Hootsuite

JUNE 28, 2023

Dark social media, or dark traffic, isn’t easily tracked by traditional analytics tools. The term “dark social” was invented in 2012 by Alexis Madrigal, former editor of The Atlantic. Dark social impacts your analytics Past studies estimated dark social was responsible for as much as 84% of all referral traffic. dark social.

HootSuite 120

HootSuite URL Analytics Forums 120

Kikolani

DECEMBER 27, 2011

As 2011 comes to an end, I thought I would share my 10 favorite list posts for anyone ready to learn more about analytics, conversions, email marketing, engagement, link building, keyword research, social media, starting their own business, usability testing, and WordPress. Unlock Your Marketing Genius to Make Money Online.

Resources 166

Resources Domain Name WordPress Marketing 166

Convince & Convert

MAY 23, 2017

The term “dark social” is kicked around every so often by marketers. Messaging apps continue to be on the rise with no end in sight, and they come with a bunch of new opportunities for marketers. The marketing potential is endless. Marketing firm RadiumOne that says more than 80 percent of all shares are “dark.”

Brands 131

Brands Analytics Data Metrics 131

Keyhole.co

SEPTEMBER 12, 2023

Is looking for your campaign tweet from 2012 exhausting? So, if you’re a marketer trying to analyze their competitor’s account or if you’re trying to identify new customers, you must learn how to advance search on Twitter. Through competitor analysis. Set up an advanced search to find Tweets mentioning your biggest competitors.

Twitter 52

Twitter Hashtag Trends Sentiment 52

Unmetric

APRIL 2, 2019

With PSY’s Gangnam Style going viral in 2012, global interest in K-pop started rising steadily. And this fan-based marketing has paid off quite well for the band and the team, for their loyal fans also serve as brand advocates—their fans have gone as far as to sponsor billboards in Times Square for BTS. The rise of BTS. RT TO SPREAD!

Social Media 97

Social Media Brands Marketing Tourism 97

The Social Media Incubator

FEBRUARY 8, 2012

Starting the year off right, Caroline Melberg of Small Business Mavericks and Chelsea Janke, Social Media Administrator , are headed to sunny California for the 2012 Online Marketing Summit. The Art of Data-Driven Social Marketing (Marty Weintraub). Meaningful SEO Analytics (Brent Chaters & Ryan Jones).

SEO 106

SEO Conference Upcoming Analysis 106

The Realtime Report

AUGUST 29, 2012

Analytics and reporting firm Simply Measured celebrated National Ice Cream Month in July with a case study: Why Ben & Jerry’s is the Most Social Ice Cream Brand.* The brand’s 2012 Truck Tour , delivering samples of its Greek Frozen Yogurt – Tweet us! — Copley Square Hotel (@copleysqhotel) August 24, 2012.

Sample 180

Sample Samples Case Study Hotels 180

The Social Media Incubator

FEBRUARY 8, 2012

Starting the year off right, Caroline Melberg of Small Business Mavericks and Chelsea Janke, Social Media Administrator , are headed to sunny California for the 2012 Online Marketing Summit. The Art of Data-Driven Social Marketing (Marty Weintraub). Meaningful SEO Analytics (Brent Chaters & Ryan Jones).

SEO 100

SEO Conference Upcoming Analysis 100

Waxing UnLyrical

NOVEMBER 27, 2012

11 for the last chat of 2012. Jen Zingsheim is Vice President of Products and Services for eOutreach , driving product development plans to better meet the needs of public relations and marketing professionals. She apologizes for doing the recap late… yet here I am, posting it more than a month since this chat took place!

Analysis 198

Analysis Metrics Questions Communities 198

Net-Savvy Executive

JUNE 27, 2017

2012) is the other one that explores things we're not doing yet. The third is Omniscience , which has evolved quite a bit since I wrote about it ( Driving Intelligence and Analytics with Omniscience , 2011). What do we mean by language support (2012) and location (2012), or what professional services (2009) go with your SMA product.

Privacy 40

Privacy Open Source Exercises Skills 40

Socialmedia.biz

JUNE 8, 2018

Today, social media is the best marketing and promotional tool. Therefore, social media marketing is more effective than traditional marketing techniques. Using the software, you can measure the results of your social media marketing campaigns. They include the following: Enterprise – $299/month. Small – $49/month.

Crimson Hexagon 76

Crimson Hexagon Social Media Sysomos Price 76

Kikolani

JANUARY 27, 2012

How to Set Up Blog Comments as Goals in Google Analytics Using WordPress Hacks – Learn more about the visitors who leave comments on your blog with two methods of setting up blog comments as a goal in Google Analytics. This post walks through how to investigate your competitors’ various online marketing strategies.

