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Campaign Objectives for Conversions

Jon Loomer

Keep it simple… Advertisers often obsess unnecessarily over campaign objectives. When promoting a conversion event, you could technically use one of three objectives: 1. Engagement In each case, there’s a website conversion location and the ability to select your pixel and conversion event. Which should you use?

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Meta Announces Big Changes to Website Conversion Campaigns

Jon Loomer

We had been hearing whispers of these impending changes to website conversion campaigns from members of our community and through our inbox. No Need to Prioritize 8 Conversion Events Previously, advertisers needed to configure and prioritize eight website conversion events that could be used for Aggregated Event Measurement.

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Create a Traffic Campaign with Instagram Profile Conversion Location

Jon Loomer

With the Instagram Profile conversion location, you can run traffic campaigns that send people to your Instagram business profile. Let’s set it up… Setup Use the Traffic campaign objective… Within the ad set, select “Instagram Profile” as your conversion location. There are no other options.

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Advantage+ Shopping Conversion Events

Jon Loomer

We have more updates to Advantage+ Shopping campaigns. Originally, you could only optimize to maximize the number of conversions. Now you can remove some placements in your Ad Account Settings that will apply to all Advantage+ Shopping Campaigns. The conversion event was originally locked in as Purchase. Report back!

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Results From Traffic Campaigns?

Jon Loomer

Traffic campaigns ALMOST never work. I’m not alone in that I discourage advertisers from using traffic campaigns. His traffic campaign actually generated a high number of purchases and an amazing ROAS. One of my assumptions was that his results were inflated by view-through conversions. Lots of quick abandons.

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It’s Easy to Create Campaigns Now

Jon Loomer

It’s easy to create campaigns now. Yes, the process of creating a campaign has never been easier. Not only do they make sure that the pixel and Conversions API are set up properly, but they know the importance of standard events, custom events , and custom conversions. Clients think they don’t need agencies anymore.

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Top 10 Influencer Marketing Campaigns

Social Media Strategies Summit

To help you do better influencer marketing , we’ve rounded up 10 of the top influencer marketing campaigns from brands across multiple industries, including: B2B technology Consumer goods Food and drink Nonprofit organizations Health and fitness 1. But that was only phase #1 of the campaign.