Trending Sources

Twitter Introduces Website Conversions Objective

SocialTimes Twitter

With the holiday shopping season  fast approaching, Twitter gave its advertisers an early gift: a new website conversions objective. Senior product manager, revenue Rebecca Resnick said in a blog post that the website conversions objective was released in beta for direct-response advertisers in the U.S., Advertisers: What are your thoughts on the changes Twitter announced Wednesday?

How to Build an Inbound PR Campaign

Spin Sucks

Nailing your buyer persona and the buyer’s journey is the most important piece of your inbound PR campaigns. Finally, track the performance of these assets—traffic from blog posts, click-through rate on CTAs, email open and click-through rates, landing pages conversion rate, and lead-to-customer rate. Your inbound PR campaigns are up and running. By Iliyana Stareva.

Trolls, Smear Campaigns, and Reputation Management

Spin Sucks

good example of this is Scott Van Duzer , the pizza restaurant owner who hugged President Obama during a campaign stop. Smear Campaigns Exist. She accused DeLon of doing it for publicity and he paid a high price for taking a political stand, including death threats and a vicious Internet smear campaign created to ruin his reputation. I am a big fan of The Good Wife. IMPORTANT!

Is Content More Important than Conversation?

Spin Sucks

Today’s guest post is written by Brian Carter. . I bet you’ve heard plenty about the importance of conversation in social media. But is conversation the most important thing in social media? What’s The Value of Conversation? Few will question the value of conversation. But does conversation improve the bottom line? That’s content marketing.

Three Ways To Enhance Your Marketing Campaign

Idaconcpts

As many business leaders know, experiencing profound conversion rates and attaining ongoing expansion and elevation necessitate the implementation of a sound marketing campaign. To ensure that your marketing campaign is optimized to achieve tangible results, be sure that you’re implementing these three simple strategies. 1. Connect With Leaders In Your Industry. Takeaway.

7 Tips to Optimize Your Social Media Conversions

Sprout Social

Social media conversions are the ultimate sign of success for marketers. This is one of the biggest challenges companies face on social media, particularly for marketers tasked with proving the ROI of a social media campaign. When you’re making landing pages to drive social media conversions, you need to think from a mobile-first perspective. Keep it Brief.

Influencer Relations: Tips to Extend Your Current Campaigns

Spin Sucks

Influencers Who Blog Now I want to follow the same process—using Inkybee —to find the most relevant bloggers for my PR metrics campaign. This will make it easy to follow them, share their work, and start conversations (which lead to relationships). image credit: Gaping Void The post Influencer Relations: Tips to Extend Your Current Campaigns appeared first on Spin Sucks. Topsy.

How to Create an Unforgettable Integrated Campaign

Convince & Convert

Never one to shy away from a timely occasion, Oreo launched an integrated #oreoeclipse campaign targeted at consumers in the UK across print, out-of-home, and digital. Quite possibly the most clever extension of this campaign lived in print. However, what makes this campaign so special is that Oreo didn’t rest on its laurels. Oreo Eclipses the Sun—Literally. Yes, print!

How to Run Instagram Ad Campaigns with Better Results

agora pulse

Are you running Instagram ad campaigns but seek better results? Branded hashtags are part a bigger marketing campaign. Taco Bell executed the Wake Up, Live Mas campaign. Join your customers’ conversation. Collecting feedback is vital when running your ad campaign. It cost money to implement ad campaigns. Start  Running Your Revamped  Instagram Ad Campaigns.

Why Awesome Influencer Campaigns Combine Many Kinds of Marketing

Convince & Convert

They donated money to Boys & Girls Clubs of America  for every selfie posted with their campaign hashtag #selflessie. They seamlessly integrated all areas of marketing to promote their #selflessie campaign—an expert move by Toyota all marketers can learn from. This campaign earned them gold stars by  adding a human element to their brand. Image via BigStockPhoto.com.

How to Track Mobile App Conversions

Convince & Convert

To understand the meaning behind downloads for your mobile app, you need to know how to track conversions effectively. On a mobile app, a download is by no means a conversion, although it does have valuable data that can increase your conversions. So, if a download isn’t a conversion, what is? conversion is when a mobile app boosts sales, whether directly or indirectly.

Social Media Marketing: Burberry Launches New Campaign on 10 Social Platforms

The Realtime Report

The digital campaign is reaching beyond Burberry’s website to Facebook , Twitter , Google+ , YouTube , Instagram , Pinterest , and four Chinese social sites: Sina Weibo (a Twitter-like microblogging site), Douban (content site), Youku (video) and Kaixin001 (social). Instagram has a selection of campaign images. YouTube has a series of short films about the collection.

How to Track Hashtag Campaigns with Social Media Analytics

Convince & Convert

Hashtags are a great tool to track conversations about brands, companies, or events. They make it easy for users to follow discussions and keep up with the conversation, as well as allowing brands or event organizers to easily measure the buzz around their event.  A good hashtag  can help spread the message about your brand, company, or event far beyond your regular audience.

