Convince & Convert

AUGUST 8, 2019

The term “dark social” is kicked around every so often by marketers. Messaging apps continue to be on the rise with no end in sight, and they come with a bunch of new opportunities for marketers. The marketing potential is endless. Marketing firm RhythmOne says that more than 80% of all shares are “dark.”

Brands 154

Brands Analytics Consultant Data 154

Talkwalker SM

MAY 26, 2016

Let’s face it: in the digital sphere, this is the era of ad blockers, and potential customers trust the recommendations of their peers a lot more than the content produced by your marketing team. In a previous report on influencer marketing on social media, we identified three different categories.

Analytics 68

Analytics Influencer Apparel Airlines 68

Proactive Report

MAY 20, 2013

A benchmark for you: If you are not spending 30% of your time in 2013 with data, Ms/Mr Marketer, you’ll fail to achieve professional success. Avinash Kaushik, Digital Marketing Evangelist for Google. Some teach a statistics course, but not many teach online analytics. Google Analytics is a great tool for PR practitioners.

Skills 89

Skills Analytics Press Release Metrics 89

Hootsuite

JUNE 28, 2023

Dark social media, or dark traffic, isn’t easily tracked by traditional analytics tools. The term “dark social” was invented in 2012 by Alexis Madrigal, former editor of The Atlantic. Source: Hootsuite’s Digital Trends report 2. Your direct traffic in Google Analytics is a good estimate. 1 Social Media Tool Create.

HootSuite 120

HootSuite URL Analytics Forums 120

Proactive Report

NOVEMBER 12, 2011

Better use of analytics and more focus on measurement. The number of social media monitoring tools has exploded and at last count there were over 200 on the market. Social Media Intelligence is definitely a trend to watch in 2012. Content curation. Social media education and training. Social Intelligence.

Trends 103

Trends Social Media Social Graph Analysis 103

Convince & Convert

MAY 23, 2017

The term “dark social” is kicked around every so often by marketers. Messaging apps continue to be on the rise with no end in sight, and they come with a bunch of new opportunities for marketers. The marketing potential is endless. Marketing firm RadiumOne that says more than 80 percent of all shares are “dark.”

Brands 131

Brands Analytics Data Metrics 131

The Realtime Report

AUGUST 27, 2019

Most Popular Digital Marketing Jobs. Data Analyst is currently the most popular – most searched for – job in digital marketing. The Results: Rebootonline.com found Data Analyst is currently the most popular – most searched for – job in digital marketing, with 9,540 individual online searches per month. Influencer Marketing.

Marketing 79

Marketing CPC Trends SEO 79

Unmetric

OCTOBER 25, 2019

In 2011, we set out to elevate the way marketers create and analyze their social media strategies. In 2012, it was a free lunch for any brand that had a presence. Pictured above: The Unmetric platform in 2012. Suddenly, marketers could determine with confidence what kind of paid social strategy their competitors were following.

Social Media Management 114

Social Media Management Class Compete Social Media 114

Webbiquity SMM

JANUARY 19, 2016

Most businesses now use social media for marketing and those efforts are expected to continue to increase, yet many marketers and top executives alike find the business value difficult to quantify. 46% of B2B marketers say they’re not sure whether any social channels have generated revenue for their businesses.

Social Media 100

Social Media Marketing Survey Metrics 100

The Realtime Report

AUGUST 13, 2012

The mobile-only photo sharing app began 2012 with just 15 million users and was only available via iPhone; now, Instagram is also available via Android, and the press that came with Facebook’s acquisition of the app saw numbers swell to 80 million. How active are these top brands on Instagram? 37 have an active profile.

Instagram 189

Instagram Brands Comparison iPhone 189

Sprout Social

MAY 21, 2019

Pinterest was the fastest standalone site in history to reach 10 million unique users in 2012. So, how useful can the platform be for your marketing campaigns? As of the first quarter of 2019, Pinterest reported 291 million monthly active users worldwide. 27% of marketers are already using Pinterest.

Statistics 111

Statistics Marketing Travel Buy 111

Proactive Report

MAY 20, 2013

A benchmark for you: If you are not spending 30% of your time in 2013 with data, Ms/Mr Marketer, you’ll fail to achieve professional success. Avinash Kaushik, Digital Marketing Evangelist for Google. Some teach a statistics course, but not many teach online analytics. Google Analytics is a great tool for PR practitioners.

Skills 53

Skills Analytics Press Release Metrics 53

Twist Image

NOVEMBER 21, 2012

It's getting ugly for marketers. Too bad, because marketing is just starting to get good. We have a major issue with marketing and it needs to get solved soon if our future it to be as bright as we hope. Bottom line: marketers need to prove the business impact of our work. It's a tough report to read.

