SocMed Sean

FEBRUARY 24, 2022

billion people were recorded to use Facebook at least once a day. Although the company has faced some turmoil, such as an advertiser boycott in 2020, Facebook remained dominant with a steady increase in revenue. Is Facebook dying as a social network? Is Facebook still a good marketing platform?

Facebook 130

Facebook Strategy Marketing Travel 130

Webbiquity SMM

JANUARY 2, 2013

This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding. While 47% felt somewhat good at social measurement in 2011, just 38% said the same in 2012.

Social Media 245

Social Media B2B Marketing SEO 245

Jon Loomer

JANUARY 10, 2024

From about 2012-15, the focus was on developing new powerfully specific ways to target people. Meta (then Facebook) found itself under significant regulatory pressure. Cambridge Analytica surely contributed to greater awareness of ways people were being tracked and how it was used for targeted advertising. Advantage+ Audience.

Real Estate 187

Real Estate Campaign Advertising Trends 187

Webbiquity SMM

JANUARY 11, 2013

Though membership continues to grow for companies like Facebook, 2012 hasn’t been kind to the social giants when it comes to what they’re doing with all of our personal data and facts about ID theft online. In this case, it’s in the form of selling your data and even pictures to advertisers.

Social Networking 171

Social Networking Privacy Policies Foursquare 171

Mindjumpers

MARCH 9, 2012

Tweet Once Facebook timeline for Pages was launched on Feb 29, 2012, there have also been some changes in guidelines for brand pages. So, here is an excerpt about the new Facebook Timeline for brands. Hence, it is important to note that Facebook restricts the cover to be used as an advertising space.

Guidelines 273

Guidelines Facebook Policies Price 273

The Realtime Report

OCTOBER 25, 2012

A new study by Adobe found that brand engagement (defined as likes, comments, and shares) on Facebook rose 896% year-over-year. Mobile engagement is also way up; around one-quarter of Facebook engagement came from mobile users. Mobile engagement on Facebook rose 4X since Facebook Timeline rolled out.

Engagement 194

Engagement Automotive Brands Paid Search 194

Firebelly

JULY 2, 2012

Photos, Engagement Are Keys To Facebook Marketing Success. Panelists at the “Facebook Places: Deals and Store-Level Marketing,” discussion at the agreed that photos and personal engagement with fans usually leads to success. Want To Really Engage With Facebook Fans? Marty Weintraub On Finding Your Facebook Marketing Demographic.

Conference 186

Conference Marketing Banking Analysis 186

The Realtime Report

DECEMBER 20, 2013

Facebook: 1.15 via Facebook. Facebook Accounts For 17% Of Mobile Ad Revenue in U.S. Thanks largely to growth in mobile ad revenue, Facebook became a major player in the digital ad space this year; the social network is now the 2nd largest digital ad seller in the US (with $3.17 billion monthly active users. via YouTube.

Social Networking 142

Social Networking Mobile Tumblr Statistics 142

Mindjumpers

JANUARY 17, 2013

Much anticipated, Mark Zuckerberg unveiled this week that Facebook has built Graph Search – a search engine within Facebook that combines web search with your social graph thus making it possible to search your entire life and those of your friends. But the investors’ question remains: How will Facebook make money out of it?

Social Graph 205

Social Graph Facebook Foursquare MySpace 205

Direct Marketing Observations

FEBRUARY 25, 2011

We’ve all been wondering either on the behalf of the company’s we work for, or the clients we serve, or for ourselves- How can we leverage Facebook to actually make money? Recently, Social commerce platform ChompOn , threw down the gauntlet by publishing some data on how much a Facebook share and tweet is worth.

Facebook 178

Facebook Social Networking Widget Advertising 178

Twist Image

DECEMBER 13, 2012

A true advertising renaissance man, this is a short book but filled with tons of great design that is diminished by the depth of content and life lessons. It's a book about doing a lot more than tweeting and Facebooking. Now, it's your turn: which business book in 2012 turned your head upside down? best business books 2012.

Social Media 111

Social Media Skills Influencer Advertising 111

Dave Fleet

FEBRUARY 7, 2011

Facebook is at the centre this week – four of the seven articles incorporate the dominant social network – from conflict over Egypt, to UFC broadcasting fights, to creating an engagement guide for your organization. Wired: Trolls Pounce on Facebook’s Tahrir Square. Facebook as a battleground.

Trends 258

Trends Facebook Sports Blogosphere 258

agora pulse

MAY 31, 2017

Facebook advertising can be complex and confusing. Luckily, there are a number of Facebook ad tools that make it easier for business owners, marketers, and even ad specialists to do their job. I set up my first Facebook ad in 2012. My first ‘Promoted post’ – Facebook ads have gotten harder since.

