The Best, and Worst, Social Media Analytics Platforms
Ignite Social Media
DECEMBER 16, 2016
The analytics tools behind some of the most popular social media platforms can be surprisingly limited. With an increasing number of businesses using social media for marketing, many platform analytics leave something to be desired. While some platforms excel in certain aspects of analytics reporting, others fall short. Overall, Pinterest analytics aren’t too special.
Monitoring vs Analytics [Infographic]
Buzz Marketing for Technology
FEBRUARY 9, 2011
So I spent the better part of January looking at every social media listening, monitoring, analytics, intelligence and insights firm I could get my hands on. Having been in professional services marketing long enough I thought I would use the classic 2×2 graphic to explain the findings visually. SENTIMENT BASED ANALYTICS. ANALYTIC AGGREGATORS.
10 Steps to Master Your Social Media Analytics
Convince & Convert
NOVEMBER 15, 2016
As digital marketing increasingly becomes more and more measurable, there is no reason brands should not understand the effectiveness and reach of their social media. So, alongside the checklist below, we’ve also put together a simple 10-point infographic for social media analytics to help you with every step of the process. Image via Unsplash. The ultimate goal for brands?
How to Use Predictive Content Analytics
Convince & Convert
DECEMBER 1, 2014
If you’re serious about content marketing, you probably need two things for 2015: First, you need a content marketing strategy (I created a free framework about that right here ). 70% of B2B content marketers created more content in 2014 than 2013, and that trend will not be abating. We’re believers in predictive content analytics. Notes and Next Steps.
Facebook Beefs Up Analytics for Apps
SEPTEMBER 1, 2016
Facebook launched several new features and an improved design for its Analytics for Apps free mobile analytics solution. The social network introduced Analytics for Apps at its F8 global developers’ conference in March 2015. People Insights and Push Notifications in Facebook Analytics f… Posted by Facebook for Developers on Saturday, April 9, 2016.
Breaking: Demographic Analysis of Your Instagram Audiences Is Now Possible
SEPTEMBER 14, 2015
Demographics Pro has just launched their new Instagram analytics tool. Unlike other analytics tools, this one provides deep demographics (see my bold below) – not just number of followers and basic engagement metrics. Demographics Pro is pleased to announce the addition of Instagram audience analytics to its leading social profiling platform. years. Will you try this?
20 Top Twitter Monitoring and Analytics Tools
APRIL 26, 2010
pamorama marketing, life, social media Home About Bookshelf Links Contact 20 Top Twitter Monitoring and Analytics Tools by Pam Dyer on April 26, 2010 Share Image via Wikipedia Social media is much more than a way to stay connected and to have fun: it’s a way to market yourself, your business, and your products and services. How is your brand perceived? Wide reach.
Understanding the Nature of an Event Using Social Analytics
Techipedia: Tamar Weinberg
AUGUST 17, 2011
This is a guest post from Marshall Sponder , author of the newly released Social Media Analytics. Recently, I was asked if Social Analytics sheds light on the nature of online events like the Netflix Outrage , which happened a few weeks ago as customers voiced extreme disappointment at Netflix for imposing a $6 a month increase for customers who still wanted DVD delivery.
Facebook Analytics for Apps Adds Time Zones, Hourly Charts
DECEMBER 1, 2016
Facebook added two major features to its Analytics for Apps Thursday: the ability to set time zones and view data by hour of the day. The social network also added an option for “last 24 hours” in Analytics for Apps’ date picker and the ability to break down reports by time interval. Go to the settings page in Analytics for Apps by clicking the gear icon in the upper right corner.
How to Track Hashtag Campaigns with Social Media Analytics
Convince & Convert
JULY 30, 2015
Using social media analytics like Talkwalker’s Hashtag Campaign IQ App , instant and in-depth hashtag tracking is now possible. An in-depth analysis of their hashtags’ performance makes it easy for event organizers to see which ones create positive buzz, allowing them to refine their communications across their social media channels based on these insights. highlight to tweet).
