The same goes for investments in other digital channels and tactics, such as inbound marketing or email marketing. Ask any serious agency. That’s almost half.
Top Social Media Stats of 2012
The Realtime Report
DECEMBER 31, 2012
Analysts are estimating that the company’s IPO could value the social network at between $75 and $100 billion. At the high end, that means the market would place the value of the content and other interactions produced by the average Facebook user at $118. UPDATE: By Nov 2012, Tumblr reached 20 billion pageviews per month. billion internet users by the end of 2012. What social media stats got the most attention in the last year? new accounts are being registered per second, according to Twopcharts. UPDATE: At Facebook’s current valuation of $57.4
24 of the Best Google+ Guides, Tips, Rants and Raves of 2012
DECEMBER 12, 2012
“Ghost town” or not, many experts agree that Google+ is here to stay, and it’s valuable for b2b marketing, SEO , personal branding, and reputation management. Search results are personalized based on the +1s of those in your circles, and as a marketer, that changes the game. by B2B Digital Marketing. The Marketer’s Guide to Google Plus by KISSmetrics.
33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far
AUGUST 28, 2012
Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). What’s the best process for developing a social media marketing plan? Social Media Marketing Tips, Tactics & Techniques. You want loyalty?
23 (More) of the Best Social Media Guides, Tips and Resources of 2012
DECEMBER 4, 2012
As noted in 33 (of the) Best Social Media Guides, Tips and Resources of 2012 So Far , posted here a few months ago, social media marketing adoption is now so widespread there’s little further question of “if” or “when” in the minds of most marketers–but many “how” and “what” questions still remain. know—Reddit?
The State of Social Media Marketing in 2012 [Study]
MARCH 17, 2012
Marketers continue to question the value they get from Facebook, Twitter, and other social networking sites. Many don’t know any more about how to measure engagement and what benefits it offers brands than when social media marketing first took off a few years ago. Even though current thinking dictates that social media outreach is essential [.]. Social Media
5 Lessons for Nonprofits from Kony 2012
MARCH 12, 2012
One of the primary criticisms is that the Kony 2012 video doesn’t accurately represent the current state of affairs in Uganda and the LRA , not to mention the fact that Kony hasn’t been in that country in a while. ” Kony 2012 did that in spades. But one way that IC could do this is, as Nancy pointed out, to “consider Marketing as the program. ” 2.
Social Media Takes Gold at the London 2012 Olympics
JULY 31, 2012
For the London 2012 Olympics, the organizers and the International Olympic Committee (IOC) has recognized that people want to receive their event news in different ways. For the London 2012 Olympics, the IOC created a website to become the hub of all digital media. This infographic is brought to you by ExactTarget, a leader in social media marketing. INFOGRAPHIC #4 – Econolympics: The Economic Impact of Hosting the Olympic Games (Infographic) Although it’s not directly related to marketing, I thought I’d share this interesting infographic by Credit Season.
2012 Is The Year of Visual Communication
MARCH 19, 2012
Much indicate that 2012 is the year where visual communication in social media will get its boom for real – Facebook’s Timeline is focused heavily on photos and visual storytelling, Instagram keeps making it easier to take, design and share photos and Pinterest has experienced an explosion in popularity thanks to its ability to find, bookmark and share images. Convey your message quickly.
52% of B2C Marketers Plan To Increase Social Marketing Budgets in 2013
The Realtime Report
SEPTEMBER 20, 2012
The vast majority – 70% – of B2C marketers are moderately to highly engaged in social media, followed closely by 63% of B2B marketers, according to Webmarketing123′s new “ State of Digital Marketing 2012 Report.” The report examines lead generation, marketing budgets, and measurement of ROI for both B2B and B2C marketers using social media in the US.
Study: The Global Social Media Check-Up 2012
JULY 23, 2012
The Global Social Media Check-Up 2012 specifically looks into how these companies use Twitter, Facebook, YouTube, Google+ and Pinterest. As of 2012, 87% of the companies are using at least one of the major social platforms to engage with online stakeholders. See all the survey findings here: Burson-Marsteller Global Social Media Check-Up 2012 from Burson-Marsteller.
US Mobile Ad Spending Will Top $4 Billion in 2012
The Realtime Report
DECEMBER 27, 2012
Mobile advertising spending will total more than $4 billion by the end of 2012, according to eMarketer estimates. The third quarter of 2012 saw a 574% jump in mobile ad spending for the automotive industry year-over-year. The most common goals for mobile ad campaigns were maintaining a market presence and driving traffic to websites. education went up 421%. sports grew 417%.
