How to Make Marketing Analytics Easier
Convince & Convert
OCTOBER 9, 2014
Tons of marketers hate data, so they only focus on the low-hanging fruit. The strongest marketers are the ones who collect actionable data. If you’d like to be more actionable with your analytics, start with the “so what?” These “vanity metrics” include data like total page views, Twitter followers, and other fluffy numbers. Doing so leads to the most profitable outcomes.
Google Analytics Social Reports Provide Huge Metrics Edge
Convince & Convert
MAY 22, 2012
recently waved Goodbye PostRank, Hello Google Social Reports at SmallBizTrends, breaking out five new reports designed to help you keep track of valuable social media insights. Today I want to hone in on three of those reports and show you how to use them to create a delicious, ROI-filled meal. Thankfully, with the new Social reports from Google, we glean a lot more insights.
The 5 Top Google Analytics Reports for Social Media Marketers
Convince & Convert
AUGUST 22, 2012
Is so, you have probably relied on Google Analytics. Recent updates to the platform have made life a little easier on social media marketers. Here’s a rundown of classic and new tasks you can perform in Google Analytics to demonstrate social media’s impact. What: View reports that show the real-time and latent impact social media has on sales and goal conversion.
How to Kick-Start Your Content Marketing [Report]
SEPTEMBER 12, 2012
A few days ago, the content production platform Skyword released a white paper on how to kick-start your content marketing. It includes a seven-step approach that can be used by any organization to develop or re-energize a successful content marketing strategy and program. Social Media Analytics – How to Engage With The Data Of Social Media. Go through one step at a time.
4 Tools to Help Build a Social Media Analytics Report
Convince & Convert
MARCH 13, 2013
In some circles, social media marketers still get a bum wrap for not being able to prove how their work impacts the bottom line. ” If this sounds like your place of business or if you are just looking for a better way to demonstrate value from your social media channels, take a look at the four analytics tools to follow. Actionable Analytics. Cost: Free. Zuum Social.
Google Analytics Unveils a Set of Social Reports
MARCH 22, 2012
Therefore, Google has recently released a new set of Social Reports within Google Analytics. The new Social Reports will be available from a new “social” tab, when you log in to Google Analytics. Make better, more efficient data-driven decisions in your social media marketing program. The State of Social Media Marketing– Annual Survey Report.
Monitoring vs Analytics [Infographic]
Buzz Marketing for Technology
FEBRUARY 9, 2011
So I spent the better part of January looking at every social media listening, monitoring, analytics, intelligence and insights firm I could get my hands on. looked at dozens of dashboards, and reams of reports. Having been in professional services marketing long enough I thought I would use the classic 2×2 graphic to explain the findings visually. ANALYTIC AGGREGATORS.
How to Use Predictive Content Analytics
Convince & Convert
DECEMBER 1, 2014
If you’re serious about content marketing, you probably need two things for 2015: First, you need a content marketing strategy (I created a free framework about that right here ). 70% of B2B content marketers created more content in 2014 than 2013, and that trend will not be abating. We’re believers in predictive content analytics. Notes and Next Steps.
50 Top Tools for Social Media Monitoring, Analytics, and Management 2013
MAY 12, 2013
Use these platforms to manage, measure, and analyze your social media marketing initiatives. There are countless tools out there, offering many ways to analyze, measure, display, and create reports about your engagement efforts. These 50 tools distill data in ways that are relevant to your social media marketing plan, enabling you to figure out how to succeed with your audience.
Only 17% Of Businesses Measure Social Media ROI; 12% Have A Realtime Analytics Solution
The Realtime Report
AUGUST 8, 2012
” But the majority (53%) say they don’t know when they will be investing in solutions that support big data analytics. The survey was conducted online in the spring of 2012 and drew more than 500 participants from a wide variety of professional disciplines and industries, including media, financial services, consulting, marketing, human resources, engineering, and others.