Social Media Monitoring vs. Customer Intelligence Analytics
OCTOBER 14, 2012
Let's try to define the differences between Social Media Monitoring and Customer Intelligence analysis based on content available on Social Media platforms. Based on the questions I often get from marketing practitioners after the webinars and group speaking engagements, there is a considerable confusion about a difference between SSM and Customer Intelligence methodologies. Customer Intelligence Analytics. Transactional analytics, i.e., how much buzz there is about keyword=XYZ and whether it’s positive or negative. Social Media Monitoring.
The Superhuman Guide to Keyword Research & Competition Analysis
NOVEMBER 12, 2013
My aim is to personally help him become one of the top marketers online, almost superhuman if you like, and give you the knowledge to do the same. Vladimir had a number of questions pertaining to keyword research and competition analysis, so that’s what I’m going to talk about today. Simple Tactic for Squeezing into a Market. Learn guitar. How to strum. Domain Age.
We’re Revolutionizing the Social Analytics Space. Again.
SEPTEMBER 20, 2016
For years, marketers have been challenged to show return from their social media programs and data. Every CMO Survey has told us this: according to August 2016’s CMO Survey, marketing departments are expected to expand social media spend by 90% in the next five years, yet: . Social marketers want to PROVE the value that social drives and continually IMPROVE performance.
5 Free Social Media Analytics Tools – With Recommendations from Experts
FEBRUARY 4, 2016
Social media analytics tools come in many shapes and sizes – from free and niche to enterprise level and comprehensive. Below, we’ve compiled a list of five free social media analytics tool s that can help you find new insights for your brand. If you’re interested in taking your digital marketing strategy to the next level, have a demo of the full Talkwalker platform today.
nBA Pulse: a new social analytics tool
JUNE 29, 2014
While I did not get all my questions answered (fees and costs), I was sufficiently impressed with the social analytics package that I decided not only to write a blog post about it, but I agreed to have some of my comments summarized in the launch news release. Analysis of spikes. Volume spike analysis. Related posts: Analytics: what matters to content marketers?
How Our Big Data Platform and Social Analytics API Work
OCTOBER 28, 2016
The goal at Simply Measured was to always go beyond metric calculations and measurement into (advanced) analytics, insights, and attribution. Note: We are not moving away from Excel extracts, but adding these features on top as technology and the market evolves and matures). Basic Analytics and Insights: Search clusters enable search patterns with filters in an interactive manner.
Data Mining: The Ultimate Guide to Niche Analysis
NOVEMBER 29, 2011
First I’ve highlighted a huge list of tools that serve various different functions and can be great resources to add to your marketing arsenal. Of course, be sure to write down anything you discover from this research as well – whether it be other sites in your industry or any marketing ideas that you discover. viral marketing. Final Analysis. Spyfu. 7,575.
Analytics: what are you really learning?
JUNE 9, 2013
Last week at Social Capital Ottawa I moderated rountable discussions on analytics and digging deep to gain real insight. It was clear from those who participated that people are using and are keenly interested in analytics, but that information they are gleaning is largely superficial. Questions Social Media Marketing Analytics Can Answer. This is smart thinking.
Competitive Marketing Analysis: 14 Ways to Monitor and Beat Your Competitors
JULY 22, 2013
recent Constant Contact survey found that 59% of SMB CEOs feel it’s harder to run a business than it was 5 years ago, a factor which can primarily be attributed to quickly-changing technology and marketing best practices. The difficulty of success means that competitive marketing analysis is more crucial than ever. What About SWOT Analysis? Content Marketing.
The Specialization of Social Media Analysis
MARCH 15, 2011
Judging from the way people are talking about it, social media analysis is segmenting into at least three subspecialties. In 2007, I asked for opinions on a generic term for social media monitoring, analysis, research, etc. settled on social media analysis as an existing term that could stretch to fit the tools and services then on the market. But wait, there's more!
