So I spent the better part of January looking at every social media listening, monitoring, analytics, intelligence and insights firm I could get my hands on. looked at dozens of dashboards, and reams of reports. Having been in professional services marketing long enough I thought I would use the classic 2×2 graphic to explain the findings visually. found a graphic created by Zach Hofer-Shall from Forrester that was similar in concept so I adapted it for this report. They have staff to pull monthly reports and do what they are calling “Insights analytics&#. MORE >>

By now, most marketers have embraced the digital channel and the fact that a majority of consumers are spending a significant amount of time playing, researching, transacting and communicating on the Web. According to “Advertising Age’s 2010 Digital Market Facts&# (Feb 22, 2010), Internet spending as a percent of all U.S. marketing spend is estimated to reach over 20% by 2012. This will represent well over $150 Billion in marketing dollars allocated to interactive! Web Analytics 2.0 Web Analytics. content or marketing strategy. success. MORE >>

Closely monitoring the progress of your business would help you plug the loopholes in your marketing strategy and significantly enhance your sales figures and ROI. Google has made all this possible with its quintessential service called Google Analytics that specifically caters to online marketers. So what exactly is Google Analytics? Google Analytics is a flagship service from the Google stables that furnish accurate visitor data for an online enterprise. Advantages of using Google Analytics. Google Analytics is a free service. How do I sign up? MORE >>

” But the majority (53%) say they don’t know when they will be investing in solutions that support big data analytics. These findings are from a survey conducted jointly by Teradata Aster , Mzinga , and the  Center for Complexity in Business (CCB) at the University of Maryland  to provide insights into the adoption, use and current state of social business software and big data analytics in businesses. What’s new is that most companies also don’t understand the concept of realtime analytics and have a strategy for investing in the tools to support it. MORE >>

For the longest time Google Analytics was the only free open source analytics program. Many online marketers opted to use a paid analytics program so they could keep their information private and away from Google’s eyes, or they had other reasons. But there is a new alternative to Google Analytics that is free and open source and is picking up speed. Piwik has some pretty awesome features that should make any online marketer jump at the chance to demo the software. Ability to generate e-mail reports in HTML and PDF formats. MORE >>