SocMed Sean

MARCH 3, 2022

Launched in March 2010, by January 2012, Pinterest had almost 12 million users, making it the fastest site in history to break the 10 million visitor mark. Here are some thoughts about including Pinterest as an effective part of your campaigns. Campaigns are the highest level of advertising structure on Pinterest.

Strategy 195

Strategy Marketing Automotive Campaign 195

Convince & Convert

MAY 27, 2014

In 2012, I wrote about a supply-chain management software company called Kinaxis. In this video series from December 2013, called Fast Innovation and The Slow Waiter , Cisco’s Tim Washer (and the Cisco Voice of the Customer team) has fun conversations with real CIOs, including those from Safeway, Western Union, and Grupo Modelo.

Conversation 167

Conversation B2B Marketing GPS 167

Convince & Convert

DECEMBER 15, 2023

Invigorate your strategy with insights from marketers at TikTok, Glossier, Zillow, lululemon, and more Convince & Convert started the Social Pros Podcast back in 2012 as a way to get to know the “real people doing real things” in social media. So it’s really about connecting with those people and brands joining the conversation.

Brands 153

Brands Marketing Real Estate Collaboration 153

Webbiquity SMM

JANUARY 2, 2013

This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding. While 47% felt somewhat good at social measurement in 2011, just 38% said the same in 2012.

Social Media 245

Social Media B2B Marketing SEO 245

Sprout Social

SEPTEMBER 21, 2020

But what he learned (and what I learned, as his excitement bubbled over into our dinner conversations) is that it’s about much more than that. Their photo-editing mobile app has over 150 million Android and iPhone downloads since it first launched in 2012. Campaign Analysis. — VSCO (@vsco) August 7, 2020.

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Issues Survey Campaign Authentication 132

Kikolani

MAY 11, 2012

Discover more about optimization for local businesses and mobile marketing campaigns. Use these resources to help give you ideas to increase organic traffic, revenue, and conversion rates. And this week, he outdid himself by getting this amazing shot of Supermoon 2012 which was featured on Mashable ! Photo of the Week.

Mashup 113

Mashup Resources SEO RSS 113

Laurel Papworth

APRIL 21, 2012

I’ll be teaching a couple of 1/2 day step by step social media course in Perth on 27th April, 2012 while I’m there for the #Media140 conference. In this one-day course you’ll get a real taste of the marketing power of the new Social Media campaigns: creating managing and distributing social content through online communities.

Training 76

Training Course Social Media Press Release 76

Waxing UnLyrical

OCTOBER 9, 2012

campaign to raise $200,000 from 10,000 people via a 27 hour giving event starting on October 16, of course I said, “Yes.” If you can’t, help spread the word, and participate in the conversation as you can, e.g.: Twitter: official campaign handle @WldHungerRelief and official hashtag #hungertohope.

Flickr 251

Flickr Upcoming Eventful Campaign 251

Mindjumpers

JUNE 5, 2012

The Facebook-owned mobile photo editing and sharing network Instagram has been around since October 2010 and by April 2012, the platform had 30 million users worldwide. Additionally, Threadless is one of the first companies to run a Pinterest campaign – check it out here. Similar Posts: 2012 Is The Year of Visual Communication.

Engagement 277

Engagement Instagram Crowdsourcing Upcoming 277

Bare Feet Studios

MAY 31, 2012

We are so thrilled to be one of the three finalists for the 2012 Annual Pacific Edge Magazine business awards: best social media campaign. Also in the final three for best social media campaign is fellow SMCHI board member Laura Kinoshita. If not, please follow the conversation online at #PEMAwards.

Campaign 81

Campaign Social Media Airlines Travel 81

Buzz Marketing for Technology

JUNE 5, 2013

Posted in Behavioral Targeting Business Intelligence Conversion Conversion Optimization Customer Experience Interactive Marketing Internet Search SEO Strategy User Generated Content. Having a good product and a solid awareness campaign is no longer enough; now there’s a more informed and discerning customer base to cater to.

Bazaarvoice 230

Bazaarvoice Mobile How To Focus Group 230

Firebelly

OCTOBER 9, 2013

By Chris Miles Rolling out with the official opening of the new federal health care exchanges is a significant marketing campaign by the White House to inform and get people signed up for health insurance. Part of that marketing campaign is a social media push, designed to be cool and sexy. Obama Asks Celebs To Tweet About Obamacare.