Instagram Analytics: Tools, Tips and Tactics
SEPTEMBER 21, 2016
As with any other platform, it’s important to take a peek every so often into your analytics to see what is working / not working. What platform analytics are available? To get analytics directly from Instagram, you need to move over to a business profile (i.e. Analytics is then enabled for any future posts. Other tools to track Instagram Analytics.
What Marketing Can Learn From Public Relations Analytics
MARCH 28, 2011
We PR pros often talk about what Public Relations can learn from Marketing. How to be more analytical. But what can Marketing learn from Public Relations, if anything? “First, once marketing materials are shared online, they are no longer under the control of the brand. Measurement MeasurePR Public Relations #measurepr analytics Marketing seth duncan
Open Research: A Framework for Social Analytics
AUGUST 14, 2011
Why are social analytics so important? Thanks patrickdh that’s already been decided – I am eager also to see the feeback [link] Dan Whitehouse Social analysis. link] Dan Whitehouse Social analysis. link] Dan Whitehouse Social analysis. link] Dan Whitehouse Social analysis. link] Dan Whitehouse Social analysis. Wowza! Wowza! Wowza! Wowza! Wowza!
Content Tagging For Better Social Media Analytics
APRIL 28, 2016
This is an incredible time saver: our filters are great for handling most qualitative analysis, but manual categorization of results can be time consuming. As you probably know too well as a digital marketer, brands can receive thousands of mentions every day and you need to reply as fast as possible to those that have the biggest impact. Rules What is rule based tagging ? No more!
Social Attribution: Because Web Analytics Is the Wrong Tool for the Job
OCTOBER 26, 2016
Enough abstract metaphors, let me just lay it out there: If you’re using web analytics to attribute the onsite activity driven by social, you’re using the wrong tool. Whatever your web analytics is telling you for total visits, pageviews, goal completions, and everything else from social, is simply incorrect. Social marketers seem polarized on the topic of UTM parameters.
Language Support in Social Media Analysis
FEBRUARY 27, 2012
Tools that can identify source languages usually offer filters based on the language, which is useful for directing items to analysts who can read them, as well as for analysis of content by language. Apply text analytics to content in the language. Adding more languages to the analytics engine of a social media platform is hard work. International Social media analysis
5 Essential Spreadsheets for Social Media Analytics
FEBRUARY 15, 2012
Sign in with Facebook or Facebook Mashable Social Media All Social Media How-To Facebook Twitter YouTube Google+ Featured in Social Media Tech All Tech Apps & Software Dev & Design Gadgets Mobile Featured in Tech Business All Business Advertising Marketing Media Small Business Startups Featured in Business Entertainment All Entertainment Film Gaming Music TV Featured in Entertainment US & World All US & World Politics Social Good U.S. Essential Spreadsheets for Social Media Analytics. Ann Smarty is a search marketer and full-time web entrepreneur. Analytics. Follow.
Top 10 Content Marketing Tools for Serious Marketers
MAY 3, 2016
As recently as decade ago, “content marketing” was an unknown term to the average marketing executive. Today, virtually no company, large or small, can deny the importance of content marketing or the need for a strong web presence. But content marketing delivers the relevant information more as a service than a sales pitch. digital marketing skills.
10 Actionable Video Basics for Social Media Marketing
AUGUST 15, 2016
73% of marketers say they will increase their use of video in 2016. In today’s social climate, savvy, ambitious social marketers must serve up strong video content. The Social Marketer’s Guide to Social Media ROI Download. Over fifty-one percent of marketing pros feel that video offers the best return on investment for their web marketing dollars.
Content Marketing, Social Advertising, and SEO: Which Is Most Important?
AUGUST 29, 2016
A lot of marketers say content is king. Others say that social is the most powerful marketing tool available. But instead of picturing three people, each from these different schools of thought, fighting it out with foam bats and shouted statistics, picture them sitting in a room with their heads together, creating great marketing content. Content marketing answers a need.