Mashup 117

Mashup Resources Vimeo RSS 117

ProBlogger

MAY 29, 2014

Facebook leans young, but there’s been a 45 percent spike in those ages 45 to 54 joining the site sine 2012. If you’re looking to market to a younger crowd, your efforts might be better spent on Twitter rather than Facebook. Back to basics. With Instagram, now a part of Facebook , 68% of users are women. Juicy tidbits. Know your users.

Social Media 49

Social Media Analysis How To Tumblr 49

Kikolani

OCTOBER 29, 2012

It comes complete with advanced analytics such as sentiment analysis, passion, reach and strength so you can gauge how well your brand is being perceived online. You just need to click ‘Add to Queue’ or ‘Post Now’ UPDATE: Timely has decided to close their doors as of November 2012. NutshellMail.

Blogger 159

Blogger Social Media Tools Disqus 159

Dave Fleet

FEBRUARY 16, 2016

In the agency world we were focused on optimizing how we operated on those platforms – we got into heavy analysis on things like real-time activation, word choice, tone, character counts, day-parting etc. Decline of community management (in some areas). Low-cost content production is gaining traction.

Mobile 105

Mobile Trends Compete Loyalty 105

Webbiquity SMM

SEPTEMBER 10, 2012

This year, we’re pleased to honor 50 women (below) and 50 men (in an upcoming post on the Blue Focus Marketing Blog ) who are among the top social media connectors and engagers in the technology world, representing technology vendors as well as related venture capital (VC), advisory and analyst firms. Stacey Acevero. Cindy Bates.

Twitter 257

Twitter Bazaarvoice B2B Microsoft 257

Sprout Social

OCTOBER 9, 2018

It was founded by three VistaPrint executives (Jason Robins, Matthew Kalish, and Paul Liberman) in 2012. ” They know an intricate analysis will resonate well with their audience. Any business that markets primarily to men. Use analytics to pinpoint the best times of day/days of the week to share your stuff.

Sports 83

Sports Social Media Engagement Compete 83

Keyhole.co

JANUARY 30, 2024

Are you exhausting your marketing funds, hiring the best creative geniuses, and publishing content regularly but not seeing tangible results? No matter how creative your social media marketing is, all efforts will drown in the noise if you don’t know what your target audience looks like. billion social media users?

Social Media 59

Social Media How To Patterns Sports 59

Dave Fleet

SEPTEMBER 28, 2012

Research recently released by Forrester entitled “ The Purchase Path of Online Buyers in 2012 ” indicates that email and search dominate the online space in driving online sales. As reported by Marketing Pilgrim : Paid search matters most for new customers. Social media, says the report, drives less than 1% of online sales.

Bazaarvoice 414

Bazaarvoice Paid Search Comparison Report 414

Hootsuite

FEBRUARY 24, 2021

What are the most common social media questions marketers get asked? We put the question to our LinkedIn community and based on the responses one thing is clear: There’s a lot of people out there who don’t know what social media marketers do. Questions marketers get asked often include: So do you just scroll around Facebook all day?

Questions 141

Questions Social Media HootSuite Marketing 141

ProBlogger

MARCH 8, 2012

That’s what a lot of pundits are saying these days, from usability experts to SEO gurus and content marketing pros. It’s better to choose based upon your experience and what your analytics are telling you, than to let the machine guess. Creating a focused strategy begins with user research and analysis of your competitors.

Widget 44

Widget SEO Sites Analytics 44

Keyhole.co

FEBRUARY 13, 2024

The app launched in 2012 and has steadily made inroads into destroying the hassles of dating and matchmaking. Likewise, Tinder’s marketing strategy revolves around its raison d’etre, rolling out features and online campaigns emphasizing personalized stories and authentic user needs. For example, check out the app’s Instagram account.

Social Media 59

Social Media Engagement Strategy Meme 59

Writtent Blog

JUNE 10, 2013

Ever wonder how your fellow marketers are using Facebook, Twitter, and Pinterest to generate brand awareness? Competitive analysis only goes so far, and leaves us wondering at the tools and tactics that make up our peers’ social media strategy. Even a year ago, social media and content marketing were often viewed as separate pillars.

Report 100

Report Social Media Marketing Survey 100

Hootsuite

NOVEMBER 5, 2020

Here’s a quick introduction: FedRAMP has been around since 2012. Here are their seven best tips for successfully navigating the authorization process: Understand how your product maps to FedRAMP – including a gap analysis. Adobe Analytics. Adobe Analytics was authorized in 2019. It was born from the U.S.

Applications 128

Applications Process Software Metadata 128

Techipedia: Tamar Weinberg

JANUARY 5, 2012

In January of 2011, I said that I’d make our Internet Marketing Posts of 2011 subscriber only. This year, I am pleased to bring back our Best Internet Marketing Posts of 2011 thanks to an excellent sponsor, HubSpot. Sign up right now at a totally reduced cost for 2012 for a limited time. Marketing Automation.