Tools 133

Tools Facebook Widget Cost 133

Hootsuite

DECEMBER 20, 2019

Facebook demographics reach farther and wider than any other social media network. But it’s important to look closely at the numbers to get a full picture of who uses Facebook—and how usage has changed over the years. In some places, Facebook’s audience has shrunk. Meanwhile, Facebook Groups are surging in popularity.

Social Media 111

Social Media Facebook Marketing HootSuite 111

Mindjumpers

FEBRUARY 6, 2013

The lights of the New Orleans Superdome have been turned off and it is time to go through the many analyses of both game plans and advertising money spent. Last year, Facebook and Twitter shared a social media first place in terms of brand usage during the Super Bowl. Facebook 2012: This Is What Success Looks Like [Infographic].

Statistics 227

Statistics Analysis Groups Groups 227

Twist Image

JULY 1, 2014

Facebook is messing with your mind, people. There is this very real, very public outcry against Facebook (again). Since the news broke, Facebook has explained and apologized for this incident (the incident took place in 2012). Ask yourself this: who is Facebook''s customer? what''s wrong with you? We''re suspect.

Adwords 94

Adwords Facebook Advertising Embedding 94

Waxing UnLyrical

APRIL 9, 2012

I digress… This is NOT a Pinterest post, mostly because I’m preoccupied with my Timeline on Facebook, and not in a good lion cub hugging sort of way. I see ads “not by facebook.” Imagine the not so distant future, say October 2012, and my Henry Wood Detective series has started to get some traction.

Facebook 206

Facebook Virtual World Exercises Flickr 206

Convince & Convert

JUNE 12, 2012

Facebook ads are a very powerful tool. For many Facebook marketers we are having to learn how to create good Facebook ads by creating a few bad Facebook ads first. Make sure your business is not falling victim to these very common Facebook ad mistakes. We just don’t quite know what we are doing yet.

Facebook 159

Facebook Real Estate Advertising Case Study 159

Sherrilynne Starkie

OCTOBER 29, 2012

Last week this blog ran a competition to give a reader a chance to win a free ticket to an IABC 2012 Canada Business Summit preconference workshop. Facebook advertising facts. PLEASE LIKE MY FACEBOOK PAGE. IABC 2012 Canada Business Communicators Summit: Win a pre-conference workshop pass for Nov.

Conference 259

Conference Newsletter Skills Questions 259

Bill Hartzer

JULY 3, 2013

taxpayer dollars on two separate social media campaigns: to increase the number of Facebook Likes on their Facebook page. IIP started or expanded English-language Facebook pages, Twitter feeds, and blogs aimed directly at foreign audiences. The bureau also started or expanded online activities in six foreign languages.”

Facebook 164

Facebook Buy Campaign Report 164

Twist Image

AUGUST 26, 2012

Banner advertising took hold in 1994. By 1998, I was deeply involved in the online advertising space. If you thought selling digital marketing through to the c-suite is hard in 2012, imagine what it was like back in 1998. Tags: advertising podcast. It's hard to believe that it was 14 years ago. artists for amnesty.

Advertising 81

Advertising Social Networking Blogger Activities 81

Twist Image

APRIL 29, 2012

On April 14th, 2012, Jeremiah posted a fascinating piece on his blog titled, Trend: Social Media Agencies Turn to Advertising (make sure to read the comments too!). advertising podcast. Tags: advertising. " Very conversation worthy. altimeter group. charlene li. david usher. digital marketing. forrester research.

Advertising 81

Advertising Buy Social Media Research 81

The Realtime Report

APRIL 16, 2014

At the turn of the decade, Facebook and Twitter were the two giants in social media. Facebook’s Follies. Likewise, Facebook awkwardly handled SMBs during the initial introduction of business-specific pages. We think it’s important that everyone who invests in Facebook understands what this mission means to us.”.

Twitter 187

Twitter Small Business Facebook Cause marketing 187

The Social Media Incubator

DECEMBER 20, 2011

Do you know if your Facebook profile is in violation of any rules? While some people might not see any problem with bending a rule or two, Facebook is really stepping up to enforce their guidelines in 2012– and many users could lose their pages or profiles. Facebook users must provide their real names and information.

Facebook 122

Facebook Guidelines Company Advertising 122

The Realtime Report

JANUARY 7, 2013

Mobile video viewers are highly likely to share mobile video content, according to a new study by the Interactive Advertising Bureau. While many (56%) are sharing video content through posts on Facebook or other social sites, 44% simply use their own mobile device to show video to friends. Only 12% share video via Twitter.