14 Dazzling Digital Marketing Stats and Facts
JULY 28, 2015
Digital marketing activities and budgets are growing, because they have an impact: more than half of all employed adults say that “digital media has changed the way they work.” Marketers in the U.S. will spend nearly $24 billion on online display advertising this year, and 59% of CMOs view display ads as an effective marketing channel. Image credit: AdWeek.
Post Case Study: Triberr Visits vs. Google Analytics
SEPTEMBER 12, 2011
Naturally, being the statistics geek that I am, I wondered if I could match up the stats that Triberr gives you for visits from everyone’s unique Triberr URL of your post to the number of visits you see in Google Analytics. The Problem with Google Analytics. These usually get lumped into the Direct Traffic section of your Google Analytics traffic sources. The Process.
Measuring Social Media ROI & Goal Conversions with Google Analytics 5
AUGUST 4, 2011
Join in as we discuss marketing, conversion rate optimization and the art & science of landing pages. Social media is about building new relationships, generating word of mouth marketing, and strengthening brand loyalty with your customers. You can see this version by clicking on the New Version link in the top right of your Google Analytics dashboard. Step 1. Step 2.
Influencer Marketing: The Simple 3 Step Process for Finding the Perfect Influencer
APRIL 18, 2016
branded marketing message or a word of mouth recommendation? This in essence is the reason why influencer marketing and finding the right influencer is so important for companies in the age of social media. study by McKinsey found that “marketing-induced consumer-to-consumer word of mouth generates more than twice the sales of paid advertising.” What do you trust more?
Tool Tuesday: PostRank Analytics
FEBRUARY 8, 2011
Most obvious of these is Google Analytics. Another is the popular “Add This which also offers analytic information. There is even a feature to add additional pages, great for blog-specific campaigns and funnel analysis and comparing it to Engagement Events. It isn’t that we need a tool that does everything. Enter: PostRank. Anyway, hope that helps.
Why Dark Social Data Matters to the Content Marketer
OCTOBER 5, 2016
Are you a social marketer, or a content marketer, or both? This question, no, debate, no, cage fight, has become a common one among marketers who create content and push it out into the universe, whether it is on social, on blogs, on websites, or all of the above. If you read Dark Social: What Social Marketers Need to Know, you’ve heard about Dark Social.
The Most Important SEO Metrics For Backlinks Analysis
SEPTEMBER 13, 2016
To maintain your organic traffic growth and assure that your site is safe from any Google penalty, it’s wise to perform an in-depth backlinks analysis. While links from quality sites can help you rank higher for more keywords, backlinks from bad sources can ruin all your marketing efforts. This feature works only if you are connecting your account with Google Analytics.
5 Ways to Become a Better Social Marketer Today
JUNE 27, 2016
You have long-term goals and strategies to make yourself and your brand better on social, but if you’re looking for ways to become a better social marketer right now , check out these five resources for social marketing self-improvement. 1 – Run a Quickie Audit. Manage your marketing strategy, Identify areas where you can streamline your process. DO IT NOW.
Pinterest Marketing for B2Bs
MARCH 17, 2014
Traditionally viewed as a hot spot for product retailers for most of its history, Pinterest has been virtually ignored by B2B companies looking to reach their target market. Follow the tips below to increase the potential of your Pinterest B2B marketing strategy. The more visual appeal, the better, especially in the world of B2B marketing. Think Visually. Use a Tool or Two.
Five Marketing Metrics that are Definitely NOT “Worthless”
SEPTEMBER 16, 2013
Online marketing activities preovide marketers with a wealth of metrics; actually, too much information. Marketers just want the competitive and multichannel metrics they need to make informed decisions, nothing more. ” Of course it’s true that, ultimately, any marketing tactic has to show business results (higher sales, lower costs, or some combination thereof).