Marketing 105

Marketing Press Release Analytics Advertising 105

Sprout Social

JANUARY 16, 2020

In fact, raising brand awareness is number one among the top social media goals of marketers today. This explains why so many businesses look toward viral marketing as an opportunity to catapult themselves into social media superstardom. Shouldn’t brands be focusing on social media as part of a bigger marketing funnel instead?

Meme 108

Meme Marketing Hashtag Campaign 108

Hootsuite

DECEMBER 20, 2019

Whether you’re planning to use Facebook to break into new markets, boost sales, or connect with customers, it’s important to stay on top of Facebook user demographics. In the fourth quarter of 2018, the company reported that duplicate accounts represent around 11% of its global monthly users. Most adults log on to Facebook every day.

Social Media 111

Social Media Facebook Marketing HootSuite 111

The Realtime Report

AUGUST 29, 2012

Analytics and reporting firm Simply Measured celebrated National Ice Cream Month in July with a case study: Why Ben & Jerry’s is the Most Social Ice Cream Brand.* The brand’s 2012 Truck Tour , delivering samples of its Greek Frozen Yogurt – Tweet us! The brand’s secret for getting so social? One example?

Sample 180

Sample Samples Case Study Hotels 180

Writtent Blog

FEBRUARY 12, 2014

Content marketing moves incredibly fast. So fast that just a decade ago, most of us had never heard of it – today, the tactic is used by 93% of marketers. We’ve curated 59 of the most powerful content marketing stats from the latest, high-quality research reports. 44% of marketers have a documented content strategy.

Content 110

Content B2B Hubspot Marketing 110

Proactive Report

MAY 20, 2013

A benchmark for you: If you are not spending 30% of your time in 2013 with data, Ms/Mr Marketer, you’ll fail to achieve professional success. Avinash Kaushik, Digital Marketing Evangelist for Google. Some teach a statistics course, but not many teach online analytics. Google Analytics is a great tool for PR practitioners.

Skills 40

Skills Analytics Press Release Metrics 40

Keyhole.co

SEPTEMBER 12, 2023

Is looking for your campaign tweet from 2012 exhausting? So, if you’re a marketer trying to analyze their competitor’s account or if you’re trying to identify new customers, you must learn how to advance search on Twitter. You can identify frequently reported issues and solve them quickly.

Twitter 52

Twitter Hashtag Trends Sentiment 52

Bill Hartzer

DECEMBER 19, 2012

An online marketing strategy should never stop evolving and improving if it is to remain cost effective and successful. To get you started, here are 3 tips for you to consider when looking to improve your online marketing activity. Tip 1: forecast alternative solutions. Are they prompting telephone calls or online enquiries?

ROI 110

ROI Tips Marketing Software 110

Hootsuite

MAY 18, 2023

Short-form video is all the rage right now, with GWI reporting almost half of all internet usage is devoted to watching video content. Here are our top tips for including unique and compelling short-form video content in your marketing strategy — and captivating your audience. Short-form video content isn’t new.

Video 112

Video HootSuite How To UGC 112

Buzzlogix

APRIL 16, 2017

This latest blog post features the best social media tools and extensions to help you optimize your time, complete tasks, curate and schedule content, display your analytics, communicate with your team, and monitor your social media channels. Free Instagram scheduling WITH free Instagram analytics. Register today, for free.

Team 40

Team Tools Social Media Marketing 40

Later

JANUARY 1, 2020

Wondering what the big Instagram marketing trends of 2020 will be? In 2020, we’ll see Instagram continue its transformation into both an e-commerce platform and a long-form video platform, along with a new focus on conversion through influencer marketing. But will it be enough to compete with marketers’ attention towards TikTok?

Trends 87

Trends Instagram Marketing Influencer 87

Pixlee

NOVEMBER 3, 2016

Social media data analytics is the foundation of an advanced, effective digital marketing campaign. It removes the need for marketing based on instinct alone. 80 percent of consumers report that “authenticity of content” is the top influencing factor in their decision to follow a brand – find out if your strategy is working.

Data 40

Data Social Media Marketing Influencer 40

Waxing UnLyrical

NOVEMBER 27, 2012

11 for the last chat of 2012. Jen Zingsheim is Vice President of Products and Services for eOutreach , driving product development plans to better meet the needs of public relations and marketing professionals. She apologizes for doing the recap late… yet here I am, posting it more than a month since this chat took place!