Native Instagram Analytics Are Here…Sort Of
Ignite Social Media
JULY 22, 2016
If you are like the members of the analytics team here at Ignite Social Media, you’ve been anticipating the release of an official Instagram analytics platform ever since Facebook purchased the platform for a nice, round $1 billion. It’s taken four years for a native analytics offering from the tool, but it’s here! Instagram Insights. Instagram Post Metrics. reach.
The Best Social Media Analytics Tools for Publishers
APRIL 17, 2014
There are a lot of options for social monitoring, tracking and analytics, with prices ranging from free to very expensive. The primary focus here is on social media analytics and share count tracking, along with identifying content and topics with the potential to go viral. Real-Time Analytics. It has a greater degree of social-specific reporting. Moz Analytics.
Making Sense of Social Media Analytics
NOVEMBER 24, 2014
At the beginning of October, I had the pleasure of finally going to (or at least *near*) Boston for the first time in my (long) life to present about social media analytics at NESAE’s Technology Conference. One thing I talked about at NESAE was the fact that, for for-profits, social media measurement is a bit easier because it seems to be tied mainly to marketing or PR.
Beyond Likes: 9 Facebook Analytics You Must Be Measuring
NOVEMBER 1, 2016
Counting ‘likes’ is what we call a ‘vanity metric’, and if you really want to measure the impact and success of your fan page, we’ve got to dive much deeper into your analytics. I’m obsessed with tracking metrics and setting goals , so today, I’m showing you my 9 favourite Facebook metrics. Each one is far more useful to you as a marketer or business owner than total likes. Fan Reach.
Facebook Analytics for Apps Adds Time Zones, Hourly Charts
DECEMBER 1, 2016
Facebook added two major features to its Analytics for Apps Thursday: the ability to set time zones and view data by hour of the day. The social network also added an option for “last 24 hours” in Analytics for Apps’ date picker and the ability to break down reports by time interval. Then select the time zone to use for reporting.
LinkedIn Analytics: The Complete Guide
SEPTEMBER 6, 2016
Over the past few years, LinkedIn focused on getting businesses to use the platform for branding and content marketing. As a part of this shift, the B2B social network has also made big changes to LinkedIn Analytics (formerly Insights) that allows companies to access data to measure their efforts. LinkedIn Analytics focuses on three main areas: Company updates. You can use Sprout’s LinkedIn reporting to find out more information about your organic followers. For instance, marketers are probably looking for different content than someone in IT. Followers.
10 Steps to Master Your Social Media Analytics
Convince & Convert
NOVEMBER 15, 2016
As digital marketing increasingly becomes more and more measurable, there is no reason brands should not understand the effectiveness and reach of their social media. So, alongside the checklist below, we’ve also put together a simple 10-point infographic for social media analytics to help you with every step of the process. The Reporting Stage. Image via Unsplash.
20 Top Twitter Monitoring and Analytics Tools
APRIL 26, 2010
pamorama marketing, life, social media Home About Bookshelf Links Contact 20 Top Twitter Monitoring and Analytics Tools by Pam Dyer on April 26, 2010 Share Image via Wikipedia Social media is much more than a way to stay connected and to have fun: it’s a way to market yourself, your business, and your products and services. How is your brand perceived? Wide reach.
Understanding the Nature of an Event Using Social Analytics
Techipedia: Tamar Weinberg
AUGUST 17, 2011
This is a guest post from Marshall Sponder , author of the newly released Social Media Analytics. Recently, I was asked if Social Analytics sheds light on the nature of online events like the Netflix Outrage , which happened a few weeks ago as customers voiced extreme disappointment at Netflix for imposing a $6 a month increase for customers who still wanted DVD delivery.
Actionable Social Analytics: From Social Media Metrics to Business Insights [White Paper]
APRIL 11, 2012
Tweet Recently, Awareness released a new white paper on social analytics and suggestions on how marketers process and assimilate seemingly endless social data. It has been noticed that marketers are turning towards social analytics to make use of this ‘big data’ while also attempting to understand consumer attitudes and behaviors and to harness these insights for business.