A Little Bit of Conversation. A Lot More Insights.

Waxing UnLyrical

Research is step one for many projects and campaigns, and it’s easier than ever to get numbers. It’s simple – call a few people and have some in-depth, one-on-one conversations. By having conversations in addition to examining analytics, we were able to provide our client with insights beyond the numbers. Your goal is to have a conversation, not an interrogation. 3.

Facebook Customizable Push Campaigns for Apps Are Out of Beta

SocialTimes Facebook

Facebook announced earlier this week that the customizable push campaigns for applications that it introduced at F8  earlier this year are out of closed beta. Software engineer Brian Ni announced in a blog post  that push campaigns are now available to all businesses, complete with a redesigned targeting section to ensure that push notifications  result in conversions.

How to Avoid Web Form Conversion Killers

Convince & Convert

As marketers, we spend a lot of time designing sleek landing pages, developing email nurture campaigns, writing strong copy, and A/B testing just about everything. But according to Infinite Conversions , most of our efforts are wasted. We figure out what’s killing our conversions and go to battle! Here are a few key ways to thwart web form conversion killers.

Monday Roundup: Optimizing Your Campaigns

Waxing UnLyrical

Campaigns and events take a lot of planning and effort. Here are some ideas on how to optimize your campaigns… and on a day that comes only once every four years, no less! 1. Google AdWords Hacks That’ll Double Your Conversion Rate. The Science of Optimizing Your Facebook Advertising Campaigns. ” How do you optimize and extend your campaigns?

How Pepsi Removed Language Barriers From Its Global Campaign

Convince & Convert

In order to remove language barriers from its new global campaign, Pepsi is taking a creative approach by enlisting the emoji to encourage consumers to spark emotive, unexpected conversations around the world. Dubbed #sayitwithpepsi, the campaign will run in about 100 markets globally over the summer with more than 70 emojis designed to capture the essence of Pepsi. SlZKt0oncc.

Best social media tools bringing conversions to your online store

SocialFish

Not to mention, the whole point of working through social media is to bring in conversions for your online store. Many social tools for boosting conversions litter the internet, so we put together a list of the options that are going to bring you results, fast. Make your entire catalog available on Facebook, and create campaigns and promotions that improve your conversions.

Psychology in driving conversions: thoughts and infographic

Social Email Marketing

No conversions without people-centricity. No matter how advanced our marketing automation scenarios, email marketing campaigns, landing page A/B testing systems, lead nurturing programs: if conversions don’t happen, they. Conversion Cialdini conversions infographic Pardot people-centricity persuasion psychology

Facebook Ad Campaign Process: Build Audience, Leads and Conversions

Jon Loomer

Every Thursday, I host three one-on-one sessions , and the discussion almost always inevitably focuses on one thing: A Facebook ad campaign process that actually works. Let’s get to it… Here is a simple, repeatable Facebook ad campaign process that actually works… Click To Tweet. recommend two ongoing campaigns with two separate objectives to build your audience.

5 Simple Tweaks to Optimize Your Form Conversion

Convince & Convert

When it comes to form conversions, small changes can make a big difference. A few minor modifications to your form’s design, messaging, or layout can lead to major gains. By using a measured and strategic approach to deploying these changes (and keeping track of what works), you won’t just make an impact on your current campaign—you’ll create a roadmap for success in future projects.

3 Quick Ways to Drive Conversions on Pinterest

Convince & Convert

This means brands that mostly target male audiences can also leverage Pinterest to drive conversions. Promote Campaigns with Coupons and Contests. Some third-party coupon apps are free, easy to use, and also provide additional marketing tools such as real-time campaign analytics and email databases to help you create and monitor your campaigns and identify new opportunities.

How You Can Use Promotional Products to Boost Your Social Media Campaign

SocialFish

It’s no mystery why more and more businesses are turning to social media to help bolster their marketing campaigns. However, one thing that many marketers don’t realize is that there is another component of their promotional campaign that can be combined with social media in order to redouble those efforts, as well as the results they render. That component is promotional products.

The Ethics of Whisper Campaigns

Spin Sucks

The global PR firm was hired to create a “whisper campaign&# about Social Circle , the optional feature of Google search that uses publicly available information from social networks to personalize search results. But does that make it right? I’m curious how the initial conversation goes. The Ethics of Whisper Campaigns originally appeared on Spin Sucks on May 16, 2011.

5 Great Hashtag Campaigns From The Hospitality Industry

Talkwalker SM

Why should you bother creating your own hashtag campaign ? Here are 5 great examples of hashtag campaigns from the hospitality industry that will inspire your social media strategy. This success can be partly explained by the continued involvement in the campaign of travel blogger Jessica Stein (2.3 LifeWellTravelled: Cathay Pacific sets the travel tone.

How Promoted Hashtags Can Ruin Your Online Campaign Efforts

SocialFish

Let’s evaluate the potential opportunities that can instill positive feelings and compel followers to share, participate and engage in social conversation. One Instead of letting their minds wander, taking the time to do this will simply ensure that you social campaign doesn’t turn into a social catastrophe.  SharingStories. Take schools for example. Context is Key.