Analysis 198

Analysis Metrics Questions Communities 198

Visually SM

AUGUST 19, 2020

A big part of succeeding in Digital Marketing is finding out the right channels to promote your brand. However, you wouldn’t believe how many times the question we proposed above is asked to marketers. Have you taken a recent look at the referrals your brand has on Google Analytics ? How to build a social media strategy?

Social Media 130

Social Media Brands Reddit Platform 130

The Realtime Report

APRIL 7, 2014

Twitter, Kantar expand global data partnership – Twitter and marketing data agency Kantar have expanded their partnership with a 5-year deal to develop new research tools that will measure the effectiveness of ads, glean consumer insights and gauge brand performance (AdWeek).

News 176

News Types Nielsen Social Media 176

Viper Chill

JUNE 6, 2011

In the last few weeks, ViperChill was ranked 9th in a list of the biggest marketing blogs in the world, just ahead of blogging powerhouse’s like Seth Godin and Aaron Wall of SEOBook. The data was put together by a respected analytics company, and you can find the full list here. Why I’m Sharing My Income. Personal Update.

Report 76

Report Forums Sites Project 76

Idaconcpts

FEBRUARY 15, 2013

Gartner recently reported that smartphone sales in the fourth quarter of 2012 went up to 207.7 Apart from scheduling posts on social media sites, it also allows companies to look at analytics, which enables them to make strategies on how to attract people to their company pages. It’s available for iOS and Android.

Brands 177

Brands Foursquare HootSuite Tumblr 177

Socialmedia.biz

JUNE 8, 2018

Today, social media is the best marketing and promotional tool. Therefore, social media marketing is more effective than traditional marketing techniques. Using the software, you can measure the results of your social media marketing campaigns. They include the following: Enterprise – $299/month. Small – $49/month.

Crimson Hexagon 76

Crimson Hexagon Social Media Sysomos Price 76

Twist Image

DECEMBER 2, 2011

eMarketer published a news item today titled, 2012 Trends: Social Media Metrics Take Center Stage. The beauty and promise of the digital channels is that Marketers can measure, track and play with analytics unlike any other advertising or marketing channel that we have ever seen before. marketing channel.

Social Media 81

Social Media ROI Survey Metrics 81

Kikolani

JUNE 15, 2012

Instead of focusing on the benefits of what BlogWorld has accomplished over the years, and the potential in making a side income and business through internet marketing and blogging, they decided to “spin” the story in a slightly different direction. Now, many marketers wonder how to get more web traffic. Every little bit helps.

Mashup 120

Mashup Resources Blogger RSS 120

The Realtime Report

NOVEMBER 29, 2012

Yesterday, a San Francisco court gave PeopleBrowsr, an provider of Twitter analytics services, a temporary restraining order against Twitter. Twitter is violating its clear statements to the market, over the course of several years, that it would maintain an open ecosystem and access to its data. ” The Pipeline Cracks.

Twitter 189

Twitter Data Wikipedia Analytics 189

Convince & Convert

JANUARY 9, 2012

Dusty (@DustyHunt) January 3, 2012. As a marketer, don’t sound the alarm just because you see a few negative tweets or forum comments doesn’t mean all hope is lost. We ran the same exact report in Visible Technologies , and found approximately 150 tweets for the same phrases and date ranges. Hell, 12.7%

Sentiment 115

Sentiment Sysomos Crowdsourcing Visible Technologies 115

Proactive Report

JULY 4, 2014

Facebook watches their analytics like a hawk – they are well aware of their users’ behaviors. In 2012 Facebook said content would reach, on average, 16% of fans. Use your analytics. Content Marketing Social Media Marketing Tips ads algorithm facebook News Feed' Much as we’d love them to do that.). Be strategic.

Feed 90

Feed Feedly News Facebook 90

ProBlogger

MAY 29, 2014

Facebook leans young, but there’s been a 45 percent spike in those ages 45 to 54 joining the site sine 2012. If you’re looking to market to a younger crowd, your efforts might be better spent on Twitter rather than Facebook. You may also be able to get reports on the most active users in your network or other basic information on them.

Social Media 49

Social Media Analysis How To Tumblr 49

Convince & Convert

JANUARY 9, 2012

Dusty (@DustyHunt) January 3, 2012. As a marketer, don’t sound the alarm just because you see a few negative tweets or forum comments doesn’t mean all hope is lost. We ran the same exact report in Visible Technologies , and found approximately 150 tweets for the same phrases and date ranges. Hell, 12.7%

Sentiment 87

Sentiment Sysomos Crowdsourcing Visible Technologies 87