The 10 Point Check List for Effective Social Media Analytics (with Infographic)
MARCH 8, 2016
As digital marketing increasingly becomes more and more measurable, there is no reason brands should not understand the effectiveness and reach of their social media. So, alongside the check list below, we’ve also put together a simple 10-point infographic for social media analytics to help you with every step of the process. The ultimate goal for brands? Infographic.
Facebook Analytics for Apps Now Supports Messenger Bots; FbStart Program Welcomes Bot Developers
NOVEMBER 14, 2016
If you still think chat bots for Messenger are a passing fad, think again: Facebook announced Monday that Analytics for Apps now support bots, and bot developers are welcome in its FbStart program. For bots associated with multiple pages, you’ll be able to filter results at the page-level to view analytics for a specific page.
Analyze Page Performance With the New LinkedIn Company Pages Report
AUGUST 31, 2016
As an official LinkedIn® Certified Company Page Partner, analytics are a key component of Sprout’s integration. We’re excited to announce that we’ve added the LinkedIn® Company Pages Report to our suite of network reports. The new report provides comprehensive Page level data to help social businesses make strategic decisions. Closer Look at LinkedIn® Analytics.
5 Free Social Media Analytics Tools – With Recommendations from Experts
FEBRUARY 4, 2016
Social media analytics tools come in many shapes and sizes – from free and niche to enterprise level and comprehensive. Below, we’ve compiled a list of five free social media analytics tool s that can help you find new insights for your brand. If you’re interested in taking your digital marketing strategy to the next level, have a demo of the full Talkwalker platform today.
Social Media Analytics – How to Engage With The Data Of Social Media
APRIL 20, 2012
Tweet A couple of days ago, I gave a guest lecture at the Danish IT-University on the subject of Social Media Analytics. Social Media Analytics has an increasing audience with a lot of people discussing the subject around the world. Slide 10: Discussing the buzz words on the way to defining Social Analytics. Marketing & Communication Awareness Inc. That’s about it!
Cross-Domain Tracking In Google Analytics
DECEMBER 12, 2011
Google analytics offers a wealth of tools for tracking website performance. Most of the critical user behavior that would mark success for these organizations—such as making a donation or signing up for a webinar—are now taking place on another domain and out of the site owner’s control (and the default reach of most analytics tools). Tracking Third-Party Web Services.
Trending and Analytics: Watch for Patterns
PWB Marketing Blog
MAY 9, 2014
This past week I have been busy prepping monthly analytic reports for clients. ” While that may have been true, I was really bothered that my analytic report was being dismissed. It wasn’t until I pulled out the monthly reports and aligned them with significant news releases – Market crashes, major companies going under, etc. Tammy.
nBA Pulse: a new social analytics tool
JUNE 29, 2014
While I did not get all my questions answered (fees and costs), I was sufficiently impressed with the social analytics package that I decided not only to write a blog post about it, but I agreed to have some of my comments summarized in the launch news release. Related posts: Analytics: what matters to content marketers? Analytics: what are your really learning?
How to Use Twitter Analytics: 15 Simple-to-Find Stats to Help You Tweet Better
MAY 5, 2016
We social media marketers are a lucky bunch; not only are there a gigantic number of free social media tools at our disposal (everything from timing tools to social media management tools like Buffer ), there are free tools from the social networks themselves: Facebook insights, Pinterest analytics, and now Twitter analytics, too. When it comes to Twitter analytics and Twitter metrics in general, I’ve done a bit of research into what exactly we can learn—as straightforward as possible—from all the awesome numbers Twitter displays. replies. links.
Instagram Analytics: Tools, Tips and Tactics
SEPTEMBER 21, 2016
As with any other platform, it’s important to take a peek every so often into your analytics to see what is working / not working. What platform analytics are available? To get analytics directly from Instagram, you need to move over to a business profile (i.e. Analytics is then enabled for any future posts. Other tools to track Instagram Analytics.
Facebook Pages Paid for 31.68% of Total Reach in April (Report)
JUNE 1, 2016
Social analytics and reporting firm Locowise found that 43.28 Advertising/Marketing Facebook Algorithms analytics Engagement images Likes links Locowise Mother's Day News Feed organic reach Pages Photos reach Reactions Status Updates VideosBrands on Facebook are slowly beginning to accept the fact that the social network is a pay-to-play platform. percent from March.