Four Step Process to Create an Integrated Marketing Campaign

Spin Sucks

Now leverage that knowledge: Use technology to your benefit, produce content, participate in the conversations, use multiple platforms for communication, and measure your results. I’ve been reflecting recently on the changes that have happened to the public relations industry in the past few years. Then we added websites and email marketing. Where do you start? How will you staff?

How Ford’s Instagram Campaign Encourages Fans to Drive Safely

Convince & Convert

Author’s Note: A special shout out goes to Scott Monty , for sharing this campaign in his This Week in Digital blog post , which is worth signing up for. In an interview with Adweek , executive creative director Vico Benevides from Blue Hive Brazil (the agency behind the images for Ford) said, “We want to jump in the social conversation about the risks of using cellphones while driving.

Offline Conversions API Available via Facebook Business Manager

SocialTimes Facebook

The offline conversions application-programming interface  Facebook began testing in June is now available to all managed business accounts via Business Manager. When Facebook introduced the offline conversions API in June, it said in a Facebook for Business post : Advertisers now have a way to connect transactions that take place in store or over the phone to their ads.

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Twitter Extends Conversational Ads With Instant Unlock Card

SocialTimes Twitter

Twitter head of product, brand and video ads Ilya Brown announced the release of the social network’s conversational ads  to all advertisers globally, as well as a new feature, the Instant Unlock Card , in a blog post. Brown wrote: These formats are exclusive to Twitter and make it even easier for consumers to engage with and spread a brand’s campaign message. Now Available!

How to Optimize Your Facebook Ads for Event Conversions on Eventbrite

Stay N' Alive

In searching Google, I couldn''t find any good solution listed, but I did figure out a way to optimize your Facebook ad campaigns for when people buy, or sign up for your events on Eventbrite. So all you need to do is get your Facebook conversion pixel in there and you''re good to go. Here are the steps: First, get your Facebook conversion pixel. Select that conversion pixel.

MoMA Creates @Art140 To Stir Up Conversation

The Realtime Report

MoMA will post 6 pieces of art , representing “a wide range of work,” and then add information about each piece designed to get conversation rolling. ” Conversations will be grouped by hashtags that appear underneath each piece of art; the first round includes #Art140 with #Popova, #VanGogh, #Boccioni, #Klimt, #Gauguin and #Rousseau. ” How will it work?

New Facebook Pixel: Audiences, Custom Conversions and Standard Events

Jon Loomer

Facebook Custom Conversions: A Beginner’s Guide. Conversion Pixels: Individual pixels used on the success page for each product and opt-in. The old conversion pixel is/was used for tracking and optimizing for conversions. It was required when running campaigns with the Website Conversions objective. Custom Conversions. It’s optimization.

2014 World Cup: Social Media Campaign Round-Up

The Realtime Report

The 2014 World Cup was host to countless ad campaigns, and record breaking social media statistics. million conversations across Twitter, Facebook, blogs and Tumblr. Adidas’ all in or nothing  campaign truly captured the intense emotions of the tournament, and racked up 917,000 mentions on Twitter with #allin or nothing. The #AskZlatan interactive campaign earned over 10.5

Facebook Custom Conversions: A Beginner’s Guide

Jon Loomer

What about the conversion pixel? In this post, though, I want to cover the basics of Custom Conversions. Do you know how to use Facebook Custom Conversions? What Are Custom Conversions? Custom Conversions allow marketers to track and optimize for conversions without adding anything to the Facebook pixel code that is (hopefully) already on your site. Search.

Customers Don’t Want Ads, They Want a Conversation…Just Not the Conversations You Want to Have

Social Media Strategery

Somehow I don’t think these are the conversations consumers are looking for from brands. Fast Company just published another article discussing how customers are no longer satisfied just with good products and services or low prices – they want collaboration and conversation from brands. ” What kinds of conversations is your brand having with its customers? Are

7 Best Social Media Practices To Boost Your Conversions

The Social Media Hat

Social Media 7 Best Social Media Practices To Boost Your Conversions. Luckily, there are several social media best practices that will help you increase your conversion rate on social media channels. It's a lot easier to craft social media marketing best practices for conversion when you start at the beginning. Consider "Soft Conversion" Content. You bet it does. eBooks.

How to Measure the Return On a Social Media Campaign

Mindjumpers

Many businesses that wish to run a social media campaign of course want to set goals and plan what should be achieved in terms of concrete figures. In certain cases it’s good to do your math, plan what you want achieve from your campaign in terms of concrete figures and then work backwards. part of monitoring the efficiency of the campaign is to be working with some tools.

4 Fresh Trends in B2B Social Campaigns

Convince & Convert

Consumer brands spent the early years of the social boom using campaigns to collect likes, create conversation, and distribute coupons. Meanwhile, B2B marketers sat on the sidelines waiting for social campaign technology to deliver against their more sophisticated needs. You have to go beyond likes and simple conversations. That’s changing rapidly. Let us know!

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