Mobile 178

Mobile Video Content Survey 178

Social Media Strategies Summit

FEBRUARY 27, 2020

In 2019 we saw several social platforms grow and continue to mature – from industry giants like Facebook and Instagram to emerging platform TikTok and more niche sites like Pinterest. Source: PEW Surveys conducted 2012-2019. Source: Facebook Groups. Platforms to use: Facebook Groups, Instagram Close Friends.

Trends 182

Trends Social Media Instagram Platform 182

Twist Image

MAY 17, 2012

Should you pull all of your advertising dollars out of Facebook? The subtext to this move is not about one brand leaving Facebook advertising, but a sentiment that Facebook advertising doesn't work. It's all very silly, isn't it? Media is just media. It's doubtful. Where else to put your money.

Facebook 107

Facebook Automotive Press Release Banking 107

Mindjumpers

OCTOBER 22, 2014

Nevertheless, Snapchat, with a core audience of 13-25 year old kids, makes it easy to reach the youth who may or may not use Snapchat as an escape from the maturity that has invaded Facebook. Since its first launch in 2011 and rebranding in 2012, Snapchat has grown rapidly. Snapchat as a marketing tool? . on a one-to-one basis.

Platform 229

Platform Brands Content Mobile 229

Bill Hartzer

FEBRUARY 6, 2013

Well, it turns out that Facebook was allowing someone to use my image and likeness as part of a sponsored story–without my permission. That’s why I’m suing Facebook. That’s right, I’m suing Facebook because of it. FACEBOOK, INC. Facebook denies any wrongdoing and any liability whatsoever.

Class 158

Class Facebook Proposal Privacy 158

Ignite Social Media

MARCH 2, 2021

When I started Ignite Social Media in 2007, the battle between MySpace and Facebook still raged and Friendster was hanging on for dear life. Near the end of 2020, a Chinese startup leaked 400 GB of scraped data from Facebook, Instagram and LinkedIn. Despite that, it has features that function very much like Facebook.

Upcoming 212

Upcoming Social Networking Privacy MySpace 212

The Realtime Report

DECEMBER 7, 2012

Facebook: 1 billion active users. via Facebook. million users in July 2012 (on Android/iPhone), up from from 5-6 million per month from March through June. Nielsen ranked Foursquare behind only Facebook (78 million) and Twitter (23 million) in terms of July mobile app users, according to AdWeek. via Twopcharts.

Foursquare 181

Foursquare Social Networking Activities Nielsen 181

The Realtime Report

JULY 10, 2012

As a marketer watches their Facebook Fan totals go up, up, up — sometimes organically and sometimes via paid Facebook ads — they get a rush of gratification that they are building their customer base to new altitudes. Not so fast. This is the first-ever published “pre-post” study on the effect of liking a brand.

Research 175

Research Facebook Compete Consultant 175

Mindjumpers

NOVEMBER 23, 2012

As of 2012, social is already too big to ignore. In the beginning of this year, Sara predicted that 2012 would be the year of visual communication – and she was quite right. The rise of Pinterest and Instagram as well as the creative uses of the Facebook Timeline proves this. What are your predictions for 2013?

Social Media 269

Social Media Nielsen Aggregator Mobile 269

The Realtime Report

AUGUST 7, 2012

Unique visitors in Q2 2012 totaled 106 million, according to comScore, and pageviews dropped slightly from 9.4 In the second quarter of 2012, revenue was up 89% over the same period a year ago. Unlike Facebook, LinkedIn does not rely largely on advertising as a revenue source. billion in Q1 down to 9.3 m billion in Q2.

LinkedIn 184

LinkedIn comScore Comparison Mobile 184

The Realtime Report

JULY 27, 2012

Facebook: 950 million active users. billion in 2012 – that’s a 43% increase - according to a new report from Gartner. By 2016, social media revenues will increase to $34 billion, with advertising the biggest contributor by far. billion in 2012, a year-over-year growth rate of 60%. billion in 2012, or 36.7%

Social Networking 161

Social Networking Social Media Tumblr Foursquare 161

Convince & Convert

JUNE 19, 2012

One of the questions causing a fair amount of debate around digital marketing circles revolves around whether or not Facebook page “Likes” carry any measurable business value. In my opinion, the insights that support the cost per acquisition of a Facebook Like seems to be a bit less of a stretch.

Facebook 157

Facebook Study Apple Consultant 157

Convince & Convert

AUGUST 8, 2019

use Facebook Messenger. If you go to The New York Times right now, pick any article, and send the URL via Facebook Messenger to one of your friends, you’ve shared it via dark social. The term was coined by Alexis Madrigal of The Atlantic in 2012, who then said we’re only seeing—and measuring—the tip of the sharing iceberg.

Brands 152

Brands Analytics Consultant Data 152