How to Save Time on Competitor Social Media Reports
Convince & Convert
APRIL 27, 2014
Today, we most often help companies take their content marketing and social media to the next level by uncovering ways to optimize strategy, operations, channels, tactics and metrics. Our go-to tool for this type of data is RivalIQ , a relatively new entrant in the social analytics scene that I like so much, I invested in the company. so that the exported data looks like our stuff.
The Four Skills Digital Marketers Need Today
MAY 13, 2015
By Avi Levine We all know that marketing is changing, and businesses are taking note of the move online, which requires the need for digital marketers. In my work training marketing professionals, I’ve studied hundreds of job postings for marketing talent. To show that you’re among the innovative digital marketers, understanding mobile is a must.
Visual Analytics: Find Your Brand’s Visual Influencers
MAY 26, 2016
Let’s face it: in the digital sphere, this is the era of ad blockers, and potential customers trust the recommendations of their peers a lot more than the content produced by your marketing team. Here is a four-step guide that will help you identify the best visual influencers for your brand and take your influencer marketing to the next level. 1. Screenshot from @mrslvoemon.
The State of Digital Marketing 2015
Buzz Marketing for Technology
MAY 27, 2015
With mid-year coming up and summertime upon us, many marketers are taking stock of the first half of the year and re-checking their Digital Marketing plans to finish out 2015 strong. Nearly 60% of peoples’ time is now devoted to digital marketing activities , showing the importance of skills development in this area.
More New Features for Facebook’s Analytics for Apps
SEPTEMBER 29, 2016
Facebook released more new features for its Analytics for Apps : support for web analytics, improved cross-device analytics, user properties and updated sharing insights. The social network introduced Analytics for Apps at F8 in March 2015 , and updates have included the addition of custom audiences and lookalike audiences last October and a long list of new features earlier this month: people insights, push notifications, in-application notifications, sharing insights, breakdowns, improved event trends and an app events export application-programming interface.
Access Facebook Promoted Post Analytics with Unmetric
APRIL 12, 2016
Here at Unmetric, we’re all marketing enthusiasts. Every day we look to find ways to make the lives of marketers (all the various roles that encompasses) better, whether it’s by making our UI more user-friendly or by adding smarter features. So this quarter, we found three of the biggest challenges - or needs - marketers had and addressed them in our Analyze product. till now.
[Interview] How Microsoft Uses Social Analytics, And How You Can Too
JULY 5, 2016
In 2016, mature social media teams can adopt a myriad of roles across marketing, communications, customer service, audience research, product development, and much more. As the demands of this role grows, so does the social media data and analytics understanding required by social media teams. ” Is attributing customers to activity your sole aim with social media analytics?
Marketing Doubleshot Podcast – Ep.7 – SEM Reporting with Causation & Some Brands “Going Dark” on Social Media
The New Strategist
MAY 29, 2015
In this episode, Jonathan Barrick and Josh Muirhead discuss how marketers can get better understanding of their SEM efforts by mapping actions and events in their reporting and finding true correlation and causation, and explore why some brands have made the puzzling decision to ‘go dark’ on social media and shift to an advertising-only model. Digital Marketing & Analytics: Five Deadly Myths De-mythified! The post Marketing Doubleshot Podcast – Ep.7 – SEM Reporting with Causation & Some Brands “Going Dark” on Social Media appeared first on Foglyte.
Facebook Under Fire: Do Marketers Care?
NOVEMBER 21, 2016
The underreporting (video duration) or over-reporting (video views to 100 percent) doesn’t materially affect the results of campaigns. That’s why it started an audit to review its metrics to ensure that there were no other reporting errors. Last week, Facebook announced some additional metrics that it was reporting incorrectly : Page Insights, organic reach: Reach will decline 33 percent to 55 percent after the bug fix. Analytics for Apps, referrals: Referrals will decline 6 percent after the bug fix.