As marketing analysts, we are focused on delivering excellence in all things analytical, whether a basic profiling exercise to provide our clients with more insight into what their customers look like, or a suite of sophisticated predictive models that identify who is most likely to act in a given campaign. In the table below, I have highlighted several sources of power, each with an application to marketing analytics. Application to Marketing Analytics. Most, if not all, analytical projects start with data. Vida Tamoshunas. MORE >>

” But the majority (53%) say they don’t know when they will be investing in solutions that support big data analytics. These findings are from a survey conducted jointly by Teradata Aster , Mzinga , and the  Center for Complexity in Business (CCB) at the University of Maryland  to provide insights into the adoption, use and current state of social business software and big data analytics in businesses. What’s new is that most companies also don’t understand the concept of realtime analytics and have a strategy for investing in the tools to support it. MORE >>

Tweet A couple of days ago, I gave a guest lecture at the Danish IT-University on the subject of Social Media Analytics. Social Media Analytics has an increasing audience with a lot of people discussing the subject around the world. From the very beginning of using Social Media Analytics strategically, the focus has been on analyzing things like buzz tracking, performance measurement  as well as discussing ROI. Slide 10: Discussing the buzz words on the way to defining Social Analytics. Marketing & Communication Awareness Inc. That’s about it! MORE >>

Tweet Recently, Awareness released a new white paper on social analytics and suggestions on how marketers process and assimilate seemingly endless social data. It has been noticed that marketers are turning towards social analytics to make use of this ‘big data’ while also attempting to understand consumer attitudes and behaviors and to harness these insights for business. The white paper throws some light on the following: How to define social analytics as a discipline. Social Analytics for Marketing and Sales Effectiveness Framework. MORE >>

Developers are replacing a “lost enthusiasm for developing smartphone apps” with a new passion for tablets, according to a survey by Strategy Analytics. However, developers that primarily support tablets have increased to 36 percent to 13 percent from last year, indicating that developers now feel this market offers more of an upside than smartphone development. The survey showed that this practice is holding businesses back from embracing and making the most of mobile marketing. Mobile Marketing Budgets Grow, But Not Their Strategies (mobilemarketingwatch.com). MORE >>