Health Care 155

Health Care Social Media Insurance Hashtag 155

Waxing UnLyrical

NOVEMBER 20, 2018

Instead of publishing repetitive press releases and campaigns built on educated hunches, the Growth PR era is fueled by data-driven, iterative storytelling. PR professionals need to be thinking about things like web traffic, customer engagement and conversions. It is no longer acceptable to proffer low grade activity measures.

Nielsen 140

Nielsen Press Release Metrics Smart Phone 140

yMarketingMatters

JANUARY 23, 2013

Over the past few years, research has continued to prove the benefits of email marketing for business: Low costs, high conversion rates and detailed tracking are all notable features. Jupiter Research reports effective email marketing campaigns can produce nine times the revenues and 18 times the profits of broadcast mailings.

Tips 216

Tips Smart Phone Marketing Mobile 216

ProBlogger

DECEMBER 30, 2011

Many of his posts contribute to the conversation surrounding many facets of our industry, which encourages related companies to adjust their model to serve bloggers better. I think we will learn a lot from her experiments in digital publishing, especially during the latter part of 2012. In 2012, she’ll be just as busy.

Blogger 53

Blogger Blogosphere Curation Case Study 53

Waxing UnLyrical

MAY 9, 2016

C4 (Conversation) Case Study: Best Buy Uses Twitter to Enhance Customer Service. C5 (Community) Case Study: 4 Elements of the Blue Key Campaign’s Success. So the more we can integrate online and offline outreach, the more it works,” I told Ifdy Perez , when she profiled the now-classic Blue Key campaign.

Case Study 100

Case Study Study Training Collaboration 100

Mindjumpers

NOVEMBER 23, 2011

My prediction is that 2012 will be the big real-time data year! One of the key points with social data is the real-time factor of conversations going on right here right now. Conversations from which you can draw insights on the reputation of your company, increase your consumer loyalty with real-time proactive customer service.

Data 182

Data Nielsen Buy Loyalty 182

Unmetric

APRIL 2, 2019

We believe it will provide other brands inspiration for their own creative briefs and campaigns. With PSY’s Gangnam Style going viral in 2012, global interest in K-pop started rising steadily. Brands have clearly understood the general public’s love for BTS and partner with them often for campaigns. The rise of BTS.

Social Media 97

Social Media Brands Marketing Tourism 97

Mindjumpers

SEPTEMBER 14, 2012

According to the Facebook IQ 2012 report , 41% of international brands maintain at least one local country page. Local campaigning means business revenue. It’s also about adding value to your fans as you can create more relevant content and do local campaigns with interesting deals and offers. Leverage content in real time.

Communities 234

Communities Brands Authentication Cost 234

Hootsuite

JUNE 28, 2023

Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today. The term “dark social” was invented in 2012 by Alexis Madrigal, former editor of The Atlantic. Word of mouth , including podcast mentions, in-person conversations, or you and your bestie on the phone. URL shortener.

HootSuite 120

HootSuite URL Analytics Forums 120

Twist Image

JUNE 17, 2018

His agency, Free Range Studios , created campaigns, like Amnesty International 's awareness-raising video on blood diamonds (which was seen by 20 million people). Jonah went onto to create other viral campaigns for Greenpeace , Human Rights Campaigns and the ACLU , as well as consumer brands like Microsoft and Patagonia.

Microsoft 51

Microsoft Cause marketing Advertising Campaign 51

yMarketingMatters

JANUARY 23, 2013

Over the past few years, research has continued to prove the benefits of e-mail marketing for business: low costs, high conversion rates and detailed tracking are all notable features. Jupiter Research reports effective email marketing campaigns can produce nine times the revenues and 18 times the profits of broadcast mailings.

Tips 178

Tips Smart Phone Marketing Mobile 178

Kikolani

MAY 28, 2013

How Social Media Examiner Grew Its List 234% (2012) – “The pop-up form has been absolutely instrumental in our success” says Stelzner, who estimates that the form generates nearly 70% of email subscriptions. Remember, it’s ok to disagree, but let’s do it in a good conversational way.

Case Study 168

Case Study WordPress Study FeedBurner 168

SocMed Sean

JANUARY 21, 2012

There is no doubt that 2012 is going to be THE year of social media. C = Commitment – Social media is not a short-term campaign. Find ways to measure whether your social interactions are having a positive influence on your customer service activities, identifying new leads, or helping make your products/services better.

Social Media 280

Social Media Tumblr StumbleUpon Digg 280

Firebelly

DECEMBER 23, 2011

While the competition uses gimmicks, Network Solutions has persistently supported its audience with meaningful content and conversation in ways that educate and support their entrepreneur and small business lifestyle. You’ve caused a stir in the market place with the clever, in-your-face GoGranny campaign.

