Don’t Tell Anyone These 9 Facebook Advertising Timesaving Tips
JULY 21, 2016
Do you find Facebook advertising time consuming? After spending hundreds of hours on setting up and managing Facebook ads, I noticed a handful of ways that save me a lot of time. Name Your Facebook Advertising Campaigns Well. Use Saved Audiences. A lot of advertisers run Facebook ads to the same audiences over and over again. Good news! Your Turn.
15 New Facebook Advertising Statistics
Convince & Convert
SEPTEMBER 22, 2014
Our friends at Salesforce ExactTarget Marketing Cloud (a sponsor of this blog) recently released their boffo Social Advertising Benchmark Report , where they dug deep into the actual results stemming from more than one trillion (TRILLION!) advertising impressions on Facebook, purchased through their platform.
14 Tweetable Reasons to Include Facebook Advertising in your Marketing Plan
SEPTEMBER 23, 2015
Categories: Social Media Marketing Tags: facebook ads , Facebook Advertising , facebook marketing , facebook statistics , Social Media Marketing Almost every type of business can benefit from a solid Facebook advertising strategy. From local shops to enterprise B2B companies, Facebook ads are proving to be an important. Read more. ).
Facebook Advertisers Can Create Custom Audiences Based on Time Spent on Websites
JULY 27, 2016
Facebook has added time spent on websites to the list of criteria for creating custom audiences. Advertisers can narrow down their target audiences by percentile of time spent on their websites, choose the number of days to go back and use other advanced rules. Advertisers: What are your thoughts on this new feature?
5 Reasons You Don’t Buy Likes with Facebook Advertising
Convince & Convert
JULY 28, 2015
“We use all of our Facebook ads budget to get more Likes on our page.” ” Here’s my longer answer, and the 5 reasons you shouldn’t use Facebook ads to drive new page Likes. 1. Ultimately, you want your Facebook audience to click on something right? Agorapulse’s barometer for Facebook pages with 10,000-50,000 fans. ” he asked.
How Advertisers Are Using Facebook Ads [Infographic]
APRIL 24, 2012
Tweet Social Fresh recently published an infographic with highlights from their Facebook Advertising Report , which is the result of a survey completed by 347 Facebook advertisers. The report aims at understanding the challenges of Facebook advertising and how marketers are using the platform. However, advertisers spend most money on audience growth.
Facebook Advertising Tricks for B2B Marketers
Buzz Marketing for Technology
DECEMBER 15, 2010
If I could offer you a billboard in the middle of Times Square for little to no cost for you to advertise your company would you do it? One of the great things about the Facebook is that it provides you access to a large audience of over 550 Million people worldwide at a very low cost so why not take advantage of it. There are tons of ways to target folks on Facebook.
The Truth In Digital Advertising
APRIL 24, 2016
There has been a long-standing statement that, "people hate advertising." For years, I (and many others in this industry) have said that this is not true. In actuality, "people hate bad advertising." Digital advertising brings with it many sets of bigger and scarier issues: tracking, fraud, viewability, ad blocking, programmatic, retargeting, and more. When it comes to key topics that advertisers debate, 2016 has been the year of ad blocking. The true state of digital advertising. digital advertising revenue hit $60 billion last year. advertiser.
The Complete, Always-Updated Guide to Facebook Advertising
AUGUST 9, 2016
Social media has been found to be the most effective digital advertising channel for getting more impressions, clicks, and conversions. Facebook in particular stands out — in some cases, 7x cheaper than the next most affordable social media ads channel (Twitter). You can spend as little as $5 per day on Facebook advertising and see significant results. Advertisin
Five Facebook Advertising Features You Haven’t Tried Yet
DECEMBER 22, 2015
Since Facebook unveiled its advertising options for businesses, the ads have grown substantially. From short ads along the right pane to full newsfeed ads, the platform continues to expand its advertising opportunities, giving business new and exciting ways to reach their audiences. Looking for the next big thing in Facebook advertising ? Guest post by Mike Bird.
Facebook Brings More Advertising Control to Location Targeting
APRIL 14, 2015
Facebook is always adding to the multitude of ways that advertisers can reach their ideal audience. Thanks to the latest rollout to both Power Editor and the ad create tool, advertisers have several new ways to target based on geography. Facebook advertisers can now target those living in, recently in or traveling in an area… Click To Tweet. Your Turn.
False Advertisement of Fast Food
OCTOBER 7, 2010
Share this on Facebook. Tags: False Advertisement false advertisement false advertisement of fast food false advertising It’s incredible what fast food chains get away with. Consider this example from McDonald’s. And here are some examples from other popular fast food chains. Email this to a friend? Subscribe to the comments for this post? Tweet This!