2012 Social Marketing & New Media Predictions [White Paper]
DECEMBER 14, 2011
It became an integral part of all marketing, communication agendas and therefore there is an innate need to understand what lies ahead in future. has compiled a list of top predictions, insights and advice from 34 marketing strategists, brand marketers, and leading marketing consultants for the year 2012. The Role of Big Data in (Social) Marketing.
The Biggest Social Media Mistakes & Disasters of 2012
DECEMBER 11, 2012
Learn about some of the biggest ones brands made in 2012 (as well as lessons learned) in these must-reads. 11 Biggest Social Media Disasters of 2012. In 2012, plenty of big brands and organizations suffered serious backlashes on social networks like Twitter and Facebook for offensive tweets, questionable ad campaigns or controversial company statements.
Eight Social Media Trends for 2012
NOVEMBER 28, 2011
2012 Social Media Trends. Today we talk about mobile, social, marketing, public relations, advertising, direct, email, customer service, and sales as if they’re working in silos. But 2012 is the year it need to integrate. And mobile can’t live without marketing. Email Marketing. You’ll see a big swap of print moving to the tablet in 2012.
4 Low Cost Online Marketing Strategies For 2012
Small Business Mavericks
MARCH 6, 2012
If your business has an online presence then you are now in a very competitive market. You are not competing with just your business competitors – you are also competing with those looking to make a quick buck through Adsense or affiliate marketing sites, and mom and dad blogs that often attract good search placements and social media attention. The news is not all bad however, you can compete, and these four low cost online marketing strategies can help you to increase traffic, market awareness, and hopefully, profits.
Five Tips for Preparing for 2012
DECEMBER 14, 2011
But 2012? Following are five tips on doing the same so your 2012 shapes up to be excellent. Through Spin Sucks (our blog) and the forthcoming Spin Sucks Pro , I realized what I really want to do is change the perception of the PR and marketing industries. Where do you see yourself at the end of 2012? I’m not going to lie. It’s shaping up to be a good year.
Top 5 Social Media Fails of 2012
DECEMBER 17, 2012
Brands love social media for marketing and business development because it allows them to expose themselves to global audiences and hopefully, have a promotion go viral. Most of the below brands are rock stars when it comes to social media marketing, but we all make mistakes here and there! Here are the top 5 social media fails of 2012. London Olympics 2012 Banned Brands.
Interactive Social Media: Add Your Favorite Tune of 2012
The Realtime Report
DECEMBER 31, 2012
Have you shared your favorite song of 2012? Social marketing solutions company Hyperactivate.com has created “the world’s first social media music mosaic” — powered by Spotify, the project aims to share everyone’s favorite tunes in 2012 via an interactive, social media collaboration.
102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)
JANUARY 2, 2013
With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication.
Top 12 Social Media Insights for Nonprofits in 2012
APRIL 15, 2012
Facebook Infographics Marketing Nonprofit Social Media TwitterBlackbaud, NTEN, and Common Knowledge have released their fourth annual Nonprofit Social Network Benchmark Report, a yearly analysis of how nonprofits are using social media platforms like Twitter and Facebook. This year’s report highlights 12 key social media insights for nonprofits that are intended to help the sector become more effective at using social media [.].
The State of Social Media 2012 [DATA]
JULY 12, 2012
2H12: The State of Social Media & Social Media Marketing in the Second Half of 2012. Self explanatory, really. Read it and weep – or rejoice. Either way, the tidal wave is still going. Thanks, Esteban Contreras for putting this together! View more presentations from Esteban Contreras. ———— ( photo credit ).
Social Media Stats [Infographic]
JANUARY 18, 2012
To demonstrate the growth of social channels in the last one year, here is an interesting infographic designed by Internet marketing firm Dream Systems Media based on the data provided by AdAge. Twitter Statistics 2012: 34% of marketers have generated leads using Twitter. Nearly 30% of these users are not tracking the impact of this marketing. billion own a toothbrush.
Win a ticket to IABC 2012 Canada Business Summit preconference workshop
OCTOBER 23, 2012
Here’s your chance to win a free ticket to an IABC 2012 Canada Business Summit preconference workshop. IABC 2012 Canada Business Communicators Summit: Win a pre-conference workshop pass for Nov. 1. Château Laurier, Ottawa, Canada. Seen from the corner of Sussex and Rideau. Photo credit: Wikipedia). The summit takes place November 1-3 at the Chateau Laurier in Ottawa.
The State of Social Media Marketing 2012 [DATA]
SEPTEMBER 20, 2012
———– Social marketing software company Awareness has just released the second part of its bi-annual State of Social Media Marketing report for 2012, and it makes for some pretty interesting reading. 50% see the need to tighten integration between social and more traditional marketing. He kindly agreed to let me repost it in its entirety.