Small Business 243

Small Business Domain Name Training Campaign 243

Idaconcpts

JANUARY 17, 2012

I just got news that the world premiere of this amazing documentary will happen this March 2012 at the Miami International Film Festival. In January of 2011, they created a Kickstarter campaign to help raise $30,000 in order to complete the project. The full press release is below. World Premiere at Miami International Film Festival.

Film 114

Film Press Release Project Collaboration 114

Ari Herzog

MARCH 13, 2012

What’s wonderful about Kotex online is their campaigns are not limited to YouTube, Facebook, and Twitter — but they’re also on Tumblr, Pinterest, and Google+. — Ari Herzog (@ariherzog) March 13, 2012. I’d call the #KotexForReal campaign a success, wouldn’t you? I tweeted my reaction.

Company 152

Company Tumblr Case Study Hashtag 152

Keyhole.co

SEPTEMBER 12, 2023

Is looking for your campaign tweet from 2012 exhausting? Hashtags group together similar conversations on social media platforms. Brands often track mentions to monitor online conversations, analyze brand image, collect testimonials, and discover customer needs and grievances.

Twitter 52

Twitter Hashtag Trends Sentiment 52

The Realtime Report

DECEMBER 27, 2012

If 2012 was the year influencer marketing emerged on the social media marketing scene, 2013 will bring more structure, best practices and better frameworks for leveraging online influencers across marketing initiatives. First, define the online conversation you need to be a part of using keywords.

Influencer 195

Influencer Products Marketing How To 195

Unmetric

NOVEMBER 12, 2019

Clients of Unmetric can see posts as far back as 2012 for many brands. The spillover from this tweet and campaign impacted Nike’s audience growth even on social networks where it wasn’t published. The next step in the Nike analysis would be to see the impact the campaign had on Nike’s overall performance. So this is odd.

Social Media 84

Social Media Analysis How To Analytics 84

Kikolani

SEPTEMBER 12, 2014

Just recently, I saw a long conversation on Facebook where someone asked if there were any good email marketing platforms outside of the top two or three that everyone seems to be using. It was released publicly back in 2012 to give users their own attention-generating engine that powers marketing campaigns. Campaign scheduling.

Small Business 134

Small Business Price Review Features 134

Waxing UnLyrical

APRIL 26, 2012

Unless you’ve been under a rock since the beginning of 2012, by now you’ve heard of little thing called Pinterest. Even if your audience is on a certain network, it’s very important to listen and understand the tone of conversation before jumping in. Guest post by Harrison Kratz. Does your brand message fit the network?

Social Networking 222

Social Networking Flickr Influencer Retail 222

Convince & Convert

JUNE 12, 2012

Additional data from TGB Digital shows that ads targeted at fans increases actual conversions (not just click) by as much as 400%. Yes, you need to build an audience first, and yes, increasing your fan engagement helps support any future conversion efforts. The campaign is smart. But there is one big problem. I never have.

Facebook 161

Facebook Real Estate Advertising Case Study 161

Mindjumpers

DECEMBER 9, 2015

Brands have realized that social media is not only about posting brand updates, but also about driving engagement by creating meaningful conversations. Top brands such as PepsiCo and Bharti Airtel have integrated regional languages into their digital campaigns, resulting in more than 150% engagement compared to identical English posts.

Social Media 100

Social Media Trends Mobile Social Networking 100

Social Media Strategies Summit

JANUARY 3, 2019

While most luggage brands focus on product features in their marketing, Away has grown out of their desire to shift this conversation. higher conversion rate than non-UGC posts. They launched in 2012 as a response to the lack of swimwear options that the founders could identify with. away / 339K followers. 5 Glossier.

Instagram 139

Instagram Brands UGC Travel 139

Idaconcpts

AUGUST 7, 2012

In July 2012, I was asked by Bloomberg Businessweek my opinion about the Twitter partnership with American Express to promote Twitter Ads to small businesses. She started advertising on Twitter in May 2012 and was pleased with the results she got. She started advertising on Twitter in May 2012 and was pleased with the results she got.

Small Business 124

Small Business Advertising Project Course 124

Social Media Strategery

FEBRUARY 21, 2012

They want to participate in the conversations going on behind the corporate firewall." — Paul Bissonnette (@BizNasty2point0) February 10, 2012. BMcCarthy32 ass — Amanda McCarthy (@Mrs_McCarthy32) February 20, 2012. This is just one of many conversations between Brandon and his wife. Politically correct?

Social Media 106

Social Media Twitter Sports Feed 106