Social Advertising: Focus on Power, Not Parity
JUNE 1, 2016
Since Facebook was founded more than 12 years ago, there have been several inflection points that changed social networking and social marketing forever. remember the first—the launch of Facebook Platform May 24, 2007–like it was yesterday. Giving application-programming-interface access to application developers helped accelerate Facebook’s growth from 20 million users to more than 1 billion daily users less than 10 years later. Facebook, Instagram, Twitter, LinkedIn and Pinterest employ the some of the world’s best software engineers.
Facebook Advertising: 5 Foundational Things You Must Know Before Spending a Dime!
JUNE 27, 2016
Facebook advertising seems to be one of those things that every marketer is talking about it, but very few actually know how to drive real business results. One of the top questions I always hear is… “does Facebook marketing actually work?” You get confused when you logon to Facebook ad manager. Different types of Facebook advertising options.
Social Advertising: Growth of Native Ads To Outpace Display
The Realtime Report
NOVEMBER 26, 2012
Spending on paid social media advertising will reach $4.6 For the first time, the report broke out spending on native social advertising vs. display social advertising ( Adweek ). Sponsored Stories on Facebook, Promoted Tweets on Twitter) will total $1.53 Local social media advertising in the U.S. billion by 2016, according to a new report from BIA/Kelsey.
How to advertise and optimise posts on Facebook
NOVEMBER 17, 2014
Last week Facebook stated that they once again intend to reduce organic reach by making changes to the news feed algorithm. This development, together with the recent statement from Facebook, underlines the importance for content amplification and increases the demand as marketers seek to compensate for the drop in organic reach. Is your company considering content amplification on Facebook? Over Over the last years Facebook has been learning more and more about its users – something companies can benefit from. Relevance. Targeting.
[Case Study] Why Nonprofits Should Save Some Marketing Budget for Facebook Advertising
MARCH 5, 2014
—————– In its simplest description, Facebook advertising is essentially placing ads within the Facebook interface with a goal of increasing visibility for your target audience. Why Facebook Advertising is Beneficial for Nonprofits. Here are just a few of the ways Facebook allows advertisers to target: Age & Gender.
Content Is Not Advertising
DECEMBER 18, 2015
Sadly, many people believe that content is the new advertising. Do start the interview off, I was asked if content is the new advertising? In the past, I never said "content is the new advertising," if I did, I'd probably write an article saying how wrong I was. I do believe that content is media. Content and advertising are two very different things. People People think advertising is dead because of social media, or messaging apps, and it's just not true. Not that long ago, advertising was a $400 billion business, and currently it's over $900 billion.
Facebook vs Twitter Advertising
MARCH 22, 2013
Advertising on social media can be difficult to assess in what is right for your business. Search Mojo have just put together an infographic which I wanted to share with you all as it helps to distinguish between advertising on Twitter and Facebook - you can download the advertising graphic here. New Twitter Advertising Rules - Some Tweets Illegal!
Poets And Plumbers And The Future Of Advertising
APRIL 9, 2016
It seems like advertising is facing its Judgement Day. Advertising is not going anywhere, but like every industry, disruption comes. It turns out that we're facing the mainstreaming today of smartphones and now Facebook (which, actually, started out ten-plus years ago) that is causing the major waves today. That gem about Facebook and smartphones? advertising.
Instagram to Offer Social Advertising to All This Year
JUNE 11, 2015
By Eleanor Pierce Am I the only one who likes some of the social advertising on Instagram ? Maybe my attitudes about some brands have been influenced by the social advertising images that pop up in my feed as I scroll. In a blog post , the Facebook-owned image-sharing network announced it will open its social advertising capabilities to all advertisers later this year.
Facebook Advertising Case Study: Clorox Green Works
FEBRUARY 26, 2011
For several months, Clorox had been advertising their Green Works brand of environmentally-friendly products on Facebook without any noticeable boost in revenue or awareness. The company began a new Facebook campaign in 2010 with the goal or raising community awareness. Various incentives offered for visiting Facebook page. Goal: Increase awareness of Green Works.
Facebook Boosted Post vs Other Facebook Advertising Options – Do You Know the Difference?
JUNE 29, 2016
Would you like to achieve more ROI from your Facebook advertising and Facebook boosted posts? Do you see that cute little Facebook “boost post” button but don’t really know how to optimize it? There are definitely pros and cons to using the Facebook boosted post ads. Pros and cons of using the Facebook boosted post. iTunes. Stitcher.
Social Isn’t About Advertising Or PR
APRIL 26, 2011
So yesterday, when Shelly Kramer tagged me on Facebook to read this article and then when Troy Claus sent it to me via email, I knew the title was going to make my blood boil, but I hadn’t read it yet. PR Agencies Are Ruining Facebook. The article is written by an advertising agency guy. But it isn’t left just to the advertising guys, or the creative, to do this.
Five Priorities for Your Online Advertising
AUGUST 7, 2012
Every company knows they need to devote some of their advertising resources to the web. If you’re going to make effective use of your advertising dollars, you need to properly define what it is you’ve set out to do. Following are five priorities to consider when developing an online advertising campaign. 1. Internet advertising doesn’t happen in a vacuum. Leads.