Marketing 264

Marketing SEO Case Study Small Business 264

Webbiquity SMM

DECEMBER 19, 2017

Yet another post about 2018 B2B marketing trends? This piece compiles and analyzes the predictions of more than 100 B2B marketing professionals as published in 10 highly-ranked posts over the past month (best!). The predictions ranged from honing content marketing strategy (popular) to sales-marketing alignment (a bit old?)

B2B 293

B2B Trends Analysis Marketing 293

ProBlogger

JUNE 26, 2012

Like most budding authors I had intended to find an an agent who hopefully would find a publisher to get my book on the market. Most authors today who sign contracts with publishers find those publishers want want you to market your book yourself. The answer: Yep, sure could. So, ok, let’s head in that direction now.

Startup 40

Startup Blogger Skills Apple 40

Writtent Blog

AUGUST 29, 2013

We’re not going to pretend that a content audit is the most fun a marketer can have. The analysis will allow you to ensure that each page on your site is relevant, helpful, and up-to-date. It sends a clear message to search engines that you’re cutting corners on your marketing strategy. Broken Links Look Spammy.

Content 89

Content SEO Repository Analysis 89

Convince & Convert

MARCH 22, 2012

Thanks as always to our sponsors on Social Pros, Eric’s company Argyle Social , who we use for all of our social media stuff, and Infusionsoft , who we use for all of our email marketing shenanigans, and Jim Kukral from DigitalBookLaunch.com , who also sits it in on the Social Pros podcast from time to time. You saw the video?

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Convince & Convert

MARCH 22, 2012

Thanks as always to our sponsors on Social Pros, Eric’s company Argyle Social , who we use for all of our social media stuff, and Infusionsoft , who we use for all of our email marketing shenanigans, and Jim Kukral from DigitalBookLaunch.com , who also sits it in on the Social Pros podcast from time to time. You saw the video?

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Convince & Convert

FEBRUARY 2, 2012

2012 Edelman Trust Barometer: Global Deck. Interestingly, in this edition it draws a direct line from the chaos that’s all around us in government and public markets. What that really means for you, the listener, and for guys like you and me, Jay that are in the business of marketing, people are becoming more and more skeptical.

Social Media 117

Social Media Committee Team Questions 117

Viper Chill

AUGUST 5, 2013

It was hard to look far away from my analytics. Inbound is like Reddit for internet marketers and I’m pretty sure I’m usually disliked over there, so it was nice to see some positive feedback: This little request on Black Hat World actually sent me quite a lot of traffic. Sneaky or clever, you decide?

Google 87

Google SEO Reddit Hosting 87

Diva Marketing Blog

MARCH 30, 2012

smoyz is an agency for unique marketing on New Media, specializing in creative and novel content activities and building optimal platform for the brand on the web. In several questions Yael asked Eran Sion, Digital Marketing Manager at Hogla-Kimberly to share his views. Diva Marketing/Toby : Yael, let’s start at the beginning.

Case Study 95

Case Study Campaign Study Activities 95

Webbiquity SMM

MARCH 11, 2013

Online advertising doesn’t directly affect organic search, but it is a vital component of online visibility and can support social and content marketing efforts. How can you best manage a team of digital marketing professionals to coordinate and optimize overall efforts? You have to have a way to get the word out.

SEO 192

SEO Paid Search Engineering Reputation 192

Kikolani

AUGUST 16, 2013

How to Rock at Content Marketing: Tips from 36 Industry Stars – Find out how to rock at content marketing from a new eBook from TopRank Online and CMI. It offers tips from 36 expert Content Marketing World 2013 speakers. Blogging / Content. Business / Career. Search Engines / SEO. Social Media / Social Networking.

Domain Name 128

Domain Name Marketing Mashup SEO 128

Convince & Convert

MARCH 2, 2010

to be larger than email by 2012 doesn’t hurt, either. The social media community is starving for a viable way to track customer behavior throughout all social outposts (as evidenced by the massive number of retweets for this post I mentioned recently about a new way to tie Google Analytics to your Facebook fan page ).

CoTweet 117

CoTweet CoTweet Analysis Consultant 117

Writtent Blog

AUGUST 3, 2016

2 Use Influencer Marketing. #3 9 Do Topical Analysis for Key Pages. #10 Use Influencer Marketing. David Leonhardt is President of The Happy Guy Marketing. He’s an internet marketing expert and all-around marketing geek. 3 Interview Influencers. #4 4 Optimize for Google Questions. #5 Did you like this?

SEO 0

SEO Google Sites Engineering 0