21 Fantastic Facebook Marketing Guides
APRIL 8, 2014
marketers have a love-hate relationship with Facebook. On one hand, not only is it an easy-to-use, low-cost platform with more than a billion members, but 77% of B2C companies and 43% of B2B vendors have acquired customers from Facebook, and the world’s largest social network drives 20% of all internet page views. What are the best page apps for Facebook today? Hell Yes!
The $1,000 Facebook Guide: How I Advertise to People You Can’t…Yet
MARCH 5, 2015
Today I’m going to show you how I’m (probably) the only advertiser that can reach all of Moz.com’s users via Facebook. I’m also going to show you that for every industry you care about, you should have at least two fan pages to cover it. I’ll also show you how you can steal the best content ideas from any of your competitors right under their nose.
Facebook Testing New Pages Layout?
JUNE 27, 2016
Facebook appears to be testing a new layout for pages. Reader and OneCommand digital marketing specialist Chris Ruberg shared the screenshot below with SocialTimes, in which the Facebook page for Nissan of Queens appears with an altered layout. Facebook had not responded to a request for comment at the time of this post. The profile picture is smaller.
Facebook Video and Facebook Live: The Future for Marketers
MAY 23, 2016
Believe it or not, Facebook is the answer for marketers. Creating an effective Facebook strategy needs to be an essential focus, and with influencer marketing now becoming a staple, huge opportunities exist for brands that invest at the intersection of these two complementary approaches. So what is Facebook video anyway? And what about Facebook Live?
Facebook Reactions – Three Months On
MAY 18, 2016
Three months on and Facebook’s Reactions haven’t quite replaced the trusted “Like” button, which still reigns supreme. Quintly recently analysed 130,000 Facebook posts and found that 76% of interactions were still “Likes”. There has also been some negative press on Reactions recently, privacy-wise, which seems to be a yearly routine for Facebook now. Value for Marketers.
How to Create and Post a 360-degree Photo on Facebook in the Next 60 Seconds
Ignite Social Media
JULY 20, 2016
We all have experienced the buzz and seen the pretty sweet 360 video posts that have been posted to Facebook. Although If you’d like to get a more realistic start in creating and posting 360-degree content – here’s a super-easy way to post fully-functional 360-degree images on your Facebook page in the next 60 seconds. Step 2: Now open your Facebook App on your phone.
Facebook advertising facts
AUGUST 28, 2012
Facebook is one of the largest media companies on the planet and has developed three sales channels to serve advertisers: Direct sales – Here they take a key account management approach to working with large global brands. Inside sales – This team serves clients who spend in the $100k to $1m range on Facebook advertising. A sales representative deals directly with the company but little strategic support is offered. They are an increaslingly convenient vehicle too…Facebook Page administrators can promote content right from the page. Related articles.
Facebook Advertising Costs Less And Works Better In Mexico, Turkey, India and Italy (Research)
The Realtime Report
AUGUST 15, 2012
When it comes to Facebook advertising, there are vast differences between the performance and effectiveness of the ads across different countries. Average frequency for delivery of Facebook ads. Average exposure rate for delivery of Facebook ads. The maximum recommended bids for Facebook ads. What if you’re targeting American Facebook users?
Facebook Updates News Feed Algorithm
Ignite Social Media
JULY 1, 2016
Once again, Facebook is changing the way its News Feed is structured and many people have questions as to what it actually means this time. As this new feature on Facebook rolled out, so did a document titled “News Feed Values” by the company, which is meant to supply clarity around exactly that question. Simple, right? Both yes and no. Don’t freak out just yet though, people.
Are Brands Confusing Advertising With Marketing?
JULY 18, 2013
It turns out that the major advertising networks think that Yahoo made a mistake in the acquisition of Tumblr. Digital advertising people can''t figure out the social aspects of Tumblr or where to put all of those ads that their clients want to spread out to as many eyeballs as possible. Digging a little deeper, it became clear that this agency is skilled at taking advertising, spinning it for digital and creating highly effective digital advertising, but they lack any ability to do anything more than digital advertising. advertising. facebook.
Facebook’s Ad-Targeting Options (Infographic)
JULY 5, 2016
Facebook’s ever-expanding array of ad-targeting options give advertisers valuable tools, but they can also be overwhelming. Facebook Infographics Ad Targeting advertising Marketing Targeted Ads WordStreamDigital agency WordStream prepared the infographic below, which provides details on all of the social network’s ad-targeting options in one place.
Non-Facebook Users to Start Seeing Audience Network-Powered Ads
MAY 27, 2016
“Over the coming months,” you won’t have to be a Facebook user to see ads powered by the social network. Facebook announced in a Facebook for Business post that it is extending the reach of its Facebook Audience Network mobile advertising network to non-Facebook users via data it gathers from third-party sites and applications that use